Rudell Design LLC

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Franklin, TN
Rudell Design LLC

Rudell Design LLC is a new product invention, development and licensing company. 99.9% of our time, over decades, has been centered around toys and games.

Some genius, or some genius algorithm at FB suggests our category should be "medical". Really? After working 5 years at Mattel Inc., Elliot Rudell left, in 1975, to start Rudell Design. Since that time, the company has become one of the preeminent invention and licensing companies in the international toy industry. Hundreds of millions of dollars in retail sales have been generated by Rudell Desig

n inventions and developments over the decades, worldwide. Some of our kid-centric products include (please consider all these registered trademarks TM): UPWORDS, GEOTRAX, JUMP DANCER, SPLASH OUT, WETHEAD, WORD RUMMY, MONSTER ROCKET, etc. For decades we were the developers and licensors of WEEBLES to Hasbro. Pretty much all of the water-emitting game mats that kids have played with over the past 20+ years (like SUPER SOAKER TWISTER and WATER HOP SCOTCH) have been licensed from Rudell Design. Others should have been licensed from us, but that's another story. We've invented and developed products for third party licensed properties, from (remember, there are all TM'ed): Sesame Street (CTW) and Veggie Tales to products for movies (HOOK, KING KONG, etc.) Outside the toy industry, Rudell Design has developed and licensed a voice activated travel alarm clock, a talking fly swatter, and most recently CURL A DOG - a rather wild and crazy food preparation product that is meeting with some excellent success. We're branching out. The creative and business skill sets within the company include conceptualization, model prototyping, mechanism design, graphics and product illustration, video presentation, all that kind of stuff. What we don't do in-house we get accomplished out-house via a trustworthy and tight-knit network of superb engineers, programmers, etc. Our licensing experience has proven excellent, to the point where we're sometimes even (shhh, don't tell anyone) called upon by licensees when they have questions or issues with other licensors. Go figure. We're honored to get involved. We believe that doing unto others must apply, in spades, to the workplace ethic - so we strive for our business contracts and licensing agreements to be mutually beneficial. We're also quite experienced in patent law and trademark matters, although we're happily not attorneys, and don't pretend to be attorneys.

40 years in anything has always been a good amount of time for experiential seasoning. Just ask the children of Israel.

02/12/2024

HOT DOG! Spiral cutting (all the rage) the "Legendary Tube Steak" (W.C.Fields) needn't be a pain in the bun. Our patented and tm'd CURL A DOG is Safe, Simple, Fun.
"BBQ

01/15/2024

Happy 2024! We're loving that the high tech big boys have monstrously huge plans for AR and VR in 2024 and beyond. Apple, Samsung, Google, Meta - wonderful! And we all know that right now GAMING is the biggest category for Augmented and Virtual Reality. Our 10,950,059 patent is all about AR and VR gaming - and we have the already-proven - in its simple form - that everyone wants to experience, see and online post gamers getting a bit or even a lot wet when they lose a game. WETHEAD TECH would be us. Meanwhile this nice CNET vid-article mentions folks with great tech, searching for FUNCTION. We provide the FUN in FUNCTION. Enjoy those great new headsets. Our recipe for gaming success: Just add water. Wethead (circle R, folks).

This year is a pivotal one for new headsets. VR is already used for games and fitness. But what else can it do and where does AI fit in? We're about to find out.

08/22/2023

Gotta love it when your 40-year award winning word game gets named Best Word Game. 1983-2023. Happy Anniversary, UPWORDS. Link to the whole article:
https://www.thespruce.com/best-word-games-4164632

06/02/2023

It's 2023: (classic) UPWORDS celebrates its 40th year THIS YEAR!!, winning awards, selling 10,000,000 units, offering a SPECTACULAR app for mobile devices.
Along comes HURRY UPWORDS (available at the App Store, AT LAST playable on the Skillz site), invented for a 3-minute (hurry-up) game where players each get their own gameboard, the exact same letter mix order, and meet at the scoreboard. Fair? You can bet on it...

04/20/2023

This interview was in the fall of 2022. It's a nice, concise recap of what I've been up to - starting before 1975, and then with Rudell Design (since 1975) when the company was founded after my 5 year stint at Mattel Toys.
Scrolling a ways down on this Rudell Design page there's one video "40 years in 3 minutes". It too is concise, although the years are now closer to 50 for Rudell Design, and lots of products are not covered in that recap.
Product invention, development and licensing is not for the faint of heart - but wow what an amazing ride! I am blessed. I am truly thankful to God, the ultimate Creator. Product continues to fire my rockets. The talented team that has come along with me on this ride has been spectacular, and we've gotten to meet and work with amazing folks, too. BTW - the tux was rented for two days.....

People Of Play

04/03/2023

Years back, these two influencers - older bro Ollie and younger bro James - sort of exploded the 350MM youtube views of WETHEAD on the internet, followed by oh so many others. Here's their original (stay tuned).

Oli and James decide to play a game called Wet Head!Follow Oli on Twitter: http://www.twitter.com/OliWhiteTVFollow Oli on Facebook: http://www.facebook.com/O...

04/03/2023

Joshua_Cubed explains UPWORDS. Quickly, as he does so well.

03/17/2023

Online players are loving our UPWORDS app. And they're loving those UPWORTHY tokens that can UP a player's game by confirming the score-status of a planned next move.

02/22/2023

More from Grant Beans re UPWORDS and its sociological (as well as physiological) benefits it offers when young wild folks get together to play a letter-stacking/word-hacking game session. This vid is truly a gas. Leave it to a creative online rock star to write the script for a product he loves.

12/08/2022

Some fun promo/influencer vids by our licensing partner SpinMaster - on some other social media platforms as well.

11/10/2022

This has been a notably long and amazing journey, with this concept morphing, growing, changing, etc. And then along comes the great folks at Character Options, who took an already excellent (and NOW most timely) concept and development, and invested their time and expertise to make it better still.

Olympic gold medallist Greg Rutherford takes on a new kind of jumping challenge with the Stay Active Jump-It Wipeout family game from Character Options. Character Options’ campaign to Stay Active this year has seen the Olympic champion long jumper Greg Rutherford lead the way in promoting the comp...

10/28/2022

Here's a good techno-historical writing re UPWORDS and its history.

Wikiwand is the world's leading Wikipedia reader for web and mobile.

10/28/2022

Here's a good and concise online compilation of intel re our UPWORDS game.

Wikiwand is the world's leading Wikipedia reader for web and mobile.

10/28/2022

Having a new product on someone else's Top Picks List is a good thing.

07/25/2022

Millions are magical. Billions are better. MUKBANG (tm, category 028) has 60+ billion on Tik Tok, but who's counting? Oh, wait, we are. This is a really fun game of random sounds, lights, memory, madness, and mukbang. NOW it's officially official and here's the TVC/vid.
https://youtu.be/9oY93Wtan1c

Inspired by the by the global, viral phenomenon - Mukbang The Game is the high-intensity, randomized memory game where you match food cards to Mukbang sounds...

07/13/2022

MUKBANG? 63.5 Billion #'s? We love youtube views. WETHEAD (tm 028) enjoys about 350MM of those, and we're confident that'll be great for our WETHEAD tech plans. Then there's BILLIONS. Like in MUKBANG (tm 028) #'s. It's a wild and crazy worldwide sensation w about 63.5 billion #'s last time we looked. Now it's a game. And you don't need to eat. Just play it.

03/17/2022

The good folks at Character Options recently posted this newsarticle online in the UK trade magazine Toy World Magazine. Nice. 2. From us.

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Franklin, TN
37064

Website

http://www.rudelldesign.com/

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Videos

HOT DOG! Spiral cutting (all the rage) the "Legendary Tube Steak" (W.C.Fields) needn't be a pain in the bun. Our patented and tm'd CURL A DOG is Safe, Simple, Fun. #HotDogs "BBQ

Joshua_Cubed explains UPWORDS. Quickly, as he does so well. #upwordsgame #Upwords #joshua_cubed

Online players are loving our UPWORDS app. And they're loving those UPWORTHY tokens that can UP a player's game by confirming the score-status of a planned next move. #upwords #upwordsgame

Some fun promo/influencer vids by our licensing partner SpinMaster - on some other social media platforms as well. #Upwords #upwordsgame

Having a new product on someone else's Top Picks List is a good thing. #mukbang #MukbangGame #FarOutToys

The first video we received was in French. Here's the English version. Proper English, actually. It's for sale in the UK and elsewhere in Europe. USA: stay tuned. #SneezyPanda #PandasSneezeButNeedNoMask

The journey of getting from CONCEPT to CONSUMER is breathtaking. The backstories, more often than not, can't be shared. Suffice to say we're happy w the outcome of this fun little game for fun little gamers. En Francais.

Upwords - Isolation into Recreation

Rudell Design 4 decades in 3 minutes

This vid was compiled to present a reasonable bunch of (definitely not all-inclusive) Rudell Design concepts, inventions, developments, and adventures in which we've been involved over the decades. Our team did invent all that's presented, other than WEEBLES which was a Hasbro property we developed under license for them many years back. We call the vid "4 decades in 3 minutes" - and some on the amazing Rudell Design team have been onboard since the beginning of the adventure. #RudellDesign

Ginormous Rocket, from Mattel, at Costco and Amazon. This is good. Mattel made a great product out of a great toy. #GinormousRocket #BestSummerToys #Fun