Behavior Design

Behavior Design Behavior designs smart, elegant, and inventive interactive experiences for business and culture. Guggenheim Museum, the University of Michigan, and MoMA.

Behavior is an award-winning interactive design studio, founded in 2001 and based in New York City. Our contingent is comprised of seasoned veterans representing information architecture, branding, interface design, and design technologies. Behavior’s mission is to develop best-of-breed, intuitive, interactive solutions that educate, inform and entertain–always with a focus on the end user–no matt

er the challenge. Our leadership works directly with clients and tailors the process to meet the respective needs of each project. Clients include: HBO, National Geographic Channel, Businessweek, Solomon R.

Today we announced we’ve been acquired by technology services leader Orion Business Innovation.  Joining Orion will prov...
07/17/2019

Today we announced we’ve been acquired by technology services leader Orion Business Innovation. Joining Orion will provide our team the ability to take on larger, more transformative projects, as well as offer UX design and technology services as a truly integrated solution for all our clients. Read the press release: https://behaviordesign.com/2019/07/17/orion/

On this   we look at our work for the Stephen M. Ross School of Business at the University of Michigan. The goal of the ...
06/20/2019

On this we look at our work for the Stephen M. Ross School of Business at the University of Michigan. The goal of the project was to reflect the school’s stature as a top educational institution in its field. With the Ross redesign, we set out to create a signature user experience embodying Michigan Ross’ brand attributes and values, including its focus on innovation, inspiration and leadership, and to tout the school’s faculty as active innovators in their fields. The result is a responsive, multi-platform experience with improved content find-ability for the school's various offerings — from multiple degree and educational programs, research, news, and events — and with Michigan Ross' thought leadership highlighted throughout the site.



Also, congrats to the on making the ! ⚾️

06/19/2019

AB [Alliance Bernstein] is a leading asset management and research firm. We worked with their incredible team to improve the user experience of their insights content. We reorganized it to be both relevant, and regionalized, for the user. New features including a contextual way to browse related categories, surface timely articles, and highlight both global and regional perspectives on a topic.

06/12/2019

We worked with the amazing folks at Amalgamated Bank () on the design of the ‘Move Your Money’ campaign website to tell how they sees the world differently from other banks. We created an experience that helped Amalgamated tell their story about empowering customers to make their money count.

05/24/2019

Ellucian () makes software that helps higher ed institutions run. We worked with their amazing marketing team to redefine how they communicate their products and services to universities and colleges around the world. The centerpiece is an interactive map that acts as a gateway to Ellucian solutions across the entire digital campus.

05/16/2019

With just a few days left before we learn who will win the , we look back at one of our favorite projects: The Viewers Guide. Our friends at wanted a way to help those new to the series keep track of characters, places, and events. We had a ton of fun designing and developing this web-based experience! 🔥🐉

06/27/2018

Behavior Design is looking a full time Senior Project Manager to join our team.

Not a PM but have worked with someone great who may be interested? Please let them know, we would love to meet them. (Oh, and thanks for passing this along!)

http://behaviordesign.com/careers/project-manager/

07/06/2017
For brands hoping to deepen their engagement with consumers, it’s time to look beyond smartphones and mobile strategy. B...
02/14/2017

For brands hoping to deepen their engagement with consumers, it’s time to look beyond smartphones and mobile strategy. Behavior Co-Founder Jeff Piazza outlines the 3 emerging technologies that will drive this evolution in 2017 - via HOW. http://bit.ly/2lcSJQ9

Jeff Piazza of Behavior Design covers the latest trends in technology that he thinks will have an impact on UX—this year & beyond.

Can organizations keep up with evolving enterprise UX, driven by emerging tech like AI & bots? Behavior Co-Founder Jeff ...
01/17/2017

Can organizations keep up with evolving enterprise UX, driven by emerging tech like AI & bots? Behavior Co-Founder Jeff Piazza via Diginomica http://bit.ly/2gNEy0P

Enterprise UX design made progress. But the future of UX is rushing towards us, with AI, bots, voice, + wearables sending designers back to basic training.

3 reasons why   is education's future. Behavior Design Co-Founder Ralph Lucci weighs in via eSchool News https://t.co/xd...
12/21/2016

3 reasons why is education's future. Behavior Design Co-Founder Ralph Lucci weighs in via eSchool News https://t.co/xd3likAs9r

If you ask kids today why phrases like “hang up” the phone or “roll down” the window exist, chances are they’ll have no idea. Fast-forward to the near future and “search the web” may also cause a f…

Behavior Co-Founder Ralph Lucci discusses the challenges K-12 websites currently face and ways to address them with EdTe...
09/01/2016

Behavior Co-Founder Ralph Lucci discusses the challenges K-12 websites currently face and ways to address them with EdTech Digest: https://edtechdigest.wordpress.com/2016/08/31/crash-course-for-k-12-websites/

Focusing on efficiency and effectiveness. GUEST COLUMN | by Ralph Lucci This summer, my 10-year-old nephew is enrolling in a “Website Design” class at our local museum’s summer camp program. I’ll b…

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