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As a provider of the highest quality luxury tailor-made travel experiences, Imperial now offers unrivalled service and advice to our clients on the most appropriate travel options to suit their needs. With over 10 years' experience in luxury travel, we have developed a level of expertise that is hard to match. As an independent operator we are devoted to providing the highest quality service and a

dvice to our clients and are constantly seeking out the best new luxury travel experiences. From providing advice on the most suitable tailor-made luxury travel options, Imperial Travel is also a leading travel agency for leisure and business travellers, providing expert tailor-made travel services to its guests. By booking your luxury tailor-made holiday with Luxury Slovenia DMC, you can guarantee that you will receive the finest impartial advice on the best flights, hotels and tours. We work closely with environmental groups and local communities to ensure that we limit the impact of tourism on the environment and promote sustainability.

11/01/2025

Imagine the thrill of reaching the summit of Mala Mojstrovka, where the Julian Alps stretch before you in an endless, dazzling panorama. Or picture yourself high above Pokljuka, where the world feels peaceful, pristine, and perfectly still.

Winter hiking in Slovenia offers moments of both challenge and tranquility:

Na vrhu Male Mojstrovke (Mala Mojstrovka Summit): Experience the thrill of standing atop a peak where every direction reveals majestic mountain views, glistening under a fresh coat of snow.
Gornik visoko nad Pokljuko (High Above Pokljuka): Wander through snowy spruce forests, where the only sound is the whisper of the wind and the crunch of snow beneath your boots.
Winter hiking isn’t just a walk—it’s a chance to connect with nature’s raw power and peace, to breathe deeply, and to find beauty in the stillness.

Would you lace up your boots for an adventure like this? Let us guide you to Slovenia’s most magical winter trails. ❄️

08/01/2025

When winter whispers across Slovenia, many dream of snow-capped mountains and cozy alpine retreats. But for those who crave something different, Slovenia’s coast holds a hidden gem where winter brings tranquility and charm—Piran.

This medieval seaside town, with its Venetian architecture, narrow cobblestone streets, and breathtaking views of the Adriatic, offers a serene escape from the usual winter landscapes. Stroll through Tartini Square, where the spirit of the holidays lingers, and watch the sunlight dance on the calm waters of the harbor. The sea breeze carries a crispness that invigorates the soul, while the scent of fresh seafood fills the air.

Winter in Piran is a time for peaceful reflection, coastal walks, and discovering the beauty of a town where time slows down. Fewer crowds mean more moments to savor the details—the intricate facades, the charm of hidden alleys, and the magic of sunsets that paint the sky with soft winter hues. 🌅❄️

Would you trade the snowy slopes for the sea breeze this season? Let us take you there to experience Piran’s captivating winter charm.

02/01/2025

Where Snow Meets Adventure or Skiing in Slovenia

Winter in Slovenia is a special time when the mountains come alive with snow, and the air is filled with adventure. Slovenia’s ski resorts offer something for everyone, whether you’re an experienced skier or just looking to try something new in a beautiful setting.

Ski Above Lake Bohinj:
Vogel is a favorite among visitors for its breathtaking views of Lake Bohinj and the Julian Alps. The resort’s well-maintained slopes cater to all levels, and its natural beauty makes every run unforgettable. When the day winds down, relax in cozy mountain accommodations and enjoy hearty Slovenian cuisine.

Ski Across Borders:
Kanin, Slovenia’s highest ski resort, connects with Italy’s Sella Nevea, allowing you to ski in two countries in one day! The views are incredible, and the snow conditions are excellent throughout the season. It’s a perfect spot for adventurers looking for something unique.

A Family-Friendly Resort:
Rogla is ideal for families and beginners. With gentle slopes and plenty of winter activities, everyone will find their favorite way to enjoy the snow. After a fun day outside, warm up with local food and enjoy the peaceful surroundings of snow-covered forests.

Winter in Slovenia is not only about skiing. You can go snowshoeing through quiet trails, enjoy local wines with stunning mountain views, or visit charming alpine towns for a true taste of Slovenia.

Whether you're here for the thrill of the slopes or the magic of a winter escape, Slovenia has it all. Let us help you plan your perfect winter getaway!

31/12/2024

🎉 Goodbye 2024, Hello 2025! 🎉

As the year draws to a close, we pause to reflect on everything 2024 has brought us: new experiences, unforgettable journeys, and the joy of sharing Slovenia's beauty with all of you. From the peaceful lakes to the majestic mountains, the vibrant cities to the quiet villages, each corner of Slovenia has left us in awe—and we’ve been so fortunate to share this magic with you. 🌍💙

2024 was a year of meaningful connections, from travelers exploring the rich cultural heritage of Slovenia to discovering the warmth and charm of its people. We had the honor of guiding guests through Slovenia's most iconic spots, but also the hidden gems that make this country so special. Whether it was a luxury escape in the Alps, a relaxing day by the lake, or a delicious Slovenian wine experience, each moment was a reminder of the unforgettable adventures waiting around every corner of this beautiful country. ❄️🏞️

Looking ahead, 2025 promises even more. More opportunities to explore, more stories to share, and more memories to create. We can’t wait to see where this next chapter takes us—and we’re thrilled to have you along for the journey. Here’s to another year of luxury, adventure, and unforgettable moments in Slovenia. 🌟✨

To our guests, partners, and followers: Thank you for being part of this amazing journey. Your support, love, and curiosity inspire us every day to bring you the best of Slovenia. We look forward to continuing this adventure with you, discovering new places, and sharing the joy and magic that make Slovenia so unique.

May 2025 bring you fresh starts, exciting travels, and the chance to experience the world’s most beautiful places. We wish you all a year filled with health, happiness, and adventure! 🎆🌍

Here’s to 2025—let’s make it unforgettable.

With love from Slovenia,

Mattej & Matej and the Luxury Slovenia Team

28/12/2024

Radovljica is a small town with a big heart—and a lot of gingerbread! 🍯🍪

Nestled on a hill with sweeping views of the Julian Alps, Radovljica is a winter wonderland waiting to be discovered. Its medieval old town comes alive with festive lights, cozy cafes, and the irresistible aroma of freshly baked Slovenian gingerbread.

But did you know that Radovljica’s gingerbread isn’t just a treat? It’s part of a local legend! 💕 Years ago, bakers competed to craft the most intricate gingerbread hearts. One creation was so stunning, it made someone trip and fall in love right on the spot. To this day, these sweet treats remain a symbol of love and a Radovljica specialty.

During your visit, explore the Beekeeping Museum, where you’ll learn about Slovenia’s incredible honey tradition. Or, join a gingerbread-making workshop and create your own delicious keepsake. Add a stroll through the beautifully preserved old town, and you’ll see why Radovljica is one of Slovenia’s best-kept secrets.

This winter, let Radovljica’s charm and sweet traditions warm your heart. ❄️💙

24/12/2024

The holiday season has arrived, and here in Slovenia, it’s a time of enchantment, wonder, and warmth. From cozy fireside moments to the shimmering beauty of snow-covered mountains and charming village streets, the festive spirit is alive and well. We’re sending this magic from our heart to yours, wherever you may be in the world. 🌟

Whether you’re surrounded by loved ones, savoring holiday treats, or soaking in the twinkling lights, we hope this Christmas fills your days with joy, love, and peace. May it bring you moments of happiness, unforgettable memories, and the simple joys that make this time of year so special. 🎁❄️

Happy Holidays from our Luxury Slovenia family to yours! ❤️

13/12/2024

What an incredible few days we had at International Luxury Travel Market (ILTM) Cannes! 💚 Representing Slovenia for over a decade alongside the world’s leading luxury travel professionals has been an absolute honor.

With over 85,000 meetings and countless ideas exchanged, this year’s event once again proved to be the ultimate hub for shaping the future of luxury travel.

Our key takeaways? Luxury tourism is evolving beyond extravagance toward sustainability, meaningful connections, and unforgettable, tailored experiences. 🌍

We’re incredibly proud to have showcased Slovenia’s charm, shared its unique stories, and connected with so many inspiring professionals from around the globe.

08/12/2024

To make this experience even more unforgettable, each guest received a special gift— a beautifully crafted book, signed by Matej & Mattej, the founders of Luxury Slovenia. This book is not just a souvenir; it's a gateway to the soul of Slovenia, a tribute to the love and passion that define this unique destination.

The book tells the story of Slovenia through four enchanting acts, each designed to evoke emotions that will linger long after your visit. From the "Discover & Feel" chapter that invites you to experience the magic of Ljubljana Castle and the flavors of Slovenia's finest cuisine, to "Explore & Fall in Love," which unveils hidden gems and creative sparks in the heart of Ljubljana, the book is an invitation to embrace Slovenia's beauty and warmth.

Slovenia invites you to experience its essence through art, music, nature, and culinary delights—each offering a piece of love to cherish. Picture yourself taking a serene walk through Ljubljana's charming streets under a starry sky or indulging in a romantic dinner. These moments weave together a love story that Slovenia uniquely offers, waiting for you to make it your own.

Thank you, dear guests, for joining us in experiencing Slovenia’s beauty and the emotions it awakens. We are grateful for the opportunity to share with you Slovenia’s recipe for love. 💖

06/12/2024

✨ For the Virtuoso Chairman’s Event, we were proud to offer our guests a chance to experience some of Slovenia's finest hotels, each representing the pinnacle of luxury, history, and Slovenian hospitality.

🏰 Hotel Grad Otočec – A fairy-tale escape nestled on an island in the Krka River, Castle Otočec combines medieval charm with modern luxury. Its picturesque surroundings and elegant rooms make it a truly unique experience, where history and beauty meet in perfect harmony. A stay here is more than just a night—it’s an immersion in Slovenian heritage.

🏨 InterContinental - Ljubljana – This stunning property offers modern sophistication and world-class service right in the heart of Ljubljana. With its prime location and state-of-the-art amenities, the InterContinental provides a perfect base for exploring Slovenia’s capital while enjoying unparalleled comfort and luxury.

🌊 Kempinski Palace Portorož – Set against the Adriatic coast, this luxurious resort offers a combination of indulgent relaxation and breathtaking views. With a rich history dating back to 1910, Kempinski Palace Portorož continues to be an iconic destination for those seeking exclusive service and exceptional quality by the sea.

Each of these extraordinary hotels represents the best of Slovenian luxury, hospitality, and tradition—an unforgettable experience for those who choose to stay in them.

04/12/2024

🌟 A highlight of the Virtuoso Chairman’s Event was the chance for guests to design their own adventure, choosing their preferred destinations and activities.

Some guests chose to immerse themselves in the beauty of Lake Bled, where they had the rare opportunity to row on its tranquil waters, guided by Slovenia’s own Olympic rowers. The experience not only offered breathtaking views of Bled Island and its famous church but also provided insights into the dedication and precision of world-class athletes.

Lake Bled continues to captivate with its charm and natural beauty, proving why it's one of Slovenia's top destinations. The event truly brought together the best of both worlds: remarkable activities and unforgettable memories.

28/11/2024

A visit to Lake Bled is nothing short of magical, and for our guests at the Virtuoso Chairman’s Event, it was an experience to remember. ✨

The day began with a serene pletna boat ride to the iconic Bled Island, where guests enjoyed the peaceful surroundings and the stunning views of the church of the Assumption. The tradition of rowing to the island on the wooden pletna boat is as timeless as the lake itself, offering a glimpse into Slovenia’s rich cultural heritage.

Afterward, the journey continued with a visit to the majestic Bled Castle, perched high above the lake, offering panoramic views of the surrounding mountains and the sparkling waters below. Guests explored the castle’s medieval halls, discovering the rich history and heritage of this iconic landmark.

From the boat ride to the castle, Bled enchanted every guest with its beauty, history, and the unforgettable spirit of Slovenia.

"

12/11/2024

As we reflect on the past few days, the Virtuoso Travel magic we created together here in Slovenia still feels surreal. Honored guests and cherished friends, thank you for your trust, your time, and for joining us on this unforgettable journey.

On the last evening Mr. Matthew D. Upchurch, Virtuoso Travel CEO, spoke with deep appreciation for our founders, Matej Knific and Mattej Valencic, recognizing them as the heart behind this extraordinary experience. His heartfelt words, the standing ovations, and the way Slovenia’s beauty resonated with so many mean the world to us.

Our gratitude extends to all partners, teams, and the incredible individuals whose passion and dedication to Slovenian hospitality brought this vision to life over the past months, and especially this week. Thank you for being part of this story.

As Matej Knific reflected, "These past few days have felt like a love letter to our home, Slovenia. Seeing the joy on so many faces reminded us why we do what we do, to bring happiness, and we hope these memories stay with you long after."

And, in Mattej Valenčič’s words, "We’re honored to have been part of this journey with you. Every moment was more meaningful because of your presence, curiosity, and warmth. Thank you for allowing us to reveal Slovenia as it truly is, a land of love."

The "love tune" of Slovenia resonated in each moment: in every step you walked with us, every emotion sparked, and every experience crafted together. Slovenia is more than a destination; it is a story that unfolds with each place, each encounter, and each cherished moment.

THANK YOU!

📷: Rene Knapič
Partners: Slovenian Tourist Board InterContinental - Ljubljana Visit Ljubljana Kempinski Palace Portorož Feel Slovenia Hotel Grad Otočec Turistično združenje Portorož

10/11/2024

The last ingredient in our 'recipe for love' Virtuoso Travel Chairman's has been this shared celebration and sentiment, bringing our remarkable journey to a close.

Day four invited guests to experience the stunning Slovenian Riviera with over ten curated excursions that explored the rich traditions of Slovenian Istria, including the famous wine region of Goriška Brda. From scenic coastal views to historic towns and artisan workshops, each experience revealed the unique charm of this beautiful region.

The evening’s grand finale celebrated two cherished pillars of Slovenian tradition: salt-farming and St. Martin’s Day. Set in the magical Grando Hall, a former salt warehouse transformed by director Matej Filipčič for one unforgettable night, guests were welcomed with traditional music, performances honoring the heritage of salt and wine, and Istrian delicacies from Jezeršek Catering. Iconic performances by Slovenian artists, including Maja Keuc, Helena Blagne, the Big Band, and a surprise entry of accordionists from Ansambel bratov Avsenik playing 'Na Golici,' created an enchanting atmosphere that truly captured the spirit of Slovenia.

The evening unfolded with inspiring speeches, including heartfelt words from Mr. Matthew D. Upchurch, CEO of Virtuoso Travel. Reflecting on the week, he shared: 'What an amazing time we have had here. We arrived just a few days ago, and yet we feel as if we’ve been enveloped by such incredible experiences. Some things were unexpected; some were everything we imagined and more. We have been shown the very best Slovenia has to offer.' He continued, 'This destination is a great value; the quality we have seen, from the musicians and wine to the food and venues, has been world-class.'

Thank you to the Virtuoso team and members for allowing us to help you truly feel Slovenia over these unforgettable days. The complexity of the event was well worth it, thanks to the amazing energy and feedback we received. Sharing the best of Slovenia with such an inspiring group has been a true honor. 💚

📷: Rene Knapič

Partners: Slovenian Tourist Board Feel Slovenia Visit Ljubljana Portoroz & Piran InterContinental - Ljubljana Kempinski Palace Portorož Hotel Grad Otočec

09/11/2024

Day three of the Virtuoso Travel Chairman’s Event invited guests to fully experience 'Love & Be Loved' in Slovenia.
The day began with excursions across Slovenia’s treasures—from the serene landscapes of Lake Bled to artisan workshops in Ljubljana. Midday, some of our guests gathered at Avsenik, the home of the original Oberkrainer, where they enjoyed a traditional Slovenian lunch filled with music, dance, and authentic flavors—proof that Virtuoso guests know how to celebrate! 💚

The evening unfolded at Kempinski Palace Portorož Kempinski's Night of Stars'. Guests were welcomed by Željko Stašević, General Manager of Kempinski Palace, followed by Matthew D. Upchurch, Virtuoso Travel CEO, who shared heartfelt words on Slovenia’s spirit of 'love.' Barbara Muckermann, CEO of Kempinski Hotels the oldest luxury hotel brand company in Europe, established in 1897 also shared her thoughts on the evening’s significance and the timeless hospitality that defines Kempinski.✨

A magnificent classical concert, with selections from Mozart to Bernstein, set an elegant tone. Later, guests explored themed rooms offering unique experiences, from a jazz performance to a speakeasy cocktail bar, a casino room, and stations featuring Istrian delicacies, Slovenian wines, and desserts like crepes suzette and traditional sweets. The night concluded with an electrifying performance by Jana Šušteršič & band, leaving everyone dancing and singing—an unforgettable celebration of Slovenia’s vibrant culture and unmatched hospitality.

📷: Rene Knapič
Partners: Slovenian Tourist Board Visit Ljubljana Portoroz & Piran Feel Slovenia Hotel Grad Otočec InterContinental - Ljubljana Kempinski Palace Portorož

09/11/2024

We’re absolutely honored to host this year’s Virtuoso Chairman’s Event here in Slovenia with our partners.

It’s been inspiring to hear such wonderful feedback and see our guests falling in love with our beautiful country. Thank you Virtuoso Travel community for joining us on this unforgettable journey! 🇸🇮✨

08/11/2024

Day two of the Virtuoso Travel Chairman’s Event 2024 brought even more remarkable experiences, embodying Slovenia’s 'Discover & Feel' spirit. Our founding partner, Matej Knific, joined a meaningful business discussion on sustainability in Slovenian tourism with Maja Pak Olaj of the Slovenian Tourist Board and Javier Arredondo, Virtuoso’s VP of Sustainability.

A highlight of the day was our memorable stop on the Ljubljana Food Crawl at Bankarium, Muzej bančništva Slovenije, Slovenia’s banking museum. Here, guests were immersed in Slovenia’s financial heritage, while our founders, Mattej Valencic & Matej Knific, shared why Lower Carniola holds a special place in our hearts. We recreated its spirit in Ljubljana, with freshly baked White Carniola flatbread, fine wines, and a tasting of the newly launched 'pelinkovec' Ultimus by Ptujska klet—a unique herbal bitter capturing southern Slovenia’s essence. The experience was enriched with live traditional music, offering guests a true taste of the region.

The evening concluded with an extraordinary gala dinner at Center Rog, featuring a signature dish crafted by 3-Michelin-starred Chef Ana Roš Hiša Franko. Guests were welcomed by Ljubljana’s Mayor Zoran Janković, and enjoyed a dining experience enhanced by performances and flavors inspired by the city’s rich heritage.

Slovenia’s vibrant culture, passion, and hospitality have left a lasting impression on our guests, setting a beautiful tone for the days ahead.
📷: Rene Knapič

Partners: Slovenian Tourist BoardVisit Ljubljana Portoroz & Piran Feel Slovenia Hotel Grad Otočec InterContinental - Ljubljana Kempinski Palace Portorož

07/11/2024

We officially opened the Virtuoso Travel Chairman’s Event 2024 with an unforgettable welcome evening at the iconic Ljubljanski grad / Ljubljana Castle
After welcoming guests with our team of dedicated guides at the airport, it was time for an evening to remember.

Guests arrived to an elegant entrance and a warm Slovenian reception, perfectly capturing the spirit of our beautiful country. The evening featured inspiring words from Slovenian Tourist Board Director Mrs. Maja Pak and a keynote from Virtuoso CEO Mr. Matthew D. Upchurch, celebrating Slovenia as a premier luxury destination.

Then we embarked on a culinary journey through Slovenia’s rich regions, from Alpine to Mediterranean flavors, accompanied by enchanting musical performances that brought Slovenia’s vibrant culture to life.

We’re honored to share Slovenia’s story with the world’s top travel leaders. Here’s to a remarkable start to this incredible event, and from what we’ve heard, our guests are already captivated by our country and excited to explore & fall in love with all it has to offer.

Feel Slovenia, Visit Ljubljana InterContinental - Ljubljana, Ljubljanski grad / Ljubljana Castle, Portoroz & Piran, Kempinski Palace Portorož, Hotel Otočec Relais & Châteaux.

05/11/2024

We are honored to welcome Mr. Matthew D. Upchurch, CEO of Virtuoso Travel, to 🇸🇮 for the Virtuoso Chairman’s Event, officially kicking off today with an introductory meeting at the InterContinental - Ljubljana.

After years of collaboration and dedicated efforts, it’s our pleasure to now host this prestigious gathering, showcasing Slovenia’s distinctive luxury tourism to the world’s most influential travel leaders.
Together with our esteemed partners:
Feel Slovenia,
Slovenian Tourist Board,
Visit Ljubljana,
InterContinental - Ljubljana,
Kempinski Palace Portorož,
Hotel Grad Otočec, and
Portoroz & Piran,
we’re excited to present Slovenia’s finest luxury tourism offerings.

From November 6th to 10th, we’ll proudly share Slovenia’s unique offerings across the country—stay tuned and join us on this remarkable adventure.

For real time event highlights we welcome you to follow our instagram page and tag us along your Chairman's experience.

📷: Siniša Kanižaj

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As we reflect on the past few days, the Virtuoso Travel magic we created together here in Slovenia still feels surreal. Honored guests and cherished friends, thank you for your trust, your time, and for joining us on this unforgettable journey. On the last evening Mr. Matthew D. Upchurch, Virtuoso Travel CEO, spoke with deep appreciation for our founders, Matej Knific and Mattej Valencic, recognizing them as the heart behind this extraordinary experience. His heartfelt words, the standing ovations, and the way Slovenia’s beauty resonated with so many mean the world to us. Our gratitude extends to all partners, teams, and the incredible individuals whose passion and dedication to Slovenian hospitality brought this vision to life over the past months, and especially this week. Thank you for being part of this story. As Matej Knific reflected, "These past few days have felt like a love letter to our home, Slovenia. Seeing the joy on so many faces reminded us why we do what we do, to bring happiness, and we hope these memories stay with you long after." And, in Mattej Valenčič’s words, "We’re honored to have been part of this journey with you. Every moment was more meaningful because of your presence, curiosity, and warmth. Thank you for allowing us to reveal Slovenia as it truly is, a land of love." The "love tune" of Slovenia resonated in each moment: in every step you walked with us, every emotion sparked, and every experience crafted together. Slovenia is more than a destination; it is a story that unfolds with each place, each encounter, and each cherished moment. THANK YOU! 📷: Rene Knapič Partners: Slovenian Tourist Board InterContinental - Ljubljana Visit Ljubljana Kempinski Palace Portorož Feel Slovenia Hotel Grad Otočec Turistično združenje Portorož

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