Tara Wilson Agency

05/01/2019

We are proud to support Foundation for the Young Women's Leadership Academy of Fort Worth. We love their mission and the young women they support. Thank you for being part of Fierce Lab this past weekend. We can't wait for the next conference.

04/01/2019

FIERCE LAB is an event series for the millennial woman. It’s a space to focus on her whole self - from mental health, to career development, to financial intelligence. To be fierce is to be confident, capable, and strong - and we’re here for it. This April, Fierce Lab launches with a new conference offering inspiration, tools, and community through speakers, hands-on workshops, and networking opportunities. fiercelab.tarawilson.com

04/01/2019

Fierce Lab is around the corner, Saturday, April 27th. Will you be there? Tickets on sale now - fiercelab.tarawilson.com.

08/12/2015

KLM uses art installations, DJs, private VIP rooms and free flights to attract New Yorkers to fly from NYC to Amsterdam and beyond. http://www.eventmarketer.com/article/klm-royal-dutch-airlines-immerses-new-yorkers-netherlands/

To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up in Manhattan.

07/23/2015

Event goers love GIFs! http://www.eventmarketer.com/article/choosy-brands-choose-gifs/

With so many brands vying for the attention of young consumers, it’s no wonder animated GIFs are becoming a favorite marketing tool.

07/21/2015

Meerkat vs. Periscope? Which one do you prefer and why? http://www.eventmarketer.com/article/social-media-tip-month-meerkat-vs-periscope/

Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix s

07/16/2015

How Audi is using http://www.eventmarketer.com/article/cover-story-marketing-motion-audi/

Erin Keating, Head of Events With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gl

07/14/2015

Sometimes all it takes is brand awareness
http://www.eventmarketer.com/article/commuter-sampling-stop-busy-consumers-tracks/

Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to b

07/09/2015

knows how to make flying an enjoyable experience. http://www.eventmarketer.com/article/southwest-airlines-in-flight-entertainment/

There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid

07/07/2015

Things to note when marketing to women http://www.eventmarketer.com/article/three-lessons-event-marketing-to-women/

There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that wo

07/02/2015

Trying to understand how to market to ? https://www.linkedin.com/pulse/what-know-when-marketing-millennials-padraig-o-connor

This post was written as part of the series, which is tied to LinkedIn’s new student editorial calendar. Follow the stories here or write your own.We do things different to any other generation; we live the "YOLO life" (you only live once) and take selfies rather than ask str…

06/30/2015

Did you know that 78% of millennials says they're more likely to consider a brand after a face to face interaction? Experiential marketing give you raw, unfiltered feedback for your brand.
http://www.business2community.com/marketing/5-ways-capture-customers-feedback-experiential-marketing-01258607

Do you want to know what your customers really think of your new perfume? Just watch their faces as they spray that test bottle in the air. Do they nod in approval, or do they screw up their faces an…

06/26/2015

Why investing in is key to connecting with your audience. http://www.clickz.com/clickz/column/2410735/why-brands-need-to-invest-in-experiential-marketing

With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out.

06/24/2015

Summertime and the livin' is easy.. Brands take advantage of summer months while consumers are open to experiences. http://ow.ly/OKNqp

The sun’s shining outside, the weather’s getting warmer, and people are starting to actually enjoy the warmth of the sunrays on their skin during their afternoon walks around the park. It’s music festival season. It’s barbeque season. It’s summertime. We’ve been through all of the April showers and…

06/18/2015

https://econsultancy.com/blog/66431-six-inspiring-new-examples-of-experiential-marketing/?dm_i=LQI,3E52D,J3S80G,C4WDJ,1&utm_content=buffer092ea&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Free beer? Check out the cool ways these brands connected with their audience.

The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

06/16/2015

http://www.eventmarketer.com/article/fruit-of-the-loom-faux-fashion-line-guerrilla-stunt/
Our Agency gets a kick out of humorous advertising. We love the Plastique campaign! Very clever

Fruit of the Loom set groups of male models loose in two of the country's fashion capitals—SoHo, Manhattan and Rodeo Drive, L.A.—for the guerrilla stunt.

06/10/2015

These "fem-vertising" ads can harness social reactions to convert new brand loyalists. Measuring social response to ads has become crucial when marketing to millennials.
http://www.forbes.com/sites/onmarketing/2015/05/18/why-fem-vertising-is-working-for-lane-bryant-pantene-nike-under-armour-always/

This article is by Sean Muller, CEO, iSpot.tv, a company that tracks real-time paid TV media and related earned digital activity across social, search and video. Advertising has long been seen as a culprit for promoting negative stereotypes of women and fostering unrealistic body images. But the so-…

06/08/2015

We often get asked "how do you reach the millennial?" First you need to learn what is important to them. Watch the link below to find out.

http://www.slideshare.net/LinkedInPulse/millennials-on-technology-hiring-and-careers

From startup CEOs to students, millennials talk about the misconceptions about their generation, what they’re looking for in a job and what success means to th…

06/04/2015

How does a TV channel like TNT use ? Click to find out. https://www.youtube.com/watch?v=316AzLYfAzw

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the...

06/02/2015

Trying to target millennials? These top companies understand the importance of using experiential marketing to appeal to them. http://www.businessinsider.com/top-50-millennial-brands-2015-5?utm_source=linkedin-ticker&utm_medium=referral -seen-the-top-millennial-brands-51

These companies have a bright future ahead.

05/28/2015

Sick of the Texas rain? Ready for sunshine? Yeah, us too. While we wait, here are 12 Summer party ideas to steal from beverage brands.

http://www.bizbash.com/12-summer-party-ideas-to-steal-from-beverage-brands/new-york/story/30498 #.VWcv3GDjSfQ

Borrow these summery event ideas from Stella Artois, V***e Clicquot, and more. From Pepsi Limon's recent launch party in Los Angeles to a weeklong promotion for V***e Clicquot in Canada, the start of the summer season has seen plenty of attention-grabbing activations from beverage brands.

05/25/2015

Coke has done an excellent job of connecting their brand to consumers all over the world. http://www.chiefmarketer.com/share-coke-experiences-drive-big-biz/

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experi

05/21/2015

We are inspired by brands that use the latest technology to engage with their consumers! "The hope is that virtual reality taps into shoppers' deep aspirations and gets them excited about the great outdoors- and the North Face gear that could help them weather it" http://www.washingtonpost.com/business/economy/virtual-reality-the-latest-weapon-in-the-battle-for-your-shopping-dollars/2015/05/10/07639f8c-e976-11e4-9767-6276fc9b0ada_story.html?tid=pm_business_pop_b

The retailer is adding virtual-reality headsets to some locations in a bid to draw gadget-obsessed shoppers.

05/18/2015

Do you know what time you are the most creative? Comment below to join the conversation. http://blog.hubspot.com/marketing/best-times-write-think-creativity

When's the best time to write and think creatively? Check out this infographic to find out.

05/14/2015

http://www.chiefmarketer.com/live-event-team-needs-go-hollywood/ A carefully executed event is like a movie that tugs on your emotions.

Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.

05/11/2015

Here's a few tips for measuring return on investment for a live experience.

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

05/04/2015

Are you wondering what it is that Tara Wilson Agency does? We connect brands to their audience through highly immersive event experiences. Here's a beginners guide to experiential marketing. https://econsultancy.com/blog/65395-what-is-experiential-marketing-and-why-do-you-need-it/

Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”

03/17/2015

Here's a fun article for making a great first impression at your next event. Our favorite is the WWD registration. What's yours?

Make a memorable first impression on guests with these striking ideas for check-in areas. Check-in desks and registration areas are an often overlooked component to an event's overall design, but an eye-catching setup can help set the tone for the event ahead.

03/10/2015

This man's accomplishment makes us smile. After all, we are fond of hard work and dedication to goals. Keep after it, Charles!

Charles Eugster shaved 2.4 seconds off the previous record.