Authentic Brands Group

Introducing the Nautica for Her EDP Collection, the brand’s first collection of fragrances for women. Nautica tapped YouTube star Lily Chee to star in the campaign that features two new fragrances that bring together the elements of sea and sky to refresh and uplift us

As part of our #AuthenticatWork series, we are spotlighting Jake Gach, our Brand Director based in Japan. Featured in LIM College’s Graduate Alumni Spotlight, Jake shares how a career pivot from consulting ultimately landed him at the world’s largest sports and entertainment licensing company. “The licensing class that I took at LIM gave me a really strong background to start my job at Authentic. Licensing to me is specifically interesting because it is such a big driver of many industries, including fashion, but not many people know about it.” Interested in a career at Authentic? Check out career opportunities via link in bio!

Happy New Year from all of us at Authentic! See you in 2025!

Wishing you a Happy Holiday season from all of us at Authentic 💫

Reebok is making a bold return to the Performance Golf category with none other than Bryson DeChambeau leading the charge 🏌️‍♂️ Starting March 2025, Bryson will be the face of Reebok Golf, sporting the brand’s new Nano Golf shoes and exclusive apparel on and off the course. As a Reebok athlete, DeChambeau will also be training in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons. Read more at the link in bio

Sports Illustrated Tickets and the New York Red Bulls have agreed to a 13-year partnership that includes a 25,000-person venue in Harrison, New Jersey. The venue, previously known as Red Bull Arena will now be called Sports Illustrated Stadium. As part of the deal, Sports Illustrated Tickets will take over as the “Official Ticketing Partner” for all events at Sports Illustrated Stadium beginning in 2026 including New York Red Bulls and Gotham FC home matches, as well as international soccer games, youth events, concerts, watch parties and other events held at the stadium. Read more at the link in bio

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal to become the G.B.O.A.T.—Greatest Baker of All Time.

Get ready for the holidays with Hunter Boots. 🎁🎄✨ The iconic brand partnered with the Four Seasons Hampshire in Hook, England, for a magical British wonderland. The estate was decorated in classic red and green and featured wild festive foliage as well as classic Hunter styles under the tree. The hotel also hosted a tree-lighting event for guests and local residents that included mulled wine and carol singing.

Actress, filmmaker and explorer Christina Ochoa has been named Nautica’s newest Wavemaker, becoming part of the brand’s program that champions people and organizations making a positive change. Growing up in Barcelona, Christina was surrounded by members of both the scientific and artistic academies and developed a great love for the ocean and its inhabitants. She currently serves on Oceana’s media advisory board and can be seen on TNT’s “Animal Kingdom” and Hulu’s “Promised Land.”

Introducing new products from health and wellness brand IM8. Founded by David Beckham and Prenetics, the global health sciences company’s initial offerings include IM8 Daily Ultimate Essentials, an all-in-one supplement, and IM8 Daily Ultimate Longevity, designed for cellular health and anti-aging.

Introducing Reebok’s new brand anthem, “Sport is Everything.” The new 60-second campaign highlights the brand’s return to sport featuring its global roster of athletes and artists, with Angel Reese, Justin Fields, Shakur Stevenson, Anuel A­A, Suryakumar Ashok Yadav and more. The 60-second campaign unites athletes from across the globe, representing their diverse passions and backgrounds while honoring Reebok’s commitment to its community and delivering a powerful message that Sport is not confined by definitions; it is what we choose to make of it.