Pura Vida MultiMedia

Pura Vida MultiMedia Web Design, Content Marketing, and Videography for Startups, Entrepreneurs, and People with Ideas. Websites? We do that. Video? From concept to upload, baby.

Pura Vida MultiMedia is a full-service interactive digital media and design studio. Content? From web copy to email newsletters, from social media to scriptwriting, we do it all. Pura Vida MultiMedia was started by Caelan Huntress in 2010 in order to help people and businesses bring their ideas to life online. With his broad fields of experience, from sales to performance, from computers to yoga,

Caelan has the knowledge to solve almost any problem with either his own (or his borrowed) brain capacity. While some of the work is done by Caelan himself, for more complicated functions, outsourced experts are used. This prevents your solutions from being limited to Caelan’s skill set, and ensures that you will be getting the best expert working on your project. We work with clients from Portland, Oregon to Costa Rica, the two locales where Caelan spends most of his time. As a virtual agency, we can handle web design for clients anywhere in the world. We use Skype and email as our primary communication tools, and we’re almost always online.

05/22/2020

Increase your confidence as a presenter & improve your reputation as a leader by joining the Zoom Host Intensive.

11/13/2018

Book review - Children of Blood and Bone by Tomi Adeyemi

This is my review of "Children of Blood and Bone" by Tomi Adeyemi. It's a good read. Get it on Amazon here: https://www.amazon.com/Children-Blood-Bone-Legacy-Orisha/dp/1250170974 About Caelan Huntress: Father of 3. Website designer, writer, parkour athlete, multimedia producer, and retired superhero...

EXMO - How To Buy XRP Ripple on cryptocurrency exchange
10/02/2018

EXMO - How To Buy XRP Ripple on cryptocurrency exchange

Set up accounts on Exmo (https://stellarplatforms.com/exmo) and Coinbase (https://stellarplatforms.com/coinbase) to buy XRP with a credit card. You have to go through a few steps, but if you have the following 3 things, you can buy XRP with a credit card: 1. Exmo account 2. Coinbase account 3. Credi...

Andrew Carnegie's Mastermind Opening
09/07/2018

Andrew Carnegie's Mastermind Opening

This was the passage read by Andrew Carnegie at the beginning of his own Mastermind sessions. I have also read it at the start of my mastermind sessions for ten years. Join me in the Make It Happen Mastermind: https://stellarplatforms.com/mastermind The Mastermind was described in detail by Napoleon...

09/04/2018

Desire Map Planner Review

08/30/2018

When Brands Pivot: from ConvertKit to Seva and back again

Looking back on that time ConvertKit changed their name and then changed it back. Go to https://stellarplatforms.com/convertkit and try this Email Service Provider if you want to convert traffic into subscribers on your website. Read their announcement here, when they changed their name: https://med...

Indilea's Cooking Show in Costa Rica
08/28/2018

Indilea's Cooking Show in Costa Rica

I found this old video from a few years ago, when Indi was first learning how to make her own smoothies. Of course, she wanted to make a video to show everybody all about it. Her narration cracks me up. So many of these ingredients bring back memories: the fresh bananas from the valley in which we l...

Sometimes, a webinar is NOT the right idea.
08/24/2018

Sometimes, a webinar is NOT the right idea.

Webinars are great for generating leads, but they are tricky to set up. This week I talked a potential client out of using a webinar funnel, during one of my free digital strategy consultations. If you've got an idea for your digital marketing, and you need to talk to a professional about it, apply....

Divi Tutorial: How to Make a Row Full-Width When It Won't Go Full Width
08/23/2018

Divi Tutorial: How to Make a Row Full-Width When It Won't Go Full Width

The latest version of Divi doesn't make it easy to make a row full-width in the Visual Builder. You have to set Custom Width to 100%, because the 'Make This Row Fullwidth' toggle keeps padding on the sides. Hopefully this will be fixed in a future release, but if you've been wrestling against the Vi...

I get knocked down, but I get up again
08/21/2018

I get knocked down, but I get up again

Only 3 days into my commitment to post every day to YouTube for 30 days, I missed a day. I don't care. I'm continuing. A long, unbroken line of videos is not what I want. The habit of publishing regularly is what I want. Read my blog post to see why I think it's a good idea to break new years resolu...

This is my presentation from     on How To Run a       -
07/31/2018

This is my presentation from on How To Run a -

Freelancing strategy presented by Caelan Huntress, delivered at WordCamp Wellington in July 2018. https://2018.wellington.wordcamp.org/ Caelan Huntress is the creative director of Stellar Platforms, and has been freelancing as a digital marketer for eight years. This presentation provides detailed i...

This is the best social media blog promotion strategy I've ever used.
06/26/2018

This is the best social media blog promotion strategy I've ever used.

Thanks to Dustin Stout's Blog Promotion template at https://dustn.tv/blog-promotion-template/ I was able to populate social media posts for the rest of this month for 6 different blog posts. Get more of Stellar Platforms: Follow Stellar Platforms on TWITTER: https://twitter.com/stellarplatform Like....

*Interview with Sean Ogle of Location Rebel *The first episode of the Stellar Platforms Show! (https://stellarplatforms....
06/22/2018

*Interview with Sean Ogle of Location Rebel *
The first episode of the Stellar Platforms Show! (https://stellarplatforms.com/show)

After 7 years, Sean has moved his membership site from WordPress to Rainmaker and back again, so we geek-out on the tools he used, and discuss cobbling everything together yourself versus hosting on an all-in-one platform.

“It’s best to go with something that is best in class at what they do.”

Should you launch a membership website ready to sell, or ready to connect?

On the first episode of the Stellar Platforms Show, I interview Sean Ogle of Location Rebel about the tools he uses to run his membership website. go to https://stellarplatforms.com/show to see the full 1-hour interview. Get more of Stellar Platforms: Follow Stellar Platforms on TWITTER: https://twi...

One Year to New ZealandIt’s been 1 year since we decided to move to New Zealand. (Read about my thoughts 1 year in to th...
06/21/2018

One Year to New Zealand
It’s been 1 year since we decided to move to New Zealand. (Read about my thoughts 1 year in to the move -> https://caelanhuntress.com/2018/06/01/one-year-to-new-zealand/)

In 12 months time, we handed in our 30 days notice, packed everything, flew across the world, got a job, and a work visa, and now, residency in a new country,

“Life’s a climb…but the view is great.”

I’ve been extraordinarily busy over the past year. Today is the one-year anniversary of putting in our 30-day notice on the house we were renting in Portland. Within the past year, the Huntress Clan has: Packed all of our worldly possessions into a storage unit Moved temporarily into my father-in-...

Get the DIY Customer Avatar KitCustomer Avatars allow you to customize your content to reach the types of people who buy...
06/19/2018

Get the DIY Customer Avatar Kit
Customer Avatars allow you to customize your content to reach the types of people who buy from you. Rather than screaming into the void, talking to a specific Customer Avatar gives your communications a target you can aim for, and focuses your messaging to convert. (Use coupon code ‘DIY’ to get the Customer Avatar Kit for free: https://stellarplatforms.com/product/diy-customer-avatar-kit/)

You can easily identify who potential customers are, with a defined Customer Avatar. All you need to do is devote an afternoon to thinking about who these people are, what they are like, and what motivates them to make decisions.

“The aim of marketing is to know and understand the customer so well that the product or service fits and sells itself." – Peter Drucker

Do you know who your best customers are?

I thought that Aristotle said this quote, the one I’ve been championing all my adult life. (Read about the real author o...
06/15/2018

I thought that Aristotle said this quote, the one I’ve been championing all my adult life. (Read about the real author of this quote here -> https://caelanhuntress.com/2017/08/24/my-favourite-quote-of-all-time-is-a-misattribution/)

I was midway through this great essay about Habits of Excellence, exploring the idea of collecting some of my existing content into a book-length project. My passage this morning was on the difference between ‘being’ and ‘becoming,’ and how different languages treat these two concepts differently. In English we are limited, because our verb ‘to be’ is used so frequently for both the Spanish ‘ser’ and ‘estar,’ or for the Greek ‘είμαι’ and ‘γίνομαι.’ It was a modest piece of linguistic analysis, the sort that I don’t get to indulge in anymore, and it was only when I looked to my source texts to read the Ancient Greek that I discovered, to my horror, that this quote was never said by Aristotle at all.

For me, this is the intellectual equivalent of discovering there is no Santa Claus.

“Clever lines routinely travel from obscure mouths to prominent ones.” - Ralph Keyes

Do you know who actually said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit,” or were you duped like me?

Would you follow a series of simple movements and breathing exercises, if it increased your energy and lowered your stre...
06/14/2018

Would you follow a series of simple movements and breathing exercises, if it increased your energy and lowered your stress?

Qi Gong has been called “the Art of Effortless Power.” I think that’s one of the reasons I like it so much; as an athlete, I’m so used to pushing, straining, and exerting effort in order to get results. Qi Gong is a wonderful counterpoint to this, because the more you relax, the more energy and vitality you get from the practice. (Learn why Qi Gong is the best exercise for busy dads -> https://bethebetterdad.com/qigong/)

Qi Gong is a type of exercise that works exceptionally well for dads, because we’re getting older, our bodies are deteriorating, and we don’t have a lot of extra time. The reason you see so many old dudes doing Qi Gong is because it becomes more valuable to your creaky joints as you age.

“There is a lot more to Qi Gong than meets the eye. Like an iceberg, what you can see and witness in a Qi Gong practice is only the surface of a much deeper and potent internal power. Qi Gong is simple: it requires no equipment, little space, and can be practiced in a short amount of time. Yet simple as it seems, Qi Gong brings an incredible amount of healing power to the practitioner.” - Lee Holden

Sean Ogle Interview Teaser - The Stellar Platforms Show
06/12/2018

Sean Ogle Interview Teaser - The Stellar Platforms Show

On the first episode of the Stellar Platforms Show, I interview Sean Ogle of Location Rebel about the tools he uses to run his membership website. go to https://stellarplatforms.com/show to see the full 1-hour interview. Get more of Stellar Platforms: Follow Stellar Platforms on TWITTER: https://twi...

Here's the slides from my recent presentation on UX for the Modern Learner.
05/29/2018

Here's the slides from my recent presentation on UX for the Modern Learner.

As training moves to more digital formats, it's colliding with new realities in learners' jobs, behaviours, habits, and preferences. Today's employees are overwhelmed, distracted, and impatient. Flexibility in where and how they learn is increasingly important. They want to learn from their peers an...

herding cats 2
03/27/2018

herding cats 2

How To Send Bitcoin Wallet to Wallet Transfer
02/06/2018

How To Send Bitcoin Wallet to Wallet Transfer

Spoiler alert: sending Bitcoin to someone else's wallet is more expensive than sending Litecoin, and it takes much longer, too. In this tutorial, I will compare sending them side-by-side. First, I send $100 of BTC from Coinbase, and then I sell $100 of BTC to buy LTC, and send that. (It's much faste...

Getting started with   and   - or ready to begin? Easy step-by-step tutorial here:
01/16/2018

Getting started with and - or ready to begin? Easy step-by-step tutorial here:

This step-by-step tutorial will show you how to trade cryptocurrency on Coinbase. https://stellarplatforms.com/coinbase will get you set up. If you first need to learn how to transfer USD into Bitcoin, read my tutorial - Buying Your First Bitcoin: Step-By-Step: https://medium.com//buying-y...

01/05/2018

Two sets of rules - board games with big kids and little kids.

This is how we make sure everyone has fun playing games like My Little Pony Monopoly. https://bethebetterdad.com

You know how sometimes you will be reading a website, and clicking a link will make you scroll down the page? This video...
01/04/2018

You know how sometimes you will be reading a website, and clicking a link will make you scroll down the page? This video tutorial shows you how to do that with HTML.

Stellar Platforms originally shared:

Tutorial: How to Make In-Page Links in WordPress with HTML

This quick tutorial shows you how to make in-page links with HTML in WordPress. Subscribe to my newsletter for more insight into building your platform and your brand: https://stellarplatforms.com/subscribe Get more of Stellar Platforms: Follow Stellar Platforms on TWITTER: https://twitter.com/stell...

How do you buy Ripple XRP a credit card? (TUTORIAL)
01/02/2018

How do you buy Ripple XRP a credit card? (TUTORIAL)

When I tried to buy XRP with a debit card, I found the best way to buy Ripple is with Coinbase. https://stellarplatforms.com/coinbase will get you started there. This tutorial takes you through all the other steps to buy Ripple on a cryptocurrency exchange. Full tutorial here: https://caelanhuntress...

All year, I have been tagging the best email subject lines that catch my attention, and below is a list of the 170 best ...
12/19/2017

All year, I have been tagging the best email subject lines that catch my attention, and below is a list of the 170 best email subject lines that I saved. The author of the subject line is linked next to each one, so if you like, you can subscribe to their email newsletters, and follow the masters that I follow.

Read what the best email marketers are using for their subject lines in this roundup of the best of the best of 2017.

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