are you a human

04/29/2015

“By partnering with Are You a Human we are able to identify and target real humans, thereby increasing campaign performance and overall brand safety.” - PK4 Media

http://www.adotas.com/2015/04/news-bits-pk4-media-partners-with-are-you-a-human-sapientnitro-partners-with-adaptly-for-social-ad-technology-more/

PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it ...

04/29/2015

Latest News: We're excited to be partnering with PK4 Media to help them target ONLY real live !

Check out more info here: http://www.prweb.com/releases/2015/04/prweb12684627.htm

Los Angeles, CA (PRWEB) April 28, 2015 -- Company Integrates The Verified Human Whitelist™

10/20/2014

How big is the digital ad fraud problem? Well, as much as 40% of the impressions on AppNexus are impossible to verify!
http://playthr.us/1DtjL5Q

Under Pressure From Buyers, Fraud-Plagued AppNexus Girds For Battle October 15th, 2014 - 8:30 amBy Zach Rodgers The digital ad sector has made some tangible progress in the war on fraudulent ad impressions, thanks to new detection methods and improved hygiene from many sell-side platforms. But one o…

10/16/2014

Know any soon-to-be college graduates?

Well tell them to think Detroit and come say hi to us at Live.Work.Detroit! on Oct. 24th. There they will find out why Detroit is a great place to live, work and play!

Info & registration at: http://bit.ly/lwd2014

D:hive connects people in Detroit with places to live and work and the resources to start a small business venture. Tours and information about events happening around city of Detroit are also available.

09/02/2014

On Sept 18th, Are You a Human will be giving a talk for the conference. Come hang with us! Sign up here: http://playthr.us/1x79xYY

NewCo Detroit: Sept 18, 2014

08/22/2014

Moms are not just moms, and it's time that advertisers treated them as such. What is the next step for ad campaigns?
Latest from the blog– http://playthr.us/1njLqfW

Driving to work this morning, I tuned the radio to one of my favorite stations. I was hoping to catch that new Taylor Swift song, but instead my commute was subjected to yet another inane radio game–Battle of the Sexes. Men were asked questions that the station had decided favored female knowledge (…

08/20/2014

Humility, audacity and an ugly Internet experience. What can we do about it?
Latest from the blog–The Ugly Side of Viewability Metrics http://playthr.us/1qqg7Rs

In March, Margaret Gould Stewart, Facebook’s director of product design, gave a compelling TED Talk on the challenges inherent to designing for large-scale Internet. Gould Stewart opened by offering two guidelines for providing the best user experience–audacity and humility.

08/15/2014

A thoughtful look at being human through the film adaptation of 'The Giver'. We doubt a robot could feel the same way http://playthr.us/1oVtNHG

As the closing credits for the film The Giver come onto the screen, One Republic's soundtrack title song, “Ordinary Human” issues its refrain: “Today I felt a switch in my vein.”

08/12/2014

We might be sleeping with technology, but not everyone is sold on digital advertisements just yet. Latest from the blog (and you should probably read this one from bed)–Sleeping With the Technology http://playthr.us/1r7oGXH

I crawl into bed, and the queen-sized mattress is a full one. I take the left pillow, my laptop takes the right and my phone charges underneath the covers while its chords wind their way down the bed frame. The soft glow of a new message illuminates my sleep-stricken face, and I wonder to myself, wh…

08/12/2014

A cool look at changes to advertising through snapshots of T-Mobile. All we can say is celebrities and pink... http://playthr.us/1r78Z2O

How T-Mobile has come of age, from Catherine Zeta-Jones to Shakira.

08/05/2014

John Oliver gives his take on native advertising for HBO, and somehow manages to slip in the phrase 'repurposed bovine waste' http://playthr.us/1qRyKPF

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bu****it. It's repurposed bovine waste.

08/04/2014

The Kim K Hollywood app might be fun, but what's the meaning behind this rise in mobile content? Latest from the blog: The Meaning Behind Mobile Content
http://playthr.us/1nljPdq

As featured in MediaPost, there has been a rise in mobile content, with an “affinity between mobile devices and small whimsical moments.” The article, although excited by the creativity spurring on such content growth, questions the simple and childish nature of many popular apps. Author Steve Smith…

08/01/2014

So Fetch–
Email just the text of articles to yourself (or others) with Fetch http://cnet.co/1oMKqoA via CNET

Email a URL to this Web app and it will reply with the main text of the link.

07/30/2014

2014 is more than half way over, so lets take a look at some of the year's most successful advertisements! What are some of your favorite ads from this year?
http://playthr.us/ULZJBQ

07/29/2014

Are You a Human co-founder gets real with about the complex world of startups http://www.entrepreneur.com/article/235767

Brutal hours, low pay, stock option souvenirs, smart people with good ideas routinely going broke. You can fall in love, again, with your day job.

07/25/2014

We all have a favorite pair of jeans or sweatshirt, but could we soon have favorite ads to wear as well? From the blog: http://playthr.us/1pkQ3Xj

A recent article from MediaBistro asked the question, “Is Technology Advertising Ready for ‘Who Are You Wearing’?” Whether we are ready or not is irrelevant though, as companies have already started to discuss the transformation of clothes and accessories into walking advertisements.

07/23/2014

TED asks the question "Are You a Human?" and makes finding out look easy http://playthr.us/1nRQuHs

Ze Frank presented a brief quiz for determining which members of the audience were human -- a sort of reverse Turing Test -- in his latest TED appearance. The list ranges from silly questions about...

07/22/2014

Millennials may have a complicated reputation, but when it comes to advertising they are raising expectations. Latest from the blog–The Millennial Consumer
http://playthr.us/WAVP0C

Being a millennial can be a frustrating experience. Baby boomers, awesome–you garnered the strength to survive global warfare and are named after your phenomenal s*x lives. Silent generation, damn impressive–economic depression warranted you unquestionable grit and perseverance. But millennials? All…

07/18/2014

Captchas are becoming harder all of the time. It's no wonder that many Internet users can't even. Latest from the blog– http://playthr.us/1te6RmH

The phrase is a bit silly, but it accurately captures the feelings of frustration that often come with trying to solve a captcha. It’s a lot like this–

07/16/2014

Advertisements are becoming more socially mindful, but are receiving criticism as well. Are advertisements the right place for social change? http://playthr.us/1nanBvG

In 2014 we’ve experienced an upsurge of socially minded advertising, with a wide range of campaigns to address topics such as hunger, the environment, access to housing, body image and self esteem, gender, and s*xuality. Despite this variety of topics, these campaigns all have one thing in common—a…

07/14/2014

Summer is the season to garden, and it's about time that the advertising industry did some weeding of its own http://playthr.us/1seDUcH

We know that not all online advertisements are watched by users (advertisers themselves probably don’t even watch them). But did you know that some ads are still not even viewable? As reported by MediaPost, despite viewability gains being made by the advertising industry, the issue has not gone away…

07/11/2014

We know CPMs are important, but what do they really mean? Some of the answers we got might surprise you... http://playthr.us/1oO62zZ

“We all know CPM stands for ‘cost per thousand,’” alleged MediaPost, but if some of my friends are any indication, that claim is far from the truth. When asked what CPM stood for, albeit at 9A.M. and before a solid cup of coffee, real people responded–

07/07/2014

Latest from the blog: The Computer-Human Divide http://playthr.us/1pUALil

As reported by NPR, for the first time ever a computer has successfully passed the Turing Test, an industry’s benchmark for accrediting intellectual thought to machines. Although the bot, named Eugene Goostman, was only able to persuade a third of the judges of its humanness, and valid scrutiny surr…

07/03/2014

Latest from the blog: Ad Fraud Solutions Don't All Have to Come Too Late http://playthr.us/1rqc5Oa

Right now, the issues of viewability and ad fraud are being treated like a bad rash that just won’t clear from the face of digital advertisements. They’re annoying, they’re ugly, and rather than preventing them we often find ourselves scrambling for solutions after they’ve already spread. While the…

06/30/2014

Latest from the blog: Tinder–Swipe Left for Advertisements http://playthr.us/1vpdG4y

My parents always advised me that two wrongs don’t make a right, but on the mobile dating app Tinder, two right swipes can now make love… or at least a memorable one night stand. But what is Tinder getting out of this ménage à trois? According to Business Insider, the company is hoping to get paid f…

06/25/2014

Latest from the blog: Form follows function: Digital Ads Still About Direct Response http://playthr.us/TxcLCW

Ad Age recently published an article called “ Most Digital Ads are Still About Direct Response, Not Branding.” For those who aren’t familiar, a direct response campaign runs ads that encourage the consumer to do something (think: click here for a free sample of our 100% natural weight loss supplemen…