No Average Joe

No Average Joe Hybrid Content Creators No Average Joe is, for want of a better phrase… a curious beast. Yet, its inquiring mind has inspired some fascinating pursuits.
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For all intents and purposes, it’s a hybrid content creator, specialising in factual entertainment and motion design. From developing its own cathartic video games about hunting down errant clients, to producing art installations in the name of animal welfare, there’s never a dull moment. With an anthropomorphic Silverback at its helm, No Average Joe taps on more than 20 years of his experience ac

ross various creative industries. Its body of work spans six continents, for a multitude of brands and themes. Host to a number of larger-than-life personalities, from legends like Michael Schumacher and Aaron Kwok, to the cast of Netflix’s ‘Iron Fist’ and some of Bollywood’s finest, there have been some intriguing projects over the years. Still, No Average Joe maintains its indie status. The perpetual David among Goliaths.

𝗡𝗘𝗘𝗗𝗘𝗗 to post this before October ended, or else we’d be stuck again in the cycle of belatedly acknowledging our milest...
31/10/2024

𝗡𝗘𝗘𝗗𝗘𝗗 to post this before October ended, or else we’d be stuck again in the cycle of belatedly acknowledging our milestones. For those who missed it, 13 August marked 20 years since No Average Joe (NAJ) was founded, and just last weekend, 26 October, was our 15th anniversary as an officially registered business in Singapore. Where has the time gone?

Anyway, anniversaries aside, the point is: we’re grateful to still be here, doing what we love (and sometimes what we must, lol). Over the years, we’ve been called the “Red Bull guys” and the “O$P$ guys” - the former from nearly a decade of factual work with the Austrian energy giants, and the latter from our cathartic early days developing our first video game. Ultimately, though, we’re still just good ol’ No Average Joe, your regular indie production house, punching above its weight.

At the heart of this “little engine that could” are its people - more than just the anthropomorphic silverback at the helm, mind you. And while many have passed through our hallowed halls (well, it’s really just 𝗧𝗛𝗘 hall of The Broom Cupboard), this "dirty dozen" depicted here, in an homage to Jim Lee’s historic X-Men Issue 1, lives long in memory for their invaluable contributions to NAJ and our clients.

𝗙𝗿𝗼𝗺 𝗹𝗲𝗳𝘁 𝘁𝗼 𝗿𝗶𝗴𝗵𝘁:

𝗜𝗦𝗔𝗕𝗘𝗟𝗟𝗘 𝗖𝗟𝗘𝗠𝗘𝗡𝗧 𝗮.𝗸.𝗮. 𝗕𝗲𝗹𝗹𝗲 - our first production manager, who kept us organised behind the scenes, especially in the pivotal transition from sole proprietorship to an incorporated company.

𝗚𝗘𝗢𝗥𝗚𝗘 𝗖𝗛𝗜𝗡𝗡 𝗮.𝗸.𝗮. 𝗚𝗶𝗼𝗿𝗴𝗶𝗼 - a founding member who remains our UK & Europe rep to this day, while running his own agency, Eagle & Beagle, out of Cambridgeshire with the lovely Emma.

𝗡𝗨𝗥 𝗤𝗔𝗠𝗔𝗥𝗜𝗔𝗛 𝗛𝗔𝗠𝗭𝗔𝗛 𝗮.𝗸.𝗮. 𝗤 - joined as a junior editor in 2010 and is now one of NAJ’s executive directors, taking on countless roles to help us pull through time and again.

𝗟𝗢𝗛 𝗪𝗛𝗬𝗘 𝗞𝗘𝗔𝗧 𝗮.𝗸.𝗮. 𝗪𝗶𝗸𝗶 - our one and only “Super Intern”, who evolved from a shy but enthusiastic learner into a versatile creative, beloved by all along the way.

𝗚𝗟𝗘𝗡𝗡 𝗠𝗜𝗖𝗛𝗔𝗘𝗟 𝗕𝗢𝗡𝗧𝗜𝗚𝗔𝗢 𝗮.𝗸.𝗮. 𝗠𝗶𝗸𝗲 - who helped NAJ realise its ambitions in game development and publishing, and remains an active member in our gaming and esports ventures.

𝗥𝗨𝗗𝗬𝗔𝗡𝗧𝗢 𝗔𝗞𝗜𝗟 𝗮.𝗸.𝗮. 𝗥𝘂𝗱𝗲𝗯𝗼𝗶 - our shooter extraordinaire, covering land, sea, and air, from event highlights to feature documentaries, lifestyle to product photography, and mastering drones.

𝗫𝗜𝗡 𝗭𝗛𝗘𝗡𝗚 𝗮.𝗸.𝗮. 𝗧𝗵𝗲 𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗼𝗿 - a fascinating member we first met as an admiring client, then a job applicant with little production experience, now an ace producer who’s always been terrific with people.

𝗛𝗔𝗠𝗕𝗔𝗟𝗬 𝗦𝗘𝗡𝗜𝗡 𝗮.𝗸.𝗮. 𝗛𝗼𝗻𝗲𝘆 𝗕𝗮𝗱𝗴𝗲𝗿 - an inimitable character who practically volunteered himself to the cause, taking on leadership roles and leaving a lasting influence (for better or worse) on our young ’uns.

𝗛𝗨𝗔𝗡𝗚 𝗞𝗔𝗜𝗡𝗜 𝗮.𝗸.𝗮. 𝗖𝗼𝗯𝗿𝗮 - joined as a seasoned producer and left as a brilliant story editor, seeing through her transformation with aplomb and producing some of our best work.

𝗞𝗛𝗘𝗟𝗘𝗘𝗩 𝗚𝗛𝗢𝗪𝗦 𝗮.𝗸.𝗮. 𝗞𝗶𝗹𝗼 - our first-ever hire and an ongoing collaborator, responsible for much of the “cool sh*t” we produced early on, particularly in our motion graphics and reels.

𝗠𝗔𝗥𝗞 𝗧𝗘𝗢 𝗮.𝗸.𝗮. 𝟱𝗗𝗠𝗮𝗿𝗸𝗧𝗲𝗼 𝗼𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻 - an incomparable “partner in crime,” bringing a true adrenaline shot to every project with his ingenuity and inspiring others through his photography.

𝗧𝗘𝗥𝗘𝗡𝗖𝗘 𝗞𝗢𝗛 𝗮.𝗸.𝗮. 𝗦𝗹𝗼𝘁𝗵 - our very own “struggling artist,” responsible for the bulk of our artwork and designs, from the first iteration of our logo in 2004 to this tribute to Jim Lee, and everything in between.

𝗣.𝗦. - 𝘉𝘶𝘵 𝘵𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘧𝘰𝘶𝘳𝘵𝘦𝘦𝘯 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘴 𝘩𝘦𝘳𝘦, 𝘯𝘰𝘵 𝘵𝘸𝘦𝘭𝘷𝘦, 𝘸𝘦 𝘩𝘦𝘢𝘳 𝘺𝘰𝘶 𝘤𝘳𝘺. 𝘞𝘦𝘭𝘭, 𝘵𝘩𝘢𝘵 𝘭𝘢𝘴𝘵 𝘥𝘶𝘥𝘦 𝘪𝘴 𝘑𝘰𝘦, 𝘰𝘶𝘳 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘢𝘯𝘥 𝘔𝘋, 𝘸𝘪𝘵𝘩 𝘩𝘪𝘴 𝘦𝘭𝘥𝘦𝘴𝘵 𝘰𝘧 𝘧𝘪𝘷𝘦 𝘤𝘢𝘵𝘴, 𝘒𝘢𝘴𝘩𝘮𝘪𝘳 𝘵𝘢𝘬𝘪𝘯𝘨 𝘤𝘦𝘯𝘵𝘳𝘦 𝘴𝘵𝘢𝘨𝘦. 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘰𝘧𝘵𝘦𝘯 𝘵𝘩𝘦 𝘰𝘯𝘦𝘴 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 “𝘤𝘩𝘢𝘰𝘴” 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 “𝘥𝘪𝘳𝘵𝘺 𝘥𝘰𝘻𝘦𝘯” 𝘢𝘳𝘦 𝘭𝘦𝘧𝘵 𝘵𝘰 𝘥𝘦𝘢𝘭 𝘸𝘪𝘵𝘩.

About this weekend.
19/10/2024

About this weekend.

𝗨𝗻𝗽𝗹𝗮𝗻𝗻𝗲𝗱: 𝗧𝘄𝗲𝗻𝘁𝘆 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗖𝗵𝗮𝗼𝘀 📽🕹🎨A couple of decades ago, driven by necessity, fueled by blind confidence, ...
26/09/2024

𝗨𝗻𝗽𝗹𝗮𝗻𝗻𝗲𝗱: 𝗧𝘄𝗲𝗻𝘁𝘆 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗖𝗵𝗮𝗼𝘀 📽🕹🎨

A couple of decades ago, driven by necessity, fueled by blind confidence, and running on a shoestring, 𝗡𝗼 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗝𝗼𝗲 (𝗡𝗔𝗝) was born. We were clueless, over-aged college kids winging it, but our business cards told a different story.

Our original quartet was a motley crew: 𝗝𝗼𝗲 𝗣𝗲𝘁𝗲𝗿, producer with a minor in improv; 𝗚𝗲𝗼𝗿𝗴𝗲 𝗖𝗵𝗶𝗻𝗻, sound guru and pistonhead; 𝗕𝗿𝗶𝗲𝘃𝗲 𝗟𝘆𝗼𝗻, DP with a serious gaming habit; and 𝗧𝗲𝗿𝗲𝗻𝗰𝗲 𝗞𝗼𝗵, coerced into being a partner-in-crime, whose illustrations spawned our inimitable logo.

We've been notoriously absent on socials this year (hence this belated founders' day post – 13 Aug just slipped by!). But we couldn't wait any longer to share this piece. A tribute to Eastman & Laird's self-published Teenage Mutant Ninja Turtles (TMNT) comics – the gritty originals that inspired 𝗡𝗔𝗝'𝘀 indie ethos (not the cartoon with that annoying theme tune).

We've reimagined the iconic issue 1 cover with our founding four. And with TMNT's 40th anniversary this year, what better way to celebrate our 20th? We're pretty chuffed with it! 🐢🐢🐢🐢

Stay tuned for follow-up posts, trips down memory lane, and updates on what's been happening and what's next. Oh, and next month, we're quietly celebrating 15 years as a registered Singapore business! You wait for one milestone, and two come along at once! 🙏






3 Guys, 2 Girls & Pancit Place...
25/09/2024

3 Guys, 2 Girls & Pancit Place...



21/06/2024

What’s a tabletop con without an anthem? 🎶 To celebrate the inaugural TableCon Quest, here’s a specially composed symphony of fantasy, folk, & metal vibes - the perfect soundtrack for this weekend’s adventures! 🛡️🎲⚔️

And if you haven't already, get your tickets stat:
https://tinyurl.com/tableconquest2024

Brace yourselves for Singapore's inaugural TableCon Quest (TCQ), celebrating the resurgence of Tabletop & Card Games!Org...
16/06/2024

Brace yourselves for Singapore's inaugural TableCon Quest (TCQ), celebrating the resurgence of Tabletop & Card Games!

Organised by our partners Eliphant - Game Marketing & Esports Specialist (the legends behind GameStart Asia), TCQ is perfect for both seasoned board game veterans & curious beginners alike.

Dive into an array of games from Dungeons & Dragons to Warhammer 40,000 & everything in between. Be the first in Singapore to play the Ultraman card game, try a demo of Shadowverse Evolve: Gloryfinder, meet renowned game designers, & discover unique board games from local indie studios.

It’s all happening next weekend at the Suntec Singapore Convention & Exhibition Centre. So, round up your friends & grab your tickets now: https://tinyurl.com/Tableconquest

P.S. – We’ll be there too, capturing every angle of the weekend’s adventures, so keep an eye out for our cameras!

10/04/2024

As we embrace the end of and celebrate , our hearts go out to all our Muslim brothers and sisters, particularly those facing hardships in . May you find peace and blessings on this sacred day.


From overcoming fear to crafting creativity, Michael's journey defies expectations, highlighting the transformative powe...
20/02/2024

From overcoming fear to crafting creativity, Michael's journey defies expectations, highlighting the transformative power of education and real-world opportunities provided at a tertiary level. We've known him since his early days as an intern in 2016, now a key member of our team, showcasing the remarkable evolution of an artistic self-starter.

In the Year of the Wood Dragon, may we embody its essence, embracing our creativity, compassion, & adaptability. Gong Xi...
08/02/2024

In the Year of the Wood Dragon, may we embody its essence, embracing our creativity, compassion, & adaptability. Gong Xi Fa Cai!



What an incredible start Own Time Own Target (OTOT) has had at the Taipei Game Show! As virtual unknowns in the indie ga...
25/01/2024

What an incredible start Own Time Own Target (OTOT) has had at the Taipei Game Show! As virtual unknowns in the indie game dev world, the response from the constant flow of visitors to our booth and their experience with OTOT has been overwhelmingly positive. We're truly amazed.

While we have always believed in the game's potential, witnessing others share our enthusiasm is truly quite humbling. With Day 1 of 4 behind us, we're energised for the remaining 3 days. Here's to more positive engagement ahead!



Don't call it a bribe... it's just a friendly incentive! 😬Swing by our booth at Taipei Game Show, play OTOT with a frien...
24/01/2024

Don't call it a bribe... it's just a friendly incentive! 😬

Swing by our booth at Taipei Game Show, play OTOT with a friend (or a foe), share your insights, & you might just walk away with a Divoom Ditoo, courtesy of Retro City. There are four up for grabs, one for every day of the show, so tell all your friends!

Venue: Taipei Nangang Exhibition Center Hall 1
Booth: Indie House S59
Dates: 25-28 January, 2024



If you haven't heard yet, we're hitting the road again with our baby, Own Time Own Target (OTOT) – this time to Taipei G...
22/01/2024

If you haven't heard yet, we're hitting the road again with our baby, Own Time Own Target (OTOT) – this time to Taipei Game Show (TPGS)! We're on a mission to connect with collaborators, investors, publishers, & just about anyone who shares an interest in realising OTOT’s full potential. Whether you're at TPGS this week or can't make it but have played the game in recent years & loved it, give us a shout!



15/01/2024

Absolutely thrilled to showcase our upcoming game, Own Time Own Target (OTOT), at one of the region’s premier game conventions – Taipei Game Show!

Join us at the Indie House booth (S59) from January 25 to 28 and be among the first to experience our refreshed beta demo. As a bonus, we’re giving away a Divoom Ditoo daily to those who show us some love, try our game, and share constructive feedback.

So, dive into the dystopian realm of OTOT, where bullet hell frenzy meets fighting game intensity. Brace yourselves for endless rematches that might just cost you some friendships!

p/s - OTOT is the spiritual sequel to Owe Money Pay Money 😬



19/12/2023

Season's greetings, one & all! 🎄🎅🏾



12/12/2023

This festive season, we're "Coming Up For Air" with some choice shots from our eye in the sky. Grab a nice hot cuppa & settle in for over a decade's worth of aerial cinematography, captured by our talented teams across Asia & the UK.



24/11/2023

Celebrating a decade of kicks & style with Sole Superior. Much love, from your day one homies! ❤️


22/11/2023

One of our major highlights at this year's gamescom asia was , and judging by the perpetual crowd at their booth, it seems our enthusiasm is widely shared.

We're proud to have documented its debut through this recap video, especially considering it's the brainchild of our good pals at Eliphant - Game Marketing & Esports Specialist, the creators of GameStart Asia and other phenomenal gaming experiences.

P/S - Joe Peter waxing lyrical about last year, only to then meet and interview Avichal Singh of Nodding Heads Games, was a special moment.



We're thrilled to share that we've earned another nod for 'Best Branded Content' at the Asian TV Awards – our 5th in con...
15/11/2023

We're thrilled to share that we've earned another nod for 'Best Branded Content' at the Asian TV Awards – our 5th in consecutive years. Perhaps it's a reflection of our deep connection with brands and their audiences, or maybe it's a slightly belated birthday pressie. 😬

Nonetheless, we're grateful to the Activision Blizzard team for their unwavering support, enabling us to bring our ideas to life for this mini documentary series. A big shoutout to our partners in crime, Eliphant - Game Marketing & Esports Specialist, for seamlessly bringing everyone together. And, of course, lotsa love to Uncle Simon, our story's heartbeat, whose passion and talent inspired us to tell his story in the best possible way.

In a category with heavyweights like National Geographic and Viu, just being nominated is a win. It's an honour to be part of the 28th instalment of Asia-Pacific's longest-running broadcast awards show – especially for perennial underdogs.

Without sounding too cheesy, here's to the joy of storytelling and active ageing. All the best to everyone at the awards ceremony in Vietnam this January! 🥳



11/11/2023

May your Diwali be anything but average, brimming with moments of radiant joy!



This time last week, we were engulfed in gaming goodness at gamescom asia. As the event's official retro games partner, ...
29/10/2023

This time last week, we were engulfed in gaming goodness at gamescom asia. As the event's official retro games partner, we recreated the magic of Retro City - our intimate retro experience right here in Singapore - with a mini pop-up that drew a fervent crowd throughout the weekend.

With our trusted partners, Eliphant - Game Marketing & Esports Specialist, we produced content for gaming giant Capcom once more. We dived into the heart of esports action, providing extensive coverage of the Capcom Singapore Pro Tour Premier, where Red Bull Japan’s Gachikun triumphed over more than 300 fierce competitors in Street Fighter 6.

Our mission didn't end there. We shone a spotlight on some of Asia-Pacific's hottest indie game developers and their exceptional games at Wavemakers by the creators of GameStart Asia, unquestionably our favourite booth.

Gamescom Asia hosted over 34,000 attendees, 136 exhibitors, and pavilions from 67 countries, setting a new record as the largest combined gaming event in Singapore. Over 80 homegrown Southeast Asian games were showcased, serving as a testament to the region's thriving indie gaming scene.

To those of you who dropped by to say hi, supported the event in your own way, and even made purchases at Retro City, we'd like to express our deepest gratitude for being a part of this unforgettable gaming odyssey. Congrats to the Gamescom Asia team and its partners for orchestrating its maiden B2C event despite the obstacles faced.



In an industry where change is the only constant, we're incredibly grateful to still be here after 14 years, creating, c...
28/10/2023

In an industry where change is the only constant, we're incredibly grateful to still be here after 14 years, creating, challenging ourselves, and exploring new realms.

To our clients and partners, we’ve still got your backs, just as you’ve had ours, and we’re psyched to continue this adventure together.

And, of course, to our loved ones, thanks for bearing with us and believing in us, even when we weren't quite sure what we were doing.

We never forget where we came from. Much like classic shows we watch forever, we often honour our roots to pave the way for what’s next.

So, here's to more weird and wonderful pursuits!



Bring retro goodness to the masses, check!Next up, cams roll for Capcom Singapore & Wavemakers by Eliphant - Game Market...
19/10/2023

Bring retro goodness to the masses, check!

Next up, cams roll for Capcom Singapore & Wavemakers by Eliphant - Game Marketing & Esports Specialist.

See you at gamescom asia!

Tiny but mighty: the Retro City pop-up is ready for action!

So, get your tickets to gamescom asia today: https://lnkd.in/g66Ff3JG

[another nostalgia trip brought to you by No Average Joe]



20/09/2023

🎶 We built this city... We built this city on old consoles... 🎶

14/09/2023

F1's back in town & we've got those race week vibes! There's truly no better time to take a quick spin through our favourite moments working alongside these track legends over the past 15 years.

Featuring Daniel Ricciardo, David Coulthard, Nico Rosberg, Mika Häkkinen & of course, the inimitable Michael Schumacher.



We're doing a thing at gamescom asia. ☺️
13/09/2023

We're doing a thing at gamescom asia. ☺️

Retro aficionados, brace yourselves for an overdue confession - our recent silence has been more confounding than the origins of the Konami code.

In our quest for redemption, we're changing course. No more sporadic news nuggets; instead, we're offering a deep dive into our humble realm, with the occasional hidden gem.

To mark this reboot, we're setting up a pop-up experience at this year's gamescom asia, allowing you to get a taste of 𝗥𝗘𝗧𝗥𝗢 𝗖𝗜𝗧𝗬 before the full feast.

Here's what to look out for:

🕹️ 𝘼𝙧𝙘𝙖𝙙𝙚 𝙋𝙖𝙧𝙖𝙙𝙞𝙨𝙚: Our tiny but mighty booth, in partnership with RetroCade, showcases custom arcade and pinball machines featuring nearly every iconic game ever created. Plus, learn how to craft and maintain your very own home arcade machine.

🎮 𝙂𝙖𝙢𝙞𝙣𝙜 𝙏𝙧𝙚𝙖𝙨𝙪𝙧𝙚𝙨: Unearth a trove of vintage games, consoles, and collectibles—a delight for seasoned collectors and burgeoning enthusiasts alike. Why not start your Christmas shopping early (even if it's just for yourself)?

🎨 𝙇𝙞𝙫𝙚 𝙋𝙞𝙭𝙚𝙡 𝘼𝙧𝙩 𝙏𝙖𝙩𝙩𝙤𝙤𝙨: Witness the magic of pixel art brought to life by our special guest, Mrpixel.tattooer, as he creates live pixel art tattoos for the daring and dedicated.

🎁 𝘿𝙖𝙞𝙡𝙮 𝙂𝙞𝙫𝙚𝙖𝙬𝙖𝙮𝙨: Seize the opportunity to win incredible prizes in our daily giveaways. You might snag up to $3000 worth of fantastic retro goodies.

So, mark your calendars and join us at gamescom asia from 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬 𝘁𝗼 𝟮𝟮, 𝟮𝟬𝟮𝟯 at Suntec Singapore Convention & Exhibition Centre!

𝗥𝗘𝗧𝗥𝗢 𝗖𝗜𝗧𝗬 awaits your presence!

[brought to you by No Average Joe]




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