02/04/2025
From family-run flower farms to small business chocolate makers, American businesses bring to life this special day for families, couples, and galantines across the country.
Economic impact: Valentine’s Day is much more than cards and sweets. It is a time for Americans to show the special people in their lives how much they mean to them, and American businesses bring it to consumers.
As kids begin to write and seal their Valentine's cards and couples make dining reservations, businesses are in full swing to provide Americans with the perfect gifts and experiences to make the day memorable.
The National Retail Federation (NRF) estimates that 53% of consumers plan to celebrate Valentine’s Day, and $25.8 billion will be spent on the holiday this year, or about $185.81 per household.
Top Valentine spending: Unsurprisingly, chocolates and other candies reign supreme on Valentine’s Day, with candy accounting for a whopping 57% of Valentine’s Day spending.
The National Confectioners Association tells the Chamber that 92% of Americans plan to purchase candy for Valentine’s Day this year, including 58 million pounds of chocolate — one of the holiday’s most popular candies.
Overall, the Valentine’s Day season represents about $4 billion in confectionery sales each year.
Whether bought from the local florist, flower delivery service, or neighborhood grocery store, flowers remain integral to the Valentine’s Day holiday.
The Society of American Florists reports 250 million roses alone are prepared by U.S. florists for Valentine’s Day, with Cupid’s holiday being the number one holiday for florists and for floral purchases.
Restaurants and Retail See Uptick on Valentine's Day
Dining out also represents a larger portion of consumer spending on Valentine’s Day.
The National Restaurant Association tells the Chamber they project 60 million adults will go out to a restaurant for a special Valentine’s Day meal this year.
In addition, 35 million adults are expected to order takeout or delivery from a restaurant for a special Valentine’s Day meal at home, consisting of either the full meal or parts of the meal.
Even if you're looking for last-minute deals, the National Restaurant Association reports nearly 40% of Americans celebrate Valentine’s Day after the fact to get a better deal, so look for restaurants offering deals and specials a few days after Feb. 14.
Retail also sees an uptick around Valentine’s Day, including the jewelry and clothing industries, which plan to see record spending of $6.4 billion and $3 billion in sales this holiday, respectively.