Authentic Brands Group

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Authentic Brands Group

Authentic Brands Group Authentic is the world’s largest sports and entertainment licensing company. For more information, visit authentic.com.

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands

have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

03/14/2025

Marrakesh sets the scene for Eyewear by David Beckham’s spring/summer 2025 campaign. The collection invites shoppers to discover moments where exploration becomes timeless stories– told through the lens of new exquisite SS25 eyewear styles.

The collection embodies effortless sophistication, with classic, stylish silhouettes. The Eyewear by David Beckham SS25 collection is available globally at select retailers.

03/11/2025

Aspen may be icy, but Shaun White knows how to turn up the heat! 🔥The Snow League founder and three-time Olympic Gold medalist teamed up with Sports Illustrated for the inaugural Sports Illustrated x The Snow League Experience.

The star-studded evening featured exclusive cocktails, presented by Casamigos, a custom ice luge and live music from Cloonee. The league’s debut weekend was an unforgettable night that merged elite sports, lifestyle and luxury.

03/10/2025

Our own Jessica Siu, VP, Treasury, was featured in Trovata’s recent blog “Treasure Trailblazers” where she offered advice to the next generation of women in finance.

“Advocate for yourself and don’t be afraid to speak up; the worst thing you’ll hear is ‘no.’ Not all fires need to be put out; learn what is urgent and important. Finally, don’t be so hard on yourself because you are your own worst critic.”

03/06/2025

Happy Birthday to Authentic Living Legend !

03/05/2025

Rockport has unveiled its spring 2025 collection, perfect for those with an active lifestyle.

Featuring both Airflow Comfort Technology for breathability and HydroMotion Technology for quick water drainage, the versatile capsule includes modernized loafers, oxfords and moisture-wicking boat shoes, allowing for all-day comfort and seamless adaptability.

03/03/2025

Judith Lieber Couture has officially arrived on the ground floor of the Dubai Mall.

Spanning 800-square-feet, the newly opened boutique offers an immersive shopping experience, showcasing the brand’s iconic minaudières.

03/01/2025

Ramadan is a time of reflection, kindness and gratitude. Wishing you and yours a blessed and peaceful holy month.

02/27/2025

Aéropostale has released its spring collection starring 15-year-old American professional soccer player Cavan Sullivan ⚽️

Designed for both comfort and style, the line includes a versatile range of jeans, relaxed woven tops and baggy camo shorts—ideal for effortless, on-the-go looks.

02/25/2025

Check out David Beckham on the first ever global cover of Men’s Health magazine, the world’s leading men’s lifestyle title.

Beckham discusses IM8, his new supplement brand, nutrition and how he stays in peak physical shape. The issue hits newsstands worldwide as of February 28.

📸

02/24/2025

Now available for EVA Air’s long-haul Premium Economy guests, Hunter’s new airline amenity kits ✈️

Crafted from recycled materials, each amenity bag features an adjustable and detachable cross body strap, designed for passengers to use long beyond the flight and incorporate into their daily lives

02/18/2025

Hunter headed to the countryside to spend the day with The Gladwins, owners of Local & Wild Restaurant Group & Nutbourne Vineyards.

Attendees explored regenerative and sustainable British farming while dressed in the Hunter collection and experienced the Gladwin brothers’ dedication to bringing seasonal, sustainable and foraged British produce to the table.

02/11/2025

Celebrating the Year of the Snake with our incredible team!

As we approach the end of Chinese New Year festivities, we’d like to express gratitude and joy to our valued partners, employees and the Authentic network. Here’s a sneak peek at a traditional lion dance performance put on by our HAAPI ERG as well as a special message from our leadership.

Happy Lunar New Year to all! 🐍✨🏮

02/10/2025

Ahead of the Big Game, Sports Illustrated hosted its SI The Party event at the legendary Mardi Gras World in New Orleans. 🏈🎉

Check out scenes from the biggest night in sports and entertainment featuring unforgettable performances by Dom Dolla and Diplo 🎶

02/06/2025

Set sail into spring with Nautica’s new line, starring TV personality and model Tyler Cameron ⛵️

The sun-soaked, performance driven-collection features lightweight linen shirts, classic polos, versatile outerwear and updated swimwear in bold colors and prints.

02/05/2025

To kick off New York Fashion Week, Hunter hosted a gifting suite at the creative studio Sommwhere, where more than 50 influencers, media and stylists were invited to preview current and upcoming styles.

On display were new spring silhouettes across clogs, sneakers, water and boat shoes, sandals and more, as well as bestsellers including the Original rain boots, PLAY rain boots and Kids First rain boots.

02/03/2025

Juicy Couture and Dew of the Gods have joined forces for a match made in velour heaven with the new Velvet Velour Body Lift Scrub. 💕

Infused with nourishing oils of guava, papaya and cucumber and blended with skin-loving niacinamide, this luxurious formula helps lift, firm and exfoliate for a radiant glow.

01/31/2025

Our Founder and CEO Jamie Salter was featured on “The CEO Exchange,” a product of the “Always in Fashion” podcast hosted by Mark Weber.

During the conversation, he shared insights on leadership and Authentic’s rapid growth over the past decade.

Read the full story on and listen to the podcast episode via link in bio.

01/29/2025

Happy Chinese New Year! Xīn nián kuài lè!

Authentic wishes happiness, prosperity and good fortune to our Authentic network and all who celebrate the Year of the Snake.

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1411 Broadway
New York, NY
10018

Website

http://www.authentic.com/

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Videos

In celebration of the Big Game, we take a trip down memory lane to last year, when @judithleiberny ended up in the hands of the world’s biggest pop star. In the words of our CEO @jamiejsalter, and a shoutout to @shaq, here’s how.

Stella Artois has finally revealed #WhoIsOtherDavid in its new ad ahead of the Big Game 🏈🍺 David Beckham travels to the U.S. where he meets “Dave Beckham” played by Matt Damon, and the two share a bottle of Stella Artois

Introducing the Nautica for Her EDP Collection, the brand’s first collection of fragrances for women. Nautica tapped YouTube star Lily Chee to star in the campaign that features two new fragrances that bring together the elements of sea and sky to refresh and uplift us

As part of our #AuthenticatWork series, we are spotlighting Jake Gach, our Brand Director based in Japan. Featured in LIM College’s Graduate Alumni Spotlight, Jake shares how a career pivot from consulting ultimately landed him at the world’s largest sports and entertainment licensing company. “The licensing class that I took at LIM gave me a really strong background to start my job at Authentic. Licensing to me is specifically interesting because it is such a big driver of many industries, including fashion, but not many people know about it.” Interested in a career at Authentic? Check out career opportunities via link in bio!

Happy New Year from all of us at Authentic! See you in 2025!

Wishing you a Happy Holiday season from all of us at Authentic 💫

Reebok is making a bold return to the Performance Golf category with none other than Bryson DeChambeau leading the charge 🏌️‍♂️ Starting March 2025, Bryson will be the face of Reebok Golf, sporting the brand’s new Nano Golf shoes and exclusive apparel on and off the course. As a Reebok athlete, DeChambeau will also be training in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons. Read more at the link in bio

Sports Illustrated Tickets and the New York Red Bulls have agreed to a 13-year partnership that includes a 25,000-person venue in Harrison, New Jersey. The venue, previously known as Red Bull Arena will now be called Sports Illustrated Stadium. As part of the deal, Sports Illustrated Tickets will take over as the “Official Ticketing Partner” for all events at Sports Illustrated Stadium beginning in 2026 including New York Red Bulls and Gotham FC home matches, as well as international soccer games, youth events, concerts, watch parties and other events held at the stadium. Read more at the link in bio

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal to become the G.B.O.A.T.—Greatest Baker of All Time.

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Our Story

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 5,500 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.

For more information, visit authenticbrandsgroup.com.

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