01/03/2024
I think I’m going to start a ‘twelve days of Christmas’ style breakdown of the benefits to a members only travel club serving Ocala.
Spoiler alert 🚨: there might be more than twelve.
Also, I encourage you to think of it as a poll. Which one is most important to you? Which ones are most important? Feel free to rank them all, or just the ones you view as difference makers.
I think I will try to list them in order of eliminating the most acute pain points compared to the existing arrangements.
#1 Service provided via a dedicated, exclusive, luxury terminal at Ocala Airport.
#2 All premium seating on the club's full size, wide body commercial jet.
#3 In what may be our only membership requirement, for the benefit of our members, TSA PreCheck or Global Entry will be a condition of membership. These programs streamline the security screening process, and reduce its intrusive requirements.
#4 Clear customs in Ocala upon returning to the U.S., instead of the first U.S. airport you arrive at (Boston, Seattle, Miami, Anchorage, Honolulu, L.A., DFW, Atlanta, New York, Philadelphia, Charlotte, Chicago…)
#5 Provide your travel preferences one time, at the time of membership onboarding, instead with every service provider every time you travel.
#6 Enjoy your favorite foods and beverages, just the way you like them, whether in the members only departure lounge, or on board.
#7 One of our trained and experienced concierges accompanies every tour to ensure the smoothest experience possible.
#8 Amenities kit for each member. Noise canceling premium headphones, slippers, pillows, blankets. What else?
#9 One time membership fee. No additional monthly, or annual, or per trip dues. None. And our packages are not marked up to accomplish the same end result. Our superior cost structure enables our packages to be priced competitively with the existing a là carte model.
#10 Piggybacking on today’s post from a friend I shared, we’ll take the opportunity to point out we will have a standby plane that will be a clone of our standard plane. It will not only enable maintenance on our base aircraft, it will also be available to fill in should our primary plane experience a mechanical issue requiring immediate maintenance.
#11 Shifting gears a little, now think about the membership dues at your country club. Make sure to include the annual renewal fees, greens fees, everything you pay for as long as you are a member. Then, think about the tangible benefits you receive. A cursory survey of prominent clubs reveals that those membership initiation and renewal fees can be tens and tens of thousands of dollars. Can you honestly say the tangible benefits you receive are more valuable to you than the lifetime benefits of our travel club, especially when you consider that it is a one time (ONE. TIME.) initiation fee without any additional fees, ever?
Convenience and personalized luxury instead of an ordeal. In every possible way.
As you are going through these lists, we’d like to ask you for a favor.
For each item, mentally place yourself to the best of your ability in the situation using the worst experience you have had personally. Remember how you were feeling in that moment. Take your time.
Now, imagine what you would have been willing to pay right then and there for the convenient and personally luxurious opposite alternative we offer. Make a note of what that dollar amount is. Then multiply that dollar amount by the number of trips you intend to take for the rest of your life.