Guideline

Guideline It's all about the experience Guideline is a leading Scandinavian fly fishing tackle brand.
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We have more than 30 years of experience in designing and developing own products. Guideline have a wide range of products that fits all levels of skills and expectations.

Those new to river trouting are often undecided as to what might be a good first outfit, says  , Guideline UK Ambassador...
02/07/2024

Those new to river trouting are often undecided as to what might be a good first outfit, says , Guideline UK Ambassador. Initially, most fly fishers make the cross over to rivers from stillwaters when early outings are conducted using their reservoir tackle that might be as heavy as a 7-weight rod. Essentially, there’s nothing wrong with this though if you plan to visit rivers and streams on a regular basis then you will benefit from an outfit with a bit more finesse.

Check out our new Gear Guide section on our website with Paul’s tips on choosing the perfect river rod.

Link in bio

Indi Black Klink - now in stock. This is a Klinkhammer with a black body ready for easy use as an indicator fly, when yo...
28/06/2024

Indi Black Klink - now in stock. This is a Klinkhammer with a black body ready for easy use as an indicator fly, when you want to fish with a nymph as a dropper!

The fly is tied on a Fasna F120 Klinhammer barbless hook #12 with our 2.0 mm tip ring tied at the end, so you can easily attach your nymph with a piece of tippet material. Lubricate the fly with plenty of gel impregnation for good boyancy. When the fish take the nymph that hangs underneath, you must be lightning quick! Do not be surprised if it takes this fly instead, as it is a well-known fish catcher.

Summer is a fantastic time to begin your career as a trout angler. The Kaitum Trout  #5 is a perfect starting point. 5Wt...
14/06/2024

Summer is a fantastic time to begin your career as a trout angler. The Kaitum Trout #5 is a perfect starting point. 5Wt is regarded as the most universal for fishing with a huge variety of dry flies and nymphs. This kit come ready to go, just tie on a fly and give it a go!

The Guideline ULS 2.0 fly rods redefine the classic switch rod experience, offering enhanced user-friendliness for both ...
13/06/2024

The Guideline ULS 2.0 fly rods redefine the classic switch rod experience, offering enhanced user-friendliness for both single and double-hand applications and will bring the fishing for salmon and migrating trout to a new level.

Early season essentials.
12/06/2024

Early season essentials.

Elevate your euronymph game with our new Elevation Nymph rods. These three models - 10’2”  #2, 10’6”  #3 and 10’2”  #4 -...
11/06/2024

Elevate your euronymph game with our new Elevation Nymph rods. These three models - 10’2” #2, 10’6” #3 and 10’2” #4 - add to the already extensive range of the revolutionary Elevation rods, a milestone in rod construction with a sustainable environmental focus.

Guideloft™ is a premium insulation that provides a superb warmth-to-weight ratio. The material is engineered to keep you...
10/06/2024

Guideloft™ is a premium insulation that provides a superb warmth-to-weight ratio. The material is engineered to keep you warm and dry in cold weather conditions. It is crafted from 100% recycled polyester, with a mixture of hollow and solid yarns that keeps the material vigorous while giving the product a soft feel and great packability.
Learn more about the Guideline Loft jackets, vest and pants in our website.

Whether you’re unwinding by the campfire after a day on the river or enjoying a leisurely day off, this hoodie promises ...
07/06/2024

Whether you’re unwinding by the campfire after a day on the river or enjoying a leisurely day off, this hoodie promises to keep you warm and cozy. Crafted from a blend of 54% organic cotton, 29% cotton, and 17% polyester, the Scandi Hoodie offers a nice combination of softness, durability, and breathability. It features a circular Guideline print on the front, and the fabric blend guarantees that it retains its shape and comfort through years of use. Color is a light Grey Melange.

Check it out at your dealer, or find more info on our website. In stock for immediate delivery!

Let the bonfires be lit, the lines fly, and the rods bend. Skitt fiske!
31/05/2024

Let the bonfires be lit, the lines fly, and the rods bend. Skitt fiske!

31/05/2024

Guideline has collaborated with Cornelius ODea, head ghillie at Taymount Salmon Beat on Scotland’s renowned River Tay, to create this salmon tube flies signature collection, ensuring each fly meets the highest standards of quality and performance. The collection features a diverse range of patterns, each tailored for specific conditions and salmon behaviors, earning a reputation for their success.

Cornelius O'Dea signature collection by Guideline represents a blend of traditional fly-tying techniques and modern innovation, making it a valuable addition to any fly fisher's arsenal.

Check them out at:
https://www.guidelineflyfish.com/en/fly-fishing-gear/flies/salmon-flies

Every spring, the lakes of Scandinavia come alive with the mayfly hatch. As always, we journey in search of it, gifting ...
30/05/2024

Every spring, the lakes of Scandinavia come alive with the mayfly hatch. As always, we journey in search of it, gifting us with some of the most intense moments of each season.

The Guideline ULBC wader is an excellent and comfortable choice for fly anglers who spend a lot of time on foot. With it...
28/05/2024

The Guideline ULBC wader is an excellent and comfortable choice for fly anglers who spend a lot of time on foot. With its low weight and lightweight materials, it’s perfect for active fishing days in warmer climates and during the summer months.
The wader is easy to roll into its stuff bag and takes up very little space in your backpack or luggage. This makes it easy to bring it with you on long hikes far into the back country, and a great choice for the travelling fly anglers who wants to maximize their luggage space. It’s most likely the world’s lightest chest wader at 710 grams.

Our fishy staff member Rune A. Stokkebekk says; - ”I’m a dry fly angler by heart and soul, but I don’t waste too much ti...
28/05/2024

Our fishy staff member Rune A. Stokkebekk says; - ”I’m a dry fly angler by heart and soul, but I don’t waste too much time sitting on the bank waiting for something that will not happen. Don’t let bad conditions and foul weather ruin your planned fishing day, or the day that seemed all perfect but did not turn out the way you hoped.”

Rune continues - ”The flies I present in this Journal post are typical flies I use when I don’t see any sign of hatching insects, and everything is rather hopeless. That said, they are also good in specific situations when trout chase their prey actively during hatches or other situations. And yes! They are all subsurface flies, no need to be a purist! Great catches come to those who dare.”

Read the full post via LINK IN BIO!
stokkebekk

Small streams often harbour large trout, especially when the conditions are bright. Of course they come with the usually...
27/05/2024

Small streams often harbour large trout, especially when the conditions are bright. Of course they come with the usually warning of heavy tree growth.
Big things often come in small package the new 8ft 4-weight Elevation Brook rod allows you squeeze casts into the tightest of gaps on small streams/brooks, yet it possesses the necessary backbone to prize out big trout, like this beautiful wild brownie here landed by our ambassador Paul Procter.

 5 weight shootout has been released and our Guideline NT11 has won the favorite all-around Mid-Priced Rod category!This...
26/05/2024

5 weight shootout has been released and our Guideline NT11 has won the favorite all-around Mid-Priced Rod category!
This is what staff say about it:

“After seeing how well this rod performed, we felt that the price makes it a bargain as it could have been priced hundreds of dollars higher. Casting scores were equal to the Orvis Helios F! This rod is designed with a powerful mid-flex action. It has one of the lowest blank weights. It is nice and light in hand and on our deflection board, it is quite similar to the Helios F. Making delicate presentations with this rod was easy, and it had plenty of power to reach out when needed. It proved to be a nice rod to fish dry flies with and was especially accurate, but gave a nice delicate delivery.”

You can read all the comments from George and James Anderson and the staff at the link in our bio.

After the spawning period, hunger strikes and the pike return to hunting. An excellent opportunity to tempt them with fl...
25/05/2024

After the spawning period, hunger strikes and the pike return to hunting. An excellent opportunity to tempt them with floating lines in the shallows and enjoy the adrenaline rush.

Regardless your preferred type of fishing, Guideline Laerdal women’s range of wading gear is designed with extended days...
24/05/2024

Regardless your preferred type of fishing, Guideline Laerdal women’s range of wading gear is designed with extended days of fishing in mind, and therefore providing warmth, comfort and movability, as well as smart functions and good storage.

23/05/2024

Join fly fishing guides Mike Kirkpatrick and Hans Kreuer from Southern Latitude Guides as they share deep insights into sight fishing for rainbow and brown trout in New Zealand. With stunning on-the-river footage, they teach us how to cast long leaders, avoid micro drag, spot fish, use a dry fly as an indicator, select the right tippet size, and fight fish to ensure safe and responsible catch&release.

Link to read the full article at Guideline Journal:
https://www.guidelineflyfish.com/en/journal/destination-spotlight-new-zealand

Few things make the long wait more worthwhile than a hug with a good friend on opening day.
22/05/2024

Few things make the long wait more worthwhile than a hug with a good friend on opening day.

Compline PRO™ is a the next generation of shooting lines. With an extremely low memory, together with low stretch and sm...
20/05/2024

Compline PRO™ is a the next generation of shooting lines. With an extremely low memory, together with low stretch and smooth feeling, this our most supple monofilament shooting line ever.

The oval shape creates a line that slips out of the hater much easier than ever before. Being super smooth, together with extra low stretch and lower diameter, makes this a fantastic shooting line.

The Compline PRO™ comes in 4 different models, and sold in 100m spools where you have a marking on 50m if you would like to divide on to two reels. The Compline PRO™ is truly a something else and is the best there is!

Compline PRO™ 25 lbs - White
Compline PRO™ 35 lbs - Orange
Compline PRO™ 45 lbs - Yellow
Compline PRO™ 55 lbs - Green

In this episode of Guideline / John Norris Masterclasses we listen to river Test fly fishing guide Gilly Bate when she d...
17/05/2024

In this episode of Guideline / John Norris Masterclasses we listen to river Test fly fishing guide Gilly Bate when she discuss chalk stream trout tactics, flies, hatches and equipment. Co hosted by Guideline UK sale rep Jim Curry. Shot during the Guideline / John Norris demo days 20-21 April 2024 live from the bank of river Eden.

Link to video - https://youtu.be/zBJRKF8KEa0

Gilly Bate Fly Odyssey Jim Curry John Norris

The Elevation Brook series contains of three different models, that probably are the most perfect rods for brooks and sm...
16/05/2024

The Elevation Brook series contains of three different models, that probably are the most perfect rods for brooks and smaller streams. Together with all the same eco features as all other Elevation rods, we have also made some small cosmetic design changes.

Less metallic trim and a more greyish thread to give you the feeling of an even more “stealthy” rod when fishing. The rods have a wonderful “mid flex” rod action curve, which means that you will have a rod that quickly bends perfectly in the tip and mid section of the rod, ensuring that small casting movements in tight situations will work just as thought.

An old wooden boat, a good friend and a hidden trout lake. Some of life’s small treasures. •Image by  •
14/05/2024

An old wooden boat, a good friend and a hidden trout lake. Some of life’s small treasures.

Image by

New Guideline NT11 Saline rods, crafted to tame the untamed.
10/05/2024

New Guideline NT11 Saline rods, crafted to tame the untamed.

In the relentless pursuit of Springer salmon, staying dry, warm, comfortable, and focused can be the key to success. We ...
09/05/2024

In the relentless pursuit of Springer salmon, staying dry, warm, comfortable, and focused can be the key to success. We have developed our Alta NGX series to strike a fine balance between protection from the elements, movability, and long lifespan. The Alta NGX is manufactured with tough and durable materials that withstand long and hard days on the water while leaving a low climate footprint, utilizing partially recycled materials.

Coastal vibes from the Swedish coast.
08/05/2024

Coastal vibes from the Swedish coast.

07/05/2024

Streamer fishing offers one of the most exciting and fast-paced ways to fly fish and it is a great way to cover water and seek out the most aggressive trout. In this post Guideline's US manager Max Kantor met up with ambassador John Bond on Norway’s Rena River to discuss streamer tactics and how to properly choose the correct outfit for approaching this style of fishing.

Read more about Streamer fishing in the Guideline Journal:

https://www.guidelineflyfish.com/en/journal/streamer-drift-boat

The trout season in Spain is at its peak. Like all early season for those chasing hatches and rising trout, it all comes...
06/05/2024

The trout season in Spain is at its peak. Like all early season for those chasing hatches and rising trout, it all comes down to being in the right place at the right time. And making every cast count. And of course, bringing the trophy to the net!

03/05/2024

During the John Norris/Guideline demo days 20-21 April 2024 we took the opportunity to film all the Master Classes and Clinics performed by the Guideline staff members and the Guideline UK Ambassador team. First in line is this Double hand casting clinic with Tellis Katsogiannos and Jan Erik Granbo, where they talk about the modern way of casting a double hand fly rod. They give you valuable tips and tricks how to develop your casting stroke, anchoring point and how to effectively load the rod for effortless casting and added distance.

Many thanks to the John Norris shop for setting up this demo days, check their website out at - https://www.johnnorris.co.uk

Adress

Jonsereds Fabriker
Jonsered
43137

Öppettider

Måndag 08:00 - 17:00
Tisdag 08:00 - 17:00
Onsdag 08:00 - 17:00
Torsdag 08:00 - 17:00
Fredag 08:00 - 17:00

Telefon

+4631923650

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