BBB National Programs

BBB National Programs Fosters trust & industry best practices in truth-in-advertising, child-directed marketing, data priv

BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of business. These programs provide third-party accountability and dispute resolution services that create a fairer playing field for businesses and create a better experience for consumers. Emb

racing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs is continuing to evolve its work and grow its impact by providing business guidance and fostering best practices in its areas of expertise - advertising, child-directed marketing, and privacy.

07/02/2025

Early bird pricing ends this month! Register now to lock in a discounted rate for this year’s National Advertising Division Annual Conference, the preeminent convening of advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic landscape.

Learn more and register: https://hubs.la/Q03vjG430

06/23/2025

Advertisers must be able to back up any express or implied claims made that it conveys to a 'reasonable consumer' in its advertising. Learn the difference between an express or implied claim and how to evaluate your claim for a 'reasonable consumer.'

Explore our Truth-in-Advertising Law Resource Library: https://hubs.la/Q03slcJ00

BBB National Programs’ Children’s Food and Beverage Advertising Initiative (CFBAI) is helping improve the landscape of f...
06/23/2025

BBB National Programs’ Children’s Food and Beverage Advertising Initiative (CFBAI) is helping improve the landscape of food and beverage advertising. CFBAI Participants are leading by example in responsible advertising practices.

Learn more and be a part of the change: https://hubs.la/Q03sl7Dt0

BBB National Programs’ Center for Industry Self Regulation (CISR) is currently accepting and reviewing paper proposals f...
06/20/2025

BBB National Programs’ Center for Industry Self Regulation (CISR) is currently accepting and reviewing paper proposals for topics relating to industry self-regulation. Funded proposals will be awarded $10,000 in financial support, which will cover costs involved with the time necessary to prepare the paper and seek its publication, as well as any other costs related to the paper.

Learn more, view prior CISR-funded research, and submit your proposal: https://hubs.la/Q03skCfx0

Juneteenth National Independence Day commemorates the end of slavery in the United States, reminding us of a crucial cha...
06/19/2025

Juneteenth National Independence Day commemorates the end of slavery in the United States, reminding us of a crucial chapter in our history. Today, we reflect and reaffirm our commitment to equality and justice for all.

Planning on buying your child a new cell phone? The Children’s Advertising Review Unit (CARU) presents a list of useful ...
06/17/2025

Planning on buying your child a new cell phone? The Children’s Advertising Review Unit (CARU) presents a list of useful tips to help you navigate this milestone, from password advice to help identifying safe apps: https://hubs.la/Q03skzXd0

BBB National Programs offers a variety of subscriptions to keep you up-to-date on the latest advertising trends, case de...
06/16/2025

BBB National Programs offers a variety of subscriptions to keep you up-to-date on the latest advertising trends, case decisions, and regulatory updates.

Access: https://hubs.la/Q03rGshT0

What rights do consumers have under California’s Lemon Law—and how can they resolve vehicle warranty disputes when somet...
06/13/2025

What rights do consumers have under California’s Lemon Law—and how can they resolve vehicle warranty disputes when something goes wrong? Our blog breaks it down and shares how BBB AUTO LINE helps resolve these issues fairly and efficiently: https://hubs.la/Q03rwXvk0

The second Sunday of June is recognized in the United States as , a day to bring attention to issues affecting children...
06/09/2025

The second Sunday of June is recognized in the United States as , a day to bring attention to issues affecting children across the country. Through several of our self-regulatory programs, BBB National Programs works daily to protect children from deceptive, unfair, and inappropriate advertising and data privacy practices. Learn more: https://hubs.la/Q03dLkGL0

The California lemon law protects you when your vehicle is defective and cannot be repaired after a reasonable number of...
06/06/2025

The California lemon law protects you when your vehicle is defective and cannot be repaired after a reasonable number of attempts. It applies during the duration of the manufacturer’s written warranty, which varies by manufacturer or seller.

Learn more: https://hubs.la/Q03qhz710

What is CARU’s AI Working Group, and how is it shaping the future of child-directed advertising and AI? Our latest blog ...
06/03/2025

What is CARU’s AI Working Group, and how is it shaping the future of child-directed advertising and AI? Our latest blog breaks down what members gain from participating and how the Group is positioned to drive responsible innovation: https://hubs.la/Q03qhw0Z0

Connect with like-minded, forward-thinking brands over lunch, followed by two CLE-accredited panel sessions packed with ...
05/30/2025

Connect with like-minded, forward-thinking brands over lunch, followed by two CLE-accredited panel sessions packed with actionable insights, breakout sessions for in-depth discussions, and end your day with a networking reception.

Registration for the Kid’s Industry Connect is open now! Learn more and get registered today: https://hubs.la/Q03pzMYf0

Address

Arlington, VA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

https://www.linkedin.com/company/bbb-national-programs

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