First in Service Travel

First in Service Travel Travel Experience Company (TEC) headquartered in New York City, with five-star teams in Los Angeles,

New York City-based First in Service (F1S) is a Travel Experience Company (TEC), with a discerning clientele in finance, fashion, entertainment, media, and technology. Sister and brother entrepreneurs Erika Reategui and Fernando Gonzalez founded the company in 1991 from a family ethic of service first. Since then, our award-winning team has expanded to Los Angeles, Miami, Bogota, London, Madrid, M

exico, Toronto and Vancouver. We have dedicated corporate, luxury leisure, entertainment, and events divisions to handle all of your travel needs. F1S is a member of Virtuoso, the leading global luxury travel network.

Want to surf with some of Costa Rica’s coolest athletes? Meet the women carving their own path on the waves at SurfX, a ...
03/27/2025

Want to surf with some of Costa Rica’s coolest athletes? Meet the women carving their own path on the waves at SurfX, a women-run surf school at Four Seasons Resort Peninsula Papagayo. 🏄‍♀️

Read more here:

📷: Initiative Surf

How to hang ten with some of the country’s coolest athletes.

We are so excited that the new Orient Express Corinthian is now available to book! A masterpiece of both engineering and...
03/27/2025

We are so excited that the new Orient Express Corinthian is now available to book! A masterpiece of both engineering and artistry, the Orient Express Corinthian is the result of a groundbreaking collaboration between Orient Express and Chantiers de l’Atlantique, a global leader in naval innovation. Designed to combine unmatched elegance with purpose, this vessel embodies the perfect fusion of sophisticated luxury and state-of-the-art technology.
Contact your First in Service Advisor today to secure your booking starting June 2026.

Celebrating 34 years of unforgettable moments and meaningful partnerships. From the hard work and dedication of our team...
03/20/2025

Celebrating 34 years of unforgettable moments and meaningful partnerships. From the hard work and dedication of our team to the lasting connections we’ve built with YOU, we are grateful for every moment. Here’s to continuing this amazing ride together for many more years to come. Thank you for being a part of our story!

We are thrilled to announce that nine of our exceptional agents from across North America have been recognized as Condé ...
03/17/2025

We are thrilled to announce that nine of our exceptional agents from across North America have been recognized as Condé Nast Top Travel Specialists for 2025. This esteemed honor reflects their dedication to crafting bespoke and extraordinary journeys, and their commitment to unparalleled service. Congratulations to Kristin Bloch, Sandra D’Souza, Julia Hayhurst, Liz King, Mayla Melo, Leah Winck, Melissa Wu, Yaron Yarimi, and Diana Lara. We are immensely proud to have them as part of the First in Service Travel family.  

What happens when you combine our incredible F1S 1CONS with the magic of SHA Wellness? Pure, unadulterated bliss! 🌴 We c...
03/12/2025

What happens when you combine our incredible F1S 1CONS with the magic of SHA Wellness? Pure, unadulterated bliss! 🌴 We celebrated our top travel advisors (and our amazing leadership!) in Riviera Maya with cooking adventures, beachside chills, and some seriously amazing wellness experiences. Can we just rewind and do it all again? 😉 Huge congrats to our 2025 1CONS!  

We kicked off our final day at SUMM1T 2025 with an insightful advisor roundtable, where our F1S family shared ideas for ...
02/25/2025

We kicked off our final day at SUMM1T 2025 with an insightful advisor roundtable, where our F1S family shared ideas for shaping the dynamic future of First in Service.

Then, we had a dynamic general session featuring Matt Kutches, GM of Key Accounts at Delta Airlines. This was followed by an engaging panel discussion with Gina Gabbard, CSO of F1S, and experts Kier Matthews, Diego Gutierrez, and Michelle Bearman from On Location Experiences, The Bicester Collection, and Ennismore.

Afterward, we enjoyed a delicious lunch while hearing more industry insights from Dinorah Tobon Hampshire with Hoteles Xcaret.

Take a look at a sneak peek of how we’ll be celebrating the success of SUMM1T — F1S style!

Today at SUMM1T, we celebrated the community that builds the framework for everything we do. The day kicked off with ins...
02/25/2025

Today at SUMM1T, we celebrated the community that builds the framework for everything we do. The day kicked off with inspiring insights into the future of First in Service, setting the blueprint for what’s ahead, followed by networking sessions where our travel advisors connected with our exceptional partners. A special shoutout goes to Delta—whose unwavering support has been a cornerstone of our success.

Next, our advisors explored the Silent Auction room hosted by our newly certified 501(c)(3) charity division, F1S Helps. This year, 100% of auction proceeds will be donated to the Los Angeles Fire Department Foundation, helping to provide vital equipment and fund life-saving programs that strengthen our community. Visit the link in our bio to learn more and donate.

We wrapped up the day with a lively cocktail party, where everyone had the opportunity to forge new friendships and lay the bricks for those to come. Stay tuned—there’s so much more to see!

At First in Service, we believe that working hard means playing even harder! Our Welcome Beach Reception for SUMM1T 2025...
02/24/2025

At First in Service, we believe that working hard means playing even harder! Our Welcome Beach Reception for SUMM1T 2025 was a vibrant celebration—filled with a mesmerizing Mayan cultural display, engaging conversations, and inspiring words from Fernando Gonzalez, CEO of First in Service, and Ranga Chidawanyika, an ACCOR Director of Sales. The night ended with a breathtaking fire performance that truly warmed our hearts.
This morning, after an unforgettable evening with ACCOR, we recharged with an invigorating yoga session—perfect for setting the tone for a day of community and wellness. Visit the link in our bio to discover more about SHA Wellness and their extraordinary experiences for the mind, body, and soul.

SUMM1T 2025 has arrived! Over the next few days, we’ll be laying the foundation for new connections, strengthened partne...
02/21/2025

SUMM1T 2025 has arrived! Over the next few days, we’ll be laying the foundation for new connections, strengthened partnerships, and exciting innovations in luxury travel. Together, we’re building something extraordinary, and we’re thrilled to have you along for the journey.

A huge thank you to our trusted partner, Accor, for helping bring this vision to life. Their ongoing collaboration is a cornerstone of the F1S Family, and we couldn’t be more grateful. Check out the link in our bio to learn more about this valued partner.

This year’s SUMM1T is set against the stunning backdrop of SLS Playa Mujeres, an all-inclusive gem that opened just this past November in Playa Mujeres, Mexico. With world-class dining, mixology, and unforgettable experiences, this destination serves as the perfect blueprint for inspiration and innovation in luxury travel.

If you’re here at SUMM1T, be sure to tag us in your posts—we want to see and share your experience! And keep your eyes sharp…Find all 5 hidden ducks in our posts, dm us screenshots, and you’ll get a special shoutout on our Instagram!

📍 Where are travelers heading next? We’re revealing this year’s top U.S. destinations, with L.A. taking charge, just ahe...
11/19/2024

📍 Where are travelers heading next? We’re revealing this year’s top U.S. destinations, with L.A. taking charge, just ahead of the long-reigning NYC. A few other cities top the list where people are seeking exploration, culture, and a little bit of R&R.

Click the link in our bio to read the interesting stats on the U.S.’s most desirable cities. ✈️

P.S. To experience your own luxurious stay throughout these cities, DM us to connect with one of our advisors today!

✨: The brand’s first high-profile destination in the Americas, this gem features an oceanfront pool deck, an artisanal marketplace, and a restaurant helmed by a celebrity chef. 🔪

✨: A true California dream, this hotel offers spacious rooms, a cabana-lined pool, and the region’s only MediSpa-equipped spa, all just steps from Fashion Island. 🏝️

✨: Built in 1926, Surrey was home to many of New York’s most eccentric celebrities. Now, the iconic hotel has been restored with the utmost glamour and sophistication. 😍

✨: Situated on “Billionaire’s Row,” at the city’s most coveted address between Park Avenue and Madison Avenue, The Four Seasons 🍃 is just steps from Central Park and the luxury shopping of Madison Avenue.

✨: A Downtown Nashville luxury boutique hotel with elevated Southern cuisine in the heart of Music City. 🎶

✨.nashville: Nashville’s first sustainable luxury hotel designed with reclaimed woods, organic materials, and native greenery, featuring fork-to-farm cuisine. 🍽️

✨: Beachside sophistication, surrounded by a vibrant city life 🌇 and a focus on wellness.

✨: A luxury beachfront urban retreat boasting restaurants by Michelin-star chefs, a bowling alley 🎳, ice-skating rink, and exclusive nightclub.

We had a blast playing pickelball and team building, graciously hosted by the  . In this industry, you have to work hard...
10/15/2024

We had a blast playing pickelball and team building, graciously hosted by the . In this industry, you have to work hard, play hard, and travel harder. ✈️ Special thanks to our amazing Toronto team members who came together for some fun!

Exciting news‼️ We have been named among the top select agencies worldwide to be endorsed by ! ✈️FTG is the only indepen...
10/09/2024

Exciting news‼️ We have been named among the top select agencies worldwide to be endorsed by ! ✈️

FTG is the only independent global rating system for luxury hotels, restaurants, spas and ocean cruises. Its 66th annual list in 2024 honors over 1,400 rated hotels in 85 countries. The coveted Five-Star, Four-Star and Recommended awards are earned through incognito inspections on FTG’s hundreds of exacting quality and service standards.

We couldn’t be more honored to be recognized by and will continue our commitment to fanatical, world-class service.

  City for Food: San Sebastián, SpainDid you know that   boasts one of the highest concentrations of Michelin-starred re...
09/27/2024

City for Food: San Sebastián, Spain

Did you know that boasts one of the highest concentrations of Michelin-starred restaurants per capita in the world? Besides that, San Sebastián is also famous for its pintxos, which are small, flavorful dishes served in bars throughout the city. Similar to tapas but with a distinct Basque twist, pintxos are an art form in this city, offering an incredible range of tastes and textures. Wandering from bar to bar in the Old Town and sampling these bites is a must-do culinary experience.
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As autumn paints Montreal in shades of gold, every corner of the city becomes a picture-perfect escape 🍂✨ ——
09/25/2024

As autumn paints Montreal in shades of gold, every corner of the city becomes a picture-perfect escape 🍂✨
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Where Madrid’s pulse beats strongest, The Madrid EDITION stands as a reflection of the city’s soul—timeless yet electric...
09/23/2024

Where Madrid’s pulse beats strongest, The Madrid EDITION stands as a reflection of the city’s soul—timeless yet electric. Just steps from Puerta del Sol, this oasis is cradled by historic streets, with the Golden Triangle of Art just a stroll away.

Here, luxury isn’t just seen, it’s felt: in every taste, every design, every experience. Following the Barcelona EDITION’s bold legacy, this is where the heart of Spain’s capital finds its rhythm in elegance and innovation. Welcome to a world where culture and luxury become one.
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  Destination for Honeymooners all around the world - Maldives.   the best time to visit the Maldives is during the dry ...
09/20/2024

Destination for Honeymooners all around the world - Maldives.

the best time to visit the Maldives is during the dry season, from November to April. This time frame offers the most consistent weather with warm, sunny days and clear skies, ideal for enjoying all the outdoor activities and stunning scenery the Maldives has to offer.

So... why am I considering Maldives for my honeymoon?

> The Maldives offers private overwater villas and beachfront bungalows that provide an unparalleled level of privacy, perfect for a romantic escape.

> The Maldives is renowned for its pristine, turquoise waters, ideal for snorkeling, diving, and simply relaxing by the sea with your partner.

> Explore vibrant coral reefs teeming with exotic marine life, including manta rays, turtles, and colorful fish, making for an adventurous and intimate underwater experience.

> Each resort in the Maldives is situated on its own island, offering a sense of exclusivity and a peaceful, laid-back atmosphere perfect for newlyweds.
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Thinking about a Euro trip before the end of the year? Us too, that’s why we’re considering  . Munich is home to the wor...
09/19/2024

Thinking about a Euro trip before the end of the year? Us too, that’s why we’re considering .

Munich is home to the world-famous , the largest beer festival globally, attracting millions of visitors each year to celebrate Bavarian culture. There’s a reason they call it the Beer Capital of the world.

Besides the beer, the city’s New Town Hall features a giant Glockenspiel clock that chimes daily, reenacting stories from Munich’s history with 32 life-sized figures.

The best part? Munich is the gateway to Bavaria’s stunning castles, including the fairytale-like Neuschwanstein Castle, which inspired Disney’s Sleeping Beauty castle and is one of the most visited in Europe.

Another castle, Nymphenburg Palace, has a Great Hall which boasts a ceiling fresco that features one of the earliest depictions of a hot air balloon, painted years before the first successful flight took place.

Hotel Spotlight: Mandarin Oriental, Bangkok, opened in 1876, is one of Asia’s oldest and most legendary luxury hotels. A...
09/17/2024

Hotel Spotlight:

Mandarin Oriental, Bangkok, opened in 1876, is one of Asia’s oldest and most legendary luxury hotels. A 148-year-old testament to luxury, the hotel’s long history is intertwined with Bangkok’s culture and development. The hotel has hosted countless celebrities, royalty, and dignitaries, adding to its rich heritage and timeless appeal.

What we like most about this hotel?

The Bamboo Bar’s Jazz Heritage - the iconic Bamboo Bar, renowned for its cocktails, is also a historic jazz venue. It has been hosting live jazz performances since the 1950s, making it one of the oldest jazz bars in Bangkok.

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New York City-based First in Service (F1S) is a leading design house of travel management, with a discerning clientele in finance, fashion, entertainment, media, and technology. Sister and brother entrepreneurs Erika Reategui and Fernando Gonzalez founded the company in 1991 from a family ethic of service first. Since then, our award-winning team has expanded to Beverly Hills, Miami, Santa Monica, Bogota, Madrid and Toronto! We have dedicated corporate, luxury leisure, entertainment, and events divisions to handle all of your travel needs. F1S's signature marketing program, WONDERWALL, is an annual invitation-only collection of 52 exquisite properties around the world, hand-picked for their unique experiences and wow factor. F1S is a member of Virtuoso, the leading luxury travel network. We are a proud affiliate of Tzell Travel Group, allowing us to pass on unparalleled buying leverage and worldwide service to clients.