Authentic Brands Group

Authentic Brands Group Authentic is the world’s largest sports and entertainment licensing company. For more information, visit authentic.com.

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands

have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

Hunter Boots hit the muddy fields at the UK’s annual Glastonbury Music Festival. 🎶Among the fashion-forward crowd, stand...
07/01/2025

Hunter Boots hit the muddy fields at the UK’s annual Glastonbury Music Festival. 🎶

Among the fashion-forward crowd, stand-out stars like Olivia Rodrigo, Daisy Edgar-Jones and Ncuti Gatwa were spotted rocking Hunter’s iconic Legendary and Commando styles. When it comes to British festival fashion, Hunter reigns supreme. ☔

Our Authentic team joined sports fans and top athletes in NYC for the 2025 Fanatics Fest, where we celebrated standout b...
06/23/2025

Our Authentic team joined sports fans and top athletes in NYC for the 2025 Fanatics Fest, where we celebrated standout brand activations from Champion and Sports Illustrated. 🏈

From limited-edition gear, to historic memorabilia and a personalized customization station, attendees were treated to the ultimate hands-on experience. All weekend long, we brought our brand stories to life, connecting fans to the legacy, culture and energy behind every moment.

Big waves. Bigger wins. 🏆Authentic athletes represented this weekend with Volcom’s Yago Dora and RVCA’s Bettylou Sakura ...
06/18/2025

Big waves. Bigger wins. 🏆

Authentic athletes represented this weekend with Volcom’s Yago Dora and RVCA’s Bettylou Sakura Johnson both clinching 1st place, dominating the men’s and women’s divisions at the Lexus Trestles Pro.

Shoutout to more top finishers from our portfolio:
🥈: Kanoa Igarashi (Quiksilver)
🥉: Jack Robinson (Volcom)
🥉: Griffin Colapinto (Quiksilver)

The road to the finals is heating up…Next stop, RIO 🇧🇷

Our 2025 Summer Intern Class has officially arrived. 🙌More than 50 interns across NYC, LA, Costa Mesa, Miami, London and...
06/17/2025

Our 2025 Summer Intern Class has officially arrived. 🙌

More than 50 interns across NYC, LA, Costa Mesa, Miami, London and Shanghai are kicking off an exciting summer of professional development, learning and connection through the Authentic Campus Program. A welcome event was hosted at our NYC HQ with a team scavenger hunt and surprise appearance from Founder, Chairman and CEO Jamie Salter.

We’re thrilled to welcome this next generation of talent!

Just in time for summer, classic Sperry, reimagined in a collection by Todd Snyder ☀️The limited-edition drop reimagines...
06/14/2025

Just in time for summer, classic Sperry, reimagined in a collection by Todd Snyder ☀️

The limited-edition drop reimagines the Authentic Original Boat Shoe and CVO Deck Sneaker in luxe vachetta leather and weatherproof Ventile cotton. Built for the modern adventurer, designed for wherever the day takes you.

We’re proud to celebrate David Beckham, who has been awarded a Knighthood in HM The King’s Birthday Honours List 2025.  ...
06/13/2025

We’re proud to celebrate David Beckham, who has been awarded a Knighthood in HM The King’s Birthday Honours List 2025.

From captaining his country, to championing causes around the world, Sir David Beckham redefines what it means to lead with purpose. His unwavering commitment to sport, charity and public service is an inspiration to all.

Congratulations !

Reebok is stepping up to the tee with the all-new Club C Golf ⛳️ The classic silhouette has been reimagined for the fair...
06/13/2025

Reebok is stepping up to the tee with the all-new Club C Golf ⛳️ The classic silhouette has been reimagined for the fairway and is built for performance. 👟

As Reebok makes its bold comeback, the latest golf shoe brings premium leather, a cozy terry-lined collar and a grippy lug outsole, designed for all-day comfort on and off the green.

Champion is back in the ring with its new ambassador, Irish boxer Katie Taylor!  🥊Kicking things off with her highly ant...
06/12/2025

Champion is back in the ring with its new ambassador, Irish boxer Katie Taylor! 🥊

Kicking things off with her highly anticipated fight vs. Amanda Serrano on Friday, July 11, the multi-year partnership will also bring a new combat sports collection designed with Katie herself, spotlighting Champion’s commitment to performance-driven innovation.

Billabong kicked off Lexus Trestles Pro week with an unforgettable evening at Los Molinos Brewery in San Clemente.  🌊🌴Le...
06/11/2025

Billabong kicked off Lexus Trestles Pro week with an unforgettable evening at Los Molinos Brewery in San Clemente. 🌊🌴

Legends including Seth Moniz, Ethan Ewing and Josie Prendergast, as well as the next generation of global athletes showed up for an intimate dinner, surf film premieres and an open-door party that lit up the local scene.

With energy building towards the finals, and the global crew in town, it was a night to remember celebrating good vibes, strong ties and life by the sea.

This week, we had the pleasure of welcoming RVCA athletes Barron Mamiya and Bettylou Sakura Johnson to our RVCA offices ...
06/08/2025

This week, we had the pleasure of welcoming RVCA athletes Barron Mamiya and Bettylou Sakura Johnson to our RVCA offices in Orange County while they were in town for the LEXUS Trestles Pro—one of the key stops on the WSL Championship Tour.

It was great to catch up with them before the competition gets underway and we wish them the best of luck during the tour!

Address

1411 Broadway
New York, NY
10018

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Our Story

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 5,500 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.

For more information, visit authenticbrandsgroup.com.

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