The Aruba Reef at Myrtle Beach, SC

The Aruba Reef at Myrtle Beach, SC Beach Front Bliss! Luxurious resort condo with a balcony facing the Atlantic Ocean.

12/25/2024

'Twas the night before Christmas, and all down the Strand, Not a seagull was stirring, no footprints in the sand.

The stockings were hung by the pier with care,
In hopes that St. Nicholas soon would be there.

The locals were nestled all snug in their beds,
While visions of ocean waves danced in their heads.
And I in my flip-flops, with sunscreen in hand,
Had just settled down for a winter so grand.

When out on the boardwalk, there arose such a clatter,
I sprang from my condo to see what was the matter.
Away to the window, I flew like the breeze,
Tore open the shutters, and smelled salty seas.

The moon on the crest of the Atlantic so bright,
Gave the luster of midday to Myrtle Beach night.
When what to my wondering eyes did appear,
But a golf cart sleigh and eight pelicans near!

With a jolly old driver, so lively and quick,
I knew in a moment it must be St. Nick.
More rapid than sea breezes, his pelicans came,
And he whistled and shouted and called them by name:

"Now Sunny! Now Shellie! Now Wave and Breezy!
On Sandie! On Tidal! On Surf and Easy!
To the top of the SkyWheel, to the top of the tide,
Now dash away, dash away, let’s take a ride!"

As seashells that twirl in a hurricane fly,
The pelicans soared through the Carolina sky.
So up to the rooftop the feathery crew flew,
With a sleigh full of treasures—and Santa Claus too.

And then in a twinkling, I heard on the roof
The flapping and squawking of each little hoof.
As I drew in my head and was turning around,
Down the chimney St. Nicholas came with a bound.

He was dressed all in red, from his head to his feet,
His clothes trimmed with sand, looking festive and neat.
A sack full of seashells he flung on his back,
And he looked like a tourist who’d just unpacked.

His eyes—how they twinkled! His dimples, how merry!
His cheeks like the sunset, his nose like a cherry.
His sun-kissed skin told of days by the shore,
And his jolly old laugh made my spirits soar.

He spoke not a word but went straight to his work,
Filling stockings with saltwater taffy and a smirk.
Then laying a finger aside of his nose,
And giving a nod, up the chimney he rose.

He sprang to his golf cart, to his team gave a whistle,
And away they all flew, like the down of a thistle.
But I heard him exclaim, as he drove out of sight,
“Merry Christmas, Myrtle Beach, and to all a good night!”

This is a very cool and unusual view of the beach condos!
12/19/2024

This is a very cool and unusual view of the beach condos!

Hotels in Myrtle Beach poking through the fog this morning. Awesome 📸 Steve Mehaffey.

12/15/2024

It's that time of year! Stop the Christmas at the Beach and find everything you need to make this holiday season one to remember!

11/13/2024

Awesome!

Happy Halloween from
11/01/2024

Happy Halloween from

10/29/2024

Pumpkins? No, they're Sand-o-laterns ❤️❤️

10/05/2024

Oops, we did it again! has achieved superhost status again! Book your stay with us this fall!

Lots of great reason to stay with us at   this fall!
09/20/2024

Lots of great reason to stay with us at this fall!

Car shows 🚗, charitable events 🤝, Halloween festivities 🎃 & more happening this fall at Broadway at the Beach!

For a schedule of all the events happening please visit our website 💻: https://www.broadwayatthebeach.com/happenings/events/

Fall is just around the corner - beach temps in the 70's and low 80's with beautiful sunrises and sunsets and lower rate...
09/11/2024

Fall is just around the corner - beach temps in the 70's and low 80's with beautiful sunrises and sunsets and lower rates at oh, and we have a firepit ever evening. Book your stay with us this fall today!

Tropical Storm Debbie is gone!  The coast is clear, and the beaches are beautiful!  Come see us at
08/10/2024

Tropical Storm Debbie is gone! The coast is clear, and the beaches are beautiful! Come see us at

06/28/2024

Everyone is welcome to enjoy the 15th Annual Salute from the Shore military flyover on Independence Day, Thursday, July 4.🇺🇸 Vintage and military planes will fly down the South Carolina coastline in support of military personnel. Aircrafts are scheduled to pass through Myrtle Beach around 1:03 p.m., weather dependent. If you plan to attend, deck yourself out in red, white and blue and wave to the pilots! For more information, visit https://salutefromtheshore.org/.

Reason number 101 to stay with us at     This looks delicious!
06/25/2024

Reason number 101 to stay with us at This looks delicious!

Come stay with us and get a live view!
06/21/2024

Come stay with us and get a live view!

A first day of summer sunrise in Myrtle Beach today. Happy Thursday, yall. From Jimmy Dreamz Photography

06/14/2024
Summer temps and deep blue seas await!  Book your stay today at
06/09/2024

Summer temps and deep blue seas await! Book your stay today at

Yes Myrtle was blue yesterday 🌊

06/05/2024

Seasonal fireworks on the Myrtle Beach Boardwalk begin at 9:00 p.m., tonight at Second Avenue Pier. The weekly fireworks show continues every Wednesday at 9:00 p.m. until August 28. The events are sponsored by the Oceanfront Merchants Association and the Myrtle Beach Downtown Alliance.

05/22/2024

Happy 13th birthday to the Myrtle Beach SkyWheel! It’s brought joy to thousands for more than a decade!

Lot's of folks got to see an amazing view of the "Northern Lights" at Myrtle beach!
05/12/2024

Lot's of folks got to see an amazing view of the "Northern Lights" at Myrtle beach!

One of the hundred of photos I received Friday night of the spectacular aurora. This was over Lumberton. Great photo Alex Walters!

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N. Myrtle Beach
Myrtle Beach, SC
29577

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