Welcome to The Icing Room - the first-ever specialty concept shop that offers Design-It-Yourself (DIY) cake decorative services.
The Icing Room is part of The BreadTalk® Group Limited, which was founded as a bakery brand in Singapore in 2000 and listed on the SGX in 2003. BreadTalk has rapidly expanded to become an award-winning F&B Group that has established its mark on the world stage with its bakery, restaurant, food atrium and 4orth food concepts footprints. With close to 1,000 retail stores spread across 16 countries,
its brand portfolio comprises direct owned brands such as BreadTalk, Toast Box, Food Republic, Bread Society, Thye Moh Chan, The Icing Room and partner brands such as Din Tai Fung, Nayuki (奈雪), TaiGai (台盖), Sō Ramen, Song Fa Bak K*t Teh and Wu Pao Chun Bakery. Visit any of our outlet at Jurong Point -105 today!
25/10/2022
12/10/2022
08/06/2022
Have a good time decorating a cake with loved ones or personalise a gift for them! We provide you with a cake, mini piping cream, decorative sprinkles and a chocolate tag and you shall do the rest! Prices start from only $15 for a 4-inch cake!💖 Available at our stores now in Jurong Point (B1-105) or nex@serangoon (B2/58-59) and on Grabfood and foodpanda.
Visual for illustration purpose only. Actual sprinkles may vary.
04/08/2020
⭐️Awesome August!⭐️ Start the month right with our Awesome August deals from now to 10 Aug! Get any 2 sliced cake at only $9.90! 🍰😋
Available at all The Icing Room outlets.
See you there!
T&Cs apply. Not applicable on Berries Shortcake Sliced Cake
04/08/2020
⭐️Awesome August! ⭐️ Start the month right with our Awesome August deals from noe to 10 Aug! Get our new series of 4-inch Chilled Cake at only $19.65!😉
Available at all The Icing Room outlets.
See you there!
T&Cs apply.
04/08/2020
⭐️Awesome August!⭐️ Start the month right with our Awesome August deals from now to 10 Aug! Get the Pandan Chiffon Cake at only $9.90! 😍
Available at all The Icing Room outlets.
See you there!
T&Cs apply.
21/07/2020
🤩 It’s the last and final week for the $20 cake of the week! Grab this chance and try our newly launched cakes.
Matcha no Keki, feature a chocolate chiffon surrounded by aromatic matcha mousse layers that sandwich red beans in the middle, complete with a layer of 55% chocolate royalties base that adds a subtle crunch!
Dark Forest Gateau, darker than the typical dark forest with a little booze in the rim-soaked cherries elevates the 70% dark chocolate mousse.
Available now till 31 July.
*Promotion is valid on 4-inch cakes only, while stocks last.
30/06/2020
🤩 Cheer up with this fabulous deal!
From now till 15 July, enjoy 50% OFF* your second pound cake. With 7 different flavours to choose from, there's definitely something for everyone. Get them today! 😋
*Discount will apply to the lower priced cake. Available at all The Icing Room stores. While stocks last.
23/06/2020
Get these featured cakes at just $20! 🥳
Explore the unique flavours of the Mangococo cake that’s pure tropical bliss with nata de coco filled mango and coconut mousse complemented by fresh mango pineapple coulis between layers of vanilla chiffon, and our Brown Sugar Prune cake covered in prune cake crumble and dressed in a luscious coat of brown sugar mousse, with a layer of fruity, flowy surprise of prune fruit sauce at the bottom.
Hang on as we are going to release more $20 cakes in the following weeks 😉
Available from 18 June to 1 July.
* Promotion is valid on 4-inch cakes only, while stocks last.
13/06/2020
A Father’s love is truly the greatest, for he will brave any storm to protect you. Treat your Dad and surprise him with a rich, dark chocolatey delight or a delicious fancy tuxedo this Father’s Day! 🥇🤴🏻
Available in 6-inch and 8-inch at all The Icing Room outlets at Jurong Point -105 and Nex@Serangoon -58/59.
Valid till 21 June 2020. While stocks last.
10/06/2020
Get ready to explore the exciting flavours of our new cake range with us over the next 8 weeks. Enjoy featured cakes of the week at just $20 each!
First up, take your pick between PB & Jam, a classic combination of creamy peanut butter and strawberry coulis layered with light vanilla chiffon and coated with yummy peanut mousse, or Berries Shortcake that's crafted with layers of vanilla chiffon and strawberry white chocolate cream with fresh Japanese strawberry slices.
Stay tuned for the next 2 flavours, they might just be your favourite!
Available from 4 to 17 June.
* Promotion is valid on 4-inch cakes only, while stocks last.
02/06/2020
🤩GOOD NEWS! We are back!
We have resumed operations today. Along with a whole new selection of cakes in stores 🎉
Stay tuned to this space for more updates are coming your way!
Do take note that our opening hours for NEX and Jurong Point is 10am - 8pm.
13/04/2020
UPDATES:
In light of the latest COVID-19 government measures, we will be temporarily closing our outlets from 13 April 2020 (Monday) till further notice.
If you have any existing reservation, please do contact us through private message. Thank you for your kind understanding and we look forward to serving you soon! Stay safe!
02/04/2020
Are you bored at home? Needing to unleash your inner creativity? You can decorate a cake right in the comforts of your home!
Call any of our outlets to order your takeaway DIY Cake Sets now! Remember to share & tag us in your creations. 😁
UPDATE: DIY plain cakes have been phased out and DIY Kits (decorative icing + sprinkles) are currently unavailable.
21/02/2020
Get 12 Cupcakes/Cream Puffs for $31*!! 🥳
You can call or walk-in to our outlets to pre-order these delectable party treats! PM us for more info! *T&Cs apply🧁🍰
07/02/2020
Last 2 days to grab these cute pair of fruity mochi creations!
Get it for 4 for $20 now before it gets sold out!
What are you waiting for?!
25/01/2020
Happy Chinese New Year to all of you! Wishing everyone good fortune and good luck in the year of the Rat! 祝大家新年快乐, 鼠年行大运 ,“鼠”不完的快乐!
22/01/2020
Who can resist these cute Beary Cakes! Get them now for your Chinese New Year gatherings at 2 for $10! (U.P. $12). Your guests would be impressed for sure!
Head on down to our outlets at Jurong Point or nex@serangoon now!
19/01/2020
Double the sweetness this Chinese New Year with these delectable cupcakes at just 2 for $5.50! (U.P. $6.40)
Visit us now as you wouldn't wanna miss this deal!
16/01/2020
Chewy nata de coco cubes and luscious salted caramel sauce with a hint of Himalayan pink salt come together in a perfect harmony with layers of caramel sponge cake!
Lift the cake seal for a flowy surprise!
10/01/2020
Usher in a prosperous Year of the Rat with a cute pair of fruity mochi creations that will make a delightful festive treat for friends and family!
Head to The Icing Room at Jurong Point (B1-105) or nex@serangoon (B2/58-59) to get them now!
While stocks last.
25/12/2019
Wishing you Merry Christmas and a Happy New Year!✨⛄️
22/12/2019
3 MORE DAYS TO CHRISTMAS ⛄️✨
Perfect unique treats for your colleagues and guests this Christmas! March to the beat of Jingle Bells with these soldiers made of crunchy rice crispies, melted marshmallows and rich chocolate! Get these festive treats at only 2 for $8!
Pop-by our stores now at Jurong Point (B1-105) or nex@serangoon (B2/58-59) to get these delicious deals!
While stocks last.
Address
63 Jurong West Central 3, #B1-105
Singapore
648331
Opening Hours
Monday | 10:00 - 21:00 |
Tuesday | 10:00 - 21:00 |
Wednesday | 10:00 - 21:00 |
Thursday | 10:00 - 01:00 |
Friday | 10:00 - 21:00 |
Saturday | 10:00 - 21:00 |
Sunday | 10:00 - 21:00 |
Alerts
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Videos
🤩 Cheer up with this fabulous deal! From now till 15 July, enjoy 50% OFF* your second pound cake. With 7 different flavours to choose from, there's definitely something for everyone. Get them today! 😋 *Discount will apply to the lower priced cake. Available at all The Icing Room stores. While stocks last. #theicingroomsg
Last 2 days to grab these cute pair of fruity mochi creations!
Last 2 days to grab these cute pair of fruity mochi creations! Get it for 4 for $20 now before it gets sold out! What are you waiting for?! #theicingroom
Happy Chinese New Year 2020 from The Icing Room
Happy Chinese New Year to all of you! Wishing everyone good fortune and good luck in the year of the Rat! 祝大家新年快乐, 鼠年行大运 ,“鼠”不完的快乐! #theicingroom #theicingroomsg
TIR Christmas Sliced Cakes
4 MORE DAYS TO CHRISTMAS Get into the Christmas mood and indulge in these festive sliced cakes which make the perfect desserts for any Christmas spread! Get 2 slices at only $10! Choose from Enchanted Forest Log (Rich chocolate chiffon cake filled with pistachio cream and dark sweet cherries on a crispy hazelnut and caramel chocolate base) OR Flore Bloom Log (Hokkaido milk cheesecake roll of refreshing passion fruit puree and Valrhona passion fruit chocolate filling with juicy peach cubes) Pop-by our stores now at Jurong Point (B1-105) or nex@serangoon (B2/58-59) to get these delicious deals! While stocks last.
Early Bird Promotion 2019
LAST 3 DAYS to pre-order our logcakes and get 20% off! Don't miss this delicious deal and pop-by our stores now at Jurong Point (B1-105) or nex@serangoon (B2/58-59) to place your order!
Enchanted Forest Log
Dress up your Christmas dessert table with our Enchanted Forest Log! Festive chocolate log filled with pistachio cream and dark sweet cherries with a crispy base of hazelnut paste and caramel chocolate serves up a treat of textures! Get 20% off when you pre-order any logcake by 15 December 2019! 🎄✨
This Christmas, set off on a magical and fun-filled journey with our delightful festive creations! To enquire or place an order for your Christmas treats, drop us a message with your contact number and our friendly team will get back to you 😘
Surprise your loved ones with a special customised cake that best represents their personality! To enquire or place an order for your customised cake, drop us a message with your contact number and our friendly team will get back to you 😘🎂
TIR Customised Cake
Customised cake for every occasion! To enquire or place an order for The Icing Room customised cake, drop us a message with your contact number and our friendly team will get back to you shortly!
Party Treats
Our new range of delectable cupcakes and cream puffs is the perfect treat for you! From now till 22 September, mix and match the different flavours and enjoy these yummy treats at the promotional price of 2 for $5.50 (U.P. $6.40) or 4 for $10 (U.P. $12.80)! Available at our stores now in Jurong Point (B1-105) or nex@serangoon (B2/58-59)
The Icing Room - Bunny Pop
Our Bunny Pop has hopped into our stores to keep you company as you soak up the moonlit festivities. A crispy puff filled with strawberry or blueberry custard cream, our adorable Bunny Pop will take you over the moon. From now till 22 September, enjoy our delectable Cupcakes and Cream Puffs treats at only 2 for $5.50 or 4 for $10! Pop-by our stores now at Jurong Point (B1-105) or nex@serangoon (B2/58-59)!
NEW POP! Cream Puffs
POP! Smiley bunnies and a winking froggy are here to brighten your day! Cripsy puffs filled with creamy custard cream that are bound to leave a smile on everyone.
Indulge in our NEW Cupcakes!
Do you know that we have refreshed our selection of cupcakes? Featuring chocolate, red velvet, and orange-based cupcakes in various designs, these new creations delight in looks and taste. 😍😋 Mix and match them in 6pcs/box and 12pcs/box! Visit us at nex@serangoon or Jurong Point to bring them home today! 🤩
The Icing Room Party Treats!
Looking for convenient party solutions? Our cupcakes and cream puffs are available in sets of 12 pieces for you and your guests to enjoy an assortment of these treats. A box of 12 cream puffs/cupcakes is avaliable at $31 only! Call or visit us at 6634 4486 (nex@serangoon) or 6861 4644 (Jurong Point) to place your order now! T&Cs apply.
Easter Treats
Our Easter fun-sized treats are a picture of spring and renewal with their adorable pot designs, handcrafted carrot-shaped macaron, and buttercream chick. Grab them now at $9.90 for a set of 2* (U.P. $5.90 each). *Each set comprises 1 Happy Hatch and 1 Carrot Patch. Flavours are not interchangeable.
Shortcuts
Nearby travel agencies
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Manila 3506
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Boon Lay Way
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Boon Lay Way
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629831
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AS Engineering & Services Pte Ltd
Soon Lee Street, Jurong -
Soon Lee Street
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Soon Lee Street
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Jurong West Street
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Brick & Tungsten Interior Design Pte Ltd
Soon Lee Street -
Boon Lay Shopping Centre, Block 221, #01-104, Boon Lay Place, Boon Lay
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Soon Lee Street
Other Singapore travel agencies
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Stadium Walk
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Vismark Food Industries Pte Ltd
Blk 3017 Bedok North Street 5 #05-33 Gourmet East Kitchen -
Tai Seng Street
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Asia Square Tower
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Orchard Road
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Republic Plaza B1-07 & Cimb Plaza B1-02
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Lavender Street
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Jurong West Street 52 Blk 505