George P. Johnson Experience Marketing

George P. Johnson Experience Marketing GPJ is the world's leading strategic experience marketing agency. We remove the distance between brands and consumers.
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Everything we plan, everything we imagine, everything we create, everything we deliver … Is in service of EXPERIENCE. GPJ is the #1 ranked experience marketing agency enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, consumer goods, f

inance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

Understanding tomorrow's audience helps design better experience today.
09/05/2024

Understanding tomorrow's audience helps design better experience today.

This generation represents a quarter of the U.S. population, according to the U.S. Census Bureau and, as they age, the tech industry must be vigilant to changes in tech habits and preferences.

"At a macro level, all of our relationships are based on the fact a lot of our clients don‘t know the difference between...
09/05/2024

"At a macro level, all of our relationships are based on the fact a lot of our clients don‘t know the difference between our team and their team. We become true partners."

https://www.thedrum.com/news/2024/09/03/how-do-you-keep-client-nearly-90-years-just-ask-gpj

Experiential agency George P Johnson turned 110 years old earlier this summer. The Drum sat down with global chief executive Chris Meyer to hear the secrets behind some of marketing’s longest client relationships.

09/03/2024
Attending ? Consider the audience and your brand story. Millennials are all-in on and experiences that will priorit...
09/03/2024

Attending ? Consider the audience and your brand story. Millennials are all-in on and experiences that will prioritize accessibility, power and inspiration.

Today, when health is at the center of everything, companies are being transformed into health brands that are inspiring accessibility and inspiration.

09/02/2024

GPJ’s US offices will be closed on Monday, 9/2, in observance of . A special thank you to ALL our amazing teams, partners and clients for your dedication in delivering memorable experiences every day. Enjoy this time to rest, recharge and celebrate!

is everywhere. But behind all the accelerating tech is your AI story waiting to be told. At , AI and sustainability w...
08/29/2024

is everywhere. But behind all the accelerating tech is your AI story waiting to be told. At , AI and sustainability will once again be the talk of the show, and GPJ is on hand to bring your brand story to life.

AI, sustainability and enterprise tech marketing take center stage at CES 2024 - SiliconANGLE

IT’S DAY!! Tune in at 12pm ET to be part of the action – this event is already record breaking, you don’t want to miss...
08/28/2024

IT’S DAY!! Tune in at 12pm ET to be part of the action – this event is already record breaking, you don’t want to miss it!

/ August 28 / 9AM PT / 12PM PTTune in for the latest details about Call of Duty: Black Ops 6 including:✅ Black Ops 6 Live Gameplay Reveals✅ Black O...

Are you attending 2025? Do you have your sustainability plan in place? Let's strategize.
08/27/2024

Are you attending 2025? Do you have your sustainability plan in place? Let's strategize.

Tech companies are feeling more pressure to adopt more impactful sustainability strategies.

🐾 We like to think every day is dog day at GPJ with our desk companions, but for , our fur friends get extra love and s...
08/26/2024

🐾 We like to think every day is dog day at GPJ with our desk companions, but for , our fur friends get extra love and scritches. 🐾

08/26/2024
08/26/2024
08/26/2024
Lots to cover this week: educating, entertaining, connecting and inspiring – all through experiences.
08/24/2024

Lots to cover this week: educating, entertaining, connecting and inspiring – all through experiences.

08/23/2024
Wherever you are in your planning cycle, from the biggest shows to the razor-thin timelines, clients don’t rely on GPJ—t...
08/22/2024

Wherever you are in your planning cycle, from the biggest shows to the razor-thin timelines, clients don’t rely on GPJ—they count on us to deliver strategic, flawless ex*****on every time.

Ready to make an impact at 2025?

Read our editorial team's picks for the most creative, innovative, engaging, and all-around mind-blowing booth designs on the CES show floor.

🎙️ New Podcast! As agencies adapt to client demands and technological changes, George P. Johnson UK VP of Finance, Nick ...
08/22/2024

🎙️ New Podcast! As agencies adapt to client demands and technological changes, George P. Johnson UK VP of Finance, Nick Midworth, and other agency voices explore the changing revenue and pricing models in the industry.

Listen Now:

How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the...

08/19/2024
Los Angles, Sydney, Las Vegas, Singapore. Experience here and there, Experience everywhere.
08/16/2024

Los Angles, Sydney, Las Vegas, Singapore. Experience here and there, Experience everywhere.

08/14/2024

We’re thrilled to announce our co-founder is moving to Sydney to take up the role of DARKHORSE CEO. Which means the force that is has been appointed as our Managing Director NZ with co-founder, continuing to play a key role in our executive leadership. Doubling down on our regional offering will strength our proposition for existing clients, and will give our team more epic opportunities to work and travel across different markets!

SVP and GPJ EMEAI Head of Creative, Jorge E Narváez-Arango, on designing more through the lens of hybrid events:"If ...
08/14/2024

SVP and GPJ EMEAI Head of Creative, Jorge E Narváez-Arango, on designing more through the lens of hybrid events:

"If you think mathematically about...having events that are designed to reach a larger audience than they would have on their own, you’ve saved a huge amount of carbon emissions for the people who would have wanted to attend the event, and now they can feel closer and understand what your brand proposition is."

Experience marketing is booming, ad spend is up, marketers’ appetites for it is increasing, but there is one problem: sustainability. How can brands ensure their experience marketing activation is sustainable?

The Olympic and Paralympic Games pledged to be the most sustainable games yet. Did they hit the mark?
08/13/2024

The Olympic and Paralympic Games pledged to be the most sustainable games yet. Did they hit the mark?

Matthew Bell, Global Climate Change & Sustainability Services Leader at EY, explores sustainability in large sporting events ahead of Paris 2024 Olympics

Given all the hard work, training and competition, we love to see all the athletes taken care of. Excited to see what's ...
08/09/2024

Given all the hard work, training and competition, we love to see all the athletes taken care of. Excited to see what's ahead in !

Athletes have taken centre stage at the Olympic Games Paris 2024, serving up spectacular performances at the iconic venues within the host city and across France.

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GPJ’s US offices will be closed on Monday, 9/2, in observance of #LaborDay. A special thank you to ALL our amazing teams, partners and clients for your dedication in delivering memorable experiences every day. Enjoy this time to rest, recharge and celebrate! #LaborDay

As we move into our 111th year at GPJ, we take a moment to look back at our storied history. A history of innovation, passion and dedication. A large part of that story was shaped by Robert Vallee Sr. As we reflect on his long and successful life, we celebrate the indelible mark he left on all of us. Mr. Vallee’s story with GPJ (now a division of Project Worldwide) began in 1948, a tale of dedication and determination that spanned five decades. From humble beginnings, he climbed through the ranks. His tenure as one of our most successful salespeople paved the way for his ascent to the presidency, a role where he not only led but inspired. In 1985, he took a bold leap to successfully acquire GPJ. His visionary leadership was evident as he steered GPJ through transformative moments, from relocating to modern facilities to spearheading expansion into new territories. Under his guidance, we didn’t just grow; we flourished, becoming the global force in experience marketing we are today. Perhaps Mr. Vallee’s greatest gift to us was his belief in the power of ownership and community. In 2005, he made history by entrusting the company not to a faceless entity, but to the employees. Through an ESOP (Employee Stock Ownership Program), he ensured that our destinies were intertwined with the success of the company he held dear. Beyond his professional achievements, Mr. Vallee was known for his wit and inspiring presence, generosity that knew no bounds, and his love for his family. Together with his wife Virginia Fern Johnson Vallee and family, he touched countless lives through philanthropic work. The Vallee family and everyone at GPJ extend our heartfelt thanks for your unwavering support as we honor Mr. Vallee’s extraordinary life. His legacy of optimism, generosity, and determination will continue to guide us, lighting the path toward a future he helped shape. In loving memory of Robert Glen Vallee Sr., –The GPJ Family 💚

New office, same passion. 💚Take a look! #GPJDubai #GPJPeople #OneGPJ

Tomorrow, the George P. Johnson Company celebrates our 110th anniversary. We are #GPJProud of the continuing legacy of our founder Mr. Johnson, his incredible family and the extended #OneGPJ global family we have built. As the world’s leading strategic experience marketing agency, we believe in the power of a great idea and the process of fearless innovation to deliver the results our clients entrust to us. Happy Birthday GPJ! –with Project Worldwide

Our US offices will be closed on Monday, 5/27, in observance of #MemorialDay. We honor those who made the ultimate sacrifice for our freedom. Have a safe, extended holiday weekend.

May is #MentalHealthAwareness Month and today GPJ DEI Manager, Noelle San Jose, and Executive Creative Director, Erik Reponen, talk about our #ERG mindfulness and meditation initiatives that offer a moment of peace and clarity amidst our busy lives. https://www.gpj.com/news-insights/2024/05/meditating-on-mental-health/

Are you an organizational leader who believes in the power of #ERGs or similar groups? Join The Power of Employee Resource Groups author, Farzana Nayani, to gain strategies on understanding, supporting, and advocating for your ERG leaders and, in turn, help create a culture of inclusion and belonging. Joining Farzana is GPJ's Noelle San Jose, MBA at #ATD24 for their session: "Empowering ERG Leaders: Tools and Strategies for Nurturing Employee Needs." Register today: https://atdconference.td.org/

Delivering what no other single agency can deliver. Our new sizzle reel drops NOW. #ExperienceEverything

#NEW this Thursday. In collaboration with IBM, GPJ designed purpose-built environments and experiences to engage clients in solving real-time problems with IBM experts in Paris, Madrid, London, New York and Tokyo. Read the full case study: https://www.gpj.com/case-study/ibm-innovation-studio-paris/ #ExperienceInspiration #BrandCenters #ExperienceDesign

#SXSW2024 just wrapped and we’re thrilled to have been part of it with the IBM AI Sports Club! This lounge space highlighted IBM’s AI and data platform, watsonx, which supports the fan experience at iconic tournaments like the US Open, Wimbledon and the Masters. The space featured a real-time shot-tracking table tennis experience, providing guests with match data and insights around their gameplay. Thank you to IBM and SCPS Unlimited for the incredible partnership in bringing this to life! #SXSW #IBM #AI #watsonx

What does success look like in a year? Celebrating our 1 year anniversary, this is #GPJDubai by the numbers. #OneGPJ #Anniversary #GPJPeople #GPJProud

GPJ US offices will be closed Monday 9/4 in observance of Labor Day. A huge thank you to all our hardworking teams, partners and clients who design & deliver the most engaging experiences day after day. We hope everyone enjoys the time to rest, rejuvenate and recharge! #HappyLaborDay!

Happy Labor Day!

https://www.gpj.com/experience-futures/experience-futures-artificial-renaissance/ In the 5th and final part of our #ExperienceFutures series, today's Artificial Renaissance poses a rare opportunity for #eventprofs and #marketingprofs to be #firstmovers in the next-gen, where #AI content and conversations are just the beginning. GPJ Strategy adds experiential perspective to the #generativeai conversation, with easy to digest action steps for brands to step confidently into the age of AI.

Experience Futures: Artificial Renaissance. Read our final strategy piece, regarding generative AI in events.

https://www.gpj.com/experience-futures/experience-futures-content-plus/ In part 4 of #ExperienceFutures, GPJ Strategy deconstructs how #experiential #content can help perpetuate and drive marketing cycles of awareness, interest, engagement and re-engagement that go beyond singular experiences.

The next generation of experiences still leaves room for traditional event elements like #sponsorships and content. But even those must evolve with the shifting audience needs and industry landscape. Let's show you a new path. Read the latest installment of #ExperienceFutures: Native Sponsorship. https://www.gpj.com/experience-futures/experience-futures-native-sponsorship/

https://www.gpj.com/experience-futures/ What we've lost in connection, we've gained as a hunger to experience everything to its fullest again. Dive into the depths of #ExperienceFutures: Peak Immersion, examining how our need to reconnect is evolving into higher intensity forms of #experiential immersion. And #ICYMI, you can now access Chapter 1: Full-Contact Experiences.

Immersive experiences are growing out of our screens and into the world around us. Discover more in our next #ExperienceFutures report. #GPJStrategy

Today we begin our new #GPJStrategy series, highlighting the first of five emerging #ExperienceFutures that exemplify where brand experiences are headed in 2023 and beyond. As shifting audience values have heightened expectations, experiences need to evolve to face the pressures that come with the change. One such evolution is the desire for Full-Contact Experiences. Learn more at: https://www.gpj.com/experience-futures/ #strategy #eventprofs #marketingprofs #experientialmarketing

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GPJ is the world’s #1 experience marketing agency. We power brand experiences by creating great ideas and bringing them to life through integrated experiential programs that leverage online, digital, mobile and physical brand interactions. Clients in technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

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