Augmented

07/15/2022

03/02/2022

Our latest Episode is OUT! We interviewed the Head of Creative at Google!

Check it out here 👇
https://www.augmentedweekly.com/lgp-s2e4/

02/28/2022

The atrocities committed by the Russian government against the people of Ukraine are reprehensible. Silence on this issue is unacceptable.

We stand with Ukraine.

02/16/2022

We interviewed Michael Manalo, the creative director from a Greenlane subsidiary, on experiential marketing in cannabusiness!

We interviewed the creative director of booze, guns, and fine herbs.

01/10/2022

Goodbye Wyrmix 👋
Hello augmented 🎉

Over the next few months, we'll be rebranding!

https://www.linkedin.com/pulse/goodbye-wyrmix-wyrmix?trk=public_post-content_share-article

We're rebranding! It'll be an iterative process and take some time, but we'll be progressively changing everything over to the Augmented brand over the next couple of months. When we started in 2018, we were just a group of friends who wanted to make great things.

09/02/2021

THE MOST CATASTROPHIC PROBLEM IN TECH

We interviewed AI ethicist Tina Lassiter about the trend towards more equitable software. We also spotlight the ethical contributions of KUNGFU.AI and ridewithloop.com to the industry.

Check it out 👇
https://bit.ly/3DGaa0S

08/17/2021

Our website is now live again 🎉

08/17/2021

Our website will be down for maintenance for the next hour or so to deploy some changes we'll announce at a later date. We'll let you know as soon as it's back up.

08/06/2021

07/30/2021

Remember that time we ordered new chairs for the office and Amanda built a fort from the boxes? 😂

07/29/2021

This is the first article where we talked about the UTAUT2 model for determining how well received new technology is for any given user.

We have had a lot of questions about it and just so you know, we have an article in the works explaining how to use the UTAUT2 model to evaluate if your customers actually want to use your solutions over the alternatives!

https://hubs.la/H0T0JDn0

Customers, in general, prefer NFC-based technologies when social influence and speed are primary factors in the customer's decision-making process.

07/28/2021

If you haven't heard it yet and are still waiting for our next episode, consider listening to our interview with Aaron Weaver from Tinder!

https://hubs.la/H0T0JTL0

Aaron Weaver, senior developer at Tinder, stops by to share his journey from midwestern meme lord to dating architect.

07/27/2021

Sometimes you actually don't need us, and we'll be the first to tell you!

Our lead engineer, Amanda, walks us through how we advise clients on if they should have us build a custom ticketing kiosk for them or if they should just buy an off the shelf white labeled kiosk instead.

https://hubs.la/H0T0JGV0

Do you need to buy a ticketing kiosk or should you build one in-house? Learn how to choose the right ticketing solution and what goes into the build vs buy analysis.

07/26/2021

We were named a Texas this year and given an award! Check it out here:

https://hubs.la/H0T0JCh0

Wyrmix was awarded the "Best B2B Firms in Texas" award from Clutch.co

07/16/2021

In this episode we interview Aaron Weaver, a senior developer at Tinder to share his journey from midwestern meme lord to dating architect.

https://hubs.la/H0Sk_4K0

Aaron Weaver, senior developer at Tinder, stops by to share his journey from midwestern meme lord to dating architect.

07/15/2021

Did you miss our Google IO episode? Check it out here or on Spotify

https://hubs.la/H0Sk-1_0

The Gang discusses the technology on display at Google IO, Microsoft Zune, and other obsolete devices.

07/14/2021

If you haven't seen it yet, check out Alex's article on the future of smart retail:

https://hubs.la/H0SdXrk0

Many retailers have disappeared, been called in or forced to file for bankruptcy. The future of smart retail is here whether we like it or not.

06/30/2021

Holodecks when? Apparently now..

https://hubs.la/H0R9-q50

What does Nvidia have to do with the virtual sets in the Mandalorian? What can retail marketers learn from this new technology. We also have a surprise visit from our favorite guest, Train-kun.

06/30/2021

When should you use QR codes? NFC tags? What about just the old fashioned way?

Turns out we have post-pandemic data on this and the results are in.

The table below shows how strongly each factor correlates with behavioral intent to use that technology. For example, as Effort Expectancy becomes more important to your customer then the likelihood they will use QR codes goes down compared with other alternatives.

https://hubs.la/H0Rkn490

Customers, in general, prefer NFC-based technologies when social influence and speed are primary factors in the customer's decision-making process.

06/29/2021

Skynet is... cute?

https://hubs.la/H0R9ZFH0

The Gang discusses advancements in AI data centers, what this means for next gen virtual assistants, and why Skynet will be kawaii

06/28/2021

Just hook me right up.

https://hubs.la/H0R9ZFj0

The gang discusses the phygital applications of Elon Musk's lab monkey as a product.

06/23/2021

New episode is out! This week we talk about WWDC and we'll be covering Google IO next week.

https://hubs.la/H0QT9HR0

A weekly podcast about hybrid digital interaction in physical customer-facing environments. We discuss new tech advancements in kiosks, wayfinding, interactive displays, experiential marketing, and anything interactive in your space.

06/21/2021

According to a new study published last month, residents of poor neighborhoods pay 12.2% more for groceries.

A new study released in May published in the American Economic Journal has shown a causal link between increased grocery prices in poor neighborhoods and distance from the city center.