Branch

10/28/2024

Heads up: The 2024 Mobile Growth Awards are almost here! 🏆

On November 4, entries open for the 5th annual Mobile Growth Awards — a celebration of the most innovative mobile growth campaigns from around the world. 🌍

Last year’s winners included major brands like NBCUniversal, Target Australia, and Domino’s Pizza Indonesia. Will your campaign be next? With new categories and a top-tier panel of judges, now is your chance to showcase your success and drive recognition for your mobile growth strategies.

🗓️ Entries open Nov 4! Get ready to submit your standout campaigns.

10/21/2024

Sound familiar?

In 2019, SEEK relied on an outdated, static banner that barely converted mobile web users to its app — resulting in a low 0.2% click-to-install rate. Fast forward to today, and Branch accounts for 10-15% of all downloads across SEEK’s markets in the APAC region. How? Smart banner experimentation with Branch Journeys.

Hear directly from Leon Belobrov, Principal Product Manager at SEEK, on how the company transformed its mobile growth strategy. Catch the full presentation here: https://www.branch.io/resources/case-study/leaders-in-mobile-growth-leon-belobrov-seek/

10/11/2024

"We've gone from constantly getting requests to add a new pixel to the app so that we can track something — and data that doesn't sync to each other, so we don't understand it and don't know where the true attribution comes from — to having a simpler path that's easier for our marketing team to execute over and over again. There's no overlap in where that spend goes."

🎥 Hear how Flybuys revolutionized its loyalty program engagement through app-first experiences: https://www.branch.io/resources/case-study/leaders-in-mobile-growth-katie-james-flybuys/

08/20/2024

🌍 The future of travel is mobile. As the industry evolves, so do traveler expectations. Are your apps keeping up? 📱

Check out our latest white paper, created in collaboration with Hotel Dive's studioID, to uncover how travel brands are leveraging mobile apps to stay competitive. From must-have features to emerging technologies, this report dives deep into strategies that drive engagement, boost functionality, and ensure repeat usage.

Download your copy: https://www.branch.io/resources/white-paper/the-value-of-mobile-apps-in-the-travel-industry/

08/19/2024

Calling all women in mobile! 📣

Branch is thrilled to host Women Leaders in Mobile Growth in San Francisco on September 10! Connect with other growth, product, and marketing professionals, attend panel discussions, and dive into roundtables on key topics related to women’s experiences in the workplace.

📆🥳 Click here to view the full agenda and submit your nomination to attend: https://branch.link/wlimg2024-sf-social

08/14/2024

MyFitnessPal cut acquisition costs while increasing its ad spend with real-time insights and smarter campaigns. Check out the full story ➡️ https://www.branch.io/resources/case-study/how-myfitnesspal-optimized-marketing-spend-and-reduced-cac-with-branch/

08/13/2024

🚀 Transform your healthcare app strategy! Our latest research in collaboration Healthcare Dive with examines how deep linking, mobile attribution, AI, and more are revolutionizing mobile experiences for providers and payers. From overcoming data silos with app-to-app deep linking to solving broken app experiences, this report has the insights you need.

Download and unlock the future of healthcare apps! 📲 https://www.branch.io/resources/white-paper/getting-more-value-from-healthcare-apps-for-providers-and-payers/

08/13/2024

On the latest episode of How I Grew This, Shobeir Shobeiri, senior director of business development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.

🎧 Tune in: https://www.branch.io/resources/podcast/senior-director-of-business-development-at-mintegral-shobeir-shobeiri-how-mobile-game-ads-can-skyrocket-your-brands-growth/

08/01/2024

Join us at Women Leaders in Mobile Growth! 🌟

Mark your calendars for September 10, 2024! We’re gathering at Chief, San Francisco for an afternoon dedicated to women leaders in mobile.

What to expect:
🔹Expert insights: Hear from a panel of experts on 2024 mobile trends and market outlook.
🔹Interactive discussions: Participate in roundtables focused on key topics related to women's experiences in the workplace.
🔹Networking opportunities: Connect with fellow mobile leaders, build new relationships, and leave with actionable ideas for driving change.

📅 September 10, 2024
🕛 12:00 PM - 4:30 PM PT
📍 Chief | San Francisco Clubhouse

Nominate an outstanding woman leader or self-nominate to attend: https://branch.link/wlimg2024-sf-social

07/29/2024

✅ 2M installs
✅ 26% increase in retention
✅ 42% decrease in customer acquisition costs
✅ #1 on the App Store

Hallow's Lent campaign is a masterclass in omni-channel marketing and data-driven decision-making. Read the full story: https://www.branch.io/resources/case-study/how-hallow-drove-2-million-app-installs-and-became-1-on-the-app-store/

07/24/2024

Branch is a leader — again! 🏆

G2 ranked Branch as a leader in multiple categories in its Summer 2024 reports, including:

🥇Enterprise Leader across Mobile Attribution, Mobile Marketing, and Mobile App Analytics categories
🥇Leader across EMEA, India, Asia Pacific, and Southeast Asia Regional Regional Grid®️ Reports
🥇 #1 in Small-Business Implementation Index for Mobile Attribution

Branch was highlighted in 114 reports and earned 37 badges for ease of admin, mobile marketing, attribution, mobile app analytics, implementation, customer relationships, and more. 👏

See why users love us: https://www.g2.com/products/branch/reviews

07/22/2024

Last chance to attend Leaders in Mobile Growth Melbourne on 24 July! 🚨

Join experts from Branch, The Lottery Corporation, SEEK, Redbubble, Adore Beauty, M&C Saatchi Performance, Coles, and many more to discuss mobile strategies, industry trends, and success stories.

What you'll learn:
📚 Mastering Mobile Success: Decoding the Winning Formula
📚 The Future of Marketing Measurement
📚 Leveraging Data and Martech for Tailored Customer Experiences
📚 Maximising Marketing Performance & ROI: Strategies & Tactics for Success

👉 Register now: https://www.leadersinmobilegrowth.com/QloYkR?RefId=Social

07/16/2024

We can't wait for this fireside chat at our upcoming Leaders in Mobile Growth (LIMG) events in Melbourne and Sydney! 👏

Join Bobbie Gersbach-Smith, global planning director at M&C Saatchi Performance, and Branch's Adam Landis to discuss the future of marketing measurement. This session is a must-attend for marketers and growth leaders to catch up on the latest trends and innovations in mobile marketing. 🚀

Request your invite:
📆 LIMG Melbourne: 24 July 2024 - https://www.leadersinmobilegrowth.com/QloYkR?RefId=Social
📆LIMG Sydney: 30 July 2024 - https://www.leadersinmobilegrowth.com/Ymn3Mb?RefId=Social

07/09/2024

One size does not fit all when it comes to app growth in EMEA. We sat down with Apptweak to discuss practical tips and strategies for boosting app installs across the diverse region.

Check out the interview ⬇️

Discover effective app install strategies for EMEA with insights from AppTweak. Maximize your app's reach and impact in diverse markets.

07/08/2024

How can you measure and justify your ad spend?

Tune into Adam Landis's conversation with Jake Richardson, global head of CTV strategy at Moloco, to learn how to make CTV advertising work for your brand: https://www.branch.io/resources/webinar/techtalks-5-ad-relevance-in-streaming-platforms/?utm_source=facebook&utm_medium=social&utm_campaign=molocowebinarclip

07/03/2024

🔥 We're still reliving the excitement from Leaders in Mobile Growth London!

Next stop: Australia! Connect, learn, and grow with top mobile experts at our upcoming LIMG events:
📅 Melbourne: July 24, 2024 at The Langham, Melbourne: https://www.leadersinmobilegrowth.com/QloYkR?RefId=Social
📅 Sydney: July 30, 2024 at The Langham, Sydney: https://www.leadersinmobilegrowth.com/Ymn3Mb?RefId=Social

07/02/2024

⬆️ 20% increase in app installs
⬆️ ROAS
⬆️ Campaign ROI

See how RTLZWEI used deep links to transform viewer engagement and improve app adoption. Read the full case study:

Learn how television channel RTLZWEI used deep linking to seamlessly direct viewers from TV and marketing channels to its mobile apps.

06/27/2024

Smart banners are a game-changer for turning web visitors into loyal, high-value app users. However, the right content, copy, and placement can be the difference between high conversions and dismissed prompts.

A/B testing lets you test hypotheses, understand your users' preferences, and hone in on the most effective variations.

Here are seven tips to get your A/B tests right:

To get the most out of your web-to-app strategy, follow these tips and tricks for setting up your very own A/B variations.