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PRIOR PRIOR offers personalized travel planning, one-off experiences, and a calendar of exclusive events for our club members.

As cultural experts, we identify what is unique and authentic about a place, and weave this through every moment of a journey.

In Thai architecture, particularly in the temples of Bangkok, the number of roof tiers goes beyond design — it signifies...
02/10/2025

In Thai architecture, particularly in the temples of Bangkok, the number of roof tiers goes beyond design — it signifies hierarchy, status, and spiritual meaning. The more layers, the greater the importance, subtly reflected in the skyline.

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In the heart of Furano, a town famed for its powdery snow and lavender fields, colorful storefronts add warmth to the wi...
02/04/2025

In the heart of Furano, a town famed for its powdery snow and lavender fields, colorful storefronts add warmth to the winter scenery.

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A postmodern icon, La Muralla Roja blends Mediterranean tradition with bold, geometric design. Inspired by North African...
01/27/2025

A postmodern icon, La Muralla Roja blends Mediterranean tradition with bold, geometric design. Inspired by North African kasbahs, its vibrant red hues create dramatic contrasts against the greenery. The labyrinthine structure features interconnected staircases, courtyards, and terraces, offering a surreal interplay of color, light, and shadow. Both a residential complex and an artistic masterpiece, it’s a testament to Bofill’s visionary architectural style.

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Nestled amidst the raw beauty of South Greenland, Narsaq is a picturesque town where vibrant, snow-covered houses dot th...
01/21/2025

Nestled amidst the raw beauty of South Greenland, Narsaq is a picturesque town where vibrant, snow-covered houses dot the icy landscape. Framed by a towering mountain rock in the background, the scene is a striking contrast of color and nature’s grandeur. A perfect blend of Arctic charm and human resilience, Narsaq offers a glimpse into life in one of the world’s most remote and breathtaking regions.

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Waking with the sun, Sydney mornings start with an unbeatably sunny café culture — a culture that’s since been exported ...
01/18/2025

Waking with the sun, Sydney mornings start with an unbeatably sunny café culture — a culture that’s since been exported around the globe (ever wondered where avocado toast comes from?). Read about the early riser capital tomorrow at the link in bio, or subscribe to our editorial for the story delivered straight to your inbox — tomorrow, January 18th. Words by Chloe Sachdev.

Next up? Our FULL Sydney Guide, full of logistical intel, where to stay, eat, shop, and what to do — live Thursday, January 23rd.

A direct reflection of Sydney’s proximity to Asia and its European influence, there’s no confusion with this fusion. Rea...
01/17/2025

A direct reflection of Sydney’s proximity to Asia and its European influence, there’s no confusion with this fusion. Read about the city’s emblematic Australian-Asian cuisine tomorrow at the link in bio, or subscribe to our editorial for the story delivered straight to your inbox — tomorrow, January 18th. Words by Chloe Sachdev.

Next up? Our FULL Sydney Guide, full of logistical intel, where to stay, eat, shop, and what to do — live Thursday, January 23rd.

Fringed with saltwater ocean pools, the aquatic life of Sydney is arguably the city’s most brilliant — and democratic — ...
01/17/2025

Fringed with saltwater ocean pools, the aquatic life of Sydney is arguably the city’s most brilliant — and democratic — feature. Read about the significance of Sydney’s coastal DNA tomorrow at the link in bio, or subscribe to our editorial for the story delivered straight to your inbox — tomorrow, January 18th.

Next up? Our FULL Sydney Guide, chock full of logistical intel, where to stay, eat, shop, and what to do — live Thursday, January 23rd.

In the Valley of the Temples, a contemporary bronze statue of Icarus by Igor Mitoraj lies in harmony with the ancient ru...
01/13/2025

In the Valley of the Temples, a contemporary bronze statue of Icarus by Igor Mitoraj lies in harmony with the ancient ruins, blending modern artistry with the timeless grandeur of Sicily’s rich history.

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Istanbul — where Europe and Asia converge. The twin minarets rise gracefully against a hazy golden skyline, their intric...
01/06/2025

Istanbul — where Europe and Asia converge. The twin minarets rise gracefully against a hazy golden skyline, their intricate details illuminated as they frame the iconic Galata Tower in the background. A timeless cityscape blending centuries-old architecture with the vibrant spirit of a city at the crossroads of two continents.

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“Over the past decade, an alchemy of new hotels, Michelin-starred restaurants and new agey neo bistros, is finally casti...
01/04/2025

“Over the past decade, an alchemy of new hotels, Michelin-starred restaurants and new agey neo bistros, is finally casting Antwerp into the spotlight. The art and culture scene has also been evolving, recently unveiling freshly restored museums and cultural centers, as well hosting events like Art Antwerp, the three-day contemporary art fair organized by Art Brussels, which returned to Antwerp Expo for its 4th edition this month,” writes . Tap the link in the bio for the full guide to Belgium’s most underrated city: Antwerp. 

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The bar at the August Hotel blends contemporary design with a historic chapel setting. Renowned for its expertly crafted...
01/02/2025

The bar at the August Hotel blends contemporary design with a historic chapel setting. Renowned for its expertly crafted cocktails, the bar offers a perfect harmony of elegance and innovation, reflecting the unique charm of the boutique hotel it belongs to. 

Looking for more hotel ideas? Our upcoming article, “All About Antwerp,” covers the best of Belgium’s most underrated city — including its most dynamic stays. Stay tuned for Monica Mendal’s full report.

Palazzo delle Poste in Palermo, designed in stripped classicism, served as a mail and telegraph center. Its interiors, a...
01/01/2025

Palazzo delle Poste in Palermo, designed in stripped classicism, served as a mail and telegraph center. Its interiors, a rare example of Futurism, feature custom details like copper doors, Italian marble, and a striking black stone staircase. The conference room showcases Sintesi delle Comunicazioni, five murals by Futurist artist Benedetta Cappa, celebrating the era’s advancements in communication.

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Rubenshuis is the former home and studio of the legendary artist Peter Paul Rubens. This beautifully preserved Antwerp r...
01/01/2025

Rubenshuis is the former home and studio of the legendary artist Peter Paul Rubens. This beautifully preserved Antwerp residence showcases Flemish Renaissance architecture, lush gardens, and a remarkable collection of artworks. 

Looking for more art destinations? Our upcoming article, “All About Antwerp,” covers the best of Belgium’s most underrated city — including its rich museums, galleries, and design spaces. Stay tuned for Monica Mendal’s full report.

Henry’s Bar — a sophisticated cocktail bar in Antwerp known for its Art Deco-inspired interiors, expertly crafted cockta...
12/31/2024

Henry’s Bar — a sophisticated cocktail bar in Antwerp known for its Art Deco-inspired interiors, expertly crafted cocktails and intimate ambiance — is a must-visit for design and drink enthusiasts alike. 

Looking for more food and drink destinations? Our upcoming article, “All About Antwerp,” covers the best of Belgium’s most underrated city — including its most dynamic restaurants and bars. Stay tuned for Monica Mendel’s full report.

"A novel in 1989 and a film in 1992, the tale has most recently been vibrantly reprised in a new Max series produced by ...
12/23/2024

"A novel in 1989 and a film in 1992, the tale has most recently been vibrantly reprised in a new Max series produced by , with food scenes so vivid you can almost taste them,” writes author . Tap the link in bio for what Mexican novel “Like Water for Chocolate” and its vibrant reimaginings teaches us about love, hunger, and gastrodiplomacy.

Looking for some holiday decor inspo? Tap the link in bio for our favorite shopkeepers on the baubles, trinkets, and tre...
12/16/2024

Looking for some holiday decor inspo? Tap the link in bio for our favorite shopkeepers on the baubles, trinkets, and treasures they love most this time of year — from german kugels to ex-votos, silk bows to nativity scenes.

Craving something warm this winter? Tap the link in bio for the best NYC restaurants to tuck in and thaw out — from a la...
12/10/2024

Craving something warm this winter? Tap the link in bio for the best NYC restaurants to tuck in and thaw out — from a lamp-lit Shanghainese hideaway to a revived French bistro, a Koreatown soup joint to a 90s pasta spot. Words by PRIOR managing editor, New York native

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Awaken your sense of curiosity and wonder

PRIOR is a club for the curious that designs custom travel experiences around the globe. We believe in celebrating culture while preserving the diversity of the planet, creating once-in-a-lifetime experiences that illuminate the rare, the real and the wonderful.