Rose Parade

02/05/2025

The Magic in Teamwork!🌟
—The 2026 theme honors the organizations, agencies and community partners that make America’s New Year Celebration possible. Embroidered team patches from public safety partners, service organizations, and other parade participants reflect the teamwork demonstrated in working toward a common goal, to overcome challenges and produce amazing results. The poster embodies “The Magic in Teamwork”—not just in grand achievements, but in everyday moments of support, encouragement and shared success.

02/01/2025

Tournament of Roses celebrates Black History Month.

February is here and that means today marks the first day of Black History Month which was created to focus attention on the contributions of African Americans to the United States. It honors all Black people from all periods of U.S. history.

01/30/2025

The Pasadena Tournament of Roses has launched a “Dena Strong” t-shirt to help support its community following the devastating Eaton Canyon fire.

Link to buy in our profile.

All proceeds from the sale of this t-shirt will go to the Pasadena Tournament of Roses Association’s Emergency Relief Fund, which is providing direct financial assistance to the volunteer members and staff who have been catastrophically impacted by the wildfires.

Additionally, a portion of the Association’s Emergency Relief Fund will be used to support local non-profits and other relief organizations actively serving the community.

01/27/2025

The Pasadena Tournament of Roses® Association has announced a partnership with Albertsons Companies Foundation, locally recognized as The Albertsons, Vons, Pavilions Foundation, to aid those impacted by the Eaton Fire. 🫶

The Albertsons, Vons, Pavilions Foundation will allocate $1 million in gift cards to the Pasadena Tournament of Roses, which is collaborating with the Partnership for Children, Youth & Families, a network of local community organizations, and other nonprofits coordinating relief efforts.

01/06/2025

As they say in the Land of Oz, “Congratulotions!” to the Wicked movie on their Golden Globe® Award for Cinematic & Box Office Achievement at the 82nd Annual Golden Globes!💚💖✨ What a treat to have Wicked in the 2025 Rose Parade this year!🌹

01/04/2025

January is well underway, but it’s not too late to relive the Best Day Ever! with the 136th Rose Parade presented by Honda.

Enjoy our stream, presented by , in partnership with .

This Rose Parade Fan Page is for you, and we encourage you to leave comments, photos and videos.

01/02/2025

It’s not too late to live your Best Day Ever! Floatfest is back and the fun is extended to a third day! 🌹
For tickets and information, visit SharpSeating.com. 🎟️ 🌹 🌸 🌺
(Link in bio)

01/02/2025

Lions International is “Celebrating A Day of Service.” Lions International first displayed a float in the 1948 Rose Parade and is proud to showcase their float, “Celebrating A Day of Service,” featuring four adorable lions atop the Lions International float having their Best Day Ever! These furry felines are changing the world through service as they are proudly perched on a bed of a floral waterfall surrounded by beautiful blue butterflies. Each of those Lions celebrates acts of kindness that reverberates in the hearts of communities locally and around the world. 🦁

01/02/2025

Kaiser Permanente believes everyone should have the opportunity to live their best, healthiest life every day. The 2025 Rose Parade float, “More Healthy Days for More Healthy Years,” demonstrates the ways Kaiser Permanente is empowering members and communities to stay active, eat well and achieve total health—body, mind and spirit.

01/02/2025

City of Hope has inspired hope and healing for more than half a century through its participation in the Rose Parade. This year’s float, “A Beautiful Day for Hope,” honors City of Hope’s legacy of care and celebrates its patients’ resilience in the face of cancer.

The float features floral peacocks among the Spirit of Life Fountain and Sculpture, a tribute to the compassionate support that helps patients and families persevere.

01/02/2025

Western Asset’s float for the 2025 Rose Parade, “Float Like a Butterfly,” spans 55 feet and captures the beauty of nature in full bloom—a canopy of butterflies, each carefully crafted and animated, dance above a colorful floral garden. Amidst the flowers, 20 lifelike butterflies take flight, their wings moving gracefully to create a mesmerizing, delicate scene.🌳✨

01/02/2025

The Trader Joe’s “Here We Go!” float takes viewers on a deliciously imaginative journey aboard the Potluck Express. This 85-foot extravaganza is a feast for the eyes, leading with a locomotive where the front boiler spins, kiwi-orange slice wheels turn and slaw and pickle pistons chug under the command of a lobster engineer and a cheerful frog. A pineapple submarine floats high above its gravy boat base.
🥗🥪🍒🍇🍎🍑🍊🍎🍎🍊
Unit two features a charming mouse perched atop a cheese and charcuterie platter, powered by a see-sawing duo atop a triangle block of cheese handcar. A giant pink lemonade bottle bursts with excitement, adding a fizzy flair to the adventure.
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The final unit invites spectators to a whimsical tea party. Spinning teacups and saucers, colorful macaroons, cupcakes and other Trader Joe’s treats create a sweet ending to this culinary voyage. This float is a joyful celebration of food, fun and imagination! Here we go!
🥗🥪🍒🍇🍎🍑🍊🍎🍎🍊

01/01/2025

Mayor of Pasadena Victor Gordo and his family ride down the parade route in a 1925 White Motor Co. bus, originally designed for use in Yellowstone National Park. Look closely and you may just see cultural icon and living legend, Mr. Terry Crews!!

This historic vehicle, known as #176, began its service in 1925, replacing one of 53 buses lost in a fire at the park’s maintenance facility. It provided park tours until the late 1930s before being retired from the Park Services. Bill Harrah partially restored the bus and in 1973, the Williams family acquired it, keeping it in their garage for more than 30 years. Page M. Whyte purchased it in 2004 and, after thorough cleaning, new tires and fresh gasoline, the bus remarkably started right up. The bus is decorated by FTD® Flowers, the official floral partner of the Tournament of Roses.

01/01/2025

The 2025 Pasadena Tournament of Roses President Ed Morales and his family ride in a rare 1911 Rambler Model 65 seven-passenger touring car, owned by Joe Conzonire. This one-of-a-kind vehicle features a 431-cubic-inch, 45-horsepower engine, a 125-inch wheelbase and 43-inch tires. The iconic Rambler holds a fascinating place in automotive history. Originally priced at $3,050—a significant amount when a Ford Model T was just $680—the Rambler introduced the world to the first inflatable wheel-and-tire assembly. Silas Johnson, from Laredo, Texas, was the car’s original owner and his family treasured it until 1963. Amazingly, it still bears its original license plate. Built by the Thomas B. Jeffery Company, a former Chicago-based bicycle manufacturer from 1887, the Rambler was produced from 1902 to 1916. This legacy eventually evolved into Nash Motors, American Motors and later the Chrysler Corporation by 1987. Although the Rambler name was last seen in the U.S. in 1969, it remained popular around the world until 1983.

Decorated by FTD® Flowers, the official floral partner of the Tournament of Roses.

01/01/2025

The Mid-Parade Performance presented by Visit Mississippi honors “Two Kings” – Elvis Presley and B.B. King – with tributes to their 90th and 100th birthdays. Featuring larger-than-life renditions of these music legends, the float celebrates Mississippi’s rich musical heritage. The performance, led by Brandon Bennett and Chapel Hart, will bring Mississippi’s soulful melodies to life with a high-energy mix of country, rock and soul. Get ready for a celebration of music, history and the Southern spirit!

01/01/2025

The Shriners Children’s 2025 Rose Parade float, “Hope Shines On,” transports the parade to a vibrant tropical paradise to represent the transformative care Shriners provides to children worldwide. At the front of the float, four patient ambassadors ride in a wooden boat, navigating a waterway surrounded by palm trees, hibiscus flowers and lush greenery. Below the clear blue waters, a colorful underwater world is full of coral, seashells and fish. A working waterfall flows from decorative pots, adding to the float’s peaceful aesthetic. Perched atop the waterfall are two red-crowned parrots, a blue-and-gold macaw and butterflies fluttering by. The float’s tropical landscape, with hearts made of delicate greenery and shimmering seashells, represents the compassion and resilience that define Shriners Children’s mission. This oasis scene represents a world where Shriners Children’s exists to bring healing, transformation and limitless potential every day.

01/01/2025

The U.S. Army’s 250th anniversary is honored with the float “This We’ll Defend: 250 Years of Service” at the 2025 Rose Parade. Leading the procession, the U.S. Army Old Guard Fife and Drum Corps plays patriotic tunes in Revolutionary War uniforms. The float highlights a powerful timeline of service, beginning with a statue of George Washington and continuing through key moments in Army history. Decorated in black and gold florals, symbolizing knowledge and achievement, the float features outwalkers representing the Army’s diversity and resilience, honoring the motto “This We’ll Defend.”

01/01/2025

CORE Kidney’s float “It’s In Your Hands: It Takes 2” promotes vital kidney health awareness, spotlighting the power of complete testing through both blood and urine tests for those at-risk of kidney disease. Leading the float, two cupped hands cradle a blooming lotus, symbolizing care and renewal, while an intricately detailed hummingbird flutters overhead. Behind the lotus, a pair of trees resembling kidneys frame a doctor and patient duo to represent the power of partnership when it comes to kidney health. A floral pathway with boomboxes—playing “It Takes 2 – The Remix” by Rob Base—guides the way to a trellised gazebo. Dr. Anjay Rastogi from UCLA Health’s CORE Kidney Program rides alongside kidney patients and donors, emphasizing the importance of screenings and honoring the generosity of donors. This heartfelt floral display brings kidney health awareness to life with color, sound and hope, with the reminder that when caring for kidneys, It Takes 2.