34th Street

Shop, dine, play! Welcome to the 34th Street district in Midtown Manhattan. Welcome to 34th Street!
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This page is managed by the 34th Street Partnership social media team. We love to chat with our fans on Facebook, and are available to field your comments and inquiries Monday-Friday from 9am-6pm. More of our neighborhood updates can be found on Twitter and Instagram . We’ll do our best to respond outside of these hours on weekends and holidays, but we may not get back to you as

quickly as we’d like. If you have an immediate question, concern, or complaint please contact us, and someone will respond during regular business hours. Keep in mind that while we encourage and welcome comments, we will not support comments that are racist, vulgar, or otherwise in poor taste.

04/01/2025

Having a BALL at Herald Square 🙌!

A new month calls for a new event 🤩. The world’s largest ball pit is coming to Herald Square Plaza! Jump, dive, and roll in the newest splash of color in NYC 🤹. Come one, come all, it’s open daily from 9am-5pm 💙. For more information, check today’s date 🤭.

Send this to someone who would be first in line 🎈.

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03/25/2025

Looking up 👀⬆️.

Today, we’re taking a walk to admire the iconic buildings that stand tall in our neighborhood 🏙️. Which building is your favorite 💙?

Learn more about our district and some of New York’s favorite landmarks at our 🔗.
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03/24/2025

The ultimate NYC food tour starts here 🙌.

Check out just a few spots around the to satisfy your cravings 🤤. From fresh sushi to delicious drinks and so much more, Midtown is calling all eaters ☎️🍴.

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What spot do you want to try first 😋? Find more places to dine at our 🔗.
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Idea by:

03/21/2025

A little springtime magic 🌷🌼🌱🪻.

Happy Friday 💙! Blooms are coming soon to Greeley Square Park! 🌳.

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03/19/2025

Concrete jungle 🌳🏙️.

Greenery is coming soon ☺️, learn more about our public plazas at our 🫶.

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03/12/2025

Back at 🏀🏆….

Tonight kicks off this year’s Big East conference men’s basketball tournament at MSG 🙌.

AND just steps away from The Garden, you can shop merch to rep YOUR team 🫵. From hats to jerseys to sweatshirts, shop your team spirit at Macy’s Herald Square with new limited edition Big East collection ⭐️.

Find more spots for your pre-game festivities throughout the at our 🔗.

Who’s your pick to win 👀?

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03/11/2025

Travel in style 🚂.

Moynihan Train Hall is one of the busiest transit hubs in the world! Not only does it welcome commuters and travelers from all over the northeast region, but it also boasts incredible architecture 🏙️. Next time you need to catch a train, make sure you take a second to admire this landmark 🤩.

Learn more about the historic buildings across the at our 🙌.

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03/06/2025

In the heart of Midtown 🌇💙.

Taking a moment to appreciate Plaza33 🙌. Soon, this plaza will welcome back a full calendar of free public programming! Make sure you follow to be the first to know about all of our events 🎶📚🕺🧩.

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02/28/2025

Looking up 👀.

Shopping, dining, relaxing, or just taking in beautiful views, there’s always something special to explore in the 💙. As the weather warms, we’re excited to spend more time with you in our public spaces!

Follow us and check out our to be the first to know about upcoming free outdoor programs 🌳!

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02/21/2025

34th Street just got sweeter 😋!

Take a look at the brand new dessert spot opening in Midtown 🍪🍫🍦! Right near Greeley Square Park, has creative and colorful sweet treats for every flavor palette. From stuffed chocolate bars (including one themed to the viral Dubai chocolate trend 💚) to gourmet-crafted ice cream bars 🤤. Save this post + head to Sweet Graffiti to be some of the first to try all the new delicious desserts!

📍Sweet Graffiti - 51 West 32nd Street

You can find even more sweet spots at our 🙌.

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02/20/2025

Counting down 1 MONTH until spring 🌷🌼🪻.

We’re reminiscing on the beautiful blooms in our neighborhood as we wait for the return of warmer weather ☀️. We can’t wait until all of our public plazas get the spring horticulture makeover 💐😍!

You can explore our public spaces all over Midtown 🔍, head to our to learn more.

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02/14/2025

Feeling: loved 💖💞💝.

Happy Valentine’s Day from the 💌! No matter how you’re spending this holiday, know we are sending you all the love today + every day 🥰.

Comment a heart to keep spreading the love 💙✨! And don’t forget to send your favorite Valentine to your special person❣️.

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02/12/2025

Still searching for a romantic gift for that special someone 🎁💝?

Valentine’s Day is fast approaching ❤️‍🔥👀. Here are just a few spots to shop last minute gifts for your S/O in the !

🍬 Chocolate Shop: Find classic assorted Lindor truffles or try fresh chocolate bark.
🧸 Workshop: Can’t go wrong with a cuddly Valentines-themed stuffed animal!
💐 : Shop fresh flower bouquets.
🍫 Chocolate: Grab pre-made chocolate boxes or make your own out of specialty flavors.

Need more ideas? Head to our for more shops in our neighborhood to find the perfect gift 🥰!

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02/10/2025

PAWS up if you’re excited for the 🐾⭐️!

We’re at The 149th Annual Westminster Kennel Club Dog Show, saying hi to some new furry friends and their owners 🐶. After Saturday’s Canine Celebration, these precious pups are gearing up for the final days of competition at 🏆✨.

This competition stands as one of the oldest sporting events in the U.S. and the is proud to be a small part of the yearly show 💙.

Follow for more content from this year’s Westminster Dog Show 🐾!

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01/28/2025

Look both ways 👀.

We might be biased, but the street level sights at Broadway + 34th Street are pretty top tier 👌. From city staples like to the flagship store, there is something for everyone to enjoy right along . Head to our for spots to shop, dine, + explore throughout the neighborhood 🥪🛍️🔎.

What is your favorite spot in the 💙?

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01/24/2025

Sparkling at sunset 🌅✨.

Consider this our appreciation post for the return of *AFTER* 5pm sunsets in NYC! The day is a little bit longer, giving us more time to enjoy the beautiful views in our neighborhood 🤩. Explore all the sights to visit in the at our 💙.

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01/14/2025

Starting off your day on the right foot ☺️.

Take a break + walk through a green space in the heart of the city 🌳. Greeley Square Park is just one of the many spots to rest + recharge in our neighborhood. Learn more about our public plazas at our 💙.

Send this to someone who loves green spaces in the city 🌿✨.

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12/31/2024

🚨 LAST CALL 🚨.

As the year comes to an end, so do the holiday markets! This is the last week for both the indoor and outdoor holiday markets at Herald Square ‼️. Don’t miss out on the 115+ independent vendors at both locations, open until Friday, January 3.

Shop + dine during the final few days 🛍️🍴. Explore beautiful items, delicious eats, and so much more.

⭐️ Market Hours ⭐️:
🎁 Herald Holiday Market ➡️ 10am - 10pm.
🎁 Macy’s Holiday Square ➡️ Tuesday-Thursday: 10am - 9pm, Friday: 10am - 10pm.

Find more information at our .

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Address

1065 Avenue Of The Americas, Suite 2400
New York, NY
10018

Website

http://34thstreet.org/

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Videos

Beautiful in every season 💙. We love watching our neighborhood transform throughout the year! Vibrant blooms in spring 💐, warm breezes in summer ☀️, colorful foliage in fall 🍁, and snow globe vibes in winter ☃️- #34thStreetDistrict looks good year-round. What’s your favorite season 🌷🌞🍂❄️? #SpringInTheCity #SeasonOfChange #neighborhoodgem #nyc#newyorkcity #nycparks #newyorknewyork #explorenyc #ilovenyc #manhattan #citylovers #newyorklife #SpringinNYC #newyorker #newyork #newyorkvibes #thisisnewyorkcity #newyorkcitylife #cityvibes #nyclife #spring #nyspring #nycreels #explore #trending #summer #fall #winter

Feeling LUCKY 🍀! Happy St. Patrick’s Day! Our neighborhood is decked in green for the holiday 🌳. Take a stroll through the district and find your lucky charm ☺️💚. #StPatricksDay #ColorHunt•••••••••••#neighborhoodgem #nyc #newyorkcity #thingstodonyc #newyorknewyork #explorenyc #ilovenyc #manhattan #citylovers #newyorklife #newyorker #newyork #newyorkvibes #thisisnewyorkcity #newyorkcitylife #cityvibes #nyclife #welcometonewyork #trendingreels #nycreels #explore #trending #green #colorful #cityvibes #stpaddysday #stpatricksdaynyc #NYCParks

Lunch date at Greeley Square Park 🍱😋! Today we’re indulging in some Japanese cuisine right here in the #34thStreetDistrict. Check out the sushi sandwich from Hamachi 34 and all the offerings at Hashi Market 🍣🌸. 📍 Hamachi 34 - 56 E 34th Street📍 Hashi Market - 330 5th AvenueFind more lunch destinations at our #linkinbio 🌭🥗🥪🍜🍤.#LunchDate #nycfoodie•••••••••••#neighborhoodgem #nyc #newyorkcity #thingstodonyc #newyorknewyork #explorenyc #ilovenyc #manhattan #newyorklife #newyorker #newyork #thisisnewyorkcity #newyorkcitylife #nyclife #nycreels #explore #trending #foodreels #foodnyc #NYCRestaurant #foodie #sushi #sushisandwich #koreatown #greeleysquare

Unofficially declaring this “tasty Tuesday” 😋. Our neighborhood is a delicious destination 🍴. Consider this your tour guide to some of the very best #34thStreetDistrict bites! From beverages to bites, there’s a flavor to satisfy every foodie 👏. Featuring: 🌭 Perros Y Vainas, 🥪 B&L Diner, 🍓 Strawberro,🧋HeyTea Herald Square, 🧇 Wafels & Dinges, 🍪 Sweet Graffiti, 🍻 Stout NYC, 🍨 Anita Gelato. Find these crave-worthy spots and more at our #linkinbio 🔗. Which food do you want to try first 👀? #NYCFoodie #FoodTour #eatingNYC #neighborhoodgem #nyc #newyorkcity #thingstodonyc #newyorknewyork #explorenyc #ilovenyc #manhattan #newyorklife #newyorker #newyork #newyorkvibes #thisisnewyorkcity #newyorkcitylife #nyclife #welcometonewyork #trendingreels #nycreels #explore #trending #foodreels #foodnyc #NYCRestaurant #foodie

An instant classic ✨. B&L Diner is a new restaurant in the #34thStreetDistrict, offering your favorite comfort food with fresh ingredients and quality cooking 🍽️. All with an elevated vintage diner aesthetic, your meal here is sure to be as timeless as NYC itself 💙. 📍 B&L Diner - 1262 Broadway. Find more restaurants and eateries to try in our Midtown neighborhood at 34thStreet.org 😋. Send this video to your favorite foodie 🙌. #NYCFoodies #NewRestaurant #neighborhoodgem #nyc #newyorkcity #thingstodonyc #newyorknewyork #explorenyc #ilovenyc #manhattan #citylovers #newyorklife #newyorker #newyork #newyorkvibes #thisisnewyorkcity #newyorkcitylife #cityvibes #nyclife #welcometonewyork #nycreels #trending #foodie #restaurant #NYCRestaurant #comfortfood #nycfood

Do you have your Valentine yet 👀🌹?With less than 🔟 days (!!!) until February 14, it’s time to schedule your restaurant reservations for your Galentines + Valentines celebrations ✨. We’ve got you covered with dining spots across our district for every occasion 🍽️.❤️ B&L Diner, ❤️ The Rutherford NYC, ❤️Avenida, ❤️ Zou Zou's, ❤️Ci Siamo, ❤️Bar Primi. Find even more places to dine during the season of love at our #linkinbio 🥂. Tag your Valentines or Galentines date 💌! #Valentines #Galentines #NYCRestaurants #34thStreetDistrict #neighborhoodgem #nyc#newyorkcity #thingstodonyc #newyorknewyork #explorenyc #ilovenyc #manhattan #citylovers #newyorklife #nycfoodies #newyorker #newyork #newyorkvibes #thisisnewyorkcity #newyorkcitylife #cityvibes #nyclife #welcometonewyork #food #restaurant #reels #trendingreels #nycreels