MArchitect

MArchitect specializes in working with businesses to create just that; Innovative, feasible and measurable plans – that maximize their marketing investment. I utilize a proven, proprietary planning process that combines cutting edge insights, extensive research and over 15 years of experience planning campaigns for blue chip companies and small businesses alike. Upon completion of the process I pr

ovide a detailed 12 Month Marketing Blueprint: a custom manual providing step-by-step guidance for all of their marketing efforts. Blueprints include:

• SMART (Specific, Measurable, Achievable, Realistic and Timed) sales and marketing objectives
• Identified key customers segments and targets
• Overarching strategic direction to guide all marketing efforts
• Specific recommended tactics including costs, timing and rationale
• Tools to help measure the effectiveness

The design process includes:

• An initial consultation
• A customized proposal
• An off-site half-day structured immersion session
• Collaboration and approvals at key junctures throughout the planning process
• Presentation of the final Marketing Blueprint
• Monthly Check-ups throughout the year to address questions, review results and adjust activities as necessary

My Clients have businesses to run – their total time investment from start to finish average just 10-15 hours. Fees are determined on a per-project basis – no retainers, surprise expenses or open-ended hourly fees. I work with business and organizations large and small running the gamut of business categories – from retailers, to professional services to start-up companies to consumer brands. Please contact me for an initial consultation based on which I am pleased to create a custom proposal including objectives and fees. I look forward to the opportunity to discuss whether designing a MArchitect Marketing Blueprint would be an effective means of helping to grow your business!