30/03/2024
The leading Turkish hotel company Gürok Group, known for its exquisite properties including JOALI Maldives and JOALI BEING, introduce their new brand BIJAL Resorts, with the first ultra-luxury all-villa resort officially launching in March 2024 in the Antalya Province, Turkey. BIJAL combines the outstanding Turkish hospitality the group introduced over 30 years ago with Ali Bey Hotels & Resorts, with the ultra-luxury experience they have acquired through multiple award-winning JOALI Maldives and JOALI BEING.
The intimate, sustainably-minded, 19-villa resort designed by Autoban, responsible for various top hotel and restaurant projects worldwide, is hidden away in expansive grounds, including a pine forest – where the only audible sounds are cicadas and the breeze in the trees – as well as a pristine and unspoilt beach on the Turkish Riviera; the perfect backdrop for families, groups and couples to reconnect with loved ones and meet like-minded people.
The Psychology of Play and Travel
Revolving around the theme of play, with the motto “we see play everywhere”, BIJAL, meaning enlightenment in Hindi, is based on the insight that play processes have a positive effect on the mind and soul. Although usually associated with children, play is actually a crucial element for adults as well to aid relaxation and connection. The brand’s vision is to put play back into the lives of guests who have forgotten how to, with a stay designed to boost life energy and potential.
BIJAL brings innovative services, immersive environments and well considered playful moments together to trigger imagination and creativity, enabling guests to adopt new perspectives on life’s challenges. Outstanding service is provided throughout the stay with personal butlers allocated on arrival, allowing guests to truly switch off and immerse themselves in the experience.
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