Visit Napa Valley News

10/03/2024

We were pleased to see Wine Spectator highlight the encouraging data from our latest Economic Impact & Visitor Profile Report in their article, “More Than 3.7 Million Annual Visitors Help Napa Valley Rebound from the Pandemic”. 📊

In addition to visitor spend in Napa Valley surpassing pre-pandemic levels, the story also points out that today's visitors are younger and more diverse.

Read more here: https://www.winespectator.com/articles/economic-study-finds-napa-valley-tourism-rebounds

10/02/2024

Congratulations to the Napa Valley businesses recognized in the 2025 Great Wine Capitals Global Network “Best Of Wine Tourism” Regional Awards! This year’s honorees exemplify innovation and excellence in wine tourism, representing the best of Napa Valley’s world-renowned hospitality and wine culture. 🍷 🌍

From stunning architecture at Signorello Estate to the innovative experiences at Olabisi Wines , these winners showcase what makes our region a standout in the global wine scene.

Stay tuned as our regional winners compete for global recognition in October at the Great Wine Capitals Annual General Meeting in Verona, Italy! 🇮🇹🏆

09/26/2024

IMEX 2024 is just around the corner! The largest trade show for global meetings, events and incentive travel industry will be held from Oct. 8-10 at Mandalay Bay in Las Vegas.

Stop by and meet the Visit Napa Valley team. We look forward to engaging in vibrant conversation and sharing information for your next group or incentive experience in beautiful Napa Valley. 💡

Register for IMEX 2024 and learn more: https://imexamerica.com/

We’ll meet you at .

09/20/2024

🎉 Congratulations to Emma Swain, CEO of St. Supéry Estate Vineyards and Winery - Napa Valley, on her election as Chair of the Visit Napa Valley Board of Directors for Fiscal Year 2025!

Alongside Emma Swain, the executive committee includes:
Chair Elect: Edward Costa, General Manager, Carneros Resort and Spa 🏨
Vice Chair: Patrick Nayrolles, General Manager, Meadowood Napa Valley 🍇
Secretary/Treasurer: Michael Collins, General Manager, Archer Hotel Napa 🏨

We extend our heartfelt thanks to outgoing Chair Thomas Bensel for his remarkable service and lasting impact. We're excited to support Emma Swain as she leads with unwavering dedication, ensuring continued success for Napa Valley.

https://www.visitnapavalley.com/articles/post/visit-napa-valley-board-of-directors-elects-fiscal-year-2025-leadership/

🍷

09/19/2024

In May 2024, Napa Valley hotel occupancy rates were at 69%, a 5% increase from last May, surpassing Sonoma, Monterey & San Luis Obispo. Travel demand in our region has and will continue to increase as people increasingly uncover all that the world’s leading wine tourism destination has to offer. 🍷

09/17/2024

It’s that time of year again! The Visit Napa Valley 2024 Destination Symposium will commence Sept. 26 at The CIA at Copia in Napa.

This annual event brings together tourism, hospitality and winery professionals throughout Napa Valley to identify new tourism opportunities and examine how their daily service makes an ongoing impact in the region.

We look forward to sharing insights, discussing trends and reviewing Visit Napa Valley’s strategic goals for FY25. Will we see you there?

09/13/2024

Tourism generated $107.5 million in tax revenue in 2023, with two-thirds of that ($69 million) sourced directly from Transient Occupancy Tax (TOT) which is collected from hotel visitors. These dollars feed the general funds of our local governments and enhance the quality of life for Napa Valley residents through the renovation of libraries, parks and recreation, road repair and more.

Learn more about the economic impact of Napa Valley’s TOT here: https://www.visitnapavalley.com/about-us/research/

09/12/2024

Are you a travel professional seeking a location for your client’s next Wine Country adventure? 🍷

Visit Napa Valley offers a variety of resources like guides and planning toolkits to help guide you through the best our destination has to offer.

Check out our toolkits and start planning that next trip today: https://www.visitnapavalley.com/travel-trade/planning-tool-kit/

To request a printed guide or maps, or for additional questions, please contact [email protected]

09/10/2024

The FY23 Napa Valley Visitor Profile & Economic Impact Study finds that 3.7 million people visited Napa Valley in 2023, with 95% of visitors indicating an interest in returning.

For more details about tourism and its economic impact on Napa Valley, visit: https://www.visitnapavalley.com/about-us/research/

09/05/2024

Visit Napa Valley is headed to the Cal Travel Summit next week from Sept 9-11 in Oceanside, CA! We’re excited to join more than 400 fellow industry leaders and peers to explore the latest trends and opportunities in California tourism.

09/04/2024

Visit Napa Valley is a proud partner of the PGA Tour ProCore Championship taking place at the Silverado Resort from Sept. 12-15. Voted the most fan friendly PGA tour event, the championship will feature some of the world’s most elite golf players and the region’s finest food and wine. Visit Napa Valley will be hosting a Fan Village at the event, bringing the best of Napa Valley to tournament attendees. Check out the schedule and buy your tickets before they’re gone!

Enjoy world-class golf at the Procore Championship, part of the PGA Tour FedExCup, hosted at the Silverado Resort and Spa in Napa Valley, with food, wine, and music!

08/27/2024

Did you know... Napa Valley visitors are getting younger and more diverse? According to our 2023 Visitor Profile & Economic Impact Study, the average age has decreased from 46 in 2018 to 40 in 2023. Additionally, the number of Black visitors has nearly tripled, from 4% to 11% while Latino/Hispanic and LGBTQ visitors have each nearly doubled from 10% to 17% and nearly 4% to 8%, respectively.

More insights into Napa Valley’s diverse tourism landscape: https://www.visitnapavalley.com/about-us/research/

08/21/2024

New data reveals that visitors to Napa Valley generated $2.5 billion in support of small businesses and $107.5 million in tax revenue in 2023.

Our latest Visitor Profile & Economic Impact Study also finds that visitor spending and related tax revenue have surpassed pre-pandemic levels, highlighting Napa Valley's positive trajectory in tourism recovery!

Learn more about the economic impact of tourism in Napa Valley: www.visitnapavalley.com/about-us/research.

08/15/2024

America’s premier wine country destination has a best-kept secret – its world-class cocktails. 🍸

We’ve put together a list of Instagrammable cocktails, the best cocktails with a view – and crowd favorite hot spots, from rummy tropical hubs to dirty martini stars and everything in between.

Get the full list of the best spots for summer cocktails in Napa Valley😎: https://www.visitnapavalley.com/blog/post/best-spots-for-cocktails-in-napa-valley/?

Just because you came to Napa for wine doesn’t mean Napa Valley isn’t also serving up seriously good cocktails. Whether your vibe is posh, elegant, or Instagrammable, there’s a watering hole in Napa Valley that can deliver. From rummy tropical cups singing of banana and coconut to dark, broodi...

08/08/2024

The world’s largest selection of Cabernet Sauvignon? Napa Valley has it – but don’t sleep on the hundreds of crisp, white wines our wine country offers…. perfect to sip under those summer rays. 🌞

From wines like stunning Chenin Blanc at Pine Ridge Vineyards to classic Grgich Hills Estate Winery Chardonnay, thirst quenching flights at Castello di Amorosa Winery, and a rare refresher from Chimney Rock Winery (only the insiders know!) you can discover a world of white wines on your next Napa Valley tasting adventure.

Discover Napa Valley wineries and tasting rooms for white wine lovers: https://www.visitnapavalley.com/blog/post/11-napa-valley-wineries-for-white-wine-tastings/?

While Napa Valley is known more for Cabernet Sauvignon and other red wine, be sure to experience one of these wineries for rich and fruitful white wine. Some wineries even offer an all-white wine tasting, so be sure to ask when making a reservation. Whether you're in the mood for a crisp Sauvignon B...

08/06/2024

There are nearly endless wine country activities, lodging & culinary experiences to soak in during summer in Napa Valley. But don’t worry – we’ve created our Napa Valley Guide to Summer which includes everything you need to help you organize your itinerary. 🌻

This free guide includes a summer event calendar, weather updates, packing recommendations, booking options at various boutique inns, hotels & resorts and, of course, seasonal wines all the locals love most.

Plan your Napa Valley Summer with our free guide: https://www.visitnapavalley.com/seasons/summer/?

Ideal California weather and beautiful scenery makes Napa Valley the perfect vacation spot for summer. From alfresco wine tastings and dining to hiking and concerts, here are the top things to do on your summer vacation in Napa Valley.

08/01/2024

Meadowood Napa Valley is a cherished St. Helena resort. Famous for its intimate bungalows and countryside settings, it holds all the keys – Three MICHELIN Keys to be exact- making it one the most accoladed luxury hotels in the country. 🔑🔑🔑

Surrounded by breathtaking mountain views, this private club and country hotel extends through wooded canyons and vineyard rows, making for a peace haven enveloped in the beauty of Napa Valley’s natural surroundings. 🌲

With heralded farm-fresh cuisine, award-winning wine programs, a legendary spa experience and a commitment to excellence, a stay tucked away in these wine country hills is verified luxury.

Add Meadowood Napa Valley to your ultimate travel wish list – it’s a Napa Valley dream come true.

Book your stay: https://www.visitnapavalley.com/listing/meadowood-napa-valley/23/

Meadowood Napa Valley provides guests with an intimate and club-like experience at this cherished and heralded setting. Enjoy the 36 lodge-style rooms and suites designed by notable Napa architect Howard Backen. Onsite you'll find the Forbes Five-Star The Spa at Meadowood, poolside dining at the Ter...

07/30/2024

Napa Valley offers an eclectic mix of live music events for you to enjoy while kicking back and enjoying world-class wine and food. 🎵🍷 Here are some you won’t want to miss:

The Hollywood Room at Napa Valley Distillery: Located just three minutes outside of downtown Napa, this quaint speakeasy transforms into a small concert venue where jazz and pop artists play their hearts out.

Long Meadow Ranch Winery & Farmstead: Experience Napa Valley through the eyes of a local- this spacious outdoor bar patio features lively music, delicious BBQ, a never-ending beer selection and joyful live music every Wednesday from 4-7 p.m.

JaM Cellars: This Wine & Music Studio rocks Napa with a wide-range wine selection for you to enjoy while listening to smooth toons. Rock out to their JaM Sessions between Thursday and Saturday from 8-12pm and wind down to a chill performance on Sundays from 1-4 p.m.

Levendi Winery Tasting Room: Located in downtown Napa, this elegant family-owned tasting room presents world-class wine and cheerful vibes. Join them every Wednesday from 6-8 p.m. and listen to talented guitarists perform.

To check out more live music events, go to our event calendar:

From winery parties and winemaker dinners, to concerts and farmers markets, and even virtual events – there are so many ways to experience a taste of the good life in wine country.

07/25/2024

With all the wine tasting and world-class dining you’ll be doing, you may want to take a lounge by a lavish resort pool. 💧😌 While Bothe-Napa Valley State Park has the only public pool available in Napa Valley, many resorts have pools worth swimming in (or just lounging next to) as a hotel guest – or with a day pass:

Health Spa Napa Valley: Health Spa Napa Valley boasts a fitness center and pool with day passes available on-site. With a resort-style heated lap pool, you’ll be soaking in a relaxing 80 degrees with 25 yards of outdoor lap swimming. To top it off, food service is available from nearby Gott's Roadside and Tra Vigne Pizzeria and Restaurant from the poolside menu.

Alila Napa Valley: Located at the elegant St. Helena hotel and resort, this adult-only resort offers a deluxe pool and a grapevine view – it overlooks a Cabernet Sauvignon vineyard owned by Beringer Vineyards next door. This pool is open to resort and day spa guests who book a spa service.

Carneros Resort and Spa: Guests of Carneros Resort & Spa have the choice between two top-tier pools. The adults-only Hilltop Pool features an infinity-edge hot tub and comfortable cabanas. Otto’s Pool offers family and fitness areas and a dynamic vibe. Both pools are open to lodging guests, and day passes are available to the public by reservation.

Learn about many other luxury pools in Napa Valley here:

While it’s fun to spend days tasting great wine and eating gourmet food, it’s undeniably glorious to sit by a beautiful pool with a novel and a drink in hand. Dozens of Napa Valley resorts have pools worth swimming in, but here’s a look at some of the best of the bunch right now.

07/16/2024

Napa Valley has always been known as the premier wine-country experience… but did you know it’s a beer destination, too? 🍺 Pocket this list of breweries to visit when you’re ready to experience Napa Valley’s growing beer scene:

Lincoln Ave Brewery - the “LAB”: Located in downtown Calistoga, this casual pub offers more than 20 beers on tap, all brewed on-site. Known by locals as the “LAB”, it features a classic sports bar feel with delicious food, live music, and fun activities such as trivia night, bingo, and co****le tournaments.

Tra Vigne Pizzeria and Restaurant: Since 2018, this pizzeria has featured a rotating menu of west-coast-focused brews, offering a range of microbrewery styles. With a specialty hand-pulled Mozzarella “al minuto”, Tra Vigne showcases local breweries on the second Wednesday of every month, where brew masters discuss their beer’s qualities – and offers mouthwatering Italian snacks to match.

Turtle Rock Bar & Café: (Hidden gem alert) The next time you’re coasting to beautiful Lake Berryessa, stop by this rural outdoor bar on the way. Family-owned, this Turtle Rock Bar & Café is a popular pitstop for locals, known for its “world-famous egg rolls”. Stock up on extra for the ride home.

Armistice Brewing Company: Featuring a variety of IPAs and a popular trivia scene, Armistice’s Napa taproom is a well-known Clinton Street destination. Enjoy a refreshing pint with their latest food truck “in residence.” Past offerings have included taqueria fare (like birria tacos). Stop in now for menu items like loaded smash burgers and crispy Korean fried chicken sandwiches.

Trade Brewing: Right across the street from the Oxbow Public Market, Trade Brewing is known by beer lovers for its well-balanced microbrews. With more than a dozen beers on tap, fan favorites include the 110V (a fruity pale ale) and Hatchet IPA. If you’re hungry, be sure to order jerk baby back ribs and other Jamaican specialties from Vibrant Foods, which took over the brewery’s kitchen in 2021.

Check out the rest of Napa Valley’s ale trail here:

There's a saying in Napa Valley that “It takes a lot of great beer to make great wine.” So it's not uncommon to find winemakers in Napa Valley sharing a cold beer with friends or colleagues after a long day of work in the vineyards and wineries. Fortunately, the growing beer scene in Napa Valley...

07/11/2024

Fresh off the amplified heels of BottleRock Napa Valley and the newly minted La Onda by BottleRock Latin music festival, Napa Valley is full of sound – from folk to jazz and from funk to country. While the “first taste” of our live music summer started over Memorial Day weekend, concerts will keep buzzing in Napa Valley through early autumn!

• Groove Summit – Funk royalty comes to town for a two-day music party, hosted during the Blue Note Summer Sessions at The Meritage Resort and Spa, August 24 - 25th, 2024.

• Blue Note Napa Summer Sessions run through September, with performances ranging from Kool & the Gang (June 15) to Brian McKnight (July 6) to Rick Springfield and Richard Marx(August 4).

• Rounding out the season, the Blue Note Napa Jazz Festival Black Radio Experience is a rich celebration of Black culture, featuring 30+ artists across 3 stages on the grounds of The Meritage Resort and Spa, August 30 - September 1st. 2024 headliners include John Legend, ♥ Jill Scott ♥, and André 3000.

Discover these outdoor concerts and more:

Explore live music in Napa Valley, CA! Great weather means being outdoors and opportunities to enjoy live music in a variety of gorgeous venues year-round. Open-air concerts come in a variety of options, from large-scale music festivals to small-town band nights, intimate lounge-style acts to one-of...

07/08/2024

Festival Napa Valley is hosting its signature annual tasting event this Saturday, July 13th at The Meritage Resort and Spa in the heart of Napa Valley’s wine country. With more than 70 wineries, breweries, restaurants, and culinary artisans participating, attendees will get a full-scope look at all that Napa Valley has to offer.

Purchase your tickets here:

Joining live music with ​​exceptional food and wine, Festival Napa Valley’s annual signature tasting event celebrates the bounties of Napa Valley. Taste of Napa guests can sample fare from wineries, breweries, craft beverages, restaurants, and culinary artisans.

07/03/2024

Kick off your Napa Valley summer the right way with the return of free family-friendly music in the parks 🎤 with Napa Valley’s Town Concert Series. Bring comfy blankets, lawn chairs and enjoy fun nights all around.

Calistoga Concerts in the Park: Held in Pioneer Park and runs June–August.

St. Helena Summer Concerts: Held in Lyman Park and takes place all July.

Yountville’s Sunday in the Park: With music under the Veterans Memorial Park gazebo, held every other week June–September.

Downtown Napa’s Friday Nights in the Park: A summer tradition that attracts a good crowd. Live music starts as the sun sets, every Friday in July.

American Canyon’s Meet Me in the Street: A 3-part summer series featuring live music plus a food truck rally, a car show, and a competitive co****le tournament that’s equally fun as a spectator sport. Held the second Wednesday of each month, June - August.

To view concert dates and the bands who will be performing, check out our event calendar or click here:

Living in Napa Valley means we get to experience a taste of the good life every day, and there’s no better way to celebrate that good life than by getting together with friends and neighbors. Browse our local event calendar.

06/24/2024

Picturesque vineyards and green spaces are Napa Valley’s calling card. 🌞🍴 Enjoy gorgeous views and outdoor meals at these locations this summer:

The Restaurant at Auberge du Soleil: This recently opened, open-air icon brings pristine culinary experiences to new heights. Enjoy a carefully crafted menu, impeccable service and jaw-dropping Napa Valley views.

TRUSS Restaurant + Bar: Overlooking vineyards, the manicured grounds of the Four Seasons Napa Valley Resort and Residences, and the Palisades Mountain range, this spacious outdoor terrace offers an elevated dining experience.

Bistro Don Giovanni: A slice of Italian dining, Napa Valley style, the bistro’s large outdoor patio is always hopping with both locals and visitors.

The Charter Oak Restaurant: Step onto gorgeous brick and tree-covered patio for an inviting selection of happy hour cocktails, comfort food…and, that sourdough bread. If you know, you know. And, you should know!

House of Better: Healthy and mindful eating with a playful backyard experience – does it get better?

Take a look at the full list:

Many Napa Valley restaurants have outdoor dining seating and we've rounded up some of the best spots in Napa Valley for a picture-perfect patio.

06/17/2024

From beignets to truffled egg scrambles, 🥐🍳 Napa Valley has brunch covered. We’re home to over 150 restaurants and cafés! Here’s a generous helping of recommendations – for the next time you’re in town.

Kitchen Door: From breakfast pho ga to the ‘One-eyed Pig’: A savory ham and cheese stuffed pancake, locals love their eclectic morning menu.

The CIA at Copia: Get your fill of farm-to-table fare at The Culinary Institute of America’s signature restaurant – dine al fresco under the olive trees.

Sky & Vine Rooftop Bar: Bottomless mimosas, chicken & waffles, and plenty of savory classics taste even better paired with Archer Hotel’s high-rise view.

Napa General Store: You'll want to linger… its gorgeous waterfront and spacious garden patio are hard to leave! Spice things up with a house-favorite horseradish Bloody Mary.

Grace's Table: You’ll smell the iron skillet cornbread (topped with lavender honey butter) blocks away. Good thing it’s available daily.

Downtown Napa is highlighted here, but our best brunches are 5 towns long! See the full list – from Napa to Calistoga:

There's no better way to fuel up for a day of wine tasting in Napa Valley than by hitting the top brunch restaurants. Here's how to enjoy bottomless mimosas or a la carte menus to start your day.