Ziba

05/10/2022

Hello from Tokyo!

Shout out to Ziba Japan and the launch of our new site. We miss seeing our friends and hope to see you all in person soon. Visit jp.ziba.com

05/04/2022

Innovation is about possibilities and risk taking. To manage that risk is to make sure your innovation is relevant to your target user.

Let Ziba help you envision a future that’s shaped by your customers’ evolving needs and behaviors and use this vision to identify new products and services to drive growth for your business. 

04/29/2022

Making everyday experiences more beautiful is what drives us, it builds business value for the companies we work with.

Everyone at Ziba shares a passion for delivering and delighting, it’s pushed us through some challenging times.

Looking back: An impossible deadline hung over the project: to design, engineer and deliver a full-sized foam prototype of a revolutionary kidney dialysis system. After four all-nighters, with minutes to spare, an exhausted, exhilarated team of Zibites piled into a VW bus to deliver a full-sized foam prototype. We won the contract and the resulting product set the standard for kidney dialysis for years to come.

04/26/2022

How do you persuade people to adopt new behaviors? 

We recently worked with World Wildlife Fund to develop a strategy to persuade people to adopt behaviors that reduce food waste in resorts, hotels and cruise ships. 

Learn more about our collaboration with and how you can use a behavior change campaign and an audience-centered approach to deliver something unusually accessible, customizable and highly effective. Link in bio.

03/31/2022

In the third installment of our Behavior Change blog series, we’re discussing how the human desire for recognition and social approval can guide behavior change.

People have been trying to “keep up with the Joneses” for millennia. But beyond just convincing people to buy things, social approval can nudge all sorts of new behaviors, from quitting smoking and staying active to volunteering and giving to charity.

Learn how craving social approval drives behavior change on our blog: https://www.ziba.com/ideas/five-ways-to-design-for-successful-behavior-change-2-social-approval

03/25/2022

We are thrilled to announce the promotion of Erin Mitchell to Ziba’s Director of Finance & Operations! Erin has been an incredible Senior Project Accountant for the past three years. Over those years, Erin has taken on numerous new challenges and its time that her title reflects all of her hard work and impact on Ziba. Please join us in congratulating Erin!

03/18/2022

Happy St. Patrick’s Day from our Zibites! Especially to everyone brave enough to drink the green beer.🍀

03/14/2022

We’re looking for a motivated and eager-to-contribute multi-talented professional to join our Operations team. Ziba is full of dynamic, intense, passionate, and committed team members – it requires an up-for-the-challenge energy. In our accounting corner, we don’t have a lot of volume (not many AP invoices), but we have a lot of complexity (multiple related party entities).

Does this sound like you or someone you know? For more information, check out our Accounting & HR Administrator job listing at ziba.com/careers/accounting-and-hr-admin or through the link in our bio.

Interested in working at Ziba, but have different skills? We’re looking to fill a range of positions. Explore more at ziba.com/careers or through the link in our bio.

03/09/2022

What kind of in-store experience does it take to fight online upstarts? The line between eyecare and eyewear was getting in the way of a great customer experience for Luxottica. So we decided to get rid of it.


Luxottica is one of the world’s leading eyewear brands, but that didn’t make it immune to competition from cheap online alternatives. Faced with declining market share, they needed to grow foot traffic, sales, and brand loyalty. But first they needed to understand what a “uniquely Luxottica retail experience” was…and what it could be.



Ziba worked with Luxottica’s brand team to clarify their unique brand promise, which informed a complete new retail experience strategy. Physical stores became ‘service centers’, and a dizzying 18-stage customer journey was simplified to just three service touchpoints. We took cues from theater and educational theory, to guide customers through the streamlined experience. Then we prototyped and refined it at full scale, until it was intuitive and satisfying in a way no online retailer could match. Environmental and communication design—from story and imagery to digital touchpoints—reinforced the brand’s superior quality, value, and fashion.


The pilot OPSM ‘service center’ launched in central Sydney, and within a year had shown sales growth of 6.8%—despite growing competition from online upstarts. The concept has gone on to inform redesigns in nearly 80 stores throughout Australia.

Read more on our website: https://www.ziba.com/work/opsm-luxottica-retail-experience

Ziba designed a new in-store experience for OPSM, Australia's largest eyewear retailer.

03/04/2022

Please join us in welcoming our new Studio Director, a leader in Sustainable Design and boomerang Zibite, Wanda Weller!

With over 30 years of professional design experience in the fashion and product design industry, Wanda is a leader in Sustainable Design through education, design and commerce. Wanda was our Group Director for Environmental and Communications Design back in 2000. She went on to head the product design, textile, and graphic design teams at for almost 10 years. Wanda also created a successful, sustainable, lifestyle boutique in Ojai, California, and founded an Organic Home Textile Company with the mission of “Radical Transparency”, delivering certified and verified products that are both environmentally and socially sustainable.

In her off-hours, you can usually find Wanda somewhere with friends out in nature, attending a cultural event, signed up for a workshop or planning her next great escape. Her motto, “Stay Curious.”

Welcome, Wanda!

02/24/2022

We are looking for a Junior Graphic Designer with a passion for multidisciplinary collaboration and visual storytelling to join the Ziba team. Projects will range from corporate identity systems, print collateral, environmental graphics, interactive media, packaging, innovation ideation, and presentation/workshop materials.

Does this sound like you or someone you know? For more information, check out our Junior Graphic Designer job listing at https://www.ziba.com/careers/junior-graphic-designer

Interested in working at Ziba, but have different skills? We're looking to fill a range of positions. Explore more at https://lnkd.in/dUM7rSi

02/15/2022

In the second installment of our Behavior Change blog series, we’re discussing how integrating positive consequences into design can help guide behavior change.

If someone tells you you’re especially good at drawing, you tend to draw more. Getting good grades inspires feelings of pride that often prompt us to work harder. For most of us, in fact, not a day goes by without some kind of positive feedback reinforcing one of our behaviors, whether it’s in the way we engage with social media, choose where to spend our money, or make decisions about our health.

Learn more on our blog: https://www.ziba.com/ideas/positive-consequences

02/03/2022

In this past week’s Ziba Fuel, April Rinne, author of Flux: 8 Superpowers for Thriving in Constant Change, joined us to discuss eight powerful mindset shifts that enable leaders and seekers of all ages to thrive in a time of unprecedented change and uncertainty. Thank you, April!

Learn more about how to thrive in a world in flux with April’s new book at https://www.fluxmindset.com

“A world in flux calls for a new mindset, one that treats constant change and uncertainty as a feature, not a bug. Flux helps you open this mindset—a flux mindset—and develop eight “Flux Superpowers” that flip conventional ideas about leadership, success, and well-being on their heads. They empower you to see change in new ways, craft new responses, and ultimately reshape your relationship to change from the inside out.”

01/21/2022

We’ve all been to our share of virtual meetings, and it looks like they’re here to stay. Some are fun and productive, but truthfully, some we would have rather skipped.

When you’re zoning out, but can’t let it show, play this fun, easy desktop game from your friends at Ziba Design to ease your ‘virtual-fatigue’ while looking alert. Follow the link below, choose your persona and try to avoid all of the obstacles that come with working virtually.

And don’t forget to save the link to your bookmarks for next time you find yourself in one of those meetings that could’ve been an email: http://workfromhome.ziba.com/

01/19/2022

We're looking for an Account / Business Development Director with a passion for design and helping clients achieve their goals. This role is responsible for providing both strategic and tactical leadership across client engagements. The account / business development director is able to identify a client’s business needs and work with both the client and Ziba cross-disciplinary teams to understand, define, and build effective and innovative solutions that generate measurable results. This role is for someone who is as much a leader as they are a communicator and mentor: https://www.ziba.com/careers/account-business-development-director

Sound like someone you know? Tag them below.

Interested in working at Ziba, but have different skills? We're looking to fill a range of positions. Explore more at https://www.ziba.com/careers

01/07/2022

As the year kicks off, many of us hope to create new habits for a happier, healthier self. But, we’re all creatures of habit, and as anyone who’s tried to start a new exercise routine or stop doomscrolling social media before bed can attest, habits are hard to change. Up to 74% of US adults set New Year’s resolutions, for example, yet studies typically find that around 80% of them are abandoned by the end of February.

Changing human behavior is one of the great design challenges of the modern era, pitting generations of ingrained human nature against an endless variety of incentives, nudges, and rewards. At Ziba, we’ve found a few approaches that can reliably make these kinds of shifts a reality. Some come straight from academia, others from trial-and-error, but none of them works for every audience and every situation. So as you start your new year, we’re sharing five techniques that are consistently useful and broadly relevant.

Learn more on our blog: https://www.ziba.com/ideas/five-ways-to-design-for-successful-behavior-change

12/18/2021

It’s the most wonderful time of the year, Elf Carts! Elyssa & Holly spread holiday cheer around the office by delivering gifts, drinks and snacks to our local Zibites. It’s the perfect start to the holiday season.