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The destination Swedish Lapland increases by 5 percent in the number of guest nights for 2018, an increase spread throughout the year, according to preliminary accommodation statistics from Statistics Sweden. The proportion of foreign guest nights increases from 29 to 33 percent, a good rating for the attractive companies that exist and the marketing efforts made within the destination.
Today, the preliminary accommodation statistics for 2018 were released - a record year for Swedish Lapland. The total increase, compared with 2017, lands at +5 percent. An increase higher than the national average and in nine out of twelve months the number of visitors has been highest ever.
- Our already strong winter season continues to increase by 13 percent compared to the previous year. But even more important for the development of the industry is that we see that the increase is distributed throughout the year for the markets we are processing, says CEO Erika Mattsson.
- Together with local destinations and companies, we work actively to strengthen all seasons, because we are aware that the destination has a lot to offer the global traveler, all year round. Therefore, it is also extra fun that we crossed the border of 1 million foreign guest nights in 2018, Erika continues.
