goodcred

26/12/2013

Four new contenders for Facebook's crown have emerged: Twitter, Instagram, Snapchat and WhatsApp.

As part of a European Union-funded study on social media (make sure to check also the UCL site and blog on the same project), the Department of Anthropology at University College London is running nine...

20/12/2013

Has the entire culture of Silicon Valley, and entrepreneurship around the globe, taken on a groupthink that prevents truly novel inventions from reaching the market?

This week Elon Musk announced plans for his new Hyperloop transportation system. If you haven’t seen it in the news: it’s basically a giant tube that you s

14/12/2013

Very interesting conversation on social media 'engagement', business models, ROI and mobile. Hold on tight Gary drops quite a few 'f'-bombs.

Any session with New York Times and Wall Street Journal Best-Selling author, Self-taught wine expert, and innovative entrepreneur, Gary Vaynerchuk is always ...

09/12/2013

Absolutely outstanding.

http://inktalks.com At INK2013, founder and chairman of financial software giant Intuit, Scott Cook, in conversation with Lakshmi Pratury, shares fascinating...

08/12/2013

Sage words from Seth.

07/12/2013

Pay to play is on the way!

Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.

04/12/2013

Inspiration

How does Nike avoid being a victim of its own success? The answer is HTM, a three-person design collaboration between CEO MARK PARKER, designer TINKER HATFIELD, and creative consultant HIROSHI FUJIWARA.

04/12/2013

Use your fear like fuel.

26/11/2013

Launch and learn.

24/11/2013

Proving you're right isn't always the best choice.

A couple of wildebeest contemplate crossing a river.

22/11/2013

"The real danger of false pattern matching is that it helps us avoid the real work of digging deep for a genuine understanding of human behavior and the organizations that succeed." - Seth Godin

21/11/2013

Designed to make you think.

21/11/2013

Your customers might have very different priorities than what you expect!

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

13/11/2013

The founder of MailChimp nails it when in comes to building a customer focused company, product and culture with this post.

It's kinda funny how I've founded an email marketing service with over 3 million users around the world, but I've never felt comfy calling myself an "email marketer," let alone a member of the email marketing community. That's partly because I nearly failed Marketing 101 in college (don't tell anybo...

12/11/2013

"Yikes." Facebook just cut a privacy setting that kept all user names out of the social network’s graph search. It also specifically targeted the teen demographic when it decided to allow 13- to 17-year-olds the ability to share photo, updates and comments with the public, not just friends. The result? Advertisers now have access to private user information they didn't have before, a move that may not bode well with teens.

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.

10/11/2013

"The connection economy isn't based on steel or rails or buildings. It's built on trust and hope and passion.

The future belongs to those that care and those that believe." - Seth Godin

30/10/2013

"I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive, and don’t appear as sponsored.

Those two factors create a bubble that will surely burst once readers and viewers get tricked enough times." - Geoff Livingston

As more brands move to blend content with ads, we can expect less consumer trust, lower yields, and a need for higher levels of quality to achieve success.

27/10/2013

Market research is a full-contact sport. Don’t hide behind a computer screen. Go outside and talk to customers.

Why 56 of Kickstarter projects fail and how to make your project succeed from the guys behind two incredibly successful projects.

19/10/2013

"The goal of a long-term relationship isn't to find the loophole that lets you do what you want. Instead, figure out what you're giving up and what you're getting in return." - Seth Godin

07/10/2013

"The higher the similarity with existing norms, the better the chances of adoption."

From Iron Man to Citizen Kane, great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.

04/10/2013

This will focus your mind!

So you've got an elevator pitch — a short, pithy description of why your business is special, exciting, and unique. Yawn. Today, elevator pitches are the economic equivalent of speeches at a ...

02/10/2013

Sage words from Bill.

Believe in yourself. Work outside your habits. Know when to speak up. Don't procrastinate. Get over yourself.... Bill Murray

30/09/2013

"Grit is about sustaining your commitments over the very long term" - Angela Duckworth.

"Character is at least as important as intellect." Creative history brims with embodied examples of why the secret of genius is doggednes

26/09/2013

"I’ve got the big creative idea and I’m gonna take 6 months to develop it and then we’re going to put out this beautiful TV commercial,' are not really what’s in the future for social.”

Brandchannel - always branding. always on.

23/09/2013

"We’re broadcasting and not connecting, talking and not listening, calendering not investing, justifying and validating not creating value. To lean forward takes a different approach, perspective and a different philosophy otherwise you’re wasting time and opportunity. If you take a moment to think about it, everything is different about what’s taking place now and its direction and future is unwritten." - Brian Solis

While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I...

14/09/2013

When advertising is done well it really can touch your heart.

ทรูมูฟ เอช เชื่อเสมอว่า "การให้ คือการสื่อสารที่ดีที่สุด" โดยเราสื่อสารผ่านภาพยนตร์โฆษณาทางโทรทัศน์ เรื่องราวในภาพยนตร์โฆษณาเรื่องนี้ สะท้อนแนวคิดของแบรนด์ ท...

09/09/2013

“In the short term, people become less engaged in their work if their creativity isn’t supported,” she said. “They will also be less productive because they often can’t focus on their most important work. In the long term, companies may lose their most talented employees, as well as losing out because they won’t have the innovative products, innovative services, and business models that they need to be competitive.”

Harvard Business School Professor Teresa Amabile compares much of work life to running on a treadmill. People try to keep up with the demands of meetings, email, interruptions, deadlines, all while trying to be more productive and creative, she says, yet on many days they seem to make no progress at...

07/09/2013

The psychologist Abraham Maslow's theory of human motivation is 70 years old but continues to have a strong influence on the world of business. What is it, and is it right?

The psychologist Abraham Maslow's theory of human motivation is 70 years old - why is it still so influential?

06/09/2013

iterate, build, deploy, test, repeat :)

the new landing page and feed

06/09/2013

Hi everyone, we just wanted to give you a quick update regarding what's going on over at www.higomo.com We've been very busy here at GoodCred during the past few weeks making some improvements to the higomo feed and the evolution of the 'generate happiness' experience. Take a look, let us know what you think, feedback and suggestions are most welcome.

Everything we do is about making you, your friends and people you care about happy. The way we do this is by helping you to deliver happiness through playful surprises. We are a social network of happiness. Wanna join?

05/09/2013

"A lot of people in sport misinterpret team harmony. The best teams never have team harmony, they have goal harmony. That's what it's all about. It's an aggressive environment sometimes. But when push comes to shove, everyone lines up behind the goal." - Sir David Brailsford, Team Sky Professional Cycling Team

04/09/2013

Culture is everything.

Would you pay $3000 per employee per year for lunch Jim Belosic the CEO and founder of Facebook-customizing company ShortStack does. Here's why there...

04/09/2013

The next global economy isn’t just about stuff, it’s about human lives. - Umair Haque

An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create...

04/09/2013

01/09/2013

Instead of a single big idea, a brand must have multiple, smaller ideas.

In the latest Method 10x10 piece Marc Shillum argues that branding lies in creating patterns that add up to a whole rather than repeating a monolithic message.