Visit Napa Valley News

01/08/2025

Working in collaboration with our towns is essential to the Visit Napa Valley mission and our region’s tourism economy. It is also the inspiration for Visit Napa Valley’s “Town Spotlight” Campaign, first launched in 2020.

From January 1-31, it’s St. Helena, CA's turn to shine! Join us in spotlighting this vibrant town’s culinary excellence, wineries and more. We will be promoting them through:

✨ Town-specific organic posts on our social channels
✨ Paid media campaigns in national and regional publications
✨ Local features in our newsletters, SEO-optimized blog, and website (3.8M annual sessions!)
✨ Curated merchandise at the Visit Napa Valley Welcome Center (110K visitors annually!)

Have exciting updates from St. Helena? Let us know about it here: https://visitnapavalley.wufoo.com/forms/st-helena-town-spotlight-a-call-for-content/

Last month, we celebrated Visit Calistoga and next month will be Yountville Chamber of Commerce’s turn! Follow along to learn more about the five towns that make Napa Valley a world-renowned wine region.

01/07/2025

Cabernet Season is a special time of year when our five towns come alive with inspired events and creative programs that are too good to miss.

In her latest column for the Napa Valley Register, Visit Napa Valley President & CEO Linsey Gallagher shares why there is no better time than now to immerse yourself in the breathtaking beauty of Napa Valley, support local businesses, and reconnect with the magic of this extraordinary place.

Mark your calendar for these seasonal highlights:

🍷 Napa Valley Restaurant Month (January 6–February 2): What used to be a week-long program is now a full month of exceptional dining deals highlighting the flavors of our five iconic towns

🍇 Napa Neighbor Program (January 1–31): Presented by the Napa Valley Vintners, the reimagined Napa Neighbor program now features exclusive discounts for all California residents at many of our world-renowned wineries

✨ Napa Lighted Art Festival (January 18–February 16): Walk through Do Napa's free festival featuring cutting-edge light installations that blend art and technology in the most mesmerizing ways

🌼 Mustard Celebration (January–March): Celebrate Napa Valley’s iconic mustard blooms at events all over the valley that highlight our region's exceptional art, food, and wine

Learn more about Cabernet Season in the column:https://napavalleyregister.com/news/local/business/visit-napa-valley-tourism-wine/article_5fce46f4-cc7e-11ef-bfd1-7bb6138d6ec5.html

01/06/2025

Get ready to indulge—Napa Valley Restaurant Month is finally here. 🍴

Explore the culinary treasures of Napa Valley’s five towns with exclusive deals on inventive, farm-fresh meals crafted by world-class chefs. Here’s a look at the first two weeks:

(Jan. 6–12): Discover the flavors of American Canyon and Do Napa

(Jan. 13–19): Experience the wide range of culinary delights in Yountville Chamber of Commerce

With a full month of epicurean delights, it’s the perfect time to savor the best of our premier wine region. Browse exclusive restaurant month offers here: https://www.visitnapavalley.com/restaurant-month/

Photo Credit: Silverado Resort

01/02/2025

A heartfelt “thank you” to Supervisors Ryan Gregory (District 2) and Alfredo Pedroza (District 4) for their 17 years of combined service to the residents of Napa County, California - Government.

Your leadership, dedication and vision have profoundly impacted our community, shaping Napa Valley into the vibrant, thriving destination we cherish today. We honor your distinguished service and wish you the very best in your future endeavors!

Learn more about these valued community leaders here: https://napavalleyregister.com/news/local/government-politics/napa-board-supervisors-pedroza-gregory/article_b9bbbc58-bc90-11ef-8866-a75bf7171410.html

12/18/2024

Last night, we had the pleasure of gathering at the beautiful Regusci Winery alongside our incredible community business partners for our annual Holiday Mixer. This festive evening also marked the exciting unveiling of the 2025 Napa Valley Visitor Guide!

A heartfelt thank you to everyone who joined us to celebrate, and to all of our hospitality and tourism industry colleagues. Together, you make Napa Valley a truly world-class destination to live, work, and play. We raise our glasses to your hard work and dedication, and can’t wait to continue collaborating with you in the year ahead!

If you’d like to showcase or share the 2025 Visitor Guide in your business, we invite you to visit our website to submit a request: https://www.visitnapavalley.com/maps-travel-info/visitors-guide/business-resources/

Cheers to a bright and prosperous 2025!

12/17/2024

Today, we join our Napa Valley community in celebrating Supervisors Ryan Gregory and Alfredo Pedroza for their remarkable leadership and heartfelt dedication to our region. Their tireless efforts in wildfire prevention, affordable housing, transportation, and preserving Napa’s agricultural beauty have left a lasting mark on our community. We are deeply grateful for their service and wish them all the best in their next chapters. Thank you, Ryan and Alfredo, for everything you’ve done for Napa County!

Today we celebrate outgoing Board Supervisors for District 2 Ryan Gregory and District 4 Alfredo Pedroza for their exemplary leadership and unwavering commitment to the community. At today's Board meeting, the Board of Supervisors recognized both Gregory and Pedroza for their 18 years of dedicated public service to Napa County and their work on critical issues in the community from wildfire prevention to transportation and affordable housing.

Supervisor Ryan Gregory was elected to the Board of Supervisors in 2016, achieving a historic milestone as one of the few supervisors in County history to defeat an incumbent in an election. During his time in office, Supervisor Gregory has combined his collaborative approach to governance, civil engineering background, and understanding of the region's unique needs to inform infrastructure improvements, enhance public safety, and support the sustainable growth of Napa County. He has championed issues including wildfire prevention, housing access and affordability, post-fire recovery, mental health services, transportation advancements, and protection of Napa County's agricultural and environmental resources.

Supervisor Alfredo Pedroza has served as both the youngest and first Latino leader in history to serve on both Napa City Council and the Napa County Board of Supervisors. Additionally, Pedroza is the second-ever two-time appointed Chair of the Bay Area Metropolitan Transportation Commission (MTC), leading the commission during the global pandemic and successfully securing $8 million to study potential upvalley roundabouts on Highway 29 to improve traffic and safety. Supervisor Pedroza has championed not only transportation infrastructure initiatives, but has worked to expand affordable housing, increase farmworker housing, enhance fire prevention and disaster preparedness, and protect Napa agricultural heritage.

Thank you to Supervisors Gregory and Pedroza for your outstanding service and unwavering dedication to Napa County. Best wishes on your next chapters!

Photo (left to right): Vice Chair Anne Cottrell, Supervisor Alfredo Pedroza, Chair Joelle Gallagher, Supervisor Ryan Gregory, and Supervisor Belia Ramos.

12/17/2024

From mid-November through March, Napa Valley transforms into a cozy winter wonderland. We often refer to it as Cabernet Season – and it’s the perfect time to escape the crowds, enjoy intimate local experiences, and, of course, savor our world-class Cabernet Sauvignon.

There are a variety of highly anticipated happenings across the valley this time of year, such as Napa Valley Restaurant Month (January), the Napa Neighbors program (January) and the Napa Valley Mustard Celebration (January through March).

Read more about Cabernet Season in the Napa Valley and start planning your itinerary!
https://www.visitnapavalley.com/events/cabernet-season/

12/12/2024

We are pleased to share that we have partnered with Forbes Travel Guide, the global authority on hospitality excellence, on a cutting-edge, destination-wide hospitality training program.

This week, over 200 Napa Valley hospitality professionals became Certified Napa Valley Hospitality Ambassadors through the Forbes Travel Guide Service Excellence Destination Training, sponsored by Visit Napa Valley.

Napa Valley is among the first destinations in the U.S. to offer such an initiative, further solidifying its leadership in hospitality and its standing as a global icon of wine, culture, and exceptional guest experiences.

Read our press release to learn more about the program, and what our plans are for future trainings: https://www.visitnapavalley.com/articles/post/visit-napa-valley-and-forbes-travel-guide-partner-to-elevate-regional-hospitality-excellence/

12/09/2024

Calling all Napa Valley restaurants! Showcase your culinary creativity during Napa Valley Restaurant Month this January. This is your chance to connect with both locals and visitors who will be exploring five towns of culinary decadence all month long. Each town will get its own dedicated week of amplification and support through Visit Napa Valley’s marketing channels, highlighting all of your enticing, epicurean experiences.

• American Canyon & City of Napa: January 6 - 12
• Yountville Chamber of Commerce: January 13 - 19
• St. Helena: January 20 - 26
• Visit Calistoga: January 27 - February 2

Let's make Napa Restaurant Month 2025 unforgettable! Submit your offer today: https://www.visitnapavalley.com/industry/programs/restaurant-month/ -your-offer

12/07/2024

This holiday season, Napa Valley shines with twinkling lights and festive cheer! From family-friendly events to cozy wine experiences paired with hearty seasonal fare, our five towns are brimming with holiday magic. Tomorrow, don’t miss Visit Calistoga’s Lighted Tractor Parade, named one of the most fun and festive holiday parades in the country by USA TODAY readers.

Discover all the seasonal celebrations happening across the valley here: https://www.visitnapavalley.com/events/holidays/

12/05/2024

We are excited to share our recent collaboration with Wine Spectator the leading source for wine lifestyle information.

Showcasing over 20 local businesses, “The Magic of Visiting Napa Valley in the Winter” is a curated guide to our relaxed-pace shoulder season, featuring festive activities, luxurious resorts, and fine dining across our five towns.

This custom content is part of our strategy to inspire off-peak visitation and deepen the world’s connection to the Napa Valley destination. Expected to generate 300,000 media impressions to the publication’s readership of high-net-worth luxury travelers, this article will also be supported by digital advertisements and promotion across Wine Spectator’s social platforms—which reach 1.3 million combined followers.

Here’s to embracing the good life—this winter and beyond. 🥂

Check out our winter guide here: https://www.winespectator.com/sponsored-articles/magic-of-visiting-napa-valley-in-the-winter

12/05/2024

Napa Valley is more than its stunning vineyards, world-class wines, and exceptional cuisine — it’s the people who live here who make this place truly extraordinary. Their passion, hospitality, and commitment are the foundation of our region’s success and prosperity.

As Linsey Gallagher, President & CEO of Visit Napa Valley, shares in her latest Napa Valley Register column: "Whether it’s the smile of a restaurant server, a winemaker sharing their craft, or a small business connecting with guests at their shop, Napa Valley residents consistently offer visitors an authentic, unforgettable experience. This generosity leaves a lasting impression, with 95% of recent visitors saying they plan to return."

Last year, tourism brought $2.5 billion into our economy and generated nearly $108 million in tax revenue. These funds directly support essential services like public safety, parks, and workforce housing, underscoring the vital connection between our visitors and residents.

Read the full column to learn more about how our community thrives: https://napavalleyregister.com/news/local/business/visit-napa-valley-economy-tourism-wine/article_decff222-ad1b-11ef-8465-1732b09ea1f3.html

Here’s to celebrating the people who make Napa Valley a place like no other.

11/19/2024

Sign up for Visit Napa Valley’s consumer newsletter to get inspired with twice-monthly itineraries, exclusive highlights and seamless booking options featuring our Premium Partners. Here’s a peek at our latest picks:

🍽️ Dine: The bar at The Restaurant at Auberge du Soleil
🏨 Stay: Embassy Suites by Hilton Napa Valley
🍷 Sip: Elusa Winery
💆 Play: The Spa at Napa River Inn

Join more than 50,000 readers already discovering the unique offerings of our spectacular region: https://www.visitnapavalley.com/maps-travel-info/e-newsletter-sign-up/

For partnership info, contact [email protected].

Napa Valley, California is the epitome of beautiful wine country scenery and legendary world-class wine. Find us just north of San Francisco, for the perfect weekend getaway or a well-deserved vacation. Find wineries, lodging, restaurants, things to do, and tours to plan your trip.

11/14/2024

Visit Napa Valley collaborated with Chandon USA at this year’s International Luxury Travel Market (ILTM) show in Nassau and worked with top travel advisors, tour operators and concierge companies curating experiences for top-tier travelers worldwide. Over three days, our team conducted dozens of meetings and connected with industry leaders to showcase Napa Valley as the ultimate luxury destination.

Interested in joining us next year? Luxury hotel partners enjoy exclusive discounted rates when joining with Visit Napa Valley. Reach out to us at [email protected] to learn more. 🍇

11/13/2024

Napa County is partnering with Generation Housing on a “State of Housing in Napa Valley” report to explore our community’s evolving housing needs and update previous assumptions about what local households require. 📊🏡

Dive into the full report to learn more:https://generationhousing.org/wp-content/uploads/2024/05/2024_SOH_Napa_052024-digital.pdf

11/12/2024

Fortune Magazine has recognized American Canyon as one of the best places to retire in the U.S.! With its Mediterranean climate, abundant recreational opportunities, and proximity to world-class wineries, it’s no wonder this Napa Valley city has been identified as a vibrant community for retirees. This recognition highlights not just the city’s charm but also its value in supporting a thriving, well-rounded lifestyle—benefiting both residents and local businesses.

Learn more here: https://fortune.com/well/ranking/best-places-retire-affordably/2024/american-canyon-california/