Starcom Worldwide

08/05/2024

On the latest episode of On Marketing, we speak with Natalie Bastian, the Global Chief Marketing Officer for Teads, and discuss the challenges brands face in a fragmented marketing ecosystem.

Listen here:
https://open.spotify.com/episode/48Xrk0TyARwHv6YOhbAagZ

06/25/2024

Congratulations to our clients, teams and partners on a successful week at Cannes!

AB InBev Kraft Heinz Bank of America Kellanova McDonald's, WK Kellogg Co

06/17/2024

Join our CEO Michael Epstein and Kamal Bhandal, Global VP of Marketing at Align Technology, for a fireside chat at the Brand Innovators Marketing Leadership Summit at Cannes.

Learn more: https://brand-innovators.com/events/marketing-leadership-summit-cannes-2024/

06/13/2024

Congratulations to our McDonald's and Kraft Heinz clients and teams for winning 12 Effie Awards!

McDonald’s: 2 Gold 🥇and 3 Silver 🥈

Kraft Heinz: 1 Gold 🥇, 2 Silver 🥈 and 4 Bronze 🥉

Congratulations again to everyone involved! 👏

06/05/2024

Lee Dunbar, SVP, Head of Retail Media, will be joining the Chicago Advertising Federation on June 11 for a Hot Seat panel discussion about the latest trends and developments in AI. Register here: https://chicagoadfed.org/event/hot-seat-exploring-the-impact-and-possibilities-of-ai/

06/04/2024

Congrats to our client, Kamal Bhandal, Global VP of Marketing at Align Technology, for an insightful keynote at Ad Exchanger’s Programmatic IO Summit. Kamal talked about how the brand breaks down data silos last week in Las Vegas.

05/28/2024

Our very own Lee Dunbar joined The CPG View podcast to discuss insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, the role of data and technology in informing decision-making processes (especially in retail media), and more!

Click below to listen.

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG se…

05/09/2024

Congratulations to Dr. Babs Faseesin, our SVP of Strategy, for being named as a Shortlisting Juror for the Creative Strategy Lions at the Cannes Lions International Festival of Creativity!

We look forward to Dr. Faseesin bringing his voice to the judging process and assessing the groundbreaking creativity that will set the creative benchmark for another year.

Learn more: canneslions.com/awards/jury

04/26/2024

Visa's GetP@id campaign has been named a Finalist at The Shorty Awards in the financial services category!

Congratulations to our Visa client and team on this well-deserved recognition.

Vote for GetP@id here: shortyawards.com/16th/get-paid

04/23/2024

Congratulations to our Visa and McDonald's clients and teams for being shortlisted at The Festival of Media Global!

Visa - Best Use of Social Media - Visa GetP@id

McDonald’s - Best Engagement Strategy - Grimace’s Birthday Gets out of Hand

McDonald’s - Best Communications Strategy - Redefining Love

The full list of winners will be announced on June 6, so stay tuned!

04/19/2024

Congratulations to our AB InBev and McDonald's clients and teams for winning medals at The Internationalist Awards for Innovation in Media!

GOLD: Starcom, Stella & The Bear (AB InBev) 🥇

GOLD: Starcom, Grimace's Birthday Gets Out of Hand (McDonald’s) 🥇

SILVER: Starcom, Redefining Love (McDonald’s) 🥈

Full list of winners ➡️ https://www.internationalist-awards.com/mediasolutions/index.html

04/12/2024

Congratulations to our McDonald's client and team for winning the Social Media category at MediaPost's Planning & Buying Awards for its 'Grimace's Birthday Gets Out of Hand' campaign!

See the full list of winners: https://www.mediapost.com/creativemediaawards/winners/

04/11/2024

Gordon Bach, SVP, Culturally Inclusive Media, will be participating in an Adweek webinar on April 25 at 1pm ET titled, 'Make a Measurable DEI Impact Through YouTube Ads.'

Register here: https://www.adweek.com/webinars/make-a-measurable-dei-impact-through-youtube-ads

04/10/2024

Willie Jackson, EVP Director, Solutions Architect, will be serving as a juror for the Creative Data Lions at Cannes Lions International Festival of Creativity

We are honored that Willie will be part of the jury that will set the creative benchmark in our industry for another year.

Congratulations, Willie!

See the full list of jurors here: canneslions.com/awards/jury

04/08/2024

Lee Dunbar, SVP, Head of Retail Media, shared his insights with The Current on retail data and the growing importance of measurement at the upfronts.

Dunbar believes that retail data’s prominence in the upfronts this year is coming from Amazon launching its ad-supported option and making its debut upfront presentation.

Read the full story here:

Measurement is becoming a bigger factor in the upfronts as networks’ authenticated ad space matches up with retailers’ verified buyers.

04/05/2024

Starcom US has been ranked #3 in the WARC Effective 100! This award recognizes our agency's creativity and commitment to producing results for our clients.

Congratulations to our teams on this well-deserved recognition!