Legacy Marketing

Legacy Marketing Legacy Marketing is a brand activation agency. We connect consumers to brands, fusing bold and immersive events with intuitive digital experiences.
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As one of the largest independent experiential agencies in North America, we seamlessly blend strategy, creative, and production to develop impactful activations for global brands.

Chicago summers are packed with street festivals, sporting events and citywide celebrations, drawing urban adventurers o...
08/21/2024

Chicago summers are packed with street festivals, sporting events and citywide celebrations, drawing urban adventurers out into their neighborhoods to eat, drink and experience new things. It’s the perfect time of year to highlight Pacifico’s adventurous spirit.

This month, Legacy's Pacifico Brand Ambassadors rode the iconic, yellow Pacifico beach cruisers from bar to bar throughout the city, encouraging people to get out and discover more with Pacifico! Did you spot them in your favorite neighborhood bar?

Work Perk: Rooftop season (soaking up every last minute of Chicago summer with our building neighbors at Bar Avec)
08/20/2024

Work Perk: Rooftop season (soaking up every last minute of Chicago summer with our building neighbors at Bar Avec)

The Event Operations EM issue is here! We were excited to join the Event Marketer Agency Ops Leaders editorial roundtabl...
08/05/2024

The Event Operations EM issue is here! We were excited to join the Event Marketer Agency Ops Leaders editorial roundtable, co-produced with Highmark Outdoor. Our own Head of Operations, Mark Driggs, shared and gained valuable insights as part of this timely industry panel. Great read below for anyone associated with operations, production, logistics (and more!). Thanks once again to Event Marketer, Dan Hanover and team for having us - it was a productive afternoon with our respected friends in the event biz.

Check out some key highlights here:

Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been.

We’re celebrating the start of the 2024 Summer games in Paris and our past sponsorship experiences for brands like Bank ...
07/23/2024

We’re celebrating the start of the 2024 Summer games in Paris and our past sponsorship experiences for brands like Bank of America, Deloitte, USG and more. Legacy has a rich history activating major sponsorships for countless sporting events. From the Winter games to NASCAR to MLS to the PGA, we’ve created unique, memorable brand experiences for fans across the globe.

At Legacy, we don’t just plan events; we create extraordinary experiences. Our custom gifting experiences are designed t...
07/09/2024

At Legacy, we don’t just plan events; we create extraordinary experiences. Our custom gifting experiences are designed to delight, tailored to each destination and guest. Imagine your team or clients selecting and personalizing gifts that reflect their unique tastes and the spirit of your brand. 🎁✨

Ready to create unforgettable moments and leave a lasting impression?

Happy Pride Month. 🌈 Celebrating P R I D E this month & beyond. ❤️🧡💛💚💙💜
06/30/2024

Happy Pride Month. 🌈 Celebrating P R I D E this month & beyond. ❤️🧡💛💚💙💜

We made "It"! We are thrilled to once again be named a Top 100 Event Agency by Event Marketer! We’re grateful to our pas...
06/28/2024

We made "It"! We are thrilled to once again be named a Top 100 Event Agency by Event Marketer! We’re grateful to our passionate, hard-working team (best in the biz) and our longstanding clients and partners for helping Legacy make the “It List” each year. We are honored to be in the company of so many esteemed agencies doing stand-out work in the experiential space. We are happy to see our big thinking, creative concepts and brand experience work recognized. Congrats to all on the 2024 It List! "It" never gets old.

Read more about Legacy and how we can connect your brand with your audience in unique, authentic ways: https://www.eventmarketer.com/event/event-marketer-it-list-2024/?id=226275

Event Marketer

We were excited to join other event industry operations leaders for a peer-to-peer Event Marketer roundtable in Chicago....
06/20/2024

We were excited to join other event industry operations leaders for a peer-to-peer Event Marketer roundtable in Chicago. is hosting “Ops Masters” panels in top markets to gain and share insights from operations experts in the biz.

Our own Mark Driggs represented Legacy and shared his 20+ years of knowledge with other agency leaders.

Thanks to Dan Hanover and EM for having us – check out all the event marketing operations insights in a future edition of Event Marketer.

The office vs work-from-home debate is officially over … when this is your office. Join Team Legacy and enjoy creative w...
06/12/2024

The office vs work-from-home debate is officially over … when this is your office. Join Team Legacy and enjoy creative work, cool brands, fun people, and skyline views.

Team Legacy brought the creative content, unexpected moments and special touches to the 2024 Knauf Capitol Summit: a wee...
06/10/2024

Team Legacy brought the creative content, unexpected moments and special touches to the 2024 Knauf Capitol Summit: a week of connection, learning and celebration. Attendees came together for the annual National Sales Meeting to reflect on their accomplishments of the past year.

Contact Legacy today to help elevate and energize your corporate events!

06/04/2024

Brewed for those with a fighting spirit, Legacy is proud to partner with to support local artisans who strive to make their passion a way of life. Through Modelo’s Local Craftsmen program, handpicked artists from various communities create custom artwork using glassware as the medium, showcasing the fighting spirit of cities around the US.

One of those artists is —teacher, sculptor, musician—who has lived all over the Midwest and brought to life several cities through the lens of his personal experiences. To learn more about the project, see Duke’s artwork, or find out if he’s playing a show in your hometown this summer, visit https://dukeoursler.com

We were honored to support our long-time neighbors, Make-A-Wish, as sponsors of this year’s Wish Ball. Make-A-Wish grant...
05/21/2024

We were honored to support our long-time neighbors, Make-A-Wish, as sponsors of this year’s Wish Ball. Make-A-Wish grants the wishes of children with life-threatening medical conditions in order to enrich their lives with hope, strength and joy. Team Legacy was proud to join several of our clients in the mission to help create moments filled with magic and meaning for all of the children waiting for their wishes.

🔗 Discover how a wish can make a future shine brighter than ever. Learn more about Make-A-Wish and how you can help make a difference: www.wish.org

Team Legacy has been on the road, activating brand awareness campaigns, launch parties, brand immersion events & more. W...
05/14/2024

Team Legacy has been on the road, activating brand awareness campaigns, launch parties, brand immersion events & more. We’re strong believers in the power of hands-on brand education programs, such as the Pernod Academy, an immersive training for sales teams that provides a unique opportunity to learn about the Pernod Ricard portfolio through a mix of engagement, interactive tastings, pairings, and seminars led by category and industry experts.

We love our legion of brands rooted in Mexican heritage so much, we kept the Cinco de Mayo fiesta going for a full week....
05/08/2024

We love our legion of brands rooted in Mexican heritage so much, we kept the Cinco de Mayo fiesta going for a full week.

Interested in the power of sound? Fascinated by the latest alcohol trends? How about when the two mix? Don’t miss an inf...
05/07/2024

Interested in the power of sound? Fascinated by the latest alcohol trends? How about when the two mix? Don’t miss an informative and lively panel of industry experts (including our own Head of Creative, April Quealy) Wed, May 8th. 🎵🥃 RSVP at Linked In to join & hear more. Amp Soundbranding

Wed, May 8, 10:00 AM - 11:00 AM CDT
amplify: The Sound of Alcohol
Linkedin Live

It’s Derby Day and that means we have one thing on the brain. Horses? Betting? Big hats? No, Bourbon of course! This wee...
05/04/2024

It’s Derby Day and that means we have one thing on the brain. Horses? Betting? Big hats? No, Bourbon of course! This weekend, grab a bottle of one of our favorite authentic Kentucky brands, Jefferson’s Bourbon. Whether you prefer Just a Touch in your glass or to pour Endlessly, it’s sure to be an Epic Ride with one of our top Domestic Products. Enjoy the Derby, and enjoy Jefferson’s! 🐴

Dare to discover. 🥃 Forward to those of legal drinking age. Enjoy Responsibly. UGC policy: bit.ly/PRUSA-UGC

Last week two of Legacy’s senior creative leaders, Trevor Stowe and April Quealy, led the final session of “Approaches t...
05/02/2024

Last week two of Legacy’s senior creative leaders, Trevor Stowe and April Quealy, led the final session of “Approaches to Creativity” at UIC. They guided students through developing Big Ideas and how to pivot “everyday” brands into “must-have” brands for Gen Z. From peanut butter to the CTA, students did a deep dive into Discovery, Strategy, Ideation and Innovative Tactics to win the hearts and minds of a motivated and informed demographic.

More EMS themes & Hall of Ideas💡 standouts: AI, sustainability, 🌎 community, inclusivity, creativity, measurement, reach...
05/01/2024

More EMS themes & Hall of Ideas💡 standouts: AI, sustainability, 🌎 community, inclusivity, creativity, measurement, reaching Gen Z, swag vending, and did someone say Puppy Break? Yes please! 🐶 Contact us to hear details about each and how we can help bring your brand to life through our own “hall of ideas”.

Experiential Marketing Summit Day 1 is in the books! Excited to see what the rest of the week holds.
04/25/2024

Experiential Marketing Summit Day 1 is in the books! Excited to see what the rest of the week holds.

Happy Earth Day! 🌍 The “Corona Crusher” is hitting the road for a 4th year of helping the planet, one bottle at a time. ...
04/22/2024

Happy Earth Day! 🌍 The “Corona Crusher” is hitting the road for a 4th year of helping the planet, one bottle at a time. In partnership with the Glass Recycling Foundation, is sharing their sustainability initiative and providing consumers with a way to instantly recycle glass in bars and restaurants. A new activity this year gives guests the elements they need to plant seeds at home, while educating them on how simple acts such as planting can help the environment. The Crusher will be in 16 markets across the US in 2024. For more info, visit https://bit.ly/3PwosrM - To find out how Legacy can help power your next sustainable marketing initiative, reach out today!





What sets Legacy apart when it comes to Corporate Events and Customer Experiences? Personalized luxury, brand immersion,...
04/16/2024

What sets Legacy apart when it comes to Corporate Events and Customer Experiences? Personalized luxury, brand immersion, community-oriented relaxation, and unique special touches that come together to create an experience that attendees won’t soon forget. One recent example Team Legacy was proud to design and produce: The 2024 L&W Supply Customer Appreciation Trip, Kimpton Seafire Resort + Spa, Cayman Islands

Legacy’s Head of Creative, April Quealy, was recently interviewed for the latest issue of amplify, the world’s leading s...
04/02/2024

Legacy’s Head of Creative, April Quealy, was recently interviewed for the latest issue of amplify, the world’s leading sonic branding magazine. April specializes in creating unforgettable experiences and powerful content for spirits, hospitality, beauty and luxury lifestyle industries. The article was also featured in Creative Boom, one of the UK's leading magazines dedicated to the creative industry, and April’s contribution was highlighted.

"Two experts in the space – William Grant & Sons global creative content manager Fabiano Latham and Legacy Marketing head of creative April Quealy – also shed light on the state of sonic branding in the alcohol industry in Amp's latest Amplify issue: "The Sound of Alcohol". In the issue, Latham explains how sound is a crucial asset in the content creation realm for alcohol brands, while Quealy makes the point that brands investing in sound will not only stand out but appear more authentic to consumers, delving into how sound is key in rounding out the sensorial experience of drinking and highlighting how activating the senses can secure consumer connection."

https://www.ampsoundbranding.com/amplify-07


What could possibly make our favorite holiday any sweeter? Take this sweet crew, add 4 boxes of shamrock cookies, 5 poun...
03/17/2024

What could possibly make our favorite holiday any sweeter? Take this sweet crew, add 4 boxes of shamrock cookies, 5 pounds of green frosting, 6 tubes of icing and mix. Don’t forget the Jamo/Ginger or the green beer. ☘️🍻🇮🇪 Happy St. Patrick’s Day, everyone! Slainte! 🥃 💚

Answer: In the Boardroom, in the weight room, in the driver’s seat, in the C-Suite, in the office, in the warehouse, in ...
03/08/2024

Answer: In the Boardroom, in the weight room, in the driver’s seat, in the C-Suite, in the office, in the warehouse, in the ballroom, in the ballpark, in the beer biz, in the whiskey world, in the pink tank, in the think tank, behind the bar, taking the bar…

Question: Where can you find the Women of Legacy?

Inspiring and leading for over 20 years.

Even the ships are bigger in Texas. Legacy had so much FUN being part of the Carnival Jubilee naming ceremony in Galvest...
02/29/2024

Even the ships are bigger in Texas. Legacy had so much FUN being part of the Carnival Jubilee naming ceremony in Galveston. 🤩 🚢✨

We are excited to share a new partnership between Pacifico and CIVL Charities. CIVL is a 501(c)3 dedicated to supporting...
02/06/2024

We are excited to share a new partnership between Pacifico and CIVL Charities. CIVL is a 501(c)3 dedicated to supporting and celebrating the Chicago music community by providing programs, resources, and education related to mental wellness, safety, equity and access to independent performing artists and those they inspire. Their events during the month of February not only raise funds for this important mission, but also provide a platform for local artists to build their careers and develop their art. For more information click www.civlchicago.com

From Cabo to Maui to Palm Springs, from golf outings to outdoor adventures, winter is the ideal time for a corporate esc...
01/26/2024

From Cabo to Maui to Palm Springs, from golf outings to outdoor adventures, winter is the ideal time for a corporate escape to a sunny location. Legacy can plan your next sales conference, executive retreat or incentive trip for you, start to finish. Let us craft a unique experience for your top customers or employees. Contact us today to hear about our favorite hotels for meetings and conferences.

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640 N LaSalle Drive
Chicago, IL
60654

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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