TBG Powermarketing

03/01/2024

Our new episode of The Starfish Storytellers has been released on Bedford Community Access Television 's YouTube channel!

👉Check it out here: https://www.youtube.com/watch?v=O8iPjfTKAeU.

Storytelling in content marketing transforms marketing collateral into effective brand tools. It allows businesses to engage emotionally with their target audience by creating a more memorable customer experience.

In this episode, we welcomed Becki Harrington-Davis, Brand Storyteller, Executive Ghostwriter, and Corporate Comms Professional, who outlines for us the ways that content marketing boosts all types of campaigns. We chat about the power of customer testimonials, why video production is a critical skill for marketers, the best ways to bring storytelling into the typical case study, and how she incorporates AI responsibly into her work.

02/16/2021

Using this tool for editing MP4 webcasts makes the process so much simpler.

08/20/2019

Employee-Driven Philanthropy

06/19/2019

Friedman advocates for greater protections against sexual harassment and discrimination - State Senator Cindy Friedman

Friedman advocates for greater protections against sexual harassment and discrimination - State Senator Cindy Friedman

BOSTON – On June 17, Senator Cindy F. Friedman (D-Arlington) testified before the Joint Committee on the Judiciary in support of a bill she filed that would address a loophole in Massachusetts law to ensure that sexual harassment and anti-discrimination laws extend to the investment community. Und...

05/21/2019

Stay tuned...something big is coming!

05/21/2019

Entrepreneur

We are entrepreneurs and we are here to change the world 💪

If you have the drive, the vision, the creativity and you are willing to take the risks, you can join a community that is changing the world every day.

05/17/2019

So proud of my work!

ET_GLTS_20120131_S1-S12.indd

05/14/2019

Brand Growth Through Diversification

Do not put your core business at risk by over-estimating what your capabilities are when considering brand diversification. Yes, to grow, one must be a forefront player in the "new" market but to thrive it is critical to ensure honest self-awareness of what you can deliver. Keep it simple; smart growth means starting small and ensuring your foundation is solid before adding on too much too fast.

Most brands seek growth – and diversification is often cited for that growth. However, most diversification initiatives fail. Here is how to succeed.

05/10/2019

Friday thoughts for the new small business owner...

05/09/2019

The exact website design questions I ask my clients

Do you know your website's purpose?What does your website need to do? What features do you prefer? How do you differentiate from your competitors?

These are questions I've asked clients when designing their websites. Knowing your brand is critical and having a well laid out website takes your buyer on a journey to your products and services.

To consider other important questions when mapping out your websitedesign, read Emilia O'Hrtmann's blog on this key branding topic...

https://emiliaohrtmann.com/blog/the-exact-website-design-questions-i-ask-my-clients

Exactly a year ago I wrote a super important blog post for my clients and also for everyone who wants to design their own website, even if it’s only a simple one to start with. I wrote about all the things you need to know and ask yourself before you design a website. A website is actually not don...

04/29/2019

Having a competent workforce means meeting business growth targets. However, are you taking care of your employees? How do you find the best talent to also fit into your corporate culture?

Some go the route of hiring staffing and recruitment agencies. Are they delivering qualified candidates? More importantly, are they delivering happy candidates?

Recruiters have lost their candidate focus and are treating candidates like objects vs. People.

This infographic from Qualigence International calls out those who have moved away from best practices like being friendly and asking for feedback.

C'mon recruiters - put down the cattle prod, wake up and show some respect!

04/25/2019

04/24/2019

Technology plays a critical role in the marketing landscape, transforming the way teams communicate, collaborate, and perform. Automation has changed the skill sets necessary for the growth of businesses.

Employers are changing their organizational structures and the skills they’re looking for in their marketers. The workplace of today looks dramatically different to that of a few years ago and by 2020, the skills marketing organizations need to be successful are increasingly dominated by artificial intelligence.

To get a sense of what these skills are and to prepare for the future of digital marketing, check out marketproinc.com’s infographic, “8 Work Skills Marketers Should Have by 2020”

04/10/2019

Digital marketing tactics should ALWAYS result in conversions. You certainly know them all already. Which are most effective...and where do you start?

Good news is you have many options available to you. At www.ronsela.com, they list the most common tactics and share tips on how best to use them.

04/09/2019

Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

Podcasts are a great way to promote your business and grow your audience. Kevan Lee from Busines 2 Community asks, "Have you thought about starting your own?" If so, here’s what he recommends.

Read on to learn the ABCs of podcasting for beginners.
Read more at - https://www.business2community.com/brandviews/buffer/podcasting-beginners-complete-guide-getting-started-podcasts-0930701

Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social……

04/08/2019

You likely have a budget for promoting your company. But it costs, right? As many places where you can promote for free, do it! Here are 25 ways via social media that Kat Sullivan from marketsolved.com suggests.

04/05/2019

After going through a merger resulting in lay offs, one big complaint by staff at our practice (which came up repeatedly) was the lack of communication about the changes going on around us. Had the C-Suite followed Karen Friedman's advice from her book, " Shut Up and Say Something..." the news could have been delivered succinctly and directly.

https://www.google.com/amp/s/www.forbes.com/sites/susanadams/2013/11/19/how-to-communicate-effectively-at

04/02/2019

I'm exploring Instructional Design and Curriculum Development as a parallel track to my Marketing Communications & Business Development Management job search. I've designed and executed so many events and seminars to full capacity and know I'm skilled in this area.

eLearning Brothers do a nice job outlining the development process with these eight steps to an eLearning storyboard.

https://pin.it/cz54ls323hehzk

04/01/2019

As a digital marketing brand director who works with creative independent vendors, using a creative brief for your graphic designers puts everything about your brand all in one place, making it easy for them to reference. Check out the form on www.buttercupink.com when planning any rebranding initiatives.

03/29/2019

To be in marketing you must have a strong sense of creativity. Art - in all forms - is the biggest part. Our friend, Henri Matisse reminded us that, "Creativity takes courage." It all begins with trying so why not draw something?

03/27/2019

Kent State Ranks in the Top 100 of Best Graduate Education Schools by U.S. News & World Report | Kent State University

I got my Masters of Arts degree in Journalism, Mass Communications, and PR from Kent State University. Kent State is the oldest Journalism school in the nation and I feel the texts that we used were relevant to my marketing career. Plus, it was a 100% e-Learning environment which, as a working professional adult learner, allowed me access to this top notch education, no matter where I was in the world.

Kent State Ranks in the Top 100 of Best Graduate Education Schools by U.S. News & World Report Kent Campus, KENT STATE TODAY, College of Education,...

03/20/2019

We all have business plans for our companies, right? If not, start with the Executive Summary. Your statement must be short and have enough information about your business, the aims and goals that you, the owner, have. It will explain how your customers will benefit from what your company offers.

03/18/2019

How to Make Your Writing More Powerful

As a follower of CMI and inbound principles, articles like these give concrete tips leading to actionable results.

See what I did there? No? Read the first tip in this article then...

https://contentmarketinginstitute.com/2019/02/how-writing-powerful/?sm_x_cmir_edt_tsprtsnr_cmi_x_scltlip-blogtraffic

Strengthen your writing muscles with these five exercises for content marketers – Content Marketing Institute

03/13/2019

What is Growth Hacking - Data Driven Marketing 2018

Might be an oldie but worth sharing. Data driven marketing means funnel growth. Think speed and testing. (And fast experimentation too...!)

https://youtu.be/khycfkmMovQ

The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel market...

03/12/2019

Which rule stands out for you?

03/11/2019

Content marketing subscribes to inbound attraction principles. Sure, you can pursue those leads, but wouldn’t it be easier if they came to you? By positioning yourself as the SME (subject matter expert) in your field or industry and sharing solid quality content, those prospects will become educated by what your company offers as they seek out your products or services.

Tonia from solopreneurdiaries.com does a nice job outlining seven reasons you need to include content marketing tactics in your strategy in her article, "CONTENT MARKETING BASICS FOR SOLOPRENEURS". .

03/08/2019

I got my start in marketing with full saturation bulk direct mail. The key factors to successful campaigns are de-duped lists that ensure your reach, compelling content to promote engagement and measuring outcomes. This infographic from Envelopes.com does a good job outlining all the steps.

03/05/2019

Salesforce

Leadership means opportunity but yes, there are not enough women at the top. Yes...I'm ready to make a change!

Ask women what it's like to be in leadership and you might hear: "They say I smile too much" or "I'm usually the only one in the room." As part of , these 13 corporate executives are ready to make change. Are you? Add your voice .

03/04/2019

Affiliate marketing is a billion dollar industry and a bonafide income source for a number of entrepreneurs. Affiliate marketing is revenue-sharing - you promote other companies on your website and you both earn money doing it.