Legacy Marketing

02/25/2025

This was definitely not our first rodeo! Legacy saddled up in Austin for another action-packed national sales meeting.

Are you planning your next corporate event or executive retreat? 🤠 Let Legacy take the reins to deliver an unforgettable experience. From big-picture planning to the finest details, we handle it all with white-glove precision.

You won't have to sweat the small stuff—or lift a finger—while we craft an event that truly wows your guests. 🐂 Ready to grab the bull by the horns? Reach out today. (Cheesy puns optional - no extra charge).

01/30/2025

☀️ This January, our Legacy crew traded icy Chicago streets for sunny blue skies! From Mexico to Miami, Texas to Vegas, Disney World to Disneyland, we brought the magic to each event location (and soaked up some much-needed Vitamin D).

What do all these stops have in common? 🌞 Warmth, energy, and unforgettable experiences.

Thinking about ways to escape the winter chill while creating unforgettable moments for clients? Join Team Legacy and turn work travel into sunny adventures. (Stray snow in Florida not included, but who could’ve seen that coming?)

01/16/2025

Our own Matt Klein is back from NRF 2025: Retail’s Big Show—a week packed with insights for the retail world. Here are 4 standout themes:

1️⃣ AI is Revolutionizing Customer Experience:
From personalized recommendations to fraud prevention, AI isn’t just a tool—it’s how retailers are building deeper, smarter connections with their customers.

2️⃣ Know Your Customers Like Never Before:
Ulta Beauty highlighted the power of being guest obsessed. Their seamless experiences, from in-store to at-home, solidify them as a trusted destination.

3️⃣ Loyalty is More than Points:
American Express is redefining loyalty with exclusive, unforgettable experiences.

4️⃣ Consistency Builds Trust:
Warby Parker nailed it with a unified shopping experience in-store and online. Their focus on reliability cements customer trust.

NRF 2025 was another reminder that authenticity, innovation, and connection are the driving forces behind retail success. Which takeaway resonates most with your brand? Share your thoughts in the comments! 💬

12/03/2024

Today is ✨
At Legacy, we love supporting the local chapters of charities like Blessings in a Backpack, Make-a-Wish Illinois, and the Greater Chicago Food Depository. Whether we’re fundraising, volunteering, or walking, it’s all about giving back and coming together as a team.

Find a local charity that inspires you and make an impact today. Your community will thank you—and the experience will inspire you. 💙

11/25/2024

We are grateful for our team, our bartenders, and long-held clients such as The Glenlivet, one of the first brands we worked on with Pernod Ricard (going back 20+ years). This month we brought the definitive Speyside Single Malt back to the trade in CA and NYC through a series of elevated private tasting experiences. National Scotch Brand Ambassador Owen Gallagher led educational tastings of TGL 14, TGL 15, TGL 18, and TGL Fusion Cask, as well as a demonstration of a . Ready to elevate your whisky game? Grab The Glenlivet and tread a new whisky path.

Please enjoy The Glenlivet responsibly.

11/14/2024

We’re always happy to be back at New York City Wine & Food Fest, this year with Carnival Cruise Line. Carnival ECHO members were invited to join celebrated chefs Jet Tila & Cédric Vongerichten for a curated evening of cocktails, dinner, and wine pairings at Chef Cedric’s first solo venture, Wayan restaurant, in lower Manhattan. This private, exclusive event benefitted local charity God’s Love We Deliver.

Food Network New York City Wine & Food Festival

11/07/2024

Legacy is proud to be a Starting Line Sponsor and participate in the Blessings in a Backpack Fifth Annual "Do It Yourself" 5K Walk/Run. Blessings in a Backpack helps provide hunger-free weekends for kids in Chicago (and beyond). If you want to bring some joy and positivity to your week, join us! It’s not too late to walk, donate, join our team or create your own (see link below). The Blessings in a Backpack DIY 5K allows you to walk at your own pace and your own place. We had a great time yesterday walking through downtown Chicago, and our remote team members walked in their hometowns.

Reach out today to learn more about Legacy and one of the causes we’re very passionate about. Blessings in a Backpack provides weekend food for elementary school children across America who might otherwise go hungry. Join our Walk Team and help feed food-insecure children in the Chicagoland area. https://runsignup.com/Race/Donate/IL/Chicago/DIY5K

10/31/2024

What did we drink at the Legacy Halloween party? Mali-boo of course. 🍹 Here’s to being single, seeing double and eating triple (the candy) this Halloween. 🌮 🌮🌭🌭 Have a Spooktacular, day! 🎃👻🍭🍬💀

10/24/2024

We are proud to be recognized among this year's Chief Marketer Campaigns of the Year. Legacy's production of the Carnival Cruise Line Soiree, Carnevale di Venezia, was honored alongside an impressive list of brands and innovative programs. This was one of our earliest activations featuring AI. Can you spot the AI elements? Big thanks and congrats to our outstanding clients, team, fellow honorees, .marketer and our excellent partners.

10/15/2024

Malibu served up the summertime vibes in Tahoe & San Diego. 🌴🏐 We were stoked to help activate Malibu’s 2nd annual industry beach volleyball tournament. Thanks to everyone who joined us on the sand! Ready to ace some fun brand activations? Contact Legacy today.

09/12/2024

“We’re on a boat!” 🛥️ What better way to wrap up summer (and kickoff of Fall)? Legacy team members traveled in from NYC, Miami and more to experience the best of Chicago on one of the most beautiful days of the year. 😎 As we wrap up a busy summer travel season, we’re looking ahead to some awesome Fall Festivals and unique winter activations. Contact Legacy today to help customize your next corporate event, holiday party or company outing. 🥂 🚤 ☀️ 🏝️ 🏊‍♂️ 🍻

08/21/2024

Chicago summers are packed with street festivals, sporting events and citywide celebrations, drawing urban adventurers out into their neighborhoods to eat, drink and experience new things. It’s the perfect time of year to highlight Pacifico’s adventurous spirit.

This month, Legacy's Pacifico Brand Ambassadors rode the iconic, yellow Pacifico beach cruisers from bar to bar throughout the city, encouraging people to get out and discover more with Pacifico! Did you spot them in your favorite neighborhood bar?

08/20/2024

Work Perk: Rooftop season (soaking up every last minute of Chicago summer with our building neighbors at Bar Avec)

08/07/2024

The final week of the Summer games has us thinking back on our many past sports sponsorship activations. If your brand is looking to create the next great sports marketing program, check out our latest article on LinkedIn, and reach out to Legacy today to learn more.



https://www.linkedin.com/feed/update/urn:li:ugcPost:7226985370351984641/?actorCompanyId=26010

08/05/2024

The Event Operations EM issue is here! We were excited to join the Event Marketer Agency Ops Leaders editorial roundtable, co-produced with Highmark Outdoor. Our own Head of Operations, Mark Driggs, shared and gained valuable insights as part of this timely industry panel. Great read below for anyone associated with operations, production, logistics (and more!). Thanks once again to Event Marketer, Dan Hanover and team for having us - it was a productive afternoon with our respected friends in the event biz.

Check out some key highlights here:

Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been.

07/23/2024

We’re celebrating the start of the 2024 Summer games in Paris and our past sponsorship experiences for brands like Bank of America, Deloitte, USG and more. Legacy has a rich history activating major sponsorships for countless sporting events. From the Winter games to NASCAR to MLS to the PGA, we’ve created unique, memorable brand experiences for fans across the globe.

07/09/2024

At Legacy, we don’t just plan events; we create extraordinary experiences. Our custom gifting experiences are designed to delight, tailored to each destination and guest. Imagine your team or clients selecting and personalizing gifts that reflect their unique tastes and the spirit of your brand. 🎁✨

Ready to create unforgettable moments and leave a lasting impression?

06/30/2024

Happy Pride Month. 🌈 Celebrating P R I D E this month & beyond. ❤️🧡💛💚💙💜