Pure Florida

Pure Florida Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach!
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Pure Florida offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises. Family owned and operated, they offer pure family fun for all. Together, their Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing

trips and charters, eco-tours, jet boat thrill rides and private charters. All tours are guided by friendly, Coast Guard certified captains. Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’! Language translation guides available for German, Spanish, Portuguese, Mandarin & French.

🥰 Valentine's Day at Pure Florida!  🐬 Get 20% OFF Sightseeing Cruise Tickets using code SAVE20!  Cruises depart at 11 AM...
01/21/2025

🥰 Valentine's Day at Pure Florida!

🐬 Get 20% OFF Sightseeing Cruise Tickets using code SAVE20! Cruises depart at 11 AM, 1 PM and 3 PM.

🌹 Couples aboard our Sunset Cruise receive a rose as our gift from us at Pure Florida. Sunset Cruise on Valentine's Day departs at 5:15 PM.

Sightseeing & Sunset Cruises are a signature Naples experience. Cruise our gorgeous waterways to see views from the Gulf, luxury mansions and hopefully dolphins come out to play in the wake. Our Captain and Mates entertain with interesting narration on our wildlife, waterways and the mansions in Port Royal.

Booking Link: https://purefl.starboardsuite.com/?departure_location_id=3&tour_type_id=37&month=02&year=2025&day=01

*Discount code only valid on Sightseeing Cruises Friday, February 14, 2025. Cannot combine with any other discount or coupon and cannot use promotional gift certificates toward purchase.

Holy Snook!! This morning’s calm bay was a reel good time!
01/18/2025

Holy Snook!! This morning’s calm bay was a reel good time!

Today is an exciting day, we would like to wish one of our lead mates Zach a happy 21st birthday! Zach's been with us fo...
01/17/2025

Today is an exciting day, we would like to wish one of our lead mates Zach a happy 21st birthday! Zach's been with us for many years, and his contagious attitude resonates with the entire staff and guests alike!

If you see Zach on the boats or the docks today, make sure to wish him a Happy Birthday!

We had some ugly weather during the day today, but it was all worth it for this sunset onboard the Double Sunshine!
01/15/2025

We had some ugly weather during the day today, but it was all worth it for this sunset onboard the Double Sunshine!

Join Our Crew: Captain Positions Available! We’re seeking experienced licensed Captains to join our family-owned sightse...
01/14/2025

Join Our Crew: Captain Positions Available!

We’re seeking experienced licensed Captains to join our family-owned sightseeing and fishing tour company in Tin City. This role focuses on fishing charters and offers the flexibility of part time or full time hours.

🎣 What we offer:

✅ Competitive Wages
✅ 401k Benefits
✅ Potential for a year-round position for the right candidate

Send your resume to- [email protected]

The view’s great from here… but it’s even better from the deck! Step aboard and soak up the fun with us!
01/13/2025

The view’s great from here… but it’s even better from the deck!

Step aboard and soak up the fun with us!

While we did get quite a few favorited red grouper yesterday, this group had quite a day with mangrove snappers too! Two...
01/12/2025

While we did get quite a few favorited red grouper yesterday, this group had quite a day with mangrove snappers too! Two guests onboard even caught their personal bests 🥳

If you’re thinking about heading offshore or have company coming in the next few months, now is the perfect time to reserve your spot!

Our dolphin watch and eco tour is about as close to nature as you can get 🐬
01/07/2025

Our dolphin watch and eco tour is about as close to nature as you can get 🐬

Captain Henry and our young guest showing off their black drum excitedly named “Georgie”. We were so excited we made sur...
01/04/2025

Captain Henry and our young guest showing off their black drum excitedly named “Georgie”. We were so excited we made sure to stop and introduce Georgie to every person that walked the docks! This young guests was able to catch fish, see dolphins, and be the “co-captain” all day long!

We love helping build memories that will last years, come experience why Naples is always best seen from the water!

01/02/2025

Deep Sea Fishing - 6 Hours on Saturday, January 4, 2025 at 12:00pm - Looking to catch some bigger fish, but aren’t ready to spend all day on the water? The SIX HOUR Deep Sea excursion is the perfect fishing trip for you!. As a general rule, the deeper the water, the bigger the fish! Of course, the...

EARLY BIRD SPECIAL 🐣 $39 SIGHTSEEING CRUISEThrough January 4th, come down to Tin City and take advantage of our 10am Sig...
12/26/2024

EARLY BIRD SPECIAL 🐣 $39 SIGHTSEEING CRUISE

Through January 4th, come down to Tin City and take advantage of our 10am Sightseeing Early Bird Special! Sit back and relax with a morning cruise around Naples Bay and Port Royal with a price unbeatable in Naples. Soak up the morning sun while looking for dolphins, then have the whole day ahead for more adventures!

👇 Book Here

Book a trip with Pure Florida!

🎄From our crew to yours—wishing you seas of joy and a boatload of cheer this holiday season! 🎄We’ll be back open tomorro...
12/25/2024

🎄From our crew to yours—wishing you seas of joy and a boatload of cheer this holiday season! 🎄

We’ll be back open tomorrow and can’t wait to welcome you aboard your next adventure!

You've heard of the elf on the shelf this holiday season, now it's time to remember to remove your trash from the beache...
12/24/2024

You've heard of the elf on the shelf this holiday season, now it's time to remember to remove your trash from the beaches.

We take great pride in our beaches around Southwest Florida, so please remember while visiting them to discard of your trash after your adventure to keep them looking beautiful!

The Double Sunshine is filled up and ready to go for another great sunset! We still have space available for Christmas E...
12/23/2024

The Double Sunshine is filled up and ready to go for another great sunset!

We still have space available for Christmas Eve and the rest of the week!

Do prefer the simplicity of a clear sunset or the vibrant hues the clouds create? We think they’re all stunning-especial...
12/22/2024

Do prefer the simplicity of a clear sunset or the vibrant hues the clouds create? We think they’re all stunning-especially when enjoyed with us!

Join us daily for a sightseeing/sunset cruise or charter your own private boat for the ultimate experience

Our SAVE20 discount sets sail for the last time tomorrow! Don't miss out on the awesome opportunity to save 20% on your ...
12/19/2024

Our SAVE20 discount sets sail for the last time tomorrow!

Don't miss out on the awesome opportunity to save 20% on your entire reservation with the code SAVE20 before the sale ends! Dont sweat, you can book your excursion all the way up until February 15, but you need to make the reservation by end of day TOMORROW (December 20th).

Book online or call our office at 239-263-4949, and get out on the water this holiday season!

Looking for Naples, Fl, or Fort Myers, Fl cruises, river cruises, fishing, jet skis, boat rentals, or Jet Boat rides, Pure Florida has options for you.

✨ Have you made your holiday plans for visitors yet? Our DOLPHIN WATCH/ECO CRUISE is the perfect way to see the wild-sid...
12/16/2024

✨ Have you made your holiday plans for visitors yet? Our DOLPHIN WATCH/ECO CRUISE is the perfect way to see the wild-side of Naples! We’re looking for the wildlife, learning about the eco system and enjoying the shelling at Keewaydin Island ✨

Book today and create a holiday memory for the books!

Address

1200 5th Avenue S, Ste 501
Naples, FL
34102

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday 8am - 6pm

Telephone

+12392634949

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Seas The Day!

Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach!

Family owned and operated, our team offers pure family fun for all.

Together, our Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private charters. Every tour is guided by friendly, Coast Guard-certified captains.

Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to “Seas the Day”!