What are the opening hours?

Monday 7am - 11pm Tuesday 7am - 11pm Wednesday 7am - 11pm Thursday 7am - 11pm Friday 7am - 11pm Saturday 7am - 10pm Sunday 7am - 11pm

Sombrero Festival

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Brownsville, TX
Sombrero Festival

Sombrero Festival Ltd. throws a party for Brownsville the last weekend in February during Charro Days Sombrero Festival is a Brownsville original.

Incorporated in 1985 for the first Sombrero Festival held in 1986, for the purpose of enhancing the spirit of Charro Days, Sombrero Festival is now the largest event in Cameron County, TX, and benefits multiple non-profit organizations and causes throughout the community. The festival is held in Washington Park located in the Mitte Cultural District and on the edge of historic downtown Brownsville

. The festival opens the last Thursday of February each year during the annual Charro Days holiday. We are a family-friendly event catering to multiple generations with food, music, and fun for everyone. We offer kids rides & events, adult events, a wide variety of foods sold by independent vendors, and entertainment for all. Whether you're a Millennial or from the Greatest Generation you will find something to love about Sombrero Festival. Sombrero Festival is a 501 (c)(4) non-profit corporation. Our officers and board members are all volunteers and most of them hold down full-time jobs in addition to their year-round responsibilities with Sombrero Festival. Sombrero Festival, Ltd. makes donations to local non-profit groups who volunteer time at the annual event. Over the last several years volunteer groups have included Boy Scout Troops and Venture Crews, University and College groups, High School and Jr. High organizations & athletic teams, Local Fraternal Organizations, Church Groups, Civic Organizations, Junior Service Leagues, and other non-profit festival groups. Non-profit groups such as Rotary Clubs, the Brownsville Fire Fighters Association, and local churches also set up booths at the event and sell food items as a way of raising money for their non-profit causes. Additionally, Sombrero Festival makes contributions that support Recreation, Beautification, Tourism, and Higher Education in the community. Organizations that have received donations have included Hooked for Life-Kids Gone Fishing, the South Padre Island Walk for Women, STARS (South Texas Academic Rising Scholars), the Brownsville Museum of Fine Art, and many more. The largest single donation was made in 2013 to the City of Brownsville. That year Sombrero Festival invested $90,000.00 on improvements and infrastructure upgrades to Washington Park to make it more event friendly year-round for any organization looking to hold events there. Our average annual attendance is approximately 50,000 and we maintain affordable general admission prices relative to the entertainment lineup while also offering free admission times to ensure everyone in our community has an opportunity to attend. In 2020 Sombrero Festival is expanding free admission times and free kids ride to the first 4 hours each day, and children 12 and under are always admitted free when accompanied by an adult. Sombrero Festival provides the single-best marketing venue during Charro Days and most likely year-round in the Southernmost Tip of Texas. Our 3-day event attracts a large cross-segment of the regional population and tourists who plan their stay to coincide with the local holiday by featuring well-known Music Artists, local music, up and coming musicians from across the state, and great classic rock, country, and cover bands. We also offer unique food-booths, popular events such as the Jalapeno Eating Contest, Waiters Race, Grito Contest, Charro Days Classic 5K run, Tortilla Frisbee Toss, Hat Stack Relay, and the only Charro Bean cook-off we know of, Frijolympics. As Sombrero Festival grows we continue to add fun events and opportunities for participation. We now offer a Sombrero Festival membership which includes mixers between September and January each year, an Annual Costume Gala held in mid-February, and a Kayak Fun Race held in the resaca at Cobbleheads in February each year before the festival weekend. Sombrero Festival is always on the lookout for new and exciting opportunities to further promote the Charro Days spirit in our community year-round!

09/18/2024

Join us for the first Membership Drive of Sombrero Festival 2025! We'll be at Cobbleheads next Thursday, September 26! Stop by & check out our Sombrero Mercado Pop-up during the drive! See you there!

06/13/2024

Sombrero Festival is deeply saddened to hear of the passing of iconic Tejano pioneer and legend, Johnny Canales. Dedicated to promoting our culture & music, Canales was instrumental in showcasing the careers of many artists that have graced our main stage throughout the years. He will be greatly missed.

05/05/2024

Introducing our Sombrero Festival 2025 President, Patty Cuellar.

Patty has been a Sombrero Festival volunteer for 19 years. She loves that the community comes together to enjoy what the organization & sponsors have put together. For 2025, Patty is looking forward to a bigger & better year!

Editors Note: Happy Birthday, Patty! 🎉🥳🎉

05/03/2024

Closing out Sombrero Festival 2024 with a HUGE thank you to our sponsors and supporters!

04/29/2024

⛳️ 🏆💪🏼

04/20/2024

BISD’s 21st Annual Superintendent’s Scholarship Golf Tournament! Proud Sponsors!

04/17/2024

Sombrero Festival Board Members and officers presenting BISD Superintendent Dr Chavez with a donation for the 21st Annual Superintendent's Scholarship Golf Tournament! Sombrero Festival proudly makes contributions in the community that support Recreation, Beautification, Tourism, and Higher Education. 🙂🤩

04/17/2024

Proud Sponsor of Texas Southmost College’s Emerald 💚 Gala!

Thank you to our Emerald Scorpion Sponsor: Sombrero Festival. With your help, we raised $112,538 for student scholarships at our Emerald Gala.

04/09/2024

Every year Sombrero Festival makes contributions which support Recreation, Beautification, Tourism, and Higher Education in the community. Pictured here are Sombrero Festival Board Member & General Manager, JJ Gonzalez with Mr. Eugene Fernandez of the South Texas Center for Historical Genealogical Research. This donation was one of several approved in May 2023.

03/14/2024

El Poder del Norte closing out Saturday Night at Sombrero Festival 2024 🤠

03/09/2024

El Poder del Norte closing out the Saturday Main Stage at Sombrero Festivals 2024 🤠

03/07/2024

A. Roy Gonzalez
Nov. 6, 1950 – Mar. 7, 2024

When building what will become a lasting institution, one of the inevitable pains is not being able to see what it will continue to become in the future. For those of us who remain, it is the reality that with time we will lose those who were part of its foundation, who served as our friends and mentors and who will always be part of the fabric and part of the legacy of what they helped build. Following the close of one of our most successful years with Sombrero Festival 2024, we have lost one such icon from our family. On Thursday, March 7, 2024, we let go of a man who gave so much and many years to the festival he loved. A. Roy Gonzalez was a mentor to many in today’s leadership roles at Sombrero Festival, Ltd. After years of service with the organization and rising through the ranks of officers, he served as President in 2002, and then served many more as an active member of the Board of Directors. Some of his greatest work included the music lineup at the annual festival. His wife, Frankie, served beside Roy for many years as an officer with the organization, and it is because of their service then, that this amazing event could grow into what it is today. While the sun has set on this earth for a man we all loved, he now looks after us from up above, and we will persevere, continue to grow what he helped build for one of the communities he so loved and carry on his legacy.

Alvaro Raul (Cowboy Roy) Gonzalez
aka A. Roy Gonzalez
aka Pops
Nov. 6, 1950 – Mar. 7, 2024

Rest in Peace, Pops ✝️🙏🏻❤️

03/03/2024

Banda Los Recoditos closing out Friday Night at Sombrero Festival 2024 🤠

03/03/2024

Presenting the winners of the Sombrero Festival 2024 Frijolympics!

03/02/2024

Sombrero Festival Security handles lost & found items.

A Security booth can be found on the 8th St side of the park. It is located behind the park electrical panel on 8th St. nearest the intersection of 8th & Adams St.

After the festival you can contact Valley Wide Security to inquire about lost & found items at: 956-544-4726

03/02/2024

Banda Los Recoditos closing out an unforgettable Friday Night at Sombrero Festival 2024 🤠

03/02/2024

Presenting the winners of the Sombrero Festival 2024 Chili Cookoff!

03/01/2024

Los Dos Carnales closing out a packed Main Stage at Sombrero Festival 2024 🤠

03/01/2024

Don’t miss out on the Texas Lottery Luck Zone at Sombrero Festival 2024! 🤠

Come out each day of the event to Spin & Win! 💲💲💲

03/01/2024

Los Dos Carnales closing out Thursday night at Sombrero Festival 2024 🤠

02/29/2024

A friendly reminder, NO drones allowed over festival grounds.🚫

To contact Sombrero Festival Corporate Marketing, please stop by the VIP Entrance or email us at [email protected]

02/29/2024

Friendly reminder 🤠

02/29/2024

3 BIG DAYS 🤠🤠🤠

Thursday - Los Dos Carnales
Friday - Banda Los Recoditos
Saturday - El Poder del Norte

First 3 hours free everyday | Children 12 & under admitted free with an adult

More information at SombreroFestival.com

02/28/2024

PRESALE TICKETS AVAILABLE NOW 🎫

GA - $10 Presale | $15 At the gate

Full music line up at www.SombreroFestival.com

02/25/2024

Kickstart the festivities by joining us for OPENING NIGHT on Wednesday, February 28! ✨

A night full of music, food, drinks and a red carpet! Charro attire is encouraged.

Entertainment by:
Reflejo Activado & CHICAGO LIVE BAND

Opening Night is sponsored by PNC Bank

02/25/2024

Get ready for SATURDAY with El Poder del Norte at Sombrero Festival 2024! 🤠

GATES OPEN AT 7 AM

Tickets now on sale at SombreroFestival.com

02/24/2024

Get your teams ready!🛶

It's the 14th Annual Kayak Fun Race happening THIS SUNDAY at Cobbleheads

FREE t shirt to the first 40 teams! Sign up will be on site at 11:00 AM 🥇🥈🥉

Download forms at SombreroFestival.com

02/23/2024

Sombrero Festival 2024 Members 🤠

Packet Pick Up Dates:
📍Feb. 23 - SF HQ
📍Feb. 24 - SF HQ
📍Feb. 25 - Kayak Fun Race at Cobbleheads

Address

1908 E 6th Street
Brownsville, TX
78520

Opening Hours

Monday	7am - 11pm
Tuesday	7am - 11pm
Wednesday	7am - 11pm
Thursday	7am - 11pm
Friday	7am - 11pm
Saturday	7am - 10pm
Sunday	7am - 11pm

Website

http://www.sombrerofestival.com/

Alerts

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Videos

Closing out Sombrero Festival 2024 with a HUGE thank you to our sponsors and supporters! #sombrerofestival #sf2024 #ThankYou #Brownsville #BTx #LetsGetReady2025

El Poder del Norte closing out Saturday Night at Sombrero Festival 2024 🤠 #SombreroFestival #SF24 #ElPoderDelNorte #BrownsvilleTx

Banda Los Recoditos closing out Friday Night at Sombrero Festival 2024 🤠 #SombreroFestival #SF24 #BandaLosRecoditos #BrownsvilleTX

Brownsville, TX - Los Dos Carnales

Los Dos Carnales closing out a packed Main Stage at Sombrero Festival 2024 🤠 #SombreroFestival #SF24 #LosDosCarnales #BrownsvilleTX

Los Palominos on the Main Stage at Sombrero Festival FRIDAY, March 01, 2024 Tickets on sale now at SombreroFestival.com #SombreroFestival #SF24 #LosPalominos #BrownsvilleTexas

Catch Gladys Ruiz "La Dura" at the Main Stage on Saturday, March 02! 🤠 Tickets on sale now at SombreroFestival.com #SombreroFestival #SF24 #GladysRuiz

El Poder Del Norte is coming to Sombrero Festival 2024! Brownsville, Texas! March 2nd! #SF2024 #ElPoderDelNorte #SombreroFestival2024

Los Dos Carnales coming to Brownsville, TX Feb. 29th!! Sombrero Festival 2024!! #SF2024 #LosDosCarnales #SombreroFestival2024

Mr Amigo 2024 appears in person to accept!! @mramigoassociation

@mramigoassociation announces Mr Amigo 2024! 🇺🇸🇲🇽

Stop by & check out the exhibition “Mexican Wrestling, 90 years of history,” at BFA museum! For more information, check out https://bmfa.us/expo-museo-lucha-libre-coleccion-de-christian-cymet/

Mr. Amigo Official Announcement! 📣

@elidareynaoficial on the Main Stage at Sombrero Festival 2023 #SombreroFestival2023 #SF2023 #ElidaReyna #ElidaReynayAvante #Brownsville

Sombrero Festival 2023

Elida Reyna Y Avante Saturday night at Sombrero Festival 2023 🤠 #SombreroFestival2023 #ElidaReyna

Sombrero Festival 2023

GRUPO EL DUELO closing out a sold out Thursday night at Sombrero Festival 2023 🤠 Full music lineup at SombreroFestival.com #SombreroFestival2023 #SOLDOUTThursday

Lupillo Rivera | Sombrero Festival 2023 Saturday, February 25 Main Stage

Johnny Molina y Los Sabaneros de Aniceto Molina | Sombrero Festival! Thursday, February 23 at 8:30pm! Main Stage!

Alicia Villarreal | Sombrero Festival 2023 Friday, February 24 Main Stage

Tejano Artist Ruby Anne invites you to join us for Opening Night happening on Wednesday, February 23, 2022 under the Big Tent from 6:00 - 10:00 p.m.! FREE for members/VIP Open to the Public $15 #SombreroFestival2022 #RubyAnne

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Our Story

Sombrero Festival, Ltd. was created to enhance the spirit of Charro Days & thus throws a party for Brownsville the last weekend in February each year during Charro Days, traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. We maintain a low gate admission price for adults, while also offering free admission times to ensure everyone in our community can attend. Children under 12 are always admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization.