Authentic Brands Group

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Authentic Brands Group

Authentic is the world’s largest sports and entertainment licensing company. For more information, visit authentic.com.

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands

have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

10/30/2024

Today marks the 50th anniversary of the “Rumble in the Jungle,” widely regarded as one of the greatest sporting events of the 20th century.

Muhammad Ali, considered the underdog of the match, faced off against the reigning and undisputed Heavyweight Champion George Foreman at an event that garnered the attention of millions around the world. During the fight, Ali employed his “rope-a-dope” technique, which ultimately led him into a stunning eighth-round knockout that shocked the world.

10/24/2024

Reebok and WNBA All-Star Angel Reese have signed a multi-year contract extension, taking their partnership to the next level 🏀

In 2025-2026, Reebok will be dropping Angel’s signature sneaker, making her only the second WNBA player to receive this honor from the brand.

10/23/2024

Global President, Sports & Lifestyle Jarrod Weber and EVP, Action & Outdoor Sports, Lifestyle David Brooks hosted Authentic’s Action & Outdoor Sports Fall 2025 Market Week in Costa Mesa, California.

Throughout the week, licensees, retailers and industry professionals showcased products and trends for fall 2025 brand lines. Roxy athlete and Olympic gold medalist Caroline Marks and Quiksilver’s Griffin Colapinto also stopped by to show off their signed surfboards.

10/22/2024

Vince Camuto has introduced an exclusive, limited-edition collection that offers sophisticated footwear designed for trendsetters seeking both comfort and luxurious details. This collection is in collaboration with Emily Travis, a content creator, mother and long-time Vince Camuto enthusiast, renowned for her trendsetting style.

The collection includes three distinct styles—the Emily Boot, the Reveille Slingback and the Reese Ballet Flat—available in a variety of colors and patterns.

10/21/2024

Sports Illustrated hosted Club SI for the fourth year in a row at F1 Austin Grand Prix in Austin, Texas.

Located at the track’s Turn 12, offering unparalleled views and first class food and beverage options, the high-energy event blended the excitement of F1 racing with the glamor of SI style and featured music from Loud Luxury, DJ unKommon and DJ Vice.

10/18/2024

Neiman Marcus’ extraordinary Fantasy Gift Guide features Judith Leiber Couture’s Crystal Mahjong Set, bejeweled with more than 10,000 crystals. The uniquely bejeweled minaudière features 156 metallic hand-cut Italian resin tiles—an exquisite collector’s item and objets d’art.

With the purchase of the Mahjong Set Fantasy Gift, Neiman Marcus will donate $3,000 to The Heart of Neiman Marcus Foundation, which empowers the next generation, cultivates a culture of belonging and invests in a sustainable future to make the world a better place.

10/16/2024

Lucky Brand has teamed up with Modelo for a new collection to celebrate Día de los Mu***os.

Inspired by the holiday that honors the memory of loved ones who have passed, the collection features pieces that include traditional calaveras (skulls), vibrant marigolds and the beer brand’s signature graphic “Raise One In Their Honor” to reflect the festive and commemorative nature of the holiday.

10/15/2024

Reebok has entered the supplement game with its new Reebok Performance System in partnership with Generation Joy. The new high-performance supplements are formulated to help fuel your grind, power your recovery and gain a competitive edge.

The line includes a pre-workout and creatine powder, a hydrating powder with electrolytes and amino acids and a whey protein in collagen powder in a variety of flavors.

Shop the new products now on Amazon.

10/14/2024

Champion and Angelo Baque have joined forces once again for their second collaboration, inspired by Baque’s Ecuadorian roots and Indigenous Latin American culture.

The collection, which focuses on the rich craftsmanship of the Quechua people of Ecuador and the Incan traditions of Peru, features loungewear items, like hoodies, long sleeves and tees, designed with indigenous textile techniques and artifact prints that highlight the beauty and legacy of ancient Mesoamerican cultures.

The campaign, shot and directed by Baque, features Ecuadorian family portraits that tell a collective story of “heritage, tradition and strength, emphasizing that they we are not a monolith but rather a mosaic of experiences and identities.⁣”

10/11/2024

Reebok is bringing back Boktober with a spooktacular drop of Halloween-ready kicks inspired by classic Universal monsters.

From Dracula to the Creature from the Black Lagoon to Frankenstein, the collection blends a grungy aesthetic with a creepy edge, helping you celebrate the monster within.

10/10/2024

TRETORN and KASSEL Editions have teamed up to launch a pop-up in Amsterdam that celebrates the resilience to challenging weather conditions.

Renowned spatial design firm Studio Dennis Vanderbroek created the custom-designed retail concept, which features furniture by Middernacht+Alexander.

Inside the space, shoppers can explore and purchase bags, shoes and coats from the new TRETORNXKASSEL collaboration.

10/09/2024

RVCA has teamed up with Andrew “The Kid” Farnsley, a rising star from the legendary Shamrock Social Club and French artist Benjamin JeanJeann for its latest collaboration.

The collection fuses tattoo artistry and streetwear for a clothing line that’s designed to push creative boundaries and redefines wearable art. The fresh and bold new collection is available now.

10/08/2024

Sperry may be heading to a school near you for its special campus tour!

The branded van cruised into the University of Kentucky this past weekend where students gathered for the chance to win exclusive brand prizes and take pictures in the photo booth. Stay tuned to find out where the Sperry campus tour heads next!

10/04/2024

Authentic’s EMEA team hosted an open house event in our stunning London showrooms, welcoming over 270 guests from more than 100 partners and across 100 companies, spanning from the UK to Australia and many countries in between.

Oli Shipton, Regional President, Media and Entertainment, EMEA and India, and Taylor Morono, EVP, Lifestyle Brands, EMEA and India, delivered speeches highlighting our commitment to the region. They emphasized how our continuous growth is made possible through our strong partnerships, which are a testament to the incredible relationships we’ve built.

Authentic colleagues from Israel, South Africa, Dubai and France came in bringing key regional partners from companies including Batra, FLO Group, Deichmann, Myer, Galaxy, Karma, Apparel Group, Boyner, NEXT, TK Maxx, Warner Brothers, Al Futtaim, Costco, M&S, NGG, Office, Champion, and more, along with them.

10/03/2024

Hunter has officially opened shop in China with its first pop up store in the central Shanghai district.

The store is the brand’s first step into the brick and mortar retail presence in the market and features the heritage brand’s iconic Wellington boot as well as classic bags. To celebrate the opening of the pop up, the brand held a launch event where attendees had the chance to take photos with the products as well as decorate their own boots.

10/01/2024

Feel velvety smooth with Juicy Couture and Athena Club’s latest collaboration! 🪒

The luxurious collection fuses Athena Club’s innovation in smooth skin with Juicy Couture’s unapologetic, playful glamour for the perfect shower set. The limited-edition items, including a gentle sugar scrub, fluffy shave butter and iconic razor kit in Juicy’s classic pink shade, are just what you need for the ultimate soft skin body routine.

09/30/2024

Innovating Sportswear Since 1919

Authentic has finalized the acquisition of Champion and is set to expand the brand’s global presence with best-in-class operating partners, including GearCo, BBC and AMG Companies.

We are proud to welcome Champion to the Authentic family and build on its legacy as a trailblazer in athleticwear and the creator of the iconic hoodie.

Get to know our new partners via the link in bio.

09/27/2024

FIT Adjunct Professor Richard Jaffe hosted a fireside chat with Authentic’s SVP, Merchandising Piera Onorati and SVP, Business Development, Lifestyle Milou Gwyn at Authentic’s NYC HQ last week. During the talk, the two offered students from the Global Fashion Management master’s program insights on the company’s licensing model and brand portfolio.

The event concluded with a surprise appearance from Global President, Sports and Lifestyle Jarrod Weber, who participated in a special Q&A session with the students, followed by a showroom tour. It marked FIT’s second annual visit, joined by partnering international schools Centro, Institut Français de la Mode and Hong Kong Poly Tech.

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1411 Broadway
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Website

http://www.authentic.com/

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Videos

Forever 21 has released a limited-edition fashion line inspired by “Wicked.” The collection offers casual streetwear with a dramatic flare, featuring a color palette dominated by rich greens, deep blacks, fun pinks and bold metallics. Each piece includes subtle nods to the characters and scenes of the musical, such as graphic tees, leather jackets and flare pants, as well as accessories like hats and bags that bring a touch of Oz to everyday style.

David Beckham is helping you get ready for the holidays. The Authentic Living Legend appeared in a new holiday campaign for SharkNinja highlighting the many ways in which Ninja’s innovative kitchen appliances can be used to help consumers “Ninja the Holidays” this year. For the campaign, Beckham is featured by preparing his annual holiday meal in record time with the help of various ninja products.

Netflix’s new documentary “Return of the King: The Fall and Rise of Elvis Presley” delves into the extraordinary journey of Elvis Presley, from his meteoric rise to becoming the King of Rock ‘n’ Roll, through the challenges and personal struggles that followed his peak fame and finally to his triumphant 1968 comeback. Stream the documentary on Netflix starting Wednesday, November 13.

Introducing the new Authentic Luxury Group, a partnership between Authentic and Saks Global. The platform will house Authentic-owned luxury and accessible luxury brands, including Barneys New York, Judith Leiber Couture, Hervé Léger and Vince, and redefine and expand the modern luxury experience for customers worldwide. The mission of ALG is to maximize the potential of Authentic’s luxury brands across key sectors, including fashion, retail, digital, hospitality, real estate, art and travel. Read more at the link in bio

Shaquille O’Neal has officially entered the Fortnite universe! Shaq, also known as DJ Diesel, made his Fortnite debut where fans and gamers alike could unlock two Shaq-tacular outfits and an array of matching in-game cosmetics.

BOSS SELECTED BY BECKHAM has officially launched! The new fall winter 2024 collection, curated by Authentic Living Legend David Beckham, features a selection of hand-picked seasonal favorites that perfectly blend BOSS iconic menswear with Beckham’s signature style and aesthetics. The new range offers a broad assortment of lifestyle looks, designed to elevate any wardrobe with Beckham’s impeccable taste.

Say it three times: Forever 21 has released an exclusive collection in collaboration with Warner Bros.’s new film, “Beetlejuice Beetlejuice,” a sequel to the cult-favorite 1988 dark fantasy comedy. Summon your inner ghoul with an assortment that brings the quirky charm of Beetlejuice to life, with styles including glow-in-the-dark tees, trench coats, letterman jackets, striped pants, socks, necklaces and bags for the whole family. Shop the nostalgic collection online, and check out “Beetlejuice Beetlejuice” in theaters near you.

Get ready to take on the evening in style with David Beckham’s newest Eyewear by David Beckham drop! The collection, inspired by the vibrant spirit of the Mediterranean Sea, features modern rounded sunglasses crafted in ultralight slim acetate, conveying a feeling of lightness and comfort with a touch of British sophistication, as well as a stylish fashion silhouette enhanced with refined detailing. Shop the collection now at select retailers around the world.

Welcome to the Reebok family, @edelman11! 👟 Reebok has announced Julian Edelman, former wide receiver turned podcaster and broadcast commentator, as the brand’s latest addition to its growing roster of elite athletes. Edelman joins the brand at an exciting time as it continues to build on its legacy in sports by introducing new innovations in footwear and apparel. Learn more about the announcement through the link in our bio.

Introducing Nautica’s newest Wavemaker: Blake Moynes 🌊 Moynes is a reality TV star and founder of SOSA, or Save Our Species Alliance, a community that unites conservation enthusiasts with passionate and vetted wildlife professionals, partners and nonprofits dedicated to preserving wildlife and advancing conservation efforts. Head to @nautica to learn more.

Join the movement with Reebok’s new fitness and wellness app that features a wide range of programs made to transform users’ fitness experiences. Whether you’re a fitness novice or a seasoned athlete, the Reebok Fitness App includes on-demand workouts, nutritional guidance, ways to shop the brand’s newest collections and more.

Coming soon from @reebok, a new line designed with WNBA All-Star @angelreese5. The “Reebok by Angel” collection was inspired by Reese’s powerful feminine energy and versatile style on and off the court. The full performance and lifestyle footwear and apparel collection features three types of shoes, a bodysuit, graphic tee, track jacket, bralette, wide leg pant, crop top and biker short. The entire collection will be available online beginning Friday, August 23

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Our Story

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 5,500 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.

For more information, visit authenticbrandsgroup.com.

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