34th Street

09/09/2024

History in Herald Square ⭐️!

At the intersection of 34th Street and Broadway, you’ll find Herald Towers ✨. The now residential building was built in 1912 and began as a luxury hotel, the legendary Hotel McAlpin. Since then, the 25-story property has been converted into modern apartments with a retail space on the first floor.

💡Did you know this building was the landmark for a monumental moment in American sports history 🇺🇸?

In 1947, Jackie Robinson lived on the 11th floor of Herald Towers when he received news that he would be the first African American player in the MLB for the Brooklyn Dodgers ⚾️.

Want to better 🧠? Head over to our and explore the 💙!
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09/04/2024

Early morning views from Herald Square Plaza ☕️😍.

Get out and explore the district today ☀️! Find things to do at our 💙.
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08/26/2024

Mondays are for mighty Moynihan 💪.

Did you know 💡: Moynihan Train Hall services more than 650,000 commuters daily into the heart of the 💙! With a variety of stores to shop + dine, this transport hub offers the best to travelers 🧳⭐️.

is quickly approaching! If you’re traveling on or , head over to our to explore all has to offer ✨.

Wishing safe, speedy, and happy travels to all this weekend 💙!
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08/15/2024

Bollywood is coming to Midtown 💃🌟!

Mixing traditional Bollywood, Bhangra, and other diverse dance styles, this free class invites people of all ages to get moving! The first Bollywood Nights of the summer will be next Monday, August 19 in Plaza33 🇮🇳💙. The plaza can be found in the public space at 33rd Street and 7th Avenue 📍. Trust us, you won’t want to miss this one of a kind dance party 🎊!

Click our to learn more and pre-register today 🙌.


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08/13/2024

We’ve all been there… 🙃

We’ve also got a solution💡! Join us for free guided Breathwork Meditation classes in Plaza33 🧘. Happening weekly Wednesdays at 12:30pm. Click our for more info 💙.

Why do YOU want to start meditating ⬇️?


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08/01/2024

About last night… 🤭

The jumps were high but the vibes were higher 🙌! Double Dutch 34 and Show Dem Movement Foundation roped us in for a night of fun, music, dancing and of course, double dutch 💙!

Find more events like this one at 34thstreet.org ⭐️.

07/25/2024

Jumping for joy 🫶☀️!

We’re so excited to bring Double Dutch 34 BACK to Herald Square Plaza!
Mark your calendars for Wednesday, July 31 from 6pm-9pm 🗓️, and take part in this jump rope extravaganza 🎉!

We’ve got more events to get moving this summer! Learn more about our fitness programs like Sweat34 at our 💙!

📸: Erin Kestenbaum.


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07/22/2024

If you need us, we’ll be chilling in the Reading Room 📚😎.

Our Reading Room carts offer free newspapers and magazines for your perusal. These carts can be found in Herald Square Park and Plaza33, daily from 10am-5pm.

Grab your favorite publication and take a seat this summer 📰☀️!


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07/16/2024

LET’S GO KNICKS 🧡💙!

We are wishing a good game to our friends , during the second Summer League game in Las Vegas, NV today 🏀! Good luck boys, we can’t wait to see you back at the world’s most famous arena soon ✨!

Find more info about events at and around the 34th Street District at our 💙.

07/12/2024

That Friday feeling 🪩✨🕺!

Last week, we partied with a Silent Disco in Plaza33! It’s safe to say New York has got some moves 🙌🏽!

Plaza33 has more events with LIVE music coming soon, so grab your dance shoes! See below for our upcoming schedule 🗓️:

🎹 7/19 Terry Waldo’s Gotham City Band (2:30pm).
🎷 7/16 Charlie Judkins and Miss Maybell (12:30pm).
🪕 7/16 Bluegrass Jams (6:00pm).
🎵 7/23 Big City Folk (6:00pm).

Our was produced by Quiet Events 🎧. Check out 34thstreet.org for more events happening in the 💙!

06/28/2024

New York City 🗽🌆🍎 > anywhere else.

It’s a beautiful day in the neighborhood! Join us today, and explore all the 34th Street district has to offer. Grab a bite to eat🍴, enjoy a free live music performance 🎶, and so much more!

Click our for a full list of today’s events 💙!

06/27/2024

Connect, create, and collaborate during this free Public Speaking Workshop 🤝✨🗣️!

TONIGHT is your last chance to learn the art of in Plaza33 🏙️. Class starts at 6pm and is led by speaking experts at GoldJam Creative. Visit 34street.org for more info, and to register now 💙!

Send this to someone you want to elevate your speaking game with 🙌.

📍Plaza33 - the west side of 7th Avenue at 33rd Street.

06/24/2024

We’re feeling grand about this grand opening 🥳💙!

Today marks the official opening of our newest public space, Plaza33! Located between Madison Square Garden and the Penn Station Gateway entrance at 7th Avenue and 33rd Street, this new plaza offers visitors the perfect place to relax and recharge amongst the busy city 🌳.

is also home to a multitude of free events including origami ✨, various workshops 👩‍🏫, live music 🎶, and so much more! Whether you’re just passing through on your morning commute 🚇 or stopping by for some summer fun 🙌, Plaza33 is for you!

Click our for the full list of events happening in Midtown’s newest public space this summer ☀️!

06/17/2024

Beating the Monday blues with these flower views from Greeley Square Park 🪻💙.


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06/14/2024

PRO-TIP: Hooping has no age limit 🤩🙌🏽💙.

This summer, is taking over Herald Square Plaza on Mondays from 6pm-7pm with free hooping classes. Come join the ‘circle’ of fun 😆🌀! Click our for more info 🙌🏽.


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06/05/2024

From nervous to natural! Elevate your speaking game during our free Public Speaking Workshops 🗣️.

Learn about engaging your audience and tackling nerves during these interactive classes taught by 👩‍🏫. Happening weekly Thursdays at 6pm in Plaza33. Click our for more info and to register now 💙!

📍Plaza33 - the west side of 7th Avenue at 33rd Street.
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05/15/2024

Searching for free things to do in the city this summer 🤔? Look no further than Plaza33 🙌!

Last week was the kickoff to event season at our newest public space in the , Plaza33 🎊! Located on the west side of 7th Avenue at 33rd Street, this vibrant oasis is home to weekly events such as Origami ✨, live music 🎻, Architectural Tours 🔭 , and so much more! See below for a quick look at the upcoming schedule 🗓️:

5/17: Architectural Tours 🌆
5/17: American Sign Language Class 🫶
5/18: Puzzle Meetups 🧩
5/20: Origami Class 🦢
5/21: Bluegrass Jams 🎶

For more information on all events happening in the 34th Street District, click our 💙.

Which activity do you want to try?
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05/06/2024

05/06/2024

Happy NYC BID Day 🎉🏙️💙!

In 1992, the 34th Street Partnership was officially established as one of New York’s first Business Improvement Districts. We’re a working district with over 100,000 office workers coming in daily 💼, and home to some of the city’s most quintessential destinations 🏟️. For that reason, we constantly strive to keep our vibrant streets safe, clean, and thriving for all. Please click our and visit our website to learn more about upcoming events, activities, and initiatives happening in the bustling 🙌.


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05/06/2024

Happy NYC BID Day 🎉🏙️💙!

In 1992, the 34th Street Partnership was officially established as one of New York’s first Business Improvement Districts. We’re a working district with over 100,000 office workers coming in daily 💼, and home to some of the city’s most quintessential destinations 🏟️. For that reason, we constantly strive to keep our vibrant streets safe, clean, and thriving for all. Please click our and visit our website to learn more about upcoming events, activities, and initiatives happening in the bustling 🙌.


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04/09/2024

We’re still moonstruck by yesterday’s 🌘!

Swipe to check out some of our favorite photos from our Eclipse Extravaganza in Greeley Square Plaza ✨! Be sure to turn on our post notifications for more info on upcoming events happening in the district 💙.
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03/28/2024

The Macy's annual Flower Show is here 💐!

Discover a breathtaking palette of florals and playful arrangements in the Herald Square flagship store ✨. Don’t wait, this year’s show goes until April 7. Oh, and did we mention that it’s free to enjoy 🤩. Visit 34thstreet.org to learn more about upcoming events happening in the district 💙.

03/12/2024

Feels like New York team spirit 🏀🧡💙.

One of our favorite hobbies on game day is taking a stroll through the district, and seeing everyone decked out in their favorite teams gear ⛹️‍♂️🏒. Try it for yourself today! The play at Madison Square Garden tonight at 7:30pm 🔥. Click our for more events happening at , and learn about its role in the 34th Street district 🏟️.

Let’s go Knicks! Bring home the dub tonight 🙌🏆.

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02/23/2024

The cornerstone of New York City 🏙️.

Can you name 3 other quintessential NYC destinations located in the 34th Street district 🏀🛍️🚆🌳? If not, visit 34thstreet.org and start exploring today!

Happy Friday 💙.
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01/01/2024

HAPPY NEW YEAR 🥳🎊🎉!

Thank you to everyone who helped us make 2023 amazing 💙. We have a feeling that #2024 is gonna be a movie 🤩! Make sure to turn on our post notifications to keep up with all the epic activities happening in the .
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11/30/2023

There’s no place like New York City for the holidays ✨.

Swing by the 34th Street district to see the gorgeous lighting displays of Macys, Herald, and Greeley Square Park! Be sure to turn on our post notifications for more updates on things to do in this holiday season 🛍️ 🎄🎤🎁🌟.


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11/22/2023

The countdown is almost over! Don’t miss this year’s Thanksgiving Day Parade, start time 8:30am. 🎉🦃🦃🦃🎉

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10/31/2023

Happy Halloween 🎃!!!

We’re spending this spooktacular day in the heart of Midtown 🌆.

What are you doing today 💙?

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09/29/2023

Fact: New Yorkers have the brightest smiles...especially when they’re participating in Hoop34 😄!

Join us next Monday, October 2 for the FINAL class of the season 🔥! During this fun-packed hour, learn the fundamentals of hooping, refine your tricks, and meet fellow hoopers from the NYC area 🤝. Class starts at 6pm in Herald Square Plaza, and is led by 🎉. The only thing you need to bring are good vibes and, of course, a smile 💙. Click our for more info!
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09/12/2023

Get ready New York, we’re having the ULTIMATE Midtown Dance party 🥳💃🙌!

Meet us in Herald Square Plaza this Friday, September 15 for a super special Social Salsa! Starting at 6pm, learn new moves from NYC’s finest salsa instructors 👩‍🏫 then, swing your hips to the riveting sounds of a live band 🎺🥁🎤! You’re welcome to bring your own partner, dance solo, or dance with someone new during this two hour extravaganza ✨. Can’t make it this Friday? No worries! There’ll be another dance party on September 22. Click our for more info 💙! is hosted by the talented 🌹.

Send this to someone you want to have a dance party with 🔥.
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