Safari Sundays

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Fresh new brand update and flavors to match. Cool off on this August heat with a refreshing
08/22/2024

Fresh new brand update and flavors to match. Cool off on this August heat with a refreshing

It’s the summer of
06/12/2024

It’s the summer of

It’s the timeless nostalgia. The bold flow. The right to indulge. The amplified taste. That jolt of joy. Express your tr...
06/11/2024

It’s the timeless nostalgia. The bold flow. The right to indulge. The amplified taste. That jolt of joy. Express your true self and treat your tastebuds to electrify your day. It’s also been winning a lot of awards. Great brand, partners and team ❤️

Hot off the line - excited to see our explosive Doritos DINAMITA evolution, in partnership with the Pepsico Design & Inn...
02/12/2024

Hot off the line - excited to see our explosive Doritos DINAMITA evolution, in partnership with the Pepsico Design & Innovation team, finally drop. Thanks to all the dynamite brains involved!

We talked about all things Slurpee on the  podcastWe were SWEET 16 on  New's Most Notable stories. A great way to end th...
12/22/2023

We talked about all things Slurpee on the podcast
We were SWEET 16 on New's Most Notable stories. A great way to end the year!

2023 was an exciting year! We’ve won awards in .usa ,  and Dieline Awards. We’ve been featured in   , ,  , and  to name ...
12/22/2023

2023 was an exciting year! We’ve won awards in .usa , and Dieline Awards. We’ve been featured in , , , and to name a few! We’ve been busier than ever and can’t wait for 2024! Happy Holidays and thanks for being with us! 🎉

 called Slurpee the  #1 best redesign of the year and made top 50 of the year! 🙌🏽👏🏽
12/21/2023

called Slurpee the #1 best redesign of the year and made top 50 of the year! 🙌🏽👏🏽

Working with the  team for the Doritos x  Doritos Nacho Cheese Spirit, we were tasked with creating the core look and id...
12/14/2023

Working with the team for the Doritos x Doritos Nacho Cheese Spirit, we were tasked with creating the core look and identity for the collaboration, along with the packaging.

We started by elevating a singular shape that could balance the simplicity Empirical stands for with Doritos' bold, angular intensity. The shape? An upsidedown triangle, the foundation of Doritos, that, when flipped, subtly hints at the symbol for water. But it also cohesively anchors the mismatching imbalance between the Empirical and Doritos' logotypes.
Read more about this project - link in bio 🔗

Working with  Design and Innovation,  and Doritos tasked us with developing the core look and identity for the Nacho Che...
12/13/2023

Working with Design and Innovation, and Doritos tasked us with developing the core look and identity for the Nacho Cheese Spirit. When considering both companies, you won't find two brands more diametrically opposed in their respective food and beverage worlds. Doritos is bold, vibrant, and 3-sided, while the world of Empirical feels elevated and matter-of-fact.

 well-known tasting notes graphics appear on the back of the Nacho Cheese Spirit bottle, but instead of the circle one t...
12/13/2023

well-known tasting notes graphics appear on the back of the Nacho Cheese Spirit bottle, but instead of the circle one typically finds, we used Doritos' iconic triangle shape. The flavor matrix features fun—but exact— copy, with "bodega," "tongue happiness," and "evolved state" rounding out the three pillars of the beverage, calling out different taste layers like "cheesy nacho tang," "tostada dough," and "Doritos dust free."

Insert Fast & the Furious family quote here, but that's how it is with us and  and  ! Thrilled to see them working toget...
12/06/2023

Insert Fast & the Furious family quote here, but that's how it is with us and and ! Thrilled to see them working together on the Car of the Year Campaign after going with them last spring for !

 &  have come together for this year's Car of the Year Campaign! We knew this would be a perfect match after our   this ...
12/06/2023

& have come together for this year's Car of the Year Campaign!
We knew this would be a perfect match after our this spring attending in Long Beach & ATL together!

We’re super honored that  handpicked our very own Adam Walko for the 2024 PRINT Awards. He’ll be on the jury for Brandin...
11/28/2023

We’re super honored that handpicked our very own Adam Walko for the 2024 PRINT Awards. He’ll be on the jury for Branding & Full Campaigns, and we can’t wait to see some of the award-winning work he gets to recognize. Learn more — link in bio

🚨 NEWS ALERT! Our Creative Director, Adam Walko, had been invited to be jury member for the 2025 PRINT Awards!
11/21/2023

🚨 NEWS ALERT! Our Creative Director, Adam Walko, had been invited to be jury member for the 2025 PRINT Awards!

 is one of the oldest graphic design publications and websites in the industry- just having one of our projects land in ...
11/20/2023

is one of the oldest graphic design publications and websites in the industry- just having one of our projects land in PRINT had been a dream come true. It’s an immense understatement to say that we’re over the moon that they’ve invited our own Adam Walko to be a jury member this years PRINT Awards. He’ll do you proud, PRINT!

From boring to Big Gulp, our campaign for 7-Now was all about immediacy and delivering fans instant refreshment and good...
10/19/2023

From boring to Big Gulp, our campaign for 7-Now was all about immediacy and delivering fans instant refreshment and good times.

Whats better than everything Slurpee and a big bite chili dog? Not having to leave your couch for a Slurpee and a big bi...
10/18/2023

Whats better than everything Slurpee and a big bite chili dog? Not having to leave your couch for a Slurpee and a big bite.

Right this way to instant 7-Eleven-heaven. The 7-Now logo identity overstates the obvious, but it also serves as a bold ...
10/16/2023

Right this way to instant 7-Eleven-heaven. The 7-Now logo identity overstates the obvious, but it also serves as a bold action statement for on-demand snack-age.

Rolling Stone just announced  Cocktail Co's BKLN GOLD as the Best CBD Drink of 2023. It was an absolute labor of love fo...
10/08/2023

Rolling Stone just announced Cocktail Co's BKLN GOLD as the Best CBD Drink of 2023. It was an absolute labor of love for Safari Sundays, and we couldn't be more proud of our design work for this award-winning drink.

The brand put in over 70 rounds of flavor work to land on these sophisticated and complex non-alcoholic cocktails, like the Tokyo Marg with yuzu, bitter orange, and chili.

How’s your   going? Rolling Stone just named  BKLN Gold as the Best CBD Drink of 2023. It's a non-alcoholic beverage tha...
10/07/2023

How’s your going?

Rolling Stone just named BKLN Gold as the Best CBD Drink of 2023. It's a non-alcoholic beverage that gives you all of the euphoria but without the hangover. Even better, our award-winning design for Flyers adds a little sophistication to the RTD market.

BKLN Gold is  Best CBD Drink of 2023, but we're also partial to the OTHER flavors we designed for  like Sydney Spritz. I...
10/06/2023

BKLN Gold is Best CBD Drink of 2023, but we're also partial to the OTHER flavors we designed for like Sydney Spritz. It's got all the delicate notes you want in an expertly crafted Highball, minus the booze.

We created playful secondary versions of the “S” monogram to lean into  store, whether it’s the ephemeral nature of the ...
09/29/2023

We created playful secondary versions of the “S” monogram to lean into store, whether it’s the ephemeral nature of the icy treat or the balance of choice.

Can you fill the vibrations? Our new “S” monogram for  can be deployed on any number of ways across brand touch points.
09/28/2023

Can you fill the vibrations? Our new “S” monogram for can be deployed on any number of ways across brand touch points.

 is the unofficial 5th state of matter, but it’s free-flowing nature and cloudy burst of stone-cold flavor served as ins...
09/26/2023

is the unofficial 5th state of matter, but it’s free-flowing nature and cloudy burst of stone-cold flavor served as inspiration for our brand refresh of the iconic tasty treat.

Refreshing An American Icon (NOT frozen in time)Wednesday September 27  est / 10am pst join us for a free webinar with  ...
09/25/2023

Refreshing An American Icon (NOT frozen in time)

Wednesday September 27 est / 10am pst join us for a free webinar with on our rebrand Slurpee. Our Creative Director Adam Walko and Design Director Priscila Grassi will Decode the process behind their redesign and discuss how they managed to evolve Slurpee. - Save your spot! - 🔗 Link in bio

Address

New York, NY
10002

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm

Telephone

+12129411975

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