Authentic Brands Group

Home
United States
New York, NY
Authentic Brands Group

Authentic is the world’s largest sports and entertainment licensing company. For more information, visit authentic.com.

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands

have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

12/19/2024

Introducing Reebok’s newest partner, the WNBA 🏀

The brand has inked a multi-year deal to be an authorized footwear supplier for the league 👟

12/18/2024

Celebrating 30 years of DC Chile in style! 🛹✨

To mark the occasion, the brand held an unforgettable event at the Alameda Beer Company warehouse in Santiago that brought together skaters, artists and urban culture lovers for an epic day of music, prizes and high-energy performances.

Among the standout national performers were DC Shoes Chile ambassador and singer Sirena DLR, along with Diego Smith and Kid Tetoon, who wowed the audience with a live show that concluded the party on a high note.

12/12/2024

Happy holidays! Take a peek inside Authentic’s annual holiday party at Tao Downtown, where our global team celebrated with a toast to 2024 and ushered in 15 years in business 💫🪩💃🏻

12/09/2024

Juicy Couture is back on the UK high street! 💖✨ Check out the brand’s new 1,200 sq ft store at Westfield Stratford, East London, where 2000s IT girl vibes meet modern glam. The space blends iconic elements from previous Juicy stores, including slogans, graffiti-inspired artwork and neon lighting with modern touches like bursts of black and pink. Highlights include a metallic runway and a pink boudoir for consumers to explore and try new products.

In addition to the latest Juicy Couture styles, the store will also showcase the holiday campaign and collection, Once Upon a Time which features a range of styles from pajama sets to intimates.

11/25/2024

Club SI returned to Las Vegas for Big Race Weekend for the second year in a row with the best views on the track. The three-day event featured a multi-story experience with outdoor and indoor lounges, multiple bars and premium food offerings.

The SI Circuit Series also held a kick-off event during race weekend that featured performers including Swedish House Mafia and Gordo at the XS Nightclub.

11/22/2024

Brooks Brothers has opened its newest store just in time for the holidays. ✨

Located on Newbury Street in Boston’s Back Bay neighborhood, the outpost features a fresh take on classic American styles, housing cashmere sweaters and flannel shirts as well as tailored clothing and formalwear, including made-to-measure suits and shirts.

11/21/2024

Roxy celebrated the launch of its new line with championship snowboarder Chloe Kim by transforming NYC hotspot Little Sister Lounge into an exclusive ski chalet-themed experience dubbed the NYC ROXY Snow Club.

At the event, guests—including influencers, tastemakers, stylists and press—enjoyed winter-inspired beverages and snacks as well as received a specially curated Roxy gift bag to take home. ❄️🎿

11/19/2024

Discover luxury at Barneys New York’s new branded residences in Tulum, Mexico. 🌴

In collaboration with Sequence Tulum, the new property located in the Luum Zama community consists of 10 uniquely designed units that blend modern design with renowned Barneys New York brand experience.

The residents are meticulously crafted with their own color palette and ambiance and feature beautiful views of the surrounding lush landscape. Guests who step foot into the space can enjoy several amenities including the Tuuch Spa, featuring an ice bath, jacuzzi, hamman and sauna, as well as a dedicated concierge and private chef options.

11/15/2024

Members of Authentic’s London team joined leading names in fashion retail at the 2024 Drapers Awards, which recognizes talent driving innovation and growth across the industry.

Pictured above are Henry Stupp, Regional President, Sports & Lifestyle - EMEA and India, Leighanna Auxilly, Senior Director, Retail Business Development and Sadia Alam, Director, Business Development, Luxury, Lifestyle.

11/14/2024

Authentic brought the holiday spirit to life at the Los Angeles Style Studio with an exclusive gifting suite, showcasing seasonal products from Forever 21, Eddie Bauer, Lucky, Nautica and Aéropostale.

More than 90 influencers, editors and tastemakers explored the festive space, handpicking gifts for themselves and their loved ones. Guests enjoyed customizing their selections with embroidery and receiving expert, personalized styling advice.

11/13/2024

Authentic Global President, Sports & Lifestyle Jarrod Weber and Regional President, Sports & Lifestyle - APAC Wesley Chu hosted a private dinner with ImagineX President Alice Wong, Brooks Brothers President - Greater China Lawrence Lam and Brooks Brothers Managing Director - Greater China Samuel Mak (pictured above).

During their recent visit to New York City, leaders from the company—a longtime partner for Brooks Brothers’ joint venture in Greater China, Singapore and Malaysia—met with Brooks Brothers CEO Ken Ohashi and previewed the brand’s fall/winter collection during its 2025 market week.

11/11/2024

Authentic welcomes Anta Group Chairman Ding Shizhong and senior members of the team to our NYC HQ.

10/30/2024

Today marks the 50th anniversary of the “Rumble in the Jungle,” widely regarded as one of the greatest sporting events of the 20th century.

Muhammad Ali, considered the underdog of the match, faced off against the reigning and undisputed Heavyweight Champion George Foreman at an event that garnered the attention of millions around the world. During the fight, Ali employed his “rope-a-dope” technique, which ultimately led him into a stunning eighth-round knockout that shocked the world.

10/24/2024

Reebok and WNBA All-Star Angel Reese have signed a multi-year contract extension, taking their partnership to the next level 🏀

In 2025-2026, Reebok will be dropping Angel’s signature sneaker, making her only the second WNBA player to receive this honor from the brand.

10/23/2024

Global President, Sports & Lifestyle Jarrod Weber and EVP, Action & Outdoor Sports, Lifestyle David Brooks hosted Authentic’s Action & Outdoor Sports Fall 2025 Market Week in Costa Mesa, California.

Throughout the week, licensees, retailers and industry professionals showcased products and trends for fall 2025 brand lines. Roxy athlete and Olympic gold medalist Caroline Marks and Quiksilver’s Griffin Colapinto also stopped by to show off their signed surfboards.

Address

1411 Broadway
New York, NY
10018

Website

http://www.authentic.com/

Alerts

Be the first to know and let us send you an email when Authentic Brands Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Authentic Brands Group:

Videos

As part of our #AuthenticatWork series, we are spotlighting Jake Gach, our Brand Director based in Japan. Featured in LIM College’s Graduate Alumni Spotlight, Jake shares how a career pivot from consulting ultimately landed him at the world’s largest sports and entertainment licensing company. “The licensing class that I took at LIM gave me a really strong background to start my job at Authentic. Licensing to me is specifically interesting because it is such a big driver of many industries, including fashion, but not many people know about it.” Interested in a career at Authentic? Check out career opportunities via link in bio!

Happy New Year from all of us at Authentic! See you in 2025!

Wishing you a Happy Holiday season from all of us at Authentic 💫

Reebok is making a bold return to the Performance Golf category with none other than Bryson DeChambeau leading the charge 🏌️‍♂️ Starting March 2025, Bryson will be the face of Reebok Golf, sporting the brand’s new Nano Golf shoes and exclusive apparel on and off the course. As a Reebok athlete, DeChambeau will also be training in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons. Read more at the link in bio

Sports Illustrated Tickets and the New York Red Bulls have agreed to a 13-year partnership that includes a 25,000-person venue in Harrison, New Jersey. The venue, previously known as Red Bull Arena will now be called Sports Illustrated Stadium. As part of the deal, Sports Illustrated Tickets will take over as the “Official Ticketing Partner” for all events at Sports Illustrated Stadium beginning in 2026 including New York Red Bulls and Gotham FC home matches, as well as international soccer games, youth events, concerts, watch parties and other events held at the stadium. Read more at the link in bio

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal to become the G.B.O.A.T.—Greatest Baker of All Time.

Get ready for the holidays with Hunter Boots. 🎁🎄✨ The iconic brand partnered with the Four Seasons Hampshire in Hook, England, for a magical British wonderland. The estate was decorated in classic red and green and featured wild festive foliage as well as classic Hunter styles under the tree. The hotel also hosted a tree-lighting event for guests and local residents that included mulled wine and carol singing.

Actress, filmmaker and explorer Christina Ochoa has been named Nautica’s newest Wavemaker, becoming part of the brand’s program that champions people and organizations making a positive change. Growing up in Barcelona, Christina was surrounded by members of both the scientific and artistic academies and developed a great love for the ocean and its inhabitants. She currently serves on Oceana’s media advisory board and can be seen on TNT’s “Animal Kingdom” and Hulu’s “Promised Land.”

Introducing new products from health and wellness brand IM8. Founded by David Beckham and Prenetics, the global health sciences company’s initial offerings include IM8 Daily Ultimate Essentials, an all-in-one supplement, and IM8 Daily Ultimate Longevity, designed for cellular health and anti-aging.

Introducing Reebok’s new brand anthem, “Sport is Everything.” The new 60-second campaign highlights the brand’s return to sport featuring its global roster of athletes and artists, with Angel Reese, Justin Fields, Shakur Stevenson, Anuel AA, Suryakumar Ashok Yadav and more. The 60-second campaign unites athletes from across the globe, representing their diverse passions and backgrounds while honoring Reebok’s commitment to its community and delivering a powerful message that Sport is not confined by definitions; it is what we choose to make of it.

Now streaming: “Return of the King: The Fall and Rise of Elvis Presley” 🎸 The new Netflix documentary delves into the extraordinary journey of Elvis Presley, from his meteoric rise to becoming the King of Rock ‘n’ Roll, through the challenges and personal struggles that followed his peak fame and finally to his triumphant 1968 comeback.

Introducing the limited-edition David Beckham Predator 24 from adidas and the legendary footballer himself. To celebrate the boot’s 30th anniversary, the Living Legend came together with the German sportswear brand on the development of the limited-edition David Beckham Predator 24—a new-school cleat set on a classic two-tone colorway. Designed over the course of two years, the boot includes—for the first time ever—the brand’s iconic trefoil logo on a Predator, featured on the outsole, elastic strap and the Three Stripes.

Shortcuts

Our Story

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 5,500 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.

For more information, visit authenticbrandsgroup.com.

Follow ABG on Twitter, LinkedIn, and Instagram.