PRIOR

PRIOR PRIOR offers personalized travel planning, one-off experiences, and a calendar of exclusive events for our club members.

As cultural experts, we identify what is unique and authentic about a place, and weave this through every moment of a journey.

From ancient hot springs to sound baths to artisan crafts, our weekend guide to Joshua Tree is here.⁠⁠Words by ⁠⁠—⁠⁠ ...
03/22/2025

From ancient hot springs to sound baths to artisan crafts, our weekend guide to Joshua Tree is here.⁠
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Words by ⁠
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Nestled in the hills of Petrópolis, the mountainous region outside Rio de Janeiro, Palácio Quitandinha is a whimsical mi...
03/19/2025

Nestled in the hills of Petrópolis, the mountainous region outside Rio de Janeiro, Palácio Quitandinha is a whimsical mix of Hollywood Regency and Norman-French Revival architecture, infused with Brazilian eclecticism. Once a grand hotel dating back to 1940’s, its majestic marble halls and Murano glass chandeliers are now a breathtaking backdrop for cultural events. A true architectural treasure.

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has been named to the Travel + Leisure A-List, recognized among the world’s top and most influential travel experts. Na...
02/13/2025

has been named to the Travel + Leisure A-List, recognized among the world’s top and most influential travel experts. Named as a global specialist in culture, food, and design, this distinction reflects PRIOR’s commitment to crafting experiences deeply rooted in culture, history, and a true sense of place. It is a true team effort and an accolade that we share. Thanks to T+L for this recognition and for traveling with us.

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In Thai architecture, particularly in the temples of Bangkok, the number of roof tiers goes beyond design — it signifies...
02/10/2025

In Thai architecture, particularly in the temples of Bangkok, the number of roof tiers goes beyond design — it signifies hierarchy, status, and spiritual meaning. The more layers, the greater the importance, subtly reflected in the skyline.

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In the heart of Furano, a town famed for its powdery snow and lavender fields, colorful storefronts add warmth to the wi...
02/04/2025

In the heart of Furano, a town famed for its powdery snow and lavender fields, colorful storefronts add warmth to the winter scenery.

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A postmodern icon, La Muralla Roja blends Mediterranean tradition with bold, geometric design. Inspired by North African...
01/27/2025

A postmodern icon, La Muralla Roja blends Mediterranean tradition with bold, geometric design. Inspired by North African kasbahs, its vibrant red hues create dramatic contrasts against the greenery. The labyrinthine structure features interconnected staircases, courtyards, and terraces, offering a surreal interplay of color, light, and shadow. Both a residential complex and an artistic masterpiece, it’s a testament to Bofill’s visionary architectural style.

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Nestled amidst the raw beauty of South Greenland, Narsaq is a picturesque town where vibrant, snow-covered houses dot th...
01/21/2025

Nestled amidst the raw beauty of South Greenland, Narsaq is a picturesque town where vibrant, snow-covered houses dot the icy landscape. Framed by a towering mountain rock in the background, the scene is a striking contrast of color and nature’s grandeur. A perfect blend of Arctic charm and human resilience, Narsaq offers a glimpse into life in one of the world’s most remote and breathtaking regions.

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Waking with the sun, Sydney mornings start with an unbeatably sunny café culture — a culture that’s since been exported ...
01/18/2025

Waking with the sun, Sydney mornings start with an unbeatably sunny café culture — a culture that’s since been exported around the globe (ever wondered where avocado toast comes from?). Read about the early riser capital tomorrow at the link in bio, or subscribe to our editorial for the story delivered straight to your inbox — tomorrow, January 18th. Words by Chloe Sachdev.

Next up? Our FULL Sydney Guide, full of logistical intel, where to stay, eat, shop, and what to do — live Thursday, January 23rd.

A direct reflection of Sydney’s proximity to Asia and its European influence, there’s no confusion with this fusion. Rea...
01/17/2025

A direct reflection of Sydney’s proximity to Asia and its European influence, there’s no confusion with this fusion. Read about the city’s emblematic Australian-Asian cuisine tomorrow at the link in bio, or subscribe to our editorial for the story delivered straight to your inbox — tomorrow, January 18th. Words by Chloe Sachdev.

Next up? Our FULL Sydney Guide, full of logistical intel, where to stay, eat, shop, and what to do — live Thursday, January 23rd.

Fringed with saltwater ocean pools, the aquatic life of Sydney is arguably the city’s most brilliant — and democratic — ...
01/17/2025

Fringed with saltwater ocean pools, the aquatic life of Sydney is arguably the city’s most brilliant — and democratic — feature. Read about the significance of Sydney’s coastal DNA tomorrow at the link in bio, or subscribe to our editorial for the story delivered straight to your inbox — tomorrow, January 18th.

Next up? Our FULL Sydney Guide, chock full of logistical intel, where to stay, eat, shop, and what to do — live Thursday, January 23rd.

In the Valley of the Temples, a contemporary bronze statue of Icarus by Igor Mitoraj lies in harmony with the ancient ru...
01/13/2025

In the Valley of the Temples, a contemporary bronze statue of Icarus by Igor Mitoraj lies in harmony with the ancient ruins, blending modern artistry with the timeless grandeur of Sicily’s rich history.

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Address

New York, NY

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+12126190352

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Awaken your sense of curiosity and wonder

PRIOR is a club for the curious that designs custom travel experiences around the globe. We believe in celebrating culture while preserving the diversity of the planet, creating once-in-a-lifetime experiences that illuminate the rare, the real and the wonderful.