The Wanderloo Trails

Name: The Wanderloo Trails
Address: Stockholm, SE
Telephone: +918861200699

Hem
Sverige
Stockholm
The Wanderloo Trails

Welcome to Thor's World and engulf yourself in the Paradise land of Igloos and aurora.

Adress

Stockholm

Telefon

+918861200699

Webbplats

http://gullstrom.com/

Aviseringar

Var den första att veta och låt oss skicka ett mail när The Wanderloo Trails postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.

Kontakta Affären

Skicka ett meddelande till The Wanderloo Trails:

Genvägar

Dela

Typ

Resebyrå

Living in Winter Wonderland

The destination Swedish Lapland increases by 5 percent in the number of guest nights for 2018, an increase spread throughout the year, according to preliminary accommodation statistics from Statistics Sweden. The proportion of foreign guest nights increases from 29 to 33 percent, a good rating for the attractive companies that exist and the marketing efforts made within the destination.

Today, the preliminary accommodation statistics for 2018 were released - a record year for Swedish Lapland. The total increase, compared with 2017, lands at +5 percent. An increase higher than the national average and in nine out of twelve months the number of visitors has been highest ever.

- Our already strong winter season continues to increase by 13 percent compared to the previous year. But even more important for the development of the industry is that we see that the increase is distributed throughout the year for the markets we are processing, says CEO Erika Mattsson.

- Together with local destinations and companies, we work actively to strengthen all seasons, because we are aware that the destination has a lot to offer the global traveler, all year round. Therefore, it is also extra fun that we crossed the border of 1 million foreign guest nights in 2018, Erika continues.

More guests with new direct flights

In 2018, both Skellefteå and Kiruna got a direct flight from Rotterdam and Amsterdam respectively, a summer time and a winter time. An establishment that was followed up with targeted marketing and increase in Dutch guest nights by 42 percent.

-Swedish Lapland has a lot that attracts the Dutch traveler - firstly our Fly & Drive concept that suits good summer time and secondly we have our ice creams that attract the Dutch skating school in winter. It takes time to build awareness of a new destination with the traveler, which is why it is fun to see that we are already attracting many new Dutch guests here the first year we are here, says Johanna Ögren, Marketing Manager.

Stay longer campaign

Digital summer campaigns against especially Norway have been very successful this year, both in terms of getting the campers here and then getting them to stay a few extra nights. From May to September, the highest number of Norwegian guest nights was ever recorded.

- Together with the destination's camping companies, we have targeted digital advertising about current events and offers to the Norwegian guests who have already been on site here in the region to make them stay longer. It has been extra fun to see that many campsites have actually done business directly on Facebook Messenger thanks to our advertising campaigns, says Marketing Manager Johanna Ögren.

Key markets such as the UK and Germany have also increased in 2018, but the fastest growing markets are the Netherlands, the US and parts of Asia - especially India, Singapore and Taiwan. The proportion of foreign visitors amounted to 33 percent in 2018 compared to 29 percent the previous year, which is higher than the national average.