05/31/2023
Happy Wednesday Cohosty community!
In the ever-expanding world of vacation rentals and online bookings, standing out from the crowd is essential to attract potential guests and maximize your booking potential. Whether you’re a seasoned host or just starting out, there are always ways to enhance your listing and increase its appeal to potential visitors. By strategically optimizing your property description, highlighting unique features, and implementing practical marketing techniques, you can significantly boost your bookings.
In week 2 of the 9 Ways to Improve Your Listing and Get More Bookings series, we have:
2. Create an Engaging Title (A+ title)
Include key amenities & features that appeal to your audience.
What are the features and amenities that attract guests to your listing the most? Prioritizing those items and including them in your title boosts the visibility of your listing when guests are searching for those amenities. If you need some help setting up or listing out all of your amenities, check out our Short-term Rental Amenity Checklist.
Use elevated descriptors.
Eliminate generic descriptors - ‘nice, good, clean, etc’ from your title. Instead, focus on describing the key amenities in an attractive way: Example: ‘Nice beachfront condo in clean building with pool’ becomes ‘Immaculate Oceanfront Condo w/ pool & amazing view’
Abbreviate & use symbols when possible.
Airbnb titles can only be 50 characters so choose your words carefully! Utilize symbols and abbreviations when possible. Instead of typing ‘and’ use the ‘&’ symbol. Make sure the abbreviation you’re using is widely known to prevent any confusion. Get creative and try different wordings to fit the most
