Starcom Awards - 2023 Year in Review
From Adweek U.S. Media Agency of the Year to the Cannes Lions International Festival of Creativity, check out some of the big awards we won this year!
Starcom - The American Middle Class - Chapter Five
In Chapter 5 of our report on the Middle Class, we look at how we can better speak to the needs of the middle class.
We’ll look specifically at: (1) developing resonance with this audience, (2) understanding their impact on the luxury category, and (3) examining what inclusivity looks like when it comes to the middle class.
While our journey on the middle class officially ends here, our work to address their needs is just beginning.
Read the full report: https://www.starcomww.com/news/mc-chapter5/
In Chapter 4 of our report on the Middle Class, we profiled the lives of six people, where you’ll hear their hopes and dreams in their own words and understand how they approach money and purchasing decisions ➡️ https://starcomww.com/news/mc-chapter4
Today is a day over 25 years in the making.
Over that time, Starcom has become a global communications planning and media powerhouse. We are an agency still grounded in our founding principle that understanding people is at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
Our goal was to build a distinct brand for this moment in our industry – strengthened by the power of our Starcom heritage as well as the global scale and capability of Publicis Media and Publicis Groupe.
Congratulations to our global team for turning this vision into reality. We look forward to taking this journey with our people, clients and partners.
#MovePeople #MoveBusiness
We've been on a journey.
Exciting news... coming soon! 👀
On the latest episode of On Marketing, we discuss how to think like a marketer and act like a creator with Khartoon Weiss, Global Head of Agency & Accounts at TikTok.
Tune in here: https://spoti.fi/3DDQz2l
2023 Upfronts Reflections
On the latest episode of On Marketing, we reflect on the 2023 Upfronts with Kristin Haarlow, Chief Investment Officer, Jackie Kulesza, President of Marketplace and Investment, and Darcy Bowe, EVP of Investment.
Tap in: https://open.spotify.com/episode/0nLkcaekn301RmdF2NTLAE
On Marketing: The State of Play
In the latest episode of On Marketing, Eddie Parker discusses “play” with Steve Bonner and Smitha Nagaraja - specifically, how we can define “play,” our relationship with it, and how brands can benefit from leveraging “play” as a tactic.
Listen here: https://bit.ly/3nzeETS.
On Marketing: Basketball & Brands
On the latest episode of On Marketing, we chat with AIR: Courting A Legend screenwriter Alex Convery about the movie's development, creative process and how the Air Jordan story is about the power, magic and chaos of creating new brands.
Subscribe and listen today: https://bit.ly/40yYdnO
Starcom: Adweek's U.S. Media Agency of the Year
We are excited and humbled that Starcom has been named Adweek U.S. Media Agency of the Year!
Thank you so much to our employees, clients and partners for all of your hard work and collaboration in this shared achievement.
Read about it here: http://bit.ly/3mHiedD
We are whaaat?! WE ARE STARCOM ⭐️
Have a fabulous Friday everyone!✨
