Travel South USA

Travel South USA Travel South USA is the official regional marketing organization for the Southern United States: Alab We promote the region as a tourism destination.
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Travel South USA promotes travel and tourism to these 12 southern states: Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

During this year’s City Tours at International Showcase, we’ll highlight some of the city’s most exciting experiences fo...
11/12/2024

During this year’s City Tours at International Showcase, we’ll highlight some of the city’s most exciting experiences for international delegates from 16 countries.

Attendees will explore Atlanta’s history on the Bicycle Tour, take in the sights on the Peachtree Trolley Ride, and discover local art on the Cabbagetown Street Art Tour. For a taste of Atlanta’s craft scene, delegates can enjoy the Craft Beer Tour and the Historic Markets Tour, where they will roll up their sleeves for a Biscuit Class. Film buffs can visit famous locations on the Atlanta Movie Tour.

Architecture enthusiasts will be impressed by the Mercedes-Benz Stadium Tour, while thrill-seekers can experience the Porsche Experience Center. And for sports fans, the Truist Park & The Battery Tour offers an insider’s look at the home of the Atlanta Braves.

It’s a day of unforgettable experiences that showcase the heart of Atlanta!

We’re gearing up to celebrate the incredible individuals and organizations driving the Southern tourism economy! The Amb...
11/08/2024

We’re gearing up to celebrate the incredible individuals and organizations driving the Southern tourism economy!

The Ambassador Awards recognize those who go above and beyond in promoting and supporting the South. Whether through impactful promotional efforts, creating exciting travel offerings, or building strong industry partnerships, these ambassadors help shape the future of Southern tourism. From group tours and road trips to international travel and beyond-the-gateway promotions, their dedication to the region is unmatched.

This year’s event is hosted by Tennessee, Kentucky, and Miles Partnerships, and will be an invite-only gathering to honor those making a major impact on the industry. We can’t wait to highlight the achievements of these tourism leaders and their contributions to growing the South as a top travel destina

The Wanderlust Travel Magazine UK campaign is in motion, and UK travelers are ready to discover the South with our compr...
11/05/2024

The Wanderlust Travel Magazine UK campaign is in motion, and UK travelers are ready to discover the South with our comprehensive online guides!

These interactive resources provide unique itineraries for each participating Southern state, highlighting key destinations, activities, hotels, dining options, landmarks, and transportation. It’s a wonderful chance for UK visitors to dive into the region's rich culture, history, and stunning landscapes for an unforgettable experience.

Take a look at the guide here:
https://www.wanderlustmagazine.com/inspiration/discover-the-american-south/

Don’t miss out on the Monday sessions at this year’s International Showcase! Join us for invaluable insights from indust...
11/01/2024

Don’t miss out on the Monday sessions at this year’s International Showcase! Join us for invaluable insights from industry experts that will help you optimize your travel efforts.

Kick off the morning with “Global Tourism Insights for The South,” featuring key trends and data tailored to our region from Travis Napper (Tourism Economics) and Esra Onat Calvert (Esra Calvert Consulting, LLC).

Next, enhance your online strategies with the “Social Media Go Global – Localized, Personalized, and Community-Building” session led by Sparkloft Media’s Savannah Powell and Jose Olivo.

Finally, wrap up the day with hands-on guidance to elevate your global presence at the interactive Workshop with Nate Huff and Andrea Wood.

Join us for a day packed with knowledge and networking opportunities! Sign up in your portal link or email [email protected]

Brazil’s travel market is bouncing back, with 2023 spending reaching 75% of pre-pandemic levels. Full recovery is on the...
10/29/2024

Brazil’s travel market is bouncing back, with 2023 spending reaching 75% of pre-pandemic levels. Full recovery is on the horizon by 2025, presenting a fantastic growth opportunity for Travel South destinations! 🎉

As visa processing and airfare costs improve, we have the chance to attract young, digitally savvy Brazilian travelers eager for unique cultural experiences, flexible booking options, and vibrant shopping scenes.

Dive deeper into this exciting journey with our extended podcast-style audio featuring insights created with Google’s NotebookLM. Click here to listen and discover how we can make the most of this recovery!

🎧 https://industry.travelsouthusa.com/wp-content/uploads/2024/10/Brazil-Data-Esra-Calvert.wav

Travel South USA, in partnership with state tourism offices, is heading to Sao Paulo and Rio de Janeiro for a sales miss...
10/22/2024

Travel South USA, in partnership with state tourism offices, is heading to Sao Paulo and Rio de Janeiro for a sales mission! This is your chance to connect with international tour operators, product managers, and editorial media.

Join us on February 17-21, 2025 and enjoy:

➡️ Visits to current and future tour operator partners
➡️ Meetings with key travel-trade press and targeted consumer publications, both online and in print
➡️ Open to all TSUSA CVBs, hotels, attractions, and receptive companies looking to expand or establish new business in these key markets.
➡️ Pre-scheduled educational meetings and workshops
➡️ One-on-one networking opportunities at media events
➡️ Sales lead report following the mission

Open to all TSUSA CVBs, hotels, attractions, and receptive companies looking to expand or establish new business in these key markets.

Email Angelica at [email protected].

Don’t miss this opportunity to elevate your global presence! 🌍✈️

Looking to elevate your global presence? Join us for the Travel South Global Social with Sparkloft! This informative ses...
10/18/2024

Looking to elevate your global presence? Join us for the Travel South Global Social with Sparkloft! This informative session, led by Savannah Powell and Jose Olivo, is designed to help you enhance your online impact and supercharge your social media strategy.

📅 When? Monday, December 2, 2024 - 11:30 am to 12:30 pm
📍 Where? International Showcase 2024 in Atlanta, GA
➡️ Register: Sign up for this and other sessions in your International Showcase Portal

More details: https://industry.travelsouthusa.com/international-showcase

We’re excited to announce the launch of the CAA Niagara campaign! This dynamic online and in-store initiative is showcas...
10/15/2024

We’re excited to announce the launch of the CAA Niagara campaign! This dynamic online and in-store initiative is showcasing the best of the South to the Niagara region in Canada.

Each participating state and city will enjoy:

➡️ 3 Weeks of Social Media Exposure on Instagram and Facebook
➡️ Virtual Agent Training on the first or second Wednesday of each month
➡️ 30 Days on the CAA Niagara Homepage Banner
➡️ Dedicated Email E-Blast reaching 13,500+ registrants
➡️ 30 Days of Ad Carousel on the CAA App, running under state ads
➡️ Liz Fleming Show Feature

We’re thrilled to bring the South to new audiences and look forward to the great exposure and engagement ahead! 🌟

Travel South USA is heading to Milan for a sales mission, and we want you there! Connect with international tour operato...
10/11/2024

Travel South USA is heading to Milan for a sales mission, and we want you there! Connect with international tour operators, product managers, and editorial media to expand your global reach.

Join our Road Show Training scheduled for January 27-31, 2025 to:

➡️ Meet with tour operator partners
➡️ Engage with key travel-trade press and consumer publications
➡️ Network at exclusive media events

Open to all TSUSA CVBs, hotels, attractions, and receptive companies.

Email Angelica at [email protected].

Don’t miss out on this chance to boost your global presence!

Are you ready to elevate your global presence? Make sure your destination businesses are bookable worldwide by joining o...
10/08/2024

Are you ready to elevate your global presence? Make sure your destination businesses are bookable worldwide by joining our interactive Tourism Exchange Workshop. This workshop will be presented by Nate Huff, President Tourism Exchange USA & Andria Wood, General Manager.

Get practical tips and hands-on guidance to enhance your global reach and connect with travelers more effectively. Don’t miss this opportunity to boost your visibility in the global marketplace!

Mark your calendars and stay tuned for more details!

📅 When? Monday, December 2, 2024 - 1:00 pm to 2:00 pm
📍 Where? International Showcase 2024 in Atlanta, GA

More details: https://industry.travelsouthusa.com/international-showcase

In a great boost for Travel South states, 3,704 Australians listed us as their first U.S. destination in July. This acco...
10/04/2024

In a great boost for Travel South states, 3,704 Australians listed us as their first U.S. destination in July. This accounts for 4% of all U.S. arrivals and reflects a 13% increase from last year. 👏

Thank you to our Australian friends for making our states a top choice. We’re excited to continue this growth and welcome even more visitors from Australia!

# #

West Virginia shines in World Traveler, thanks to Michael Morcos! His feature delves into Harper’s Ferry, highlighting i...
10/01/2024

West Virginia shines in World Traveler, thanks to Michael Morcos! His feature delves into Harper’s Ferry, highlighting its rich Civil War history, exciting adventures with River Riders, and the charming Bavarian Inn.

This great coverage is a direct result of this year’s Global Week press trip to West Virginia. Check out the story and discover what makes West Virginia so special!

https://shorturl.at/Va6lG

We are excited to be named one of the top 5 finalists for NTIA's Most Popular Tourism Office award! This recognition cel...
09/27/2024

We are excited to be named one of the top 5 finalists for NTIA's Most Popular Tourism Office award! This recognition celebrates excellence in the Australian travel industry and shines a spotlight on the exceptional work of our Australia/New Zealand team— and . Their dedication and hard work have been crucial to this achievement.

Thank you for your support, and here’s to continuing to elevate the South worldwide! 🌟

That’s a wrap on IFTM TOP RESA 2024! This tradeshow was a great opportunity to showcase the very best of the South. Alab...
09/23/2024

That’s a wrap on IFTM TOP RESA 2024! This tradeshow was a great opportunity to showcase the very best of the South. Alabama, Kentucky, Mississippi, Missouri, Memphis, Nashville, North Carolina, South Carolina, Tennessee, and Tupelo dazzled the French audience during the tradeshow.

The highlight of the event was Damien Horne’s beautiful voice and chords which captivated the audience. The Tennessee artist’s talent was the perfect way to invite the spectators to our gifted region.

Cheers to more international opportunities to share what the South has to offer!

Michael Morcos’ article in Canadian World Traveler takes us on a journey through Charleston’s fascinating history. From ...
09/20/2024

Michael Morcos’ article in Canadian World Traveler takes us on a journey through Charleston’s fascinating history. From the city’s rice-driven wealth and its role in slavery to the new International African American Museum, he covers it all. He highlights Charleston’s timeless charm, including the Mills House, the Church and Union restaurant, and the stunning Angel Oak.

This great feature was made possible by this year’s Global Week, held right here in Charleston, South Carolina. Canadian World Traveler, reaching 275,000 readers across North America, brings this incredible story to life. Be sure to check it out!

https://shorturl.at/K7bwm

Registration is now open for Travel South Global Week 2025! Join us in Louisville, Kentucky for a three-day event focuse...
09/18/2024

Registration is now open for Travel South Global Week 2025!

Join us in Louisville, Kentucky for a three-day event focused on boosting your international marketing and sales strategies. Connect with industry leaders including CEOs, Marketing Directors, PR practitioners, and Sales Managers as we work towards our $10B visitor spending goal.

Mark your calendars for March 31 - April 3, 2025 to enjoy:

➡️ Master Class Keynotes on Insights & Research, Marketing & Storytelling, and Sales Management
➡️ Breakout panels on source market analysis and co-op promotions
➡️ Media Marketplace with one-on-one appointments with top journalists from Canada, Europe, Latin America, and Australia/New Zealand

Take advantage of our early bird registration rates available until January 6, 2026. Don’t miss this opportunity to enhance your global reach and drive international visitor spending.

Check your email for your unique registration link. ✉️ If you didn’t get an email, please reach out to our office and we’ll send you one.

See you in Louisville!

Join us at the International Showcase 2024 in Atlanta for a must-attend session presented by Travis Napper  from Tourism...
09/16/2024

Join us at the International Showcase 2024 in Atlanta for a must-attend session presented by Travis Napper from Tourism Economics and Esra Calvert from Esra Calvert Consulting, LLC.

Dive into key trends and data tailored specifically for our region, and gain practical insights to elevate your tourism initiatives. Don't miss this chance to stay ahead and enhance your travel strategies! 📈🚀

Mark your calendars and stay tuned for more details!
📅 When? Monday, December 2, 2024 - 10:00 am to 11:00 am
📍 Where? International Showcase 2024 in Atlanta, GA
➡️ Register: Sign up for this and other sessions in your International Showcase Portal

More details: https://industry.travelsouthusa.com/international-showcase

🏈 September in the South means football and big goals for Travel South USA! This month, we're focusing on our global mar...
09/13/2024

🏈 September in the South means football and big goals for Travel South USA! This month, we're focusing on our global marketing strategy to hit our $10 billion target.

From launching campaigns in France, Australia, and Canada to curating 60,000+ newsletters in nine languages, we're on the move. Your support is key! Reach out to our team or your state tourism office to stay involved. 🌍✈️

Address

3500 Piedmont Road NE
Atlanta, GA
30305

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Promoting The Southern U.S.

Travel South USA is the official regional destination marketing organization for the southern United States. The non-profit organization promotes travel to and within its member states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Travel South USA serves as an information source for journalists, tour operators, retail travel agents and other travel professionals. #travelsouth

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