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Monday 09:00 - 18:00 Tuesday 09:00 - 18:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Friday 09:00 - 18:00

Lucid Experiences

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Lucid Experiences

We are an immersive experience company in Singapore, we create meaningful entertainment experiences. For more information visit https://www.lucidexp.com/.

Established in 2019, Lucid Experiences is an immersive experience company in Singapore that creates meaningful and purposeful entertainment experiences. They bring stories to reality for their clients and their own original IPs with their team of in-house designers, marketers, producers and project managers. Some of their previous works include The Stranger Things Encounter, an immersive thematic experience, and Otah & Friends, a family entertainment concept.

26/04/2024

It's our 5th anniversary! It's been a long road to get here, and we are proud to share some of our favorite projects and moments along the way. Thank you for journeying with us!

15/04/2024

LKY: THE EXPERIENCE: BTS Series Beyond the Veil (Part 5)

A truly heartfelt dedication to the final years of Kwa Geok Choo's life and her bond with Lee Kuan Yew, we invited visitors to uncover and personally complete the story to foster a deeper sense of involvement and investment.

Upon pressing buttons on a panel, visitors revealed various facets of the couple's relationship during Kwa Geok Choo's final years, with corresponding visual and auditory elements bringing their story to life. For example, a softly playing radio featuring Mrs Lee's favorite song or a flickering computer screen representing the video calls Lee Kuan Yew would have with his wife during business trips.

Intentionally creating a boundary between the visitor and the room, we inserted a partition with the panel of buttons, offering a glimpse into a private moment while respecting the couple's privacy as unobtrusive observers.

08/04/2024

LKY: THE EXPERIENCE: BTS Series Changing World (Part 4)

How do we translate the period of upheaval that comes with moving to a new environment? By crafting a surreal interpretation of the familiar.

As Lee Kuan Yew embarked on his new life in England, the belief systems he had inherited while growing up in colonial Singapore soon began to crumble. We wanted to showcase this feeling through an environment that is both familiar and unfamiliar with the sky, while introducing surreal elements like windows opening up to anecdotes from Lee Kuan Yew's time in England.

Included among these anecdotes are Lee Kuan Yew's lesser-known yet relatable moments of adapting to a new environment. For instance, we showcased how Mrs Lee improvised Singaporean dishes using the available ingredients in England, such as transforming fettuccine into fried kway teow and substituting paprika for Asian chilli.

25/03/2024

LKY: THE EXPERIENCE: BTS Series 100 Stories (Part 2)

To further illustrate Lee Kuan Yew's impact on people from all walks of life we had a free showcase featuring 100 stories collected from everyday people on how Mr Lee’s legacy affected them and influenced history, just before entering the ticketed area.

Some of the video interviews were even of people who knew Lee Kuan Yew personally including his tailor, security officers and chef.

Visitors were able to select the interviews they wanted to watch with a push of a button as we wanted to empower visitors to interact and choose the stories they wish to hear. We believe that this approach fostered a more authentic and meaningful engagement - it's as though you're choosing to strike up a conversation with the interviewees themselves.

To further emphasise the intimacy in the experience, we made sure that only the people who selected that interview could hear the interviews through the strategic use of directional speakers directly situated above where they would be standing.

Throughout the interviews, emotions often ran high with some interviewees crying as they recounted their anecdotes that they had with LKY. Visitors were invited to go through this series of emotions with them as they watched the interviews.

11/03/2024

In case you missed it! LKY: THE EXPERIENCE will be closing this Friday! Here is your last chance to discover the man behind the name.

04/03/2024

As LKY: THE EXPERIENCE draws to a close, we would like to thank Minister Tan Ser Leng for making the time to visit us when we first opened!

27/02/2024

Keeping to the theme of bringing back childhood memories, Ode to my Pearl had a Seesaw with Boba Bae on it. Customers could also sip on bubble tea courtesy of our live Bubble Tea vendors and learn fun facts about Bubble Tea such as the craziest flavours from around the world.

Find out more about it here: http://tinyurl.com/bubbleteafactory

20/02/2024

If there's something we've learnt from all our different projects, it's that ball pits never fails to be a hit with the crowd and the same went for the Pearl Pit at The Bubble Tea Factory. Meant to resemble the pearls in your Bubble Tea, we loved seeing the Pearl Pit take adults back to their childhood days and children make new memories.

Find out more about it here: http://tinyurl.com/bubbleteafactory

13/02/2024

The experience that started it all for us! The Bubble Tea Factory was the first of its kind in Singapore and was an immersive, multi-sensory journey that took you through an enchanting world of bubble tea. Did you manage to visit it?

05/02/2024

One of the interactive zones at the Becky Bunny's Adventures that we worked on in 2022 was the Love in Action which had a Basketball Court and interactive gym lockers for experiential learning.

Another interactive zone was the Care & Concern Garden which had the shed maze Find Bunny with a maze like structure to encourage play and exploration. The final 2 interactive zones at Becky Bunny's Adventures 2022 was the Respect Plaza and the Commitment Station.

Respect Plaza consisted of the fountain where people had to write empathetic messages on a ball and add it to the fountain and the Bunny Diner which had tables and chairs with prompts on plates to encourage families to communicate.

The Commitment Station had a 4-room photo studio so families could take home memories of that day and a clock room to highlight the importance of family time and also acted as another photo spot. It also had a large train centrepiece outside the "station" that was popular with guests for photo taking.

28/01/2024

22/01/2024

Back in 2022, we had the chance to work with the Ministry of Social and Family Development to conceptualise and design 4 interactive zones for the Becky Bunny's Adventures at Suntec City during National Family Week to commemorate the Year of Celebrating SG Families. Here are some of the highlights!

Find out more on what we did at this link: http://tinyurl.com/ypteatnk

15/01/2024

For the Wellness Festival Singapore 2023, we also handled programme coordination with over 200 wellness programmes across Singapore over a period of 23 days with programmes from Zentosa Beach Pop Cycle and Muay Thai to Soundbathing. Did you manage to attend any?

Find out more about the Wellness Festival Singapore 2023 here: https://www.lucidexp.com/wellness-fest-2023

08/01/2024

If you've walk by the Marina Bay Sands between 17 June and 8 July last year, you might have noticed the Wellness Experience Space that we designed as the event organiser for the Wellness Festival Singapore 2023.

The Wellness Experience Space featured newly introduced Wellness F&B zones, and engaging installations such as ASMR Wonderland, Active Arena, Mirror Scent Trail, and Sound Bath Jamming. The overall aesthetic responded to the idea of the urban
feel of Singapore’s wellness offerings, using a mixture of industrial scaffold, flexi neon lights, live plants, and recycled materials.

02/01/2024

We were so excited to be the event organiser for the Wellness Festival Singapore again last year for the Singapore Tourism Board. Other than the event organisation and operations, we also handled the website, marketing and PR and design and build. Did you get a chance to check it out last year?

31/12/2023

Happy New Year's Eve!

There's nothing more heartening than seeing people enjoy and learn from an Experience that you cultivated and we are so pleased that LKY: THE EXPERIENCE has been receiving a great reception on Google and Pelago. Check out some of the reviews we have been getting!

Get your tickets here: https://www.pelago.co/en-SG/activity/pziq8-lee-kuan-yew-the-experience-ticket-singapore/?utm_source=event&utm_medium=social&utm_campaign=apac_sg_en_tac_20230922_event_sep23_social_pdp

26/12/2023

When we first started planning LKY: THE EXPERIENCE, we hoped that it would be a great Experience that would pay tribute to Mr Lee Kuan Yew's life and nothing made us happier than Prime Minister Lee Hsien Loong himself visiting LKY: THE EXPERIENCE on 6th December and posting on his socials that we have indeed honoured Mr Lee's 100 years of legacy!

Thank you Prime Minister Lee Hsien Loong for making your way down to LKY: THE EXPERIENCE!

20/12/2023

These are some of our favourite details at LKY: THE EXPERIENCE. Let us know which ones are your favourite!

Get your tickets here: https://www.pelago.co/en-SG/activity/pziq8-lee-kuan-yew-the-experience-ticket-singapore/?utm_source=event&utm_medium=social&utm_campaign=apac_sg_en_tac_20230922_event_sep23_social_pdp

Address

201 Joo Chiat Road, #02-02
Singapore
427472

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Website

https://lucidexp.com/

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Videos

We're starting a new series sharing the insights behind our designs! This week we're taking you through the thought process behind one of our most popular rooms in our latest project LKY: THE EXPERIENCE, "Follow That Rainbow". We wanted to conclude our experience on a high, leaving everyone inspired, so the entire room concept was interpreted based on an iconic quote by Lee Kuan Yew, "To the young and to the not-so-old, I say, look at that horizon, follow that rainbow, go ride it." We designed a brightly-coloured canyon adorned with installations sensitive to touch and movement. Visitors are invited to slide through a rainbow arch, culminating in a flowing curved lightbox that symbolises the journey's inspiring crescendo of our journey. #DesignedByLucid #lucidexperiences #behindthescenes

Check out our highlight reel from our inaugural Lucid Immersive Summit held on 29 September 2023!

Check out the highlights from our inaugural Lucid Immersive Summit in 2023 held on 29th September! We had amazing line up with keynote speakers from around the world who are some of the most exciting players in the immersive space such as Meow Wolf, teamLab, Punchdrunk and No Proscenium. The summit also included multiple panels and presentations from local players in the arts and entertainment industry and had networking opportunities for all attendees.

Curious about how LKY: THE EXPERIENCE is like? Check out this short video that features some of the rooms and interactive games and features! Get your tickets here: https://www.pelago.co/en-SG/activity/pziq8-lee-kuan-yew-the-experience-ticket-singapore/?utm_source=event&utm_medium=social&utm_campaign=apac_sg_en_tac_20230922_event_sep23_social_pdp