Heart of North Carolina Visitors Bureau

Heart of North Carolina Visitors Bureau Your Adventure Awaits in the Heart of North Carolina This area inspires once-in-a-lifetime, family-friendly vacations year-round.
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From embracing your wild side at the North Carolina Zoo, finding the need for speed at the Petty Museum or seeing the work of more than 80 potters in Seagrove, we offer something for everyone. Located halfway between Charlotte and Raleigh, we offer outdoor adventures and zip lines, quirky museums, hiking, golf, and farm-fresh escapes. The Heart of North Carolina, Randolph County, is home to the ci

ties of Archdale, Asheboro, Randleman, and Trinity; and the towns of Franklinville, Liberty, Ramseur, Seagrove, and Staley.

💚 Can't wait for an exciting day out at Millstone Creek Orchards | Ramseur, NC 💚
11/13/2024

💚 Can't wait for an exciting day out at Millstone Creek Orchards | Ramseur, NC 💚

🎁MISTLETOE MARKET SNEAK PEEK…Visit our local vendor market friends and shop homegrown, handmade, and locally crafted goods! From fresh baked breads and gourmet sauces to boutique quality fashion and decorative art, we have a little bit of everything! Plus, we’ll have fresh apple cider donuts, hayrides, live music & more to get you in the holiday spirit. Get a sneak peek at a few of our vendors below and join us this Saturday, November 16th from 10-3pm for tons of MCO fun:

(pictured left to right, top to bottom)
🍪 Ramseur Area Civitans | Dewey’s Cookies.
🌶 Blue magic bbq | Sauces, spices jerky and hot sauce.
🕰 Old North Market | Unique Home Decor.
🎄 SHIRLEY mac's | Rustic Christmas ornaments and home decor.
💆 Replenish Massage & Holistic Spa | Massage and gift baskets.
👕 Cameo's Creations | T Shirt Bar.
👚 Holly Lane Boutique | Fashion and gifts.
💍 Macon A Mess Pottery | Variety of handmade gifts.
🐕 Keeley's Krunchies | Handmade Dog treats.
👗 Cooper Road Collection | Plus Size Women’s Clothing Boutique.

💚 More than just a Zoo 💚💚🌳 The North Carolina Zoo recently earned the designation of Botanical Garden. This is beyond de...
11/08/2024

💚 More than just a Zoo 💚

💚🌳 The North Carolina Zoo recently earned the designation of Botanical Garden. This is beyond deserved with all of the hard work and dedication the Zoo team puts into creating a one of a kind experience. 🌳💚

The North Carolina Zoo is now officially accredited as a Botanical Garden, marking a significant milestone in the institution’s memorable 50-year history. The North Carolina Zoo is one of only a handful of zoos nationwide to earn this distinction.

Can't wait to share the setting of Counting Miracles with the lucky winner!
11/06/2024

Can't wait to share the setting of Counting Miracles with the lucky winner!

We’re delighted to partner with the City of Asheboro (the setting of ) and Heart of North Carolina Visitors Bureau for an incredible NC-themed giveaway! Be sure you’re following, like this post, and tag a friend in the comments for a chance to WIN:

- COUNTING MIRACLES novel
- Asheboro backpack cooler
- Asheboro popcorn blend
- NC shaped pottery piece
- 4 North Carolina Zoo tickets
- Zoo water bottle

NO PURCHASE NECESSARY. Open to US residents, 18+. 1 winner will be selected at random. Void where prohibited or restricted by law. Entries open until Monday, November 11th at 11:59 PM ET.

❤ We love our wild side. Check out this amazing full guide full of things to do, shopping, dining and more in and around...
11/05/2024

❤ We love our wild side. Check out this amazing full guide full of things to do, shopping, dining and more in and around Asheboro! ❤

Travel + Leisure

Asheboro, North Carolina, is the setting for Nicholas Sparks’ latest novel, "Counting Miracles." Here's how to plan the perfect visit.

🧡🏺 Happy November Y'all. We are officially on Pottery Festival weekend countdown. We can't wait for a full weekend of tw...
11/01/2024

🧡🏺 Happy November Y'all. We are officially on Pottery Festival weekend countdown. We can't wait for a full weekend of two pottery festivals in Seagrove. 🏺🧡

🧡🏺 Join the largest pottery community in the U.S. as they come together with traditional craftspeople to sell their wares. Featuring potters market, demonstrations, and food vendors at Seagrove Elementary School. Seagrove Pottery Festival 🏺🧡

🧡🏺 The Celebration of Seagrove Potters show features 28 Seagrove pottery shop booths, gala, live pottery auction, demos, food trucks and more in the newly renovated Luck Comer Lail Center. Celebration of Seagrove Potters 🏺🧡



Seagrove, NC The Pottery Capital of the U.S.
Seagrove Potters

🧡🧡 Let's all enjoy a seat at the table and explore Magnolia 23 featured on PBS North Carolina's NC Weekend! 🧡🧡Magnolia 2...
10/30/2024

🧡🧡 Let's all enjoy a seat at the table and explore Magnolia 23 featured on PBS North Carolina's NC Weekend! 🧡🧡

Magnolia 23 in Asheboro

Explore cuisine around the state, like Ethiopian food in Charlotte and smoked meats in Wake Forest.

🧡🎃 Boo at the Zoo is scheduled to make its return the weekend of October 26th and 27th. Visit the Zoo all day as you cel...
10/23/2024

🧡🎃 Boo at the Zoo is scheduled to make its return the weekend of October 26th and 27th. Visit the Zoo all day as you celebrate the excitement of the season with a weekend of safe daytime Halloween fun! 🧡🎃

North Carolina Zoo

🧡🍏 What better way to celebrate National Apple Day than making weekend plans to visit Millstone Creek Orchards | Ramseur...
10/21/2024

🧡🍏 What better way to celebrate National Apple Day than making weekend plans to visit Millstone Creek Orchards | Ramseur, NC this weekend! 🍏🧡

👻SPOOKTACULAR HALLOWEEN PARTY ~ THIS WEEKEND | FREE EVENT…You’re invited!!! We can’t wait to welcome you and your loved ones out to the Orchard this weekend ~ October 26th and 27th ~ for our annual Spooktacular Halloween Party! We’ll have family-friendly games, contests and treats, plus tons of fall fun that will have everyone in the family howling with joy. Get a sneak peek at our schedule of events and help us spread the word:

🕺🏻DJ Spooktacular Dance Party (By the pond): Saturday: 11-3pm | Sunday: 1-4pm

🎉 Seasonal Lawn Games (giant jenga, Connect 4 and co****le): Saturday: 11-3pm | Sunday: 1-4pm

🍬 Goodie Bags to All Kids in Costume

🪅Halloween Piñata (Behind Apple Barn): Saturday: 1pm | Sunday: 2:30pm

🍩 Apple Cider Donut Eating Contest - Adult & Child Division with prizes: Saturday: 1:30pm | Sunday: 2pm (Registration will be available in the coming weeks on our website, Facebook and day of on-site)

🧛Costume Contest - Adult & Child Division with prizes: Saturday: 2:30pm (entries accepted until 2pm) | Sunday: 3:30pm (entries accepted until 3pm)

🔎 Spooky Scavenger Hunt (Under the U-Pick Shed on Front Lawn) - Saturday: 11-3pm | Sunday: 1-4pm

🧡 Gearing up for another amazing fall weekend Kersey Valley Attractions 🧡
10/17/2024

🧡 Gearing up for another amazing fall weekend Kersey Valley Attractions 🧡

The perfect fall snack ❤️🥐
10/15/2024

The perfect fall snack ❤️🥐

You know what is better than an almond croissant?? ..... An apple & almond croissant! 🍎 🥐

We tried something new, let us know how you like them! 😊

We are loving Counting Miracles!! ❤️❤️
10/10/2024

We are loving Counting Miracles!! ❤️❤️

🧡🚲 This Wednesday, October 9th, we will welcome the 2024 Cycle NC riders on their journey from the mountains to the coas...
10/08/2024

🧡🚲 This Wednesday, October 9th, we will welcome the 2024 Cycle NC riders on their journey from the mountains to the coast right here in the Heart of NC. Cyclists will stop at the Petty Museum and Downtown Town of Liberty, NC on their 4th day of riding. 🚲🧡

🧡🚲 All are welcome to join us at these two pit stops as we cheer on the riders and show them our beloved Randolph County. Riders will arrive at the Petty Museum in Randleman roughly around 8am and arrive in Liberty around 11am. 🚲🧡

More information can be found here: https://ncsports.org/event/cyclenc_mountainstocoast_ride/

🧡 Happy October Y'all 🧡Fall Festival season is approaching and there are so many great events taking place in and around...
10/01/2024

🧡 Happy October Y'all 🧡

Fall Festival season is approaching and there are so many great events taking place in and around Randolph County:

🍁 Oct 5th: Asheboro Fall Festival (Downtown Asheboro)
🍁 Oct 5th: NASCAR Day Festival (Downtown Randleman)
🍁 Oct 5th: Steam Day at Linbrook Heritage Estate
🍁 Oct 12th: Bush Hill Hometown Jamboree (Downtown Archdale)
🍁 Oct 19th: Ramseur Fall Festival (Downtown Ramseur)

These are only a sample of all the great events taking place in the coming weeks. A full list can be found on our event calender here: https://www.heartofnorthcarolina.com/events/

We can’t wait! ❤️📚
09/23/2024

We can’t wait! ❤️📚

We definitely love NC the most, but we’ll let Nicholas Sparks take the title of “second most.” Y’all think his books are love stories between the characters but we think they’re love stories about the backdrop: beautiful North Carolina. 😍

His new book is out tomorrow, and it’s no different. Set in Heart of North Carolina Visitors Bureau, "Counting Miracles" will take you on a story of a man looking for where he belongs after losing his grandmother. 📖

Find out more about Nicholas Sparks’ other books set in NC here: https://www.visitnc.com/film-collection/XYN2/nicholas-sparks-in-north-carolina

❤️✈️ The annual North Carolina Aviation Museum and Hall of Fame Official Fly-In is 2 days away. Come out Saturday Septem...
09/19/2024

❤️✈️ The annual North Carolina Aviation Museum and Hall of Fame Official Fly-In is 2 days away. Come out Saturday September 21st from 10am - 5pm, for a day filled with aviation history with antique airplanes, warbirds, and home builds. Food vendors will be onsite during this casual family-friendly event. Entry to the museum is included with your admission to the event. ❤️✈️

❤🏺 Visit North Carolina has created an amazing video of our very own Seagrove Potters 🏺❤
09/16/2024

❤🏺 Visit North Carolina has created an amazing video of our very own Seagrove Potters 🏺❤

For Callyn Ambrose, art has always been an escape. Embarking on a trip from Kansas City to Seagrove, she learns the importance of her senses during a class a...

Address

500 Albemarle Road
Asheboro, NC
27203

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

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Your Heart’s Adventure Awaits..

From embracing your wild side at the North Carolina Zoo, need for speed at the Petty Museum, meeting the makers in Seagrove, to outdoor adventures, quirky museums and farm fresh escapes, the Heart of North Carolina offers unforgettable getaways for the whole family. Home to the cities of Archdale, Asheboro, Randleman, and Trinity; and the towns of Franklinville, Liberty, Ramseur, Seagrove, and Staley, this area inspires once-in-a-lifetime family-friendly vacations year-round. BECOME IMMERSED IN ANIMAL ADVENTURES | one of the largest attractions in the state, the North Carolina Zoo delivers fun for family and friends from exciting animal encounters to enchanting outdoor art, and is considered an International leader in animal conservation. Situated in the “heart” of central North Carolina near the scenic Uwharrie Mountains, the North Carolina Zoo is the world’s largest natural habitat zoo. Visitors can get up close and personal with elephants, rhinos, ostriches and more at the Watani Grasslands habitat by exploring the immersion walkway, which extends more than 100 feet, or jumping on board a ZooFari vehicle for an exclusive tour of this 40-acre habitat. Families can also enjoy hiking trails, an adventurous Air Hike via a new ropes and obstacles course, chill out at the Rocky Coast and take in the cool wonders of arctic polar bears, or check out the view from above at the Acacia Station Giraffe Deck. GET TO KNOW THE FIRST FAMILY OF NASCAR | Racing fans know that NASCAR’s roots are soaked to the very tips in moonshine. In fact, the need for “blockade runners” to deliver moonshine to bootleggers in North Carolina created one of the most prominent family dynasty’s in NASCAR racing. Known as the first family of NASCAR, the Petty’s have won 10 NASCAR championships and more than 250 races. At Petty Family Attractions, families can explore the career of the King of NASCAR himself, Richard Petty, and the unparalleled success story of one of the founding families of stock car racing. The Petty Museum features cars, memorabilia, trophies and awards as well as life-size recreations of the Petty family’s characters from Disney-Pixar’s Cars. Most recently, NASCAR fans of all ages were thrilled by Petty’s reappearance in Cars 3 when he reprised his role of The King, Strip Weathers, and was joined by son Kyle Petty, who voiced the new Dinoco racer, Cal Weathers. Next door, racing aficionados can explore Petty's Garage and receive an up-close experience as a team of automotive professionals build high performance street cars, including custom builds and restorations. MEET THE MAKERS IN SEAGROVE, THE POTTERY CAPITAL OF THE U.S. | Seagrove is a region of artisans that have made the area the nation’s largest community of potters; more than a mere collection of shops, part of Seagrove’s allure is the experience itself – it is a pottery lover’s paradise! While visiting all 70-plus shops and studios found along the Pottery Highway may be a bit of a challenge, visitors looking to learn from and see the artisans in action can take part in annual events such as the not-to-be-missed Seagrove Pottery Festivals Weekend, a staple for more than 35 years, and the Celebration of Spring that features more than 65 local potters hosting special events, offering studio tours, demonstrations, and pottery for sale. On the outskirts of Seagrove, in smaller hamlets dotting the countryside, visitors can find potters of national and International renown who trace their craft bloodlines back through as many as nine generations. For an even more immersive experience, plan an overnight stay at one of Seagrove’s two bed and breakfast inns, Seagrove Stoneware Inn and Duck Smith House Bed & Breakfast. EXPERIENCE QUIRKY CULTURAL HAPPENINGS | Home to a range of one-of-a-kind arts and cultural offerings, visitors seeking a unique experience should look no further than the Heart of North Carolina. The Carolina Bronze Sculpture Garden & Foundry allows visitors to take in the area’s natural beauty which is enhanced with more than 15 large sculptures on display around the grounds. They can then peek inside the foundry to learn more about the fine art bronze casting facility where sculptors from all over the country build remarkable works of art. Nearby, the NC Aviation Museum & Hall of Fame provides an up-close look at stunning military artifacts and civilian memorabilia from WWI to the present, while the American Classic Motorcycle Museum houses one of the largest private collections of antique Harley-Davidson motorcycles in the country including 45 bikes ranging from 1936 to 1978. Visitors can take in local history and heritage during a tour of Linbrook Hall, Neal's Agricultural & Industrial Museum, and the Historic Hoover House at Linbrook Heritage Estate or try their hand at discovering hidden treasure at the Collector’s Antique Mall. INDULGE IN COUNTRYSIDE DELIGHTS & DOWNTOWN DINING | Foodies and travelers alike can indulge in all the best the Heart of North Carolina offers, from taking in the countryside at top-rated vineyards to experiencing one-of-a-kind downtown dining destinations. Downtown Asheboro offers big city fare with a side of Southern charm at The Table Farmhouse Bakery, Positano Italian Restaurant, The Flying Pig Food & Spirits, and Magnolia 23. Four Saints Brewing Company, its very first brewery, features a seven-barrel brewhouse and taproom focusing on both traditional and inventive award-winning craft brews to enjoy. For a bit of country living, travelers can take a leisure ride out to Millstone Creek Orchards and pick their own seasonal fruit. Visits to local vineyards including Native Son Vineyard & Farm’s tasting room and Zimmerman Vineyards’ rustic flagstone terrace and unique stone bar that offers a panoramic view of the surrounding countryside are not to be missed. WITNESS A CULINARY REVITALIZATION: FROM FARM TO TABLE | From locally-sourced farmer’s markets to on-farm dining, the Heart of North Carolina is undergoing a culinary revitalization fueled by agritourism. A foodie revolution led by farmers and downtown chefs, including award-winning Goat Lady Dairy whose popular “Dinner at the Dairy” events offers a special opportunity for foodies to enjoy a farm tour and gourmet meal in the unique atmosphere of their dairy barn. Downtown chefs are also proud local farm supporters, including The Table Farmhouse Bakery, who proudly foster long standing relationships with local farmers and purveyors throughout the region EMBRACE YOUR OWN ADVENTURE, BE IT LARGE OR SMALL | The Heart of North Carolina inspires visitors to both reconnect with nature in the great outdoors and test their limits with adrenaline-pumping adventure offerings. In a state known for its ample outdoor exploration opportunities, this region welcomes thrill seekers of any level to experience lively outdoor activities. Adrenaline junkies can zip through the trees and take on ropes courses that bring them to the tops of trees. Travelers looking to get back to nature and enjoy the outdoors at a slower pace can explore hiking trails in the Uwharrie National Forest and Deep River Rail Trail. Adventure opportunities truly abound throughout the area. EXPERIENCE HEART-POUNDING THRILLS | Offering exciting adventures, both indoors and out, the Heart of North Carolina’s thrills are not for the faint of heart. At Kersey Valley Attractions, visitors can fly through the trees via an aviation- themed zipline that is one of the largest closed-course ziplines in the country while enjoying spectacular scenic views. High flyers can also take a turn on Kersey Valley’s high ropes course or test their skills at outdoor laser tag and an escape room challenge. Soar through the forest along Richland Creek and Mendenhall Waterfalls in the shadow of Purgatory Mountain on Richland Creek ZipLine & Canopy Tour with 14 zip lines, three sky bridges, and one swinging bridge. The North Carolina Zoo also offers a thrilling Air Hike themed ropes course for adventurers to test their skills on, featuring more than 20 obstacles in the air. GET BACK TO BASICS | Beyond adrenaline pumping adventures, the Heart of North Carolina offers a diverse variety of leisure sporting activities for travelers. Golf aficionados can indulge in a round at one of a handful of beautiful, yet affordable public golf courses in the region, while disc golf lovers can catch a game at Creekside Park Disc Golf Course, an 18-hole championship disc golf course with beginners’ loop, orienteering course, and three miles of scenic walking trails along Muddy Creek. Those looking to get back to nature can enjoy a relaxing stroll along the newly developed Deep River Rail Trail or over the Historic Pisgah Covered Bridge. The nearby Uwharrie National Forest offers trails for every hiking level, inviting outdoor enthusiasts to explore the 46,000-acre national forest. Travelers that prefer to relax out on the water can try their hand at fishing at Randleman Lake & Marina. No matter the outdoor adventure, unlimited family fun awaits in the Heart of North Carolina!