George P. Johnson Experience Marketing

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George P. Johnson Experience Marketing

GPJ is the world's leading strategic experience marketing agency. We remove the distance between brands and consumers.
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Everything we plan, everything we imagine, everything we create, everything we deliver … Is in service of EXPERIENCE. GPJ is the #1 ranked experience marketing agency enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, consumer goods, f

inance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

12/10/2024

"Experiential luxury continues to grow, driven by a shift in consumer spending towards travel, dining and social events, also favoring personal care and wellness over products."

Altagamma-Bain market Monitor 2024

12/09/2024

GPJ Director of Marketing & Communications, Erica Wiggins, provides a state of the state in to The Drum, highlighting our many client success stories and proving there’s never been a better time to invest in experiences that matter.

“Experiential marketing isn’t just adding excitement – it’s rewriting the rules of B2B”. - GPJ CEO, Chris Meyer

Conferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space.

12/06/2024

The year's winding down? Not in our world. Here’s a glimpse at the game-changing experiences we’ve brought to life this week with our fearless teams and incredible clients around the globe.

12/06/2024

Still coming down from our year-end Americas town hall, with so much progress, client success and agency growth to be grateful for. Our team were the lucky hosts, celebrating the opening of their new office space and capping off the vibes with a Winter Rodeo-inspired holiday party. Thank you to Chris Meyer, Fiona Bruder, Ed Scott and the entirety of our global leadership for guiding us through another incredible year!

12/05/2024

There's so much more behind powerful, effective B2B : "An emotional brand experience is the outcome of the appropriate application of effective strategy deployed at the right time, in the right way, to the right audience."

There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, why does the sector continue to hide its light under a bushel?

12/04/2024

We revisit the luxurious hospitality suite our team created with our DP World partners for the Hero India Open 2024 Championship.

DP World took immense pride in hosting the prestigious men’s pro golf tour under their banner, the DP World Tour. We had the privilege of partnering with them for the Hero India Open 2024 championship, one of the five standout tournaments in this esteemed series, held at the iconic DLF Golf & Coun...

12/03/2024

Dive into GPJ Strategy’s latest report. This month, we're spotlighting trends that are redefining engagement; from blending physical and digital realms for the holidays, to leveraging influencer-driven preferences for Gen Z. This month's trends spotted by GPJ Strategists Sarah Freeman and Meghan Michalski.

From striving to max out one’s potential and switching between physical and digital realms, to prioritizing influencer-vetted products, brands and consumers alike are looking for ways to level-up.

12/03/2024

"The true genius of [F1 Las Vegas] lies in how it creates moments of connection across its various tiers of experience."

The commercial ecosystem of the F1 Las Vegas Grand Prix extend far beyond traditional racing partnerships. It speaks to how brands are utilising F1's Vegas platform to elevate standard sponsorship arrangements into immersive brand moments.

11/29/2024

Team GPJ and Project sister DARKHORSE collaborated with Binance to produce a can't-miss global-scale crypto experience.

This week, Kiwi-based agency Darkhorse and Project agency GPJ will debut the highly anticipated Binance Blockchain Week Dubai 2024, positioned to be the largest flagship event ever hosted by Binance, the world’s top cryptocurrency ecosystem.

11/28/2024

We extend our immense gratitude to an incredible year of growth, client success and evolution, only made possible by our teams, worldwide. Your dedication, countless hours and adaptive ability to tackle the impossible for our clients each day are deeply appreciated. Wishing everyone celebrating a restful and !

11/27/2024

We’re 💚grateful💚 to the small, independently-owned businesses that make our communities unique. We hope you’ll find some inspiration and gift ideas from some of our local favorites for the holiday season!

One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deli...

11/26/2024

Please join us in thanking and celebrating Noelle San Jose, Silver Winner, Social Change Maker of the Year – Race in the 2024 Stevie Awards for Women in Business. Noelle continues to drive purpose and real change in shaping ours to be a more inclusive and equitable industry. Congratulations Noelle!!

11/25/2024

is in full swing, and we are excited to bring the rides and races with our Volkswagen partners. Thank you Lee Allen, Tiffany Silverman and our entire account, creative, fab and production teams leading the drive!

11/22/2024

Opening day at is here, and we’re rolling out more unforgettable experiences with our Stellantis partners! From press events to a revamped Camp Jeep—one of the longest-running experiential campaigns—this year is all about the ride. Huge thanks to Mike Borkowski, John O’Keefe, and our unstoppable team. Los Angeles Auto Show runs now through 12/1!

11/22/2024

The wait is over— 2024 is here! We’re hitting the floor with our Honda and Acura partners, spotlighting the public debuts of the FMC Honda Passport and the All-New Acura ADX. Shoutout to Ron Adelman and our crew for delivering another jaw-dropping display. Catch all the action at Los Angeles Auto Show now through 12/1.

11/21/2024

Fan engagement is becoming more and more experiential, particularly in the world of sports, and brands are keen to act. GPJ SVP of Sports Engagement, Jennifer Houston, talks about broadening the fervor with younger audiences, and designing the unforgettable through *premium* experiences.

In recent years, fan engagement at live sporting events has evolved rapidly, shifting from traditional support models to a more immersive…

11/20/2024

How do you create a seamless, engaging global event? See how IBM partnered with GPJ to deliver innovation and productivity through experiential discovery, learning, connection and play.

Read the new case study: https://www.gpj.com/case-study/think-a-global-event-for-a-global-brand/

11/19/2024

Google Cloud Next '24: A bold, immersive and cohesive brand experience, connecting 30,000+ tech leaders, developers and partners. From tailored moments to a vast developer zone and sustainable practices, discover how we brought Google Cloud’s vision to life.

Case Study: https://www.gpj.com/case-study/a-new-way-to-cloud-with-google/

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We extend our immense gratitude to an incredible year of growth, client success and evolution, only made possible by our #OneGPJ teams, worldwide. Your dedication, countless hours and adaptive ability to tackle the impossible for our clients each day are deeply appreciated. Wishing everyone celebrating a restful and #HappyThanksgiving!

GPJ’s US offices will be closed on Monday, 9/2, in observance of #LaborDay. A special thank you to ALL our amazing teams, partners and clients for your dedication in delivering memorable experiences every day. Enjoy this time to rest, recharge and celebrate! #LaborDay

As we move into our 111th year at GPJ, we take a moment to look back at our storied history. A history of innovation, passion and dedication. A large part of that story was shaped by Robert Vallee Sr. As we reflect on his long and successful life, we celebrate the indelible mark he left on all of us. Mr. Vallee’s story with GPJ (now a division of Project Worldwide) began in 1948, a tale of dedication and determination that spanned five decades. From humble beginnings, he climbed through the ranks. His tenure as one of our most successful salespeople paved the way for his ascent to the presidency, a role where he not only led but inspired. In 1985, he took a bold leap to successfully acquire GPJ. His visionary leadership was evident as he steered GPJ through transformative moments, from relocating to modern facilities to spearheading expansion into new territories. Under his guidance, we didn’t just grow; we flourished, becoming the global force in experience marketing we are today. Perhaps Mr. Vallee’s greatest gift to us was his belief in the power of ownership and community. In 2005, he made history by entrusting the company not to a faceless entity, but to the employees. Through an ESOP (Employee Stock Ownership Program), he ensured that our destinies were intertwined with the success of the company he held dear. Beyond his professional achievements, Mr. Vallee was known for his wit and inspiring presence, generosity that knew no bounds, and his love for his family. Together with his wife Virginia Fern Johnson Vallee and family, he touched countless lives through philanthropic work. The Vallee family and everyone at GPJ extend our heartfelt thanks for your unwavering support as we honor Mr. Vallee’s extraordinary life. His legacy of optimism, generosity, and determination will continue to guide us, lighting the path toward a future he helped shape. In loving memory of Robert Glen Vallee Sr., –The GPJ Family 💚

New office, same passion. 💚Take a look! #GPJDubai #GPJPeople #OneGPJ

Tomorrow, the George P. Johnson Company celebrates our 110th anniversary. We are #GPJProud of the continuing legacy of our founder Mr. Johnson, his incredible family and the extended #OneGPJ global family we have built. As the world’s leading strategic experience marketing agency, we believe in the power of a great idea and the process of fearless innovation to deliver the results our clients entrust to us. Happy Birthday GPJ! –with Project Worldwide

Our US offices will be closed on Monday, 5/27, in observance of #MemorialDay. We honor those who made the ultimate sacrifice for our freedom. Have a safe, extended holiday weekend.

May is #MentalHealthAwareness Month and today GPJ DEI Manager, Noelle San Jose, and Executive Creative Director, Erik Reponen, talk about our #ERG mindfulness and meditation initiatives that offer a moment of peace and clarity amidst our busy lives. https://www.gpj.com/news-insights/2024/05/meditating-on-mental-health/

Are you an organizational leader who believes in the power of #ERGs or similar groups? Join The Power of Employee Resource Groups author, Farzana Nayani, to gain strategies on understanding, supporting, and advocating for your ERG leaders and, in turn, help create a culture of inclusion and belonging. Joining Farzana is GPJ's Noelle San Jose, MBA at #ATD24 for their session: "Empowering ERG Leaders: Tools and Strategies for Nurturing Employee Needs." Register today: https://atdconference.td.org/

Delivering what no other single agency can deliver. Our new sizzle reel drops NOW. #ExperienceEverything

#NEW this Thursday. In collaboration with IBM, GPJ designed purpose-built environments and experiences to engage clients in solving real-time problems with IBM experts in Paris, Madrid, London, New York and Tokyo. Read the full case study: https://www.gpj.com/case-study/ibm-innovation-studio-paris/ #ExperienceInspiration #BrandCenters #ExperienceDesign

#SXSW2024 just wrapped and we’re thrilled to have been part of it with the IBM AI Sports Club! This lounge space highlighted IBM’s AI and data platform, watsonx, which supports the fan experience at iconic tournaments like the US Open, Wimbledon and the Masters. The space featured a real-time shot-tracking table tennis experience, providing guests with match data and insights around their gameplay. Thank you to IBM and SCPS Unlimited for the incredible partnership in bringing this to life! #SXSW #IBM #AI #watsonx

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Our Story

GPJ is the world’s #1 experience marketing agency. We power brand experiences by creating great ideas and bringing them to life through integrated experiential programs that leverage online, digital, mobile and physical brand interactions. Clients in technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.