Ideas That Evoke

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United States
Madison, WI
Ideas That Evoke

Creating, narrating and managing social communities for beauty, salon pro, luxury and hospitality brands.

At Ideas That Evoke™, we create, narrate and manage brand experiences in the social space. We develop content that connects people to brands and evokes an emotional response in an organic way…but to us, that’s just the beginning. Our agile, highly responsive team works as an extension of your brand, engaging with and managing your social communities in real-time. We believe social media is a scien

ce, one that deserves a high attention to detail and constant, consistent nurturing. It can be fun, interactive and downright silly, but at the end of the day, we know social moves the needle.

09/09/2024

We’re here to answer the ultimate question: what exactly is a view? As social media platforms change their engagement metrics, it’s crucial we stay one step ahead and pivot our strategies for optimal results. After all, we have just 1️⃣ second to catch their attention.

06/20/2024

Based on recent consumer insights, short-form videos reign supreme while text-only content takes a back seat in consumer preferences. Get ahead by tuning into your audience’s desires to maximize engagement and reach a wider consumer base!

05/31/2024

Today is the last day of our Spring 2024 internship! Congrats to our graduating seniors, and our juniors who are exploring new worlds this summer. Since January 18th you have brought joy and support to our client teams, and lots of laughter during our cohort activities! We’ll be following with your journeys and excited to see where your careers take you!

Special shout out to Camila who will be staying with us this summer, we’ll introduce you to the best of the crew soon!

Cheers and well wishes!

05/07/2024

One of our many clients at the last night 🤣

05/02/2024

Three tips to grow your TikTok Marketing Strategy!

05/01/2024

Without identifying why your followers choose your brand, you risk overlooking valuable opportunities for growth and connection.

Whether they seek information or entertainment, seize the chance to connect with your consumers. Develop a unique, strategic, and clear reason why they should follow your brand!

04/29/2024

Interested in making your Instagram stories standout? Here are a few tips from Instagram!

04/25/2024

Steal the spotlight in just 15 seconds! Tell your brand’s story with quick clips and genuine faces by crafting a narrative that hooks your audience fast and leaves a lasting impact.

04/16/2024

Every comment is an opportunity to amplify your brand’s voice and connect with your audience on a deeper level. Assume they are starting a conversation with you - treat it like a customer call.

04/10/2024

Today’s consumers crave genuine, transparent content over inauthentic, cookie-cutter branding. Brands need to embrace authenticity and transparency to connect with their audience on a deeper level.

04/09/2024

Elevating hair culture and beauty, Evoke is here to shake things up and spark conversations in unique ways.

Interested in Kelly’s full interview? You can catch more of our conversation with Qnity at https://bit.ly/3vjX2z5.

04/04/2024

Brands prioritizing original content leave a more notable impact on consumers. Key takeaway: What is your non-UGC content creation strategy?

04/03/2024

Without paid promotion, your content risks getting lost in the algorithm abyss. 💡

Interested in Kelly’s full interview? You can catch more of our conversation with Qnity at https://bit.ly/3vjX2z5.

04/01/2024

Does every business require a full-time social media manager? An agency would do 😜.

Interested in Kelly’s full interview? You can catch more of our conversation Qnity at https://bit.ly/3vjX2z5.

03/28/2024

Two things that you need to know to make Tiktok work in 2024:

1️. Active engagement is key – the more you interact, the more eyes on your content. Tiktok ‘gurus’ are currently recommending to respond to very comment with a video
2. Sound On! Voice over and trending sounds a must for Tiktok2024.

Interested in Kelly’s full interview? You can catch more of our conversation with Qnity at https://bit.ly/3vjX2z5.

03/27/2024

Brands, don’t miss out: More videos mean more results!

03/26/2024

If you can’t answer the question: “Why should they follow us.” then you need to start over.

Interested in Kelly’s full interview? You can catch more of our conversation with Qnity at https://bit.ly/3vjX2z5.

03/20/2024

Does this post bring my audience value? If not it’s a ‘no post.’

Interested in Kelly’s full interview? You can catch more of our conversation with Qnity at https://bit.ly/3vjX2z5.

03/19/2024

How much content do you need? In 2023 brands averaged 10 social posts per day across networks. Best practices vary by industry, but how do you measure up?

03/18/2024

TikTok's reign signals a shift: live, unfiltered content is king. But brands beware, treating social media like an ad. It's about strategic engagement, not just posting. Time for a rethink.

Interested in Kelly’s full interview? You can catch more of our conversation with Qnity in the YouTube playlist https://bit.ly/3vjX2z5.

02/29/2024

Don't work for The Evoke Agency if you don't want the best experience! 😉✨

02/28/2024

Barbie has a great day every day because Barbie works at The Evoke Agency! 💓 💫

01/24/2024

Check out founder ’ expert prediction on the biggest agency trends of 2024, as seen in ! News flash: creator collaborations are not a “nice to have” in 2024 as 69% of consumers trust influencers over information coming directly from a brand. Read the article at the link in bio to learn more about brand-creator relationships!

01/09/2024

A great big win for 2024! 🎉 We are excited to share that has clinched the #4 spot on ’s Readers’ Choice 10 Best New Hotels in the US. 🌟 It’s a testament to the collaborative efforts in crafting a compelling brand narrative and engaging experiences. Kudos to the entire team, including , , , , and ! 👏

12/21/2023

This December, we brought all of together to empower connections and fuel creativity at our Q4 in-person Summit!👏 Our Summits give our teams an opportunity to grow skills and relationships with custom training and team building, working to build a brighter future for the company and our clients! Grateful for this incredible team of digital mavens, shaping the future of content creation and online relationships.📱 We are so excited to move forward on our Path to Purpose by staying Purposeful, Accountable and Curious in 2024! 💓

11/29/2023

🌟 It's official: We produce world-class creative solutions. We are honored to win two awards from , "Best of Best" in Promotional Videos and "Honorable Mention" for Brand Identity! 🎉 Our video was part of the launch for Andis Clippers’ beSPOKE Centennial Trimmer, and we are so proud of the creative strategy and ex*****on on this piece. Cheers to , , , , and Dan Donahue for some STUNNING work!! 😍 Our relaunch of brand identity spoke directly to the brand community, allowing the brand to be viewed as more authentic and attainable. Congrats to , , , and on this AMAZING achievement! These awards highlight our commitment to staying Purposeful and Curious. 🚀

10/19/2023

🌟 We are honored to win the “Honorable Mention" award for Brand Identity from C2A! 🎉 Our relaunch of Hotheads Hair Extensions brand identity spoke directly to the brand community, allowing the brand to be viewed as more authentic and attainable. Congrats to Marissa Monett, Alyssa Anastasi, Monica Hickey, Josh Landowski and Nate Foulks on this AMAZING achievement! This award highlights our commitment to staying Purposeful and Curious. 🚀

10/09/2023

This year, we were posed with a challenge to reevaluate our social media strategy for Nature Made Vitamins, aiming to build a thriving community and expand our reach.

Our path to success? Reevaluating our “reason to be” on each platform, our positioning in the market, our process for content creation, and LOTS of testing. 🚀

The result? Remarkable growth! 🌱 Over the past 3 months, we've witnessed a phenomenal surge in the audience size, and engagement levels have skyrocketed, far surpassing our initial goals. 💥 💪

Here's to always staying Purposeful and Curious at Ideas that Evoke!

09/18/2023

While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.

09/18/2023

Check out founder Kelly Ehlers’ opinion on how to expand brand awareness when entering a new market, as seen in Forbes Agency Council! With expertise in social media marketing, The Evoke Agency is no stranger to the art of influencer and partner collaboration in various markets. Learn more at https://www.forbes.com/sites/forbesagencycouncil/2023/09/08/20-smart-ways-to-expand-brand-awareness-when-entering-a-new-market/?utm_campaign=Social%20Member%20EPs&utm_content=263986051&utm_medium=social&utm_source=linkedin&hss_channel=lcp-11076326&sh=1012f2f56188.

Address

625 Williamson Street
Madison, WI
53703

Website

http://theevokeagency.com/

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Videos

What you need to know: Instagram’s newest update allows users to directly comment on Stories, making it easier to connect with audiences and keep the conversation flowing.

“3 posts per week is not a strategy.” Our award- winning program focused on simplifying wellness, sharing feel-good content and inspiring joyful living. Our team successfully created content exclusively for Nature Made. Huge congrats to our amazing team of EGC creators for this well deserved honor! #shortyawards #naturemade

First Day of Classes at UW-Madison ✅ Day of work as the Corporate Strategy Intern at The Evoke Agency ✅. Join Elise as she shows us a day in her life working at The Evoke Agency. #dayinmylife #backtoschool #firstday #worklife

Wondering how to boost your engagement for the upcoming fall? Evoke has you covered with a recap of TikTok’s latest recommendations for Back to School marketing. 📝🎓✂️ #backtoschool #tiktokmarketing #boostengagement #ideasthatevoke

Don’t look at AI as competition, but rather as a new resource for you and your clients! 🧑‍💻 #AI #AILearning #Marketing #IdeasThatEvoke

Our Summer Summit takeaway: GRATITUDE 🌟 We’re grateful for our incredible team whose passion and dedication shone through as we collaborated, explored innovations, and grew together during our days of all-team training!