Tara Wilson Agency

05/01/2019

We are proud to support Foundation for the Young Women's Leadership Academy of Fort Worth. We love their mission and the young women they support. Thank you for being part of Fierce Lab this past weekend. We can't wait for the next conference.

04/01/2019

FIERCE LAB is an event series for the millennial woman. It’s a space to focus on her whole self - from mental health, to career development, to financial intelligence. To be fierce is to be confident, capable, and strong - and we’re here for it. This April, Fierce Lab launches with a new conference offering inspiration, tools, and community through speakers, hands-on workshops, and networking opportunities. fiercelab.tarawilson.com

04/01/2019

Fierce Lab is around the corner, Saturday, April 27th. Will you be there? Tickets on sale now - fiercelab.tarawilson.com.

08/12/2015

KLM uses art installations, DJs, private VIP rooms and free flights to attract New Yorkers to fly from NYC to Amsterdam and beyond. http://www.eventmarketer.com/article/klm-royal-dutch-airlines-immerses-new-yorkers-netherlands/

To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up in Manhattan.

07/23/2015

Event goers love GIFs! http://www.eventmarketer.com/article/choosy-brands-choose-gifs/

With so many brands vying for the attention of young consumers, it’s no wonder animated GIFs are becoming a favorite marketing tool.

07/21/2015

Meerkat vs. Periscope? Which one do you prefer and why? http://www.eventmarketer.com/article/social-media-tip-month-meerkat-vs-periscope/

Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix s

07/16/2015

How Audi is using http://www.eventmarketer.com/article/cover-story-marketing-motion-audi/

Erin Keating, Head of Events With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gl

07/14/2015

Sometimes all it takes is brand awareness
http://www.eventmarketer.com/article/commuter-sampling-stop-busy-consumers-tracks/

Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to b

07/09/2015

knows how to make flying an enjoyable experience. http://www.eventmarketer.com/article/southwest-airlines-in-flight-entertainment/

There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid

07/07/2015

Things to note when marketing to women http://www.eventmarketer.com/article/three-lessons-event-marketing-to-women/

There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that wo

07/02/2015

Trying to understand how to market to ? https://www.linkedin.com/pulse/what-know-when-marketing-millennials-padraig-o-connor

This post was written as part of the series, which is tied to LinkedIn’s new student editorial calendar. Follow the stories here or write your own.We do things different to any other generation; we live the "YOLO life" (you only live once) and take selfies rather than ask str…

06/30/2015

Did you know that 78% of millennials says they're more likely to consider a brand after a face to face interaction? Experiential marketing give you raw, unfiltered feedback for your brand.
http://www.business2community.com/marketing/5-ways-capture-customers-feedback-experiential-marketing-01258607

Do you want to know what your customers really think of your new perfume? Just watch their faces as they spray that test bottle in the air. Do they nod in approval, or do they screw up their faces an…

06/26/2015

Why investing in is key to connecting with your audience. http://www.clickz.com/clickz/column/2410735/why-brands-need-to-invest-in-experiential-marketing

With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out.

06/24/2015

Summertime and the livin' is easy.. Brands take advantage of summer months while consumers are open to experiences. http://ow.ly/OKNqp

The sun’s shining outside, the weather’s getting warmer, and people are starting to actually enjoy the warmth of the sunrays on their skin during their afternoon walks around the park. It’s music festival season. It’s barbeque season. It’s summertime. We’ve been through all of the April showers and…

06/18/2015

https://econsultancy.com/blog/66431-six-inspiring-new-examples-of-experiential-marketing/?dm_i=LQI,3E52D,J3S80G,C4WDJ,1&utm_content=buffer092ea&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Free beer? Check out the cool ways these brands connected with their audience.

The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

06/16/2015

http://www.eventmarketer.com/article/fruit-of-the-loom-faux-fashion-line-guerrilla-stunt/
Our Agency gets a kick out of humorous advertising. We love the Plastique campaign! Very clever

Fruit of the Loom set groups of male models loose in two of the country's fashion capitals—SoHo, Manhattan and Rodeo Drive, L.A.—for the guerrilla stunt.

06/10/2015

These "fem-vertising" ads can harness social reactions to convert new brand loyalists. Measuring social response to ads has become crucial when marketing to millennials.
http://www.forbes.com/sites/onmarketing/2015/05/18/why-fem-vertising-is-working-for-lane-bryant-pantene-nike-under-armour-always/

This article is by Sean Muller, CEO, iSpot.tv, a company that tracks real-time paid TV media and related earned digital activity across social, search and video. Advertising has long been seen as a culprit for promoting negative stereotypes of women and fostering unrealistic body images. But the so-…

06/08/2015

We often get asked "how do you reach the millennial?" First you need to learn what is important to them. Watch the link below to find out.

http://www.slideshare.net/LinkedInPulse/millennials-on-technology-hiring-and-careers

From startup CEOs to students, millennials talk about the misconceptions about their generation, what they’re looking for in a job and what success means to th…