07/15/2022
Post-pandemic Travel: A surge in travel demand has proven to be a double edged sword for suppliers experiencing record interest but without enough staff trained to handle the influx of travelers. With a steady stream of operational disruptions plaguing airlines, tour operators and travel professionals are facing unprecedented demand with far more questions than they did pre-pandemic. Calls from clients now range from requests for detailed information on availability, use of future credit redemptions and local health requirements and are taking up to four times as long to complete. To which should be added the time it takes to have a call answered due to staff shortages. As the pandemic peaked, suppliers were forced to let go of experienced employees. Most of these, due to necessity, found other positions. While recruiting and training new sales personnel, the short term solution has been to update websites and encourage online usage.
The complexity that arises from individual itineraries can rarely be resolved through the programed responses on these platforms which adds to the frustrations of advisors. The travel and hospitality industry is hard pressed to easily include wellness destinations for travelers post pandemic. Spas now have lots of new technologies that allow them to tackle the talent shortage in innovative ways. Temporary creative solutions are being put in place by some resorts through the extension of hours available for booking sessions. Understandably, consideration has to be made to avoid burnt out therapists. Other resorts are offering treatments that do not require hands-on staff. Hyperice or Theragun (massage gun) can be delivered to your room along with an iPad for a guided session with the device.
By all indications, business in the travel industry is booming but the level of service delivered by each sector of the industry has been severely impacted by measures adopted during the pandemic. While call center staff is being beefed up to reduce the long hold times it will be a while for hires to gain the on the job experience needed. As for travel professionals: the love of the business keeps them going as they try to main their reputation for giving the highest quality attention and yet not spread themselves too thin.