Visit Napa Valley News

02/07/2025

Please join us in welcoming Visit Napa Valley’s newest and returning business partners! Partnering with Visit Napa Valley means leveraging our global reach to share your story and connect with visitors eager to experience the best of our destination. If you’re a local business interested in partnership opportunities, contact us at [email protected].

New Premium Partners:
Bread & Butter Wines – Now a Premium Partner! Crafting good, honest, and delicious wines
Inglenook – Now a Premium Partner! Honoring the Coppola family’s vision of restoring a historic estate with passion and diligence

New Standard PLUS Partners
The Charter Oak Restaurant – Rejoining & upgrading! A family-style dining experience celebrating seasonal flavors
Ciccio – California-Italian cuisine featuring wood-fired pizzas and fresh pastas
Loveski – A “jew-ish” deli by Christopher and Martha Kostow with handmade sourdough bagels and farm-fresh ingredients
Blue Note Napa & Oxbow Public Market RiverStage – Renewed partnership! Bringing world-class live music to Napa

New Standard Partners:
Slanted Door Napa Elevating Vietnamese cuisine with modern design and sustainable ingredients
Paraduxx – A bold approach to blending Zinfandel and Cabernet Sauvignon
The Fink – Napa Valley’s premier cocktail destination in a historic boathouse
VGS Chateau Potelle Winery – Crafting wines of style and character, rooted in heritage and tradition
Fess Parker Winery Family Portfolio – A new tasting room in downtown Napa showcasing the Parker family’s renowned wines

01/30/2025

Our latest Economic Impact Report shows that visitors to Napa Valley spent $2.5 billion in 2023, a 13% increase since our previous report in 2018. Wineries and retail shops accounted for a third of this spending, followed by lodging and restaurants. This growth reflects the meaningful contributions tourism makes to our local economy and the strength of our community’s hospitality and charm.

Learn more about the economic impact of tourism in Napa Valley here: https://www.visitnapavalley.com/industry/

01/29/2025

Last year, our sales team was on the move, visiting 17 US cities and eight overseas destinations, including Canada, China, Korea, Singapore, France, the UK, Bahamas and Puerto Rico!

They held 1,670 meetings, securing nearly 91,000 room nights and contributing to an impressive total economic impact of $37.5M for Napa Valley! Thanks to their hard work and dedication, Napa Valley continues to shine as a world-class destination.

01/28/2025

We’re thrilled to usher in the Lunar New Year with Empress M’s free, family-friendly “Fun & Feast” event at The CIA at Copia! Join us on Sunday, February 2 from 9:45 AM to 12 PM for a morning filled with vibrant cultural performances and delicious cuisine. Festivities will include a dragon and lions dance, a live “Yan Can Cook” demonstration by renowned Chef Martin Yan, and a fashion show showcasing Tibetan Heritage Pulu Handicraft Textiles.

Following the performances, Empress M will host a Chinese New Year lunch at the restaurant from 12:30 p.m. to 2:30 p.m. Tickets are $100 (children under 5 are free).

Reserve your spot at empressm.us/events and celebrate the Year of the Snake with Napa’s vibrant community, wineries, and culinary talent!

01/23/2025

“Wine tourism has proven to be an inexhaustible source of opportunities for wine regions around the world, and Napa Valley is one of the most iconic examples of how a wine region can become a leading wine tourism destination.” - TheBuyer

In a recent article, tourism experts from the UA - Universitat d'Alacant / Universidad de Alicante recognized Napa Valley as the benchmark for global wine tourism. They attributed this distinction to our personalized hospitality, dedication to sustainability, and commitment to creating innovative wine tourism experiences.

With so many remarkable wine regions worldwide, we are truly honored to be highlighted in this article. Thank you for this thoughtful recognition of what makes Napa Valley an exceptional wine country destination.

Read the full article here: https://www.the-buyer.net/insight/how-napa-valley-has-become-the-benchmark-for-global-wine-tourism

01/21/2025

Do Napa is hosting an open house to discuss the proposed Napa Riverline Trail, a project aimed at enhancing our community's connectivity and outdoor recreation opportunities. This trail is set to become a vital link between key areas, promoting sustainable transportation and healthy lifestyles.

Join us at The CIA at Copia from noon to 4 p.m. this Saturday, January 25 to learn more about the trail's design, potential benefits, and how it will integrate with existing pathways.

For more details, visit Napa Valley Register's article: https://napavalleyregister.com/news/local/napa-riverline-trail-open-house-community-development/article_0cb64a96-d2ac-11ef-adc4-071cbc0865ee.html -source=login

01/20/2025

The first two weeks of Napa Valley Restaurant Month have been an incredible celebration of culinary artistry. From the vibrant dining scenes in American Canyon and the City of Napa to the world-class flavors presented by the Yountville Chamber of Commerce, the creativity and craftsmanship have been extraordinary. A heartfelt thank you to everyone who joined us to savor the best of these remarkable towns.

But the indulgence isn’t over yet—there’s more to savor in the final weeks!

Week 3 (Jan. 20–26): St. Helena, CA takes center stage, offering its signature culinary excellence and renowned hospitality.

Week 4 (Jan. 27–Feb. 2): Visit Calistoga wraps up the month in style, spotlighting charming eateries and unique flavors you won’t want to miss.

Explore exclusive offers from St. Helena and Calistoga here: https://www.visitnapavalley.com/restaurant-month/

01/08/2025

Working in collaboration with our towns is essential to the Visit Napa Valley mission and our region’s tourism economy. It is also the inspiration for Visit Napa Valley’s “Town Spotlight” Campaign, first launched in 2020.

From January 1-31, it’s St. Helena, CA's turn to shine! Join us in spotlighting this vibrant town’s culinary excellence, wineries and more. We will be promoting them through:

✨ Town-specific organic posts on our social channels
✨ Paid media campaigns in national and regional publications
✨ Local features in our newsletters, SEO-optimized blog, and website (3.8M annual sessions!)
✨ Curated merchandise at the Visit Napa Valley Welcome Center (110K visitors annually!)

Have exciting updates from St. Helena? Let us know about it here: https://visitnapavalley.wufoo.com/forms/st-helena-town-spotlight-a-call-for-content/

Last month, we celebrated Visit Calistoga and next month will be Yountville Chamber of Commerce’s turn! Follow along to learn more about the five towns that make Napa Valley a world-renowned wine region.

01/07/2025

Cabernet Season is a special time of year when our five towns come alive with inspired events and creative programs that are too good to miss.

In her latest column for the Napa Valley Register, Visit Napa Valley President & CEO Linsey Gallagher shares why there is no better time than now to immerse yourself in the breathtaking beauty of Napa Valley, support local businesses, and reconnect with the magic of this extraordinary place.

Mark your calendar for these seasonal highlights:

🍷 Napa Valley Restaurant Month (January 6–February 2): What used to be a week-long program is now a full month of exceptional dining deals highlighting the flavors of our five iconic towns

🍇 Napa Neighbor Program (January 1–31): Presented by the Napa Valley Vintners, the reimagined Napa Neighbor program now features exclusive discounts for all California residents at many of our world-renowned wineries

✨ Napa Lighted Art Festival (January 18–February 16): Walk through Do Napa's free festival featuring cutting-edge light installations that blend art and technology in the most mesmerizing ways

🌼 Mustard Celebration (January–March): Celebrate Napa Valley’s iconic mustard blooms at events all over the valley that highlight our region's exceptional art, food, and wine

Learn more about Cabernet Season in the column:https://napavalleyregister.com/news/local/business/visit-napa-valley-tourism-wine/article_5fce46f4-cc7e-11ef-bfd1-7bb6138d6ec5.html

01/06/2025

Get ready to indulge—Napa Valley Restaurant Month is finally here. 🍴

Explore the culinary treasures of Napa Valley’s five towns with exclusive deals on inventive, farm-fresh meals crafted by world-class chefs. Here’s a look at the first two weeks:

(Jan. 6–12): Discover the flavors of American Canyon and Do Napa

(Jan. 13–19): Experience the wide range of culinary delights in Yountville Chamber of Commerce

With a full month of epicurean delights, it’s the perfect time to savor the best of our premier wine region. Browse exclusive restaurant month offers here: https://www.visitnapavalley.com/restaurant-month/

Photo Credit: Silverado Resort

01/02/2025

A heartfelt “thank you” to Supervisors Ryan Gregory (District 2) and Alfredo Pedroza (District 4) for their 17 years of combined service to the residents of Napa County, California - Government.

Your leadership, dedication and vision have profoundly impacted our community, shaping Napa Valley into the vibrant, thriving destination we cherish today. We honor your distinguished service and wish you the very best in your future endeavors!

Learn more about these valued community leaders here: https://napavalleyregister.com/news/local/government-politics/napa-board-supervisors-pedroza-gregory/article_b9bbbc58-bc90-11ef-8866-a75bf7171410.html

12/18/2024

Last night, we had the pleasure of gathering at the beautiful Regusci Winery alongside our incredible community business partners for our annual Holiday Mixer. This festive evening also marked the exciting unveiling of the 2025 Napa Valley Visitor Guide!

A heartfelt thank you to everyone who joined us to celebrate, and to all of our hospitality and tourism industry colleagues. Together, you make Napa Valley a truly world-class destination to live, work, and play. We raise our glasses to your hard work and dedication, and can’t wait to continue collaborating with you in the year ahead!

If you’d like to showcase or share the 2025 Visitor Guide in your business, we invite you to visit our website to submit a request: https://www.visitnapavalley.com/maps-travel-info/visitors-guide/business-resources/

Cheers to a bright and prosperous 2025!

12/17/2024

Today, we join our Napa Valley community in celebrating Supervisors Ryan Gregory and Alfredo Pedroza for their remarkable leadership and heartfelt dedication to our region. Their tireless efforts in wildfire prevention, affordable housing, transportation, and preserving Napa’s agricultural beauty have left a lasting mark on our community. We are deeply grateful for their service and wish them all the best in their next chapters. Thank you, Ryan and Alfredo, for everything you’ve done for Napa County!

Today we celebrate outgoing Board Supervisors for District 2 Ryan Gregory and District 4 Alfredo Pedroza for their exemplary leadership and unwavering commitment to the community. At today's Board meeting, the Board of Supervisors recognized both Gregory and Pedroza for their 18 years of dedicated public service to Napa County and their work on critical issues in the community from wildfire prevention to transportation and affordable housing.

Supervisor Ryan Gregory was elected to the Board of Supervisors in 2016, achieving a historic milestone as one of the few supervisors in County history to defeat an incumbent in an election. During his time in office, Supervisor Gregory has combined his collaborative approach to governance, civil engineering background, and understanding of the region's unique needs to inform infrastructure improvements, enhance public safety, and support the sustainable growth of Napa County. He has championed issues including wildfire prevention, housing access and affordability, post-fire recovery, mental health services, transportation advancements, and protection of Napa County's agricultural and environmental resources.

Supervisor Alfredo Pedroza has served as both the youngest and first Latino leader in history to serve on both Napa City Council and the Napa County Board of Supervisors. Additionally, Pedroza is the second-ever two-time appointed Chair of the Bay Area Metropolitan Transportation Commission (MTC), leading the commission during the global pandemic and successfully securing $8 million to study potential upvalley roundabouts on Highway 29 to improve traffic and safety. Supervisor Pedroza has championed not only transportation infrastructure initiatives, but has worked to expand affordable housing, increase farmworker housing, enhance fire prevention and disaster preparedness, and protect Napa agricultural heritage.

Thank you to Supervisors Gregory and Pedroza for your outstanding service and unwavering dedication to Napa County. Best wishes on your next chapters!

Photo (left to right): Vice Chair Anne Cottrell, Supervisor Alfredo Pedroza, Chair Joelle Gallagher, Supervisor Ryan Gregory, and Supervisor Belia Ramos.

12/17/2024

From mid-November through March, Napa Valley transforms into a cozy winter wonderland. We often refer to it as Cabernet Season – and it’s the perfect time to escape the crowds, enjoy intimate local experiences, and, of course, savor our world-class Cabernet Sauvignon.

There are a variety of highly anticipated happenings across the valley this time of year, such as Napa Valley Restaurant Month (January), the Napa Neighbors program (January) and the Napa Valley Mustard Celebration (January through March).

Read more about Cabernet Season in the Napa Valley and start planning your itinerary!
https://www.visitnapavalley.com/events/cabernet-season/

12/13/2024

Stay informed with our industry newsletter!

Packed with the latest news, insights, and reports, this newsletter will keep you updated on all things tourism and hospitality shaping the Napa Valley and beyond. Whether you’re part of our regional workforce, one of our global industry colleagues, or simply passionate about staying in the loop, our newsletter is your go-to resource for staying connected and ahead of the curve.

Sign up now: https://visitnapavalley.wufoo.com/forms/mt3xdga1vy4new/

12/12/2024

Working in collaboration with our towns is essential to the Visit Napa Valley mission and our region’s tourism economy. It is also the inspiration for Visit Napa Valley’s “Town Spotlight” Campaign, first launched in 2020.

This December, Visit Calistoga is taking center stage! From Dec. 1–31, Visit Napa Valley is featuring Calistoga through:

✨ Town-specific organic posts on our social channels
✨ Paid media campaigns in national and regional publications
✨ Local features in our newsletters, SEO-optimized blog, and website (3.8M annual sessions!)
✨ Curated Calistoga merchandise at the Visit Napa Valley Welcome Center (110K visitors annually!)

Follow along as we continue spotlighting towns across the Napa Valley. St. Helena, it’s your turn in January! Complete this form to submit your news and updates: https://visitnapavalley.wufoo.com/forms/st-helena-town-spotlight-a-call-for-content/

12/12/2024

We are pleased to share that we have partnered with Forbes Travel Guide, the global authority on hospitality excellence, on a cutting-edge, destination-wide hospitality training program.

This week, over 200 Napa Valley hospitality professionals became Certified Napa Valley Hospitality Ambassadors through the Forbes Travel Guide Service Excellence Destination Training, sponsored by Visit Napa Valley.

Napa Valley is among the first destinations in the U.S. to offer such an initiative, further solidifying its leadership in hospitality and its standing as a global icon of wine, culture, and exceptional guest experiences.

Read our press release to learn more about the program, and what our plans are for future trainings: https://www.visitnapavalley.com/articles/post/visit-napa-valley-and-forbes-travel-guide-partner-to-elevate-regional-hospitality-excellence/

12/09/2024

Calling all Napa Valley restaurants! Showcase your culinary creativity during Napa Valley Restaurant Month this January. This is your chance to connect with both locals and visitors who will be exploring five towns of culinary decadence all month long. Each town will get its own dedicated week of amplification and support through Visit Napa Valley’s marketing channels, highlighting all of your enticing, epicurean experiences.

• American Canyon & City of Napa: January 6 - 12
• Yountville Chamber of Commerce: January 13 - 19
• St. Helena: January 20 - 26
• Visit Calistoga: January 27 - February 2

Let's make Napa Restaurant Month 2025 unforgettable! Submit your offer today: https://www.visitnapavalley.com/industry/programs/restaurant-month/ -your-offer