Interimarketing

01/26/2017

"People don’t buy what you do, they buy why you do it." https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action -348800

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

01/18/2017

http://www.interimarketing.com/blog/do-you-know-what-your-buyers-hope-for

Charles Revson, the founder of Revlon once said, "In the factory we make cosmetics, in the stores we sell hope." Are you addressing what your customers hope for? Far too often that answer is,...

01/04/2017

Happy New Year! First on Your To-Do-List - A New Story.

http://www.interimarketing.com/blog/happy-new-year-its-time-to-build-a-better-story

​It’s a new year and the perfect time to evaluate your corporate story, your product stories, and your team’s ability to tell them. Why? Put simply, if your product is on a mission to displace...

10/11/2016

Top ten mistakes startups make https://www.entrepreneur.com/article/270505

The more you know of them, the less you'll make them.

09/20/2010

What's in a Name?

08/03/2010

The Reteller Channel » If your sales force is having trouble closing sales, provide them with a diag

If your sales force is having trouble closing sales, provide them with a diagnostic. http://www.ocmarketing.com/wordpress/?p=67

Is your sales force begging you for additional marketing support because sales just aren’t where they should be? Don’t worry, the problem may not lie within your marketing program. It could be that your company's prospects just don’t think they have a problem that needs solving or they are not in en...

08/03/2010

The Reteller Channel » Don't Blame The Messenger

Don't Blame the Messenger http://www.ocmarketing.com/wordpress/?p=60

In a recent post on BNET, Donna Fenn, an international author and journalist, calls-out PRprofessionals on spamming, poor writing, poor research, pitches that go too long and more. The Seven Deadly Sins of PR is a great reminder for all of us about the dos and don'ts of pitching to reporters. Howeve...