Jax combines relaxation with adventure, offering visitors an easier vacation. We are the destination marketing organization for Jacksonville, Florida.
Fun beaches- check. Outdoor adventures- check. Delicious local food- check. Craft beer- check. Exciting sporting events- check Top rated family attractions- check. Affordable accommodations- check.
Jacksonville has MORE for you to experience and LESS of the things you don’t want to encounter during vacation. Forget the heavy traffic, unmanageable crowds and overpriced hotels, Jax as locals call it, makes it EASIER for you to enjoy the Salt Life in our 22 miles of unspoiled beaches, get active in our 400+ City and State Parks packed with unique eco-adventures like kayaking marshes, exploring wetlands, biking historic rail trails, sunbathing next to century-old oak trees laying on the beach or riding your first wave. Art is not just in museums in Jacksonville, here it’s EASY to immerse yourself in the local culture by touring our historic buildings, spotting our vibrant street art and enjoying one of our 20 outdoor festivals. When it comes to our food scene “locally sourced” is not just a trend here. Our top ranked restaurants are locally owned, and their menus are filled with ingredients that go straight from the area’s farms to your dish. You won’t need a jacket or a reservation, you’ll enjoy fine dining in every corner. By the time you leave Jax you will feel like a local!
Let Jacksonville lift the weight off your shoulders and replace it with the vacation memories you crave – smiles, laughter, fun and sun. Jax. It’s Easier Here.
Unlike other major tourist destinations with their overcrowded beaches, long lines, and unbearable traffic, Jacksonville, “Jax” as locals call it, offers visitors an easier vacation; one that’s rich with art and culture, history, exciting outdoor adventures, and thrilling sporting events; but at a slower, more relaxed pace. You’ll never leave Jacksonville feeling like you need a vacation from your vacation!
Easier to visit by car or plane. Jax sits at the intersection of I-95 and I-10, and our airport has been voted Best in Customer Service two years in a row by Airports Council International.
Easier to immerse yourself in nature and the wild outdoors. Jax is home to the largest urban park system in the nation, and has more shoreline than any other Florida city.
Easier to try a new experience like surfing, golf or skateboarding. Jax beaches are the top spots on the East Coast to learn how to surf, we are also home to more than 20 public golf courses, and we have the oldest skateboarding park in the world!
Easier to taste fresh local food and drinks. Jax is known around the world for its delicious Mayport Shrimp, caught off our coast and used in local fare at restaurants throughout the destination.
Easier to explore history. Jax is one of the oldest cities in the nation with historical sites dating all the way back to 1564.
Easier to connect with the local culture and arts scene. Jax is home to some of the most-visited museums in the Southeast, local art shows, and an impressive collection of world-renowned public street art.
Easier to enjoy a sporting event or concert. Jax hosts more than 20 annual music and food events, and the best game-day experience in the NFL (voted by NFL fans).
Easier to afford a vacation. Jax was ranked by Lonely Planet as one of the Top 10 Value Places in the World for 2018 and one of the 15 Best Budget Travel Vacations by the Beach by Tripadvisor.
…and easier to relax and enjoy!
From the ease of traveling in and out of the airport, to finding parking and sunbathing spots along the beaches, to getting a same-day reservation at an award-winning restaurant; it really is easier in Jax. So, let Jacksonville lift the weight off your shoulders and replace it with the vacation memories you crave – smiles, relaxation, fun and sun. Jax. It’s Easier Here!
