I created Act Outside the Box to empower actors who want to build a career, not just get a job. Even with many actors gaining representation, getting auditions and gigs through Actors Connection, I still saw this huge gap for many more. Since I had developed so many wonderful relationships with so many agents and casting directors over the years, I had the opportunity to really listen to what they
were looking for, and needing from, actors. I heard time and time again that most just don’t realize that this is a business and that truthfully, talent just isn’t enough. Just like love I guess…which may be why I′m still single at 48, but I digress. I began to study traditional marketing, then social media marketing, and with my own business background and skills, combined with what I learned over the years from these industry professionals, I created a business curriculum that delivers this very important information. This stuff isn’t taught in any school – I’m sorry, one class or a semester in college, taught by someone not currently in the biz, is totally insufficient to navigate the tricky waters of the business of show!ger with over 30 years experience (member of SAG, AFTRA and EQUITY - credits include a long list of well known musicals, commercials, print work and television - most recently the Emmy Award winning daytime drama All My Children) and has been a Partner at Actors Connection, New York's #1 networking/educational facility for professional actors, for almost 10 years. Watching and listening to hundreds of casting directors and agents and learning from their expertise has given Lisa a unique perspective. This collective background on both sides of the biz makes her an EXPERT in the area of marketing for actors. Remember its show BUSINESS, not show ART! As a child my fondest desire was to be up there on that stage, accept my Emmy/Oscar/Tony/Grammy etc., and travel to exotic locations, walk the red carpet and go to fabulous parties. (You, too?) But after years as a performer, and then the years of listening and learning at AC, I realized I loved making an impact on a lot of lives, not just my own. I’m just a big softie, wanting to be a contribution to others and end the “starving artist” syndrome, that’s all. Now I dream about, talk about, and love working all aspects of Act Outside the Box. I enjoy most being up on my “new” stage and teaching the business to actors so that they (again, you) can have a real shot at attaining your dreams. Not the airy fairy stuff that is promised elsewhere…we all know those people and places abound, but to genuinely inspire folks to take ACTION to produce their own results. There really is no such thing as that mysterious “big break”. It’s hard work over time. There, mystery solved.
