Specializing in packaging, branding, advertising and strategic design for companies in the food and beverage industry.
Creative and design services for logo identity, branding, advertising, packaging, brochure and tradeshow collateral. Specializing in over 19+ years of experience in the food and beverage industry, local and national level clients.
Celebrating 21 successful years of Reinke Creative today, and still going strong!🥂 Thankful for all of my amazing clients, industry contacts, and business friends along the way that have made my career so fulfilling. I absolutely LOVE what I do and so excited to see what the next year brings!
New on the Costco floor! My latest package design for Oregon Orchard - their new Marionberry Chocolate Hazelnuts in a 1lb bag. Check it out, it's a great local product!
The most brilliant idea! I would love to do a personal project like this 😍
https://www.instagram.com/p/CpI1kIxoeHJ/?igshid=YmMyMTA2M2Y=
The new start to a new year is always a time full of reflections. I want to share mine.
At the close of 2022, I submitted entries to the Summit International Awards, which recognize creative excellence by small and medium-sized agencies worldwide. The awards are judged on the strength of the idea, quality of ex*****on and ability to persuade. With 19 countries, 62 categories, 3400+ submissions, I'm humbled to share that the team I led creative for earned two Golds, a Best of Show Award, and a 2022 Top Agency Award. Gold was awarded for New Corporate Brand Launch of Great Lakes Cheese (OH), the nation's largest natural cheese packager. A Gold and Best of Show was awarded for the Logo Redesign of CuliNEX, a food innovation & product development company (WA).
In the hopes to inspire others whether independent contractors, agencies or clients, I share that what stood out in these projects is relationships, energy and a fresh approach to doing business. Our clients were (and continue to be) an active part of our team-- our collective family of diverse talent. There were no walls, we trusted each other, and remained flexible, open and transparent. Not often does work happen this way between a team of independent contractors (or an agency) and clients.
Winning is not an easy feat; it's an honor. It's hard work, and it can be fun especially if the collection of people on the team are super strategic, truly experts in what they do, and have great approaches and personalities. I’d like to personally thank Kathryn Huhn for her strategic lead on all projects, big or small. Our partnership has been invaluable and I appreciate the out-of-box thinking, attention to detail and knowing every project we do together is always strategically solid. I’d also like to thank Linda Diteman for her creative genius and being my design wingman over the years. It’s so fun to share these awards with you both, as you had an integral part in not only the success of these award-winning projects, but so many over the past years that I can say I’m really proud of.
So it goes without saying, that together, you can achieve excellence. Choose the right people to surround yourself with, and consider a fresh approach - as well as have a blast at your job!
Many thanks goes to Kathryn Huhn, Linda Diteman, Great Lakes Cheese, Rachel Bisbee, Amber Jakab, CuliNex & Culinex Kitchens, Mark Crowell, Kathy Stephenson, and Lucinda Salinas
This was a sentimental day - feels like an end of an era. The first photoshoot of my career was in this studio 25 years ago with Michael Shay. I love this team, their talent, and they've always felt like family.
I was privileged today to be the last client Polara Studio had in their existing space before they move to a new studio location! Excited to shoot in their new space! And taking with me all the fun memories had in this one.
Truth.
💚
“Art will never be able to exist without nature.” ~ Pierre Bonnard
Another fantastic day on set - great team, gorgeous shots! Thank you Polara Studio!
So thrilled to see the new branding/look we created for CuliNex launch today!
They captured a fantastic video that summarizes what they do: https://youtu.be/wyp9Q629Sgo
"We always knew what we wanted to do," shares Mark Crowell when sharing the CuliNEX organization story. Since 2005, CuliNEX has pioneered clean label and pla...
"Thanks, Rebecca. You were awesome to work with and the work has been fabulous.
We can’t thank you enough for staying on budget and doing all the extra support for us."
Well, that's just a lovely note from a client! Thank you Kathy Kathy Dietz Stephenson! It's been a pleasure creating the new identity and brand launch for you at CuliNex!
Reinke Creative was recently hired to rebrand a BtoB company who is an innovative leader in the food development/plant-based/clean label industry. The big presentation yielded the dream response from the founder/CEO of the company. This is an amazing testimonial shared by his Director of Marketing, Kathy Stephenson: "He doesn't give flowery kudos unless they are deserved. “I’ve seen lots of these over the last 17 years and these are ones I can see using,“ is a big statement. They’ve been trying to get him to redesign for years and it will happen now."
I don't always work alone - I also work with a cherry-picked team of talented, brilliant minds - so I'm grateful for the collaboration that resulted in this top-tier creative.
Excited for what's to come!
Created this fun Holiday Collection for Oregon Orchard hazelnuts! Yummy candy-coated hazelnuts sold in both 2-pack and 4-pack varieties.
It's a good day when all hands are on deck and our client *loves* the end-result! Client testimonial: "It’s SOOOOOO good! Thank you for bringing this idea to life so beautifully."
Working together great under pressure, our teamwork was flawless! Kathryn Huhn
This was as fun shoot!
Cool shot we did for Shari's..tis' the season for pie!
Our new H**pler's labels are slowly appearing on shelf! Before and after versions right next to each other~
Recent package development I did for H**pler's Snacks on the shelf now!
It's our Anniversary! Grateful, proud, and humbled for all the awesome clients, connections, business partners, amazing projects and challenges I've had the opportunity to experience these 19 years!
Toasting to all the successes and those who have helped me along the way - astonished at how fast the time has flown by. When you do what you love, it's not work, it's passion - and I'm super excited for all the years still ahead.
Once upon a time. Circa 1994. A senior final project was directed to be interpreted from rolls and rolls of sketches to an actual computer file for final submission - and all fit on a floppy disk. There were no classes to teach computer graphics at this time. So myself along with other seniors in my classes, had to be completely self-taught. That's how I learned Freehand, Photoshop and QuarkXpress.
Experience and talent has a value
As of late, I've come across two package designs that have showcased the Gestalt Theory at its finest! Remembering my college professor teaching this for an entire term in Package Design, and how challenging the final project was for that term. So seeing this always makes me happy when brands take advantage of the wallpaper effect this can have. Gestalt Theory: an organized whole that is perceived as more than the sum of its parts.
What a nice testimonial from a former client re: a new business opportunity: "You'll be so good for them and they don't even know it yet."
My business has been built on 100% referral + repeat business for the past 18 years. I am so grateful for amazing clients!
Nothing like a glowing client testimonial "You hit a HOME RUN" to give you all the feels! Teamwork of KH/RR makes the dream work. We went from zero to hero in ONE round of a new product launch with no changes. Best collaboration ever Kathryn Huhn!
Great to see the 'old' blue box being replaced by the NEW REBRAND we just completed for Continental Mills brand Krusteaz! Exciting and fun project, and a great team!
Virtually Art Directing a fun food shoot today with Seattle studio Angie Norwood Browne Photoraphy! Great team and great talent! .com
Hazelnut Growers of Oregon is featured in Specialty Food Magazine this month! This is the new branding and packaging we completed for Oregon Orchard.
Nice to be back working in my Bend office!
Virtual in-studio day #1 of 2 - super productive thanks to Zoom!
Art Directing a photoshoot for the first time through ZOOM! With social distancing of 6 miles! Great to be able to carry on for our clients without a hitch - thank you to Polara Studio for all of the awesome technology!
I get giddy inside when I find I need the old-school PMS tint selectors for a project - and I actually HAVE THEM! They were collecting dust, but alas, they've paid off once again!
Amazed to see one of the first labels of my career still on shelves - Yoshida Gourmet Sauce - circa 1996! Wow I've learned a lot since then!!
Portland, OR
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Today is a big day in the studio... Art Directing video for USA Pears! I must be like.....
Willamette International Travel
Nw Irving Street
