Heather's Choice

02/22/2025

It has been a dream of mine to be in sporting good stores all across North America for the last decade.

I fantasized about seeing our products hanging on their pegs, or better yet, being loaded into someone’s basket as they head out on their next backcountry trip.

This spring, we’re well on our way to being in a store near you!

Next month, we’re shipping our largest retail orders to date, and I couldn’t be more excited!

Soon, Heather’s Choice meals will be available in 77 stores across the US, with Packaroons available in 132. That is WILD!

Not to mention, we also have an incredible group of 148 independent retail stores from Washington to New York. Need a Packaroon or a Heather’s Choice meal? There’s likely a retailer near you!

Do you have a store you frequent that should carry Heather’s Choice? We are currently accepting applications for new wholesale partners. If you have a store you think we should be in, let us know! We’re all ears.

Have a fantastic weekend, and don’t forget to prioritize the things that make you feel your best; good food, time outside, and some well deserved rest.

📸 Big shoutout to all the athletes competing in the this weekend! Stay warm 🔥

02/20/2025

Variety is the spice of life 🌶️

Our adventure menu includes everything from classic comfort food to exotic worldly flavors. Whether you’re the meat and potatoes type, or a little spicy 🥵 we have something for you!

We’re currently accepting pre-orders for spring 2025! Head to our website to get in the queue for our best-selling meals and snacks, including Grass-Fed Beef Spaghetti, Morning Glory Oatmeal, and all flavors of Packaroons 💫

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02/18/2025

It’s African Peanut Stew Week here at the production facility 🥜

Well, we aren’t really calling it that, but we did making THOUSANDS of our beloved vegan and vegetarian friendly sweet potato curry in the past few days 🤪

This meal is a real show stopper with an unspeakable amount of peanut butter, freshly chopped Swiss chard, ginger and turmeric. It’s a hearty stew that your bound to fall in love with 💕

We’re currently accepting pre-orders for all our meals and snacks! If you’d like to be the first to have these meals delivered to your door, hop on over to our website to shop the adventure menu 👩🏻‍💻

02/17/2025

This morning I woke up to someone making a $5,000 investment in Heather’s Choice 🤯

It was one of those “spit out your coffee” kinda moments as I committed cardinal sin checking my email from bed 🥱☕️🛌

What blows my mind about this is I have no idea who this person is 🤷🏻‍♀️ From what I can tell, they live in Germany, and how the heck they found our campaign is a mystery to me!

If you are on the Heather’s Choice adventure, and you’ve bought from our website, picked up our products in store, invested via our community round, or all of the above, I want you to know your support does not go unnoticed!

I would have given up on this dream a LLLLOOOOONNNNGGGGGG time ago if it weren’t for the countless number of people who’ve showed up out of nowhere and said, “Hey! What you’re doing is awesome! I totally need this! I love your story! This is amazing! You’re going to be successful.”

Thanks to the mystery man out there who definitely made my day, and if you would also like to become a Heather’s Choice investor and join the most adventurous startup story ever...grab the link in our bio 💋

02/16/2025

What do you think? Are beans the next superfood?

We personally wouldn’t choose a serving of beans over a grass-finished steak, but we are all about getting more fiber and complex carbohydrates 💪🏼

Good thing our Grass-Fed Bison Chili includes the best of both worlds 🦬🌶️🫘

https://www.outsideonline.com/health/nutrition/beans-boost-performance/?utm_content=&utm_content=&utm_medium=organic-social&utm_medium=organic-social&utm_medium=organic-social&utm_source=outsidemagazine-threads%2Ctwitter%3Futm_campaign%3D&utm_source=outsidemagazine-threads%2Ctwitter%3Futm_content%3D&utm_source=outsidemagazine-threads%2Ctwitterd

Beans are in the spotlight for good reason

02/15/2025

If you’re anything like me, your favorite way to show your love is by whipping up a delicious meal, gifting a box of Packaroons, or sending someone out into the wilderness with a bag of dehydrated food that they have to add boiling water to…

That last one might be a stretch, but believe me, every single bag of Heather’s Choice has a little bit of love in it 💕

As we’re waiting for the next BIG production run of our meals and Packaroons to be finished here in our new facility, I was reminded of a fun little project I put together back in 2016.

Are you ready to bust out your dehydrator this weekend and make something delicious for your beloved?! I know I am! 🔥

Today, I’m excited to be relaunching the Heather’s Choice Recipe Book! 🎉📚🍎

https://www.heatherschoice.com/products/heathers-choice-ebook

I literally made this book at my dad’s kitchen table (that’s right...I took all the photos and made all the recipes) and looking back at it almost ten years later, I have to say...I’m impressed!

I’m headed out to the garage to dust off my table top dehydrator so I can make jerky for my sweetheart Brad (and maybe some for my dog Jango) 🐕

If you’re the crafty type who would rather show your affection with a homemade gift rather than a box of candy hearts (no judgement!) than I invite you to snag a copy of our recipe book!

I think you’ll find Coconut Bacon, Cinnamon Apple Stars, and Candied Ginger to be some of your new favorite snacks on (or off) the trail 🥾

Have a totally lovely weekend, whether you’re riding solo or hanging with your adventure buddy.

Love,

Heather 🖤

02/13/2025

When you’ll do just about anything for some damn peace and quiet…

📸 on his was to winning the Iditarod Trail Invitational in Alaska, March 2024.

02/10/2025

Monday morning meetings at camp just hit different…

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02/06/2025

When you have to decide if you’re feeling Lemon Lavender, Sweet Coconut or Blueberry Almond today. Decisions, decisions!

Anyone else guilty of keeping a middle console full of Packaroons? 🙋🏻‍♀️🙋🏻‍♂️

01/28/2025

We made literally THOUSANDS of our best-selling meal, Grass-Fed Bison Chili, last week.

How many meals do we need to make to meet demand in 2025? The limit does not exist 🥵

Want to get in line to snag the first meals made in our new facility here in Oregon?

You can now pre-order the full Heather’s Choice adventure menu on our website 👩🏻‍💻

We’re working doggedly to start shipping orders next month, including a never before seen Packaroon flavor 👀 Any guesses what it could be?

01/25/2025

“Life is really simple, but we insist on making it complicated.” - Confucius

Wishing you all a weekend filled with the basics; good food, good company, and some time in the great outdoors.

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01/15/2025

This week, we made the very first batches of Grass-Fed Bison Chili in our new facility 🤯

This meal has been a best-seller for the last decade, so of course we had to break in our new equipment by making some VERY large batches 🌶️

ICYMI all our meals and snacks are currently available for pre-order! If you want to get your hands on the first batches of product being made in our new facility, hop on over to our website to get in the queue 💃🏻

There’s only about 10,000 things happening in our world right now, but it’s all in service of providing you with the good food you can take with you anywhere in the world 💫

Stay tuned for when we start shipping all pre-orders in February 🕺

01/03/2025

Mark your calendars for our next coffee chat, Thursday, January 9th PST.

Come with any and all questions about the business, what it's like to be living in Oregon thus, far, and what the future holds for Heather's Choice!

12/23/2024

We know this week can be a little hectic. Whether you're feverishly wrapping last-minute presents or planning a holiday dinner, we wanted to offer you something to keep you company during for whatever this time of year brings.

This week's Wherever You May Roam episode features Samuel Taylor of Long Table Pancakes.

In this conversation, Heather and Samuel dive into topics like farm-to-table agriculture, society's disconnection from food sources, and of course, Samuel's experience on Shark Tank!

Samuel's mission is to inspire meaningful connections through the simple act of sharing a meal.

🎧 Tune in to this episode on Spotify, or watch the full conversation over on YouTube!

P.S. A few Heather's Choice products are still available on our Amazon page. Help us clear the shelves before we head to Oregon!

https://www.heatherschoice.com/blogs/journal/wherever-you-may-roam-samuel-taylor-of-long-table-pancakes

12/18/2024

There’s a lot happening in our world right now… Shark Tank updates, moving to Oregon, and so much more. Come chat about the future of the business and how you can get involved!

Send us a DM for the link to join. Hope to see you there!

12/14/2024

Remember when we went on Shark Tank and asked for $250k...only to be turned down by all five sharks?

Well, here we are, a little over a year later, inching closer every day to raising $250k on Wefunder!

That's over 160 people who have said yes to becoming investors in Heather's Choice 🎉

Looking for an update on us since we walked out of the tank without a deal? Catch us TONIGHT (December 13th) on Shark Tank to see our update segment. We promise it will be heartwarming and inspiring 💌

P.S. Want to learn more about our raise on Wefunder? Grab the link in the comments to see what all the fuss is about!

12/11/2024

Today, I want to share a LONG story in a short amount of time…let’s dive in!

Two years ago, Brad and I visited Ashland, Oregon, to tour an old almond butter processing facility.

Within 48 hours, we had toured the facility, made fast friends, went fly fishing, enjoyed wine tasting, and decided this would be our new home. It was a whirlwind trip that felt a little bit fated…

Over the next 24 months, we faced endless excitement, countless tears, epic highs, the lowest lows, and a novel’s worth of trials in pursuit of this dream. We knew we had to move the business out of Alaska to scale and grow, and this was our best shot.

After being turned down by 100s of investors, denied for a $2.6M SBA loan, filming Shark Tank, and enduring the hardest two years of my life, we’re FINALLY moving into the building I’ve known was ours from day one ✨

This move means everything for Heather’s Choice. For years, we’ve struggled to keep up with demand—space, logistics, staffing, raw materials, cash, you name it. Now, with this move, we’re setting the stage for our business to really grow…FINALLY! Those walk-in dehydrators I mentioned in 2019? Yep, we’re getting one…maybe two!

Today is my 37th birthday, and my team and I are busy packing up for this epic 2,720-mile move.

I have one BIG favor to ask: if you’ve ever wanted to join the Heather’s Choice adventure, now is the time!

For as little as $100, you can become an investor in our business via Wefunder. Your investment will help us make this big bold leap and feed people good food when and where they need it.

Thank you for being part of our journey, and here’s to the next leg of the of adventure!

Love,

Heather

https://wefunder.com/heatherschoice

12/08/2024

Have you taken advantage of the Packaroon sale yet?

There are still a few flavors in stock to snag while you can and before we pack up the kitchen and head south to Oregon!

If you’re anything like us, you’ll be storing some Seasonal Packaroons away to keep the holiday spirit going into January🎄🎁

No discount code required. Simply add at least two Packaroon boxes to your cart and we’ll take care of the rest.

Sale ends 12/10 @ 11:59pm AKST.