Heart of North Carolina Visitors Bureau

Heart of North Carolina Visitors Bureau Your Adventure Awaits in the Heart of North Carolina This area inspires once-in-a-lifetime, family-friendly vacations year-round.
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From embracing your wild side at the North Carolina Zoo, finding the need for speed at the Petty Museum or seeing the work of more than 80 potters in Seagrove, we offer something for everyone. Located halfway between Charlotte and Raleigh, we offer outdoor adventures and zip lines, quirky museums, hiking, golf, and farm-fresh escapes. The Heart of North Carolina, Randolph County, is home to the ci

ties of Archdale, Asheboro, Randleman, and Trinity; and the towns of Franklinville, Liberty, Ramseur, Seagrove, and Staley.

Happy 50 Finds Friday! 🌳💚 Today we are highlighting Ramseur Lake. This 127-acre reservoir and nine-acre park include boa...
08/16/2024

Happy 50 Finds Friday!

🌳💚 Today we are highlighting Ramseur Lake. This 127-acre reservoir and nine-acre park include boat launches, Jon boat rentals and bait shops for fishing, picnic shelters with tables and grills, a playground, and public restrooms. 🌳💚

💚 Love enjoying the last few summer days at Creekside Park 💚
08/15/2024

💚 Love enjoying the last few summer days at Creekside Park 💚

08/14/2024

❤️🧡 What better way to celebrate the North Carolina Zoo winning Newsweek's Best Zoo award than some Tips and Tricks to some family fun at the Zoo with Our State Magazine! ❤️🧡

Several areas of our great state and the southeastern US are experiencing severe weather conditions due to  .The North C...
08/08/2024

Several areas of our great state and the southeastern US are experiencing severe weather conditions due to .

The North Carolina Zoo and Millstone Creek Orchards | Ramseur, NC are closed today along with the I-73/74 Visitor Centers in Seagrove for the safety of our visitors and staff members.

Please use caution when traveling throughout and during this weather event.

❤🏺We'll See Y'all in Seagrove this weekend for the summer edition of Tea with Seagrove Potters! Spend the day in Seagrov...
08/07/2024

❤🏺We'll See Y'all in Seagrove this weekend for the summer edition of Tea with Seagrove Potters! Spend the day in Seagrove on a relaxing gallery crawl and celebrate the 10th Anniversary of Tea with Seagrove Potters. Sample different iced teas, pastries, and homemade treats. Shops will feature everything you need to serve tea, including teapots, teacups, pitchers and tumblers. ❤🏺

❤ Looking for a one of a kind stay in the Heart of NC? WRAL Out & About's Kathy Hanrahan wrote this amazing article on o...
07/31/2024

❤ Looking for a one of a kind stay in the Heart of NC? WRAL Out & About's Kathy Hanrahan wrote this amazing article on our very own Yogi Bear's Jellystone Park Resort - Asheboro NC! Check out all her tips and tricks on an amazing stay. ❤

Until recently I thought that Jellystone Park was just something in the Yogi Bear cartoons. Then, I found out that there are a series of parks in the country that offer everything from cabins to RV and tent sites.

Happy 50 Finds Friday Y’all! ❤️🚂 This week we are highlighting the train mural in downtown Asheboro. After your amazing ...
07/26/2024

Happy 50 Finds Friday Y’all!

❤️🚂 This week we are highlighting the train mural in downtown Asheboro. After your amazing day exploring and shopping in Downtown Asheboro, stop for one last photo at the train mural. Located on Sunset Avenue, this beautiful mural with a working headlight, offers a truly perfect photo spot. ❤️🚂

With all of the warm weather we can't help but think about the sweet treats at The Chat & Chew Cafe - Archdale, NC      ...
07/22/2024

With all of the warm weather we can't help but think about the sweet treats at The Chat & Chew Cafe - Archdale, NC

🩷🎨 Love seeing beautiful pieces of work! This amazing mural down in Seagrove is part of a series of Murals. We can't wai...
07/18/2024

🩷🎨 Love seeing beautiful pieces of work! This amazing mural down in Seagrove is part of a series of Murals. We can't wait to share more with you. 🩷🎨



Lucks Cannery Town of Seagrove Randolph County, NC Randolph Arts Guild

❤️🎸 The Asheboro Summer Concert Series returns at Bitcentennial Park this Sunday, July 21st. We can’t wait for another n...
07/17/2024

❤️🎸 The Asheboro Summer Concert Series returns at Bitcentennial Park this Sunday, July 21st. We can’t wait for another night with great music in the park! ❤️🎸

❤🩵 Happy 50 Finds Friday! Did you know that we operate two Visitors Centers in Seagrove? ❤🩵❤🩵 If your journey to the Hea...
07/12/2024

❤🩵 Happy 50 Finds Friday! Did you know that we operate two Visitors Centers in Seagrove? ❤🩵

❤🩵 If your journey to the Heart of NC is just beginning or coming to a close stop in and say hello at the I-73/74 Visitor Centers. Greet our friendly staff knowledgeable on all things Randolph County. Also, check out the amazing views from the green roof manicured by Master Gardeners. ❤🩵

❤️🎸 We can't wait to Rock The Park again this Friday, July 12th ❤️🎸
07/09/2024

❤️🎸 We can't wait to Rock The Park again this Friday, July 12th ❤️🎸

Don't miss our next Friday Night Rock'n the Park Concert featuring Doug Brewin's Tribute to Alan Jackson! 🎶

We'll see you in Bicentennial Park on Friday July 12 at 6:30pm!

For more details, visit: www.downtownasheboro.com/events

🐺❤️ Our North Carolina Zoo is up for another well deserved award. “Best Zoo” in a nationwide contest through Newsweek! W...
07/07/2024

🐺❤️ Our North Carolina Zoo is up for another well deserved award. “Best Zoo” in a nationwide contest through Newsweek! We all know who’s Number 1, let’s all vote to prove it! 🐺❤️

Voting can be done through the link here: https://www.newsweek.com/readerschoice/best-zoo

❤🩵 Check out Triad Moms On Main's perfect weekend Itinerary for a family getaway! Read about their weekend adventure fro...
07/02/2024

❤🩵 Check out Triad Moms On Main's perfect weekend Itinerary for a family getaway! Read about their weekend adventure from the Bunker Lounge at Holly Ridge Golf Links , to Kersey Valley Attractions' Laser Tag , and an afternoon at Millstone Creek Orchards | Ramseur, NC as well as some great tips and tricks. ❤🩵

Consider taking a weekend trip to Asheboro! Depending on your location in the Piedmont Triad, this trip would be less than an hour away.

❤️🎸 Friday June 28th, Downtown Asheboro Inc will be hosting the second Friday Night Rock'n the Park! This edition will f...
06/27/2024

❤️🎸 Friday June 28th, Downtown Asheboro Inc will be hosting the second Friday Night Rock'n the Park! This edition will feature Larger than Life, The Ultimate Boy Band Experience.

Join us as we Rock out the Park, Boy Band style!❤️🎸

🚨Calling all 90’s boy band fans🚨

Mark your calendars for Friday, June 28th at 6:30 pm for the next Friday night summer concert featuring Larger Than Life, The Ultimate Boy Band Experience. Playing your favorite songs by boy bands from Backstreet Boys, *NSYNC, New Kids on the Block, 98 Degrees, O-Town, Boyz II Men, LFO, One Direction, and many more, you’re in for a treat!

Food trucks will be on site, the social district will be open and synchronized dancing is a must. We can’t wait to see you there! 🎤💿🪩

🩵 Check out this amazing behind the scenes tour that Eric Estepp takes of Petty's Garage,  Victory Junction, and the Nor...
06/26/2024

🩵 Check out this amazing behind the scenes tour that Eric Estepp takes of Petty's Garage, Victory Junction, and the North Carolina Zoo with Thad Moffitt, Grandson of Richard Petty 🩵

I recently got out of the house and explored the heart of North Carolina! From Petty's Garage to Caraway Speedway, there is tons of racing history and plenty...

❤🎆 Mark your calendars now! This year's 4th of July Fireworks schedule is here. Celebrate the 4th all across the Heart o...
06/24/2024

❤🎆 Mark your calendars now! This year's 4th of July Fireworks schedule is here. Celebrate the 4th all across the Heart of NC with so many great events. ❤🎆

The Wall that Heals is coming to Randolph County from June 20th 23rd.  The three-quarter scale replica of the Vietnam Ve...
06/17/2024

The Wall that Heals is coming to Randolph County from June 20th 23rd. The three-quarter scale replica of the Vietnam Veterans Memorial in Washington DC along with a mobile Education Center will be hosted by Randolph County Veterans Services and is free to visit.

Happy 50 Finds Friday! 🎣💙 This week we are highlighting the perfect Father’s Day plan, a day at Randleman Lake. Discover...
06/14/2024

Happy 50 Finds Friday!

🎣💙 This week we are highlighting the perfect Father’s Day plan, a day at Randleman Lake. Discover a full day of fun with boating and fishing on this 3,000 acre lake with over 100 miles of shoreline. 🎣💙

⚾💚 Wednesday, June 12th, is Tourism night at the Asheboro ZooKeepers! Come out for a night at McCrary Park as we partner...
06/11/2024

⚾💚 Wednesday, June 12th, is Tourism night at the Asheboro ZooKeepers! Come out for a night at McCrary Park as we partner with the North Carolina Zoo for a fun night of prizes and amazing baseball. Play Ball! ⚾💚

💚🏌️ Seagrove Pottery is the perfect final pitstop on the way to Pinehurst for the US Open! 💚🏌️
06/10/2024

💚🏌️ Seagrove Pottery is the perfect final pitstop on the way to Pinehurst for the US Open! 💚🏌️

This Saturday, June 8th, Millstone Creek Orchards | Ramseur, NC will be hosting Lunch at the Orchard with a menu from Th...
06/06/2024

This Saturday, June 8th, Millstone Creek Orchards | Ramseur, NC will be hosting Lunch at the Orchard with a menu from The Black Lantern Tea Room & Bakery! Make plans for a day out at the Orchards with wonderful food and family fun ❤️🍎🥪

🥙LUNCH MENU @ THE ORCHARD…Black Lantern is back and we have a tasty weekend menu! Make your trip to the Orchard an all day adventure and enjoy a delicious, freshly made sandwich from our friends at The Black Lantern Tea Room & Bakery this Saturday, June 8th from 10-3pm. Swing by Granny’s Goodies or the Apple Barn to place your order and savor a tasty picnic lunch without the planning. Our lunch menu features ham and cheese sandwiches, California turkey wraps and chicken salad croissants. 😋

06/04/2024

❤️🐘 50 Wild Years at the North Carolina Zoo!

Check out this amazing video from the NC Weekend Series through PBS North Carolina talking about our N.C. Zoo ❤️🐘

🎬❤ Already looking towards the weekend? The First Friday Movie in the Park hosted by the Archdale Trinity SerCo Club and...
06/03/2024

🎬❤ Already looking towards the weekend?

The First Friday Movie in the Park hosted by the Archdale Trinity SerCo Club and the City of Archdale will be showing Trolls Band Together this Friday, June 7th at Creekside Park!

This free event will begin at 7:00 pm with concessions available. Come out and enjoy a wonderful night under the stars. 🎬❤

On this Memorial Day, we pause and honor those who made the ultimate sacrifice.
05/27/2024

On this Memorial Day, we pause and honor those who made the ultimate sacrifice.

❤🩵 Our very own, Carolina Bronze Sculpture, Inc., created a breathtaking statue of Reverend Billy Graham, which has now ...
05/21/2024

❤🩵 Our very own, Carolina Bronze Sculpture, Inc., created a breathtaking statue of Reverend Billy Graham, which has now been unveiled at the Capitol Building in Washington D.C. Read all about it in this article ❤🩵

The sculpture depicts Graham gesturing toward an open Bible in his hand.

💚 Happy National Travel and Tourism Week! 💚💚 This week is dedicated to showcasing the memories and fun that travel and t...
05/20/2024

💚 Happy National Travel and Tourism Week! 💚

💚 This week is dedicated to showcasing the memories and fun that travel and tourism can bring to our lives. Follow along this week as we showcase our version of Tourism Week in the Heart of NC! 💚

05/17/2024

Happy 50 Finds Friday!

We love celebrating the arts and Our State Magazine has made a one of a kind special on all of the arts to explore. From Carolina Bronze Sculpture, Inc., North Carolina Pottery Center | Seagrove, NC , to the Sunset Theatre | Asheboro, NC and the The Liberty Showcase Theater, there is something for everyone to enjoy. 🏺🎥🪕

Address

500 Albemarle Road
Asheboro, NC
27203

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

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Your Heart’s Adventure Awaits..

From embracing your wild side at the North Carolina Zoo, need for speed at the Petty Museum, meeting the makers in Seagrove, to outdoor adventures, quirky museums and farm fresh escapes, the Heart of North Carolina offers unforgettable getaways for the whole family. Home to the cities of Archdale, Asheboro, Randleman, and Trinity; and the towns of Franklinville, Liberty, Ramseur, Seagrove, and Staley, this area inspires once-in-a-lifetime family-friendly vacations year-round. BECOME IMMERSED IN ANIMAL ADVENTURES | one of the largest attractions in the state, the North Carolina Zoo delivers fun for family and friends from exciting animal encounters to enchanting outdoor art, and is considered an International leader in animal conservation. Situated in the “heart” of central North Carolina near the scenic Uwharrie Mountains, the North Carolina Zoo is the world’s largest natural habitat zoo. Visitors can get up close and personal with elephants, rhinos, ostriches and more at the Watani Grasslands habitat by exploring the immersion walkway, which extends more than 100 feet, or jumping on board a ZooFari vehicle for an exclusive tour of this 40-acre habitat. Families can also enjoy hiking trails, an adventurous Air Hike via a new ropes and obstacles course, chill out at the Rocky Coast and take in the cool wonders of arctic polar bears, or check out the view from above at the Acacia Station Giraffe Deck. GET TO KNOW THE FIRST FAMILY OF NASCAR | Racing fans know that NASCAR’s roots are soaked to the very tips in moonshine. In fact, the need for “blockade runners” to deliver moonshine to bootleggers in North Carolina created one of the most prominent family dynasty’s in NASCAR racing. Known as the first family of NASCAR, the Petty’s have won 10 NASCAR championships and more than 250 races. At Petty Family Attractions, families can explore the career of the King of NASCAR himself, Richard Petty, and the unparalleled success story of one of the founding families of stock car racing. The Petty Museum features cars, memorabilia, trophies and awards as well as life-size recreations of the Petty family’s characters from Disney-Pixar’s Cars. Most recently, NASCAR fans of all ages were thrilled by Petty’s reappearance in Cars 3 when he reprised his role of The King, Strip Weathers, and was joined by son Kyle Petty, who voiced the new Dinoco racer, Cal Weathers. Next door, racing aficionados can explore Petty's Garage and receive an up-close experience as a team of automotive professionals build high performance street cars, including custom builds and restorations. MEET THE MAKERS IN SEAGROVE, THE POTTERY CAPITAL OF THE U.S. | Seagrove is a region of artisans that have made the area the nation’s largest community of potters; more than a mere collection of shops, part of Seagrove’s allure is the experience itself – it is a pottery lover’s paradise! While visiting all 70-plus shops and studios found along the Pottery Highway may be a bit of a challenge, visitors looking to learn from and see the artisans in action can take part in annual events such as the not-to-be-missed Seagrove Pottery Festivals Weekend, a staple for more than 35 years, and the Celebration of Spring that features more than 65 local potters hosting special events, offering studio tours, demonstrations, and pottery for sale. On the outskirts of Seagrove, in smaller hamlets dotting the countryside, visitors can find potters of national and International renown who trace their craft bloodlines back through as many as nine generations. For an even more immersive experience, plan an overnight stay at one of Seagrove’s two bed and breakfast inns, Seagrove Stoneware Inn and Duck Smith House Bed & Breakfast. EXPERIENCE QUIRKY CULTURAL HAPPENINGS | Home to a range of one-of-a-kind arts and cultural offerings, visitors seeking a unique experience should look no further than the Heart of North Carolina. The Carolina Bronze Sculpture Garden & Foundry allows visitors to take in the area’s natural beauty which is enhanced with more than 15 large sculptures on display around the grounds. They can then peek inside the foundry to learn more about the fine art bronze casting facility where sculptors from all over the country build remarkable works of art. Nearby, the NC Aviation Museum & Hall of Fame provides an up-close look at stunning military artifacts and civilian memorabilia from WWI to the present, while the American Classic Motorcycle Museum houses one of the largest private collections of antique Harley-Davidson motorcycles in the country including 45 bikes ranging from 1936 to 1978. Visitors can take in local history and heritage during a tour of Linbrook Hall, Neal's Agricultural & Industrial Museum, and the Historic Hoover House at Linbrook Heritage Estate or try their hand at discovering hidden treasure at the Collector’s Antique Mall. INDULGE IN COUNTRYSIDE DELIGHTS & DOWNTOWN DINING | Foodies and travelers alike can indulge in all the best the Heart of North Carolina offers, from taking in the countryside at top-rated vineyards to experiencing one-of-a-kind downtown dining destinations. Downtown Asheboro offers big city fare with a side of Southern charm at The Table Farmhouse Bakery, Positano Italian Restaurant, The Flying Pig Food & Spirits, and Magnolia 23. Four Saints Brewing Company, its very first brewery, features a seven-barrel brewhouse and taproom focusing on both traditional and inventive award-winning craft brews to enjoy. For a bit of country living, travelers can take a leisure ride out to Millstone Creek Orchards and pick their own seasonal fruit. Visits to local vineyards including Native Son Vineyard & Farm’s tasting room and Zimmerman Vineyards’ rustic flagstone terrace and unique stone bar that offers a panoramic view of the surrounding countryside are not to be missed. WITNESS A CULINARY REVITALIZATION: FROM FARM TO TABLE | From locally-sourced farmer’s markets to on-farm dining, the Heart of North Carolina is undergoing a culinary revitalization fueled by agritourism. A foodie revolution led by farmers and downtown chefs, including award-winning Goat Lady Dairy whose popular “Dinner at the Dairy” events offers a special opportunity for foodies to enjoy a farm tour and gourmet meal in the unique atmosphere of their dairy barn. Downtown chefs are also proud local farm supporters, including The Table Farmhouse Bakery, who proudly foster long standing relationships with local farmers and purveyors throughout the region EMBRACE YOUR OWN ADVENTURE, BE IT LARGE OR SMALL | The Heart of North Carolina inspires visitors to both reconnect with nature in the great outdoors and test their limits with adrenaline-pumping adventure offerings. In a state known for its ample outdoor exploration opportunities, this region welcomes thrill seekers of any level to experience lively outdoor activities. Adrenaline junkies can zip through the trees and take on ropes courses that bring them to the tops of trees. Travelers looking to get back to nature and enjoy the outdoors at a slower pace can explore hiking trails in the Uwharrie National Forest and Deep River Rail Trail. Adventure opportunities truly abound throughout the area. EXPERIENCE HEART-POUNDING THRILLS | Offering exciting adventures, both indoors and out, the Heart of North Carolina’s thrills are not for the faint of heart. At Kersey Valley Attractions, visitors can fly through the trees via an aviation- themed zipline that is one of the largest closed-course ziplines in the country while enjoying spectacular scenic views. High flyers can also take a turn on Kersey Valley’s high ropes course or test their skills at outdoor laser tag and an escape room challenge. Soar through the forest along Richland Creek and Mendenhall Waterfalls in the shadow of Purgatory Mountain on Richland Creek ZipLine & Canopy Tour with 14 zip lines, three sky bridges, and one swinging bridge. The North Carolina Zoo also offers a thrilling Air Hike themed ropes course for adventurers to test their skills on, featuring more than 20 obstacles in the air. GET BACK TO BASICS | Beyond adrenaline pumping adventures, the Heart of North Carolina offers a diverse variety of leisure sporting activities for travelers. Golf aficionados can indulge in a round at one of a handful of beautiful, yet affordable public golf courses in the region, while disc golf lovers can catch a game at Creekside Park Disc Golf Course, an 18-hole championship disc golf course with beginners’ loop, orienteering course, and three miles of scenic walking trails along Muddy Creek. Those looking to get back to nature can enjoy a relaxing stroll along the newly developed Deep River Rail Trail or over the Historic Pisgah Covered Bridge. The nearby Uwharrie National Forest offers trails for every hiking level, inviting outdoor enthusiasts to explore the 46,000-acre national forest. Travelers that prefer to relax out on the water can try their hand at fishing at Randleman Lake & Marina. No matter the outdoor adventure, unlimited family fun awaits in the Heart of North Carolina!


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