ITA Communications

ITA Communications ITA Communications provides B2B integrated marketing programs, comprising digital and traditional marketing, advertising, sales support and branding.
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Promote your product or brand with strategic marketing from It's The Arts Integrated Marketing Services. We offer a truly integrated approach to marketing that encompasses everything from branding strategies to social media presence. Experienced in the following industries:
• Transportation
• Telecommunications and Networking Services
• Healthcare and Medical Devices
• Manufacturing
• Banking an

d Financial Services
• Insurance
• Government
• Fleet Management
• Aviation
• Chemical
• Electronics
• Home Furnishings
• Commercial and Industrial Products and Services as well as general industrial and commercial work. With more than 40 years of experience, we are true professionals who understand the needs of our clients. We work with CEOs and executives who value effective, metrics-driven marketing plans.

Welcome
12/09/2014

Welcome

TEst

A Call To Action: ‘Owned Media,’ More Than Being Social
12/08/2014

A Call To Action: ‘Owned Media,’ More Than Being Social

By Ed Pierce, ITAcommunications.com While brand marketers for consumer companies exploit the new web-created opportunities to capture buyers’ attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos. As a marketing manager for a provider of B2B products or services, you know that the first question your executives will ask is “Where’s the value?” Are you really going to explain marketing value based on Facebook “likes,” Twitter “follows,” and Pinterest “pins”? [ 305 more words. ]

A Call to Action – Distracted Driving of the Integrated Marketing Plan
12/08/2014

A Call to Action – Distracted Driving of the Integrated Marketing Plan

Exclusively for Fleet Management Weekly, December 1, 2014 FleetManagementWeekly.com By Ed Pierce, Principal, ITA Fleet Communications An “integrated marketing plan” sounds like the natural result of a sound business process. Why wouldn’t a fleet provider’s marketing plan integrate all of the tactics in support of one set of goals? Specifically, it makes sense that a company should use more than one medium to distribute a singular marketing message. [ 337 more words. ]

A Call to Action (For Fleet Providers): Einstein’s Rationale for Integrated Marketing
12/08/2014

A Call to Action (For Fleet Providers): Einstein’s Rationale for Integrated Marketing

Exclusively for Fleet Management Weekly, November 3, 2014 FleetManagementWeekly.com By Ed Pierce, Principal, ITA Fleet Communications As a provider of fleet services and products, you are well aware of the competitive nature of this marketplace. Making inroads is a laborious, time-consuming, and expensive proposition! A big part of that expense is marketing, for good reason. Fleet managers already have a tough job choosing between all of the options available to them. [ 274 more words. ]

A Call To Action (For Fleet Providers): Feedback Feelers
12/08/2014

A Call To Action (For Fleet Providers): Feedback Feelers

Exclusively for Fleet Management Weekly, October 6, 2014 FleetManagement Weekly.com By Ed Pierce, Principal, ITA Fleet Communications Last month, I promised to address customer engagement. Of course, engagement begins with communication. And, true communication is two-way, give-and-take. Still, most marketing plans focus on the outbound design, the message, and the cost of running an ad, distributing a press release, or sending out an e-mail blast. [ 361 more words. ]

A Call To Action (For Fleet Providers): “Owned Media,” More Than Being Social
09/12/2014

A Call To Action (For Fleet Providers): “Owned Media,” More Than Being Social

W. Edward Pierce - Principal, It's The Arts While brand marketers for consumer companies exploit the new web-created opportunities to catch buyers’ attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises a corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos. As a marketing manager for a provider of fleet products or services, you know that the first question an executive will ask is “Where’s the value?” Are you really going to explain marketing value based on Facebook “likes,” Twitter “follows,” and Pinterest “pins”? [ 302 more words. ]

Shedding Light on Prismatic Marketing for Black-and-White Executives http://wp.me/p4Uzxe-I
08/09/2014

Shedding Light on Prismatic Marketing for Black-and-White Executives http://wp.me/p4Uzxe-I

It isn’t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line. Yes, they can distinguish red, like a bull sees red. Little wonder then that… [ 286 more words. ]

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117 W Fifth Street
Media, PA
19063

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