Black Hills & Badlands Tourism Association

Black Hills & Badlands Tourism Association BH&B is a private, non-profit organization dedicated to promoting the Black Hills and Badlands region

We are a private, non-profit destination marketing organization (DMO) dedicated to promoting the region as an all-season travel destination. Representing a diverse collection of member businesses, we work hard to serve as a unifying force among area organizations and agencies in the pursuit of mutual goals for product development, travel marketing, and enhancement of the visitor experience. For ov

er 75 years, we've worked to protect and nurture the credibility of the tourism industry as an important regional economic force.

Reminder: BH&B is hosting our first Community Blitz! We will be joining Coffee with the Chamber at That Place, Thursday,...
04/22/2025

Reminder: BH&B is hosting our first Community Blitz! We will be joining Coffee with the Chamber at That Place, Thursday, April 24 at 8:30 a.m. We're excited to connect with you to learn more about your businesses and community!

See you there!

✨ Sneak Peek Behind the Scenes! ✨We’re in the home stretch of bringing the new Black Hills & Badlands Vacation Guide to ...
04/17/2025

✨ Sneak Peek Behind the Scenes! ✨

We’re in the home stretch of bringing the new Black Hills & Badlands Vacation Guide to life! Today, our team gathered to review the final proof before sending it off to the printer. 📚🖨️

We can’t wait to share this year’s guide and help our guests plan their next unforgettable adventure in the Black Hills and Badlands.

THANK YOU to all participating members—this publication truly takes a community to create. Stay tuned… we’re excited to get this in your hands soon!

Join BH&B for our first Community Blitz! We will be joining in for Coffee with the Chamber at the Lead Area Chamber of C...
04/17/2025

Join BH&B for our first Community Blitz! We will be joining in for Coffee with the Chamber at the Lead Area Chamber of Commerce, Thursday, April 24 at 8:30 a.m. Our Community Blitz events are an effort to show our appreciation and connect with you to learn more about your businesses and community! Together we can drive tourism and economic growth!

Advertise your business at the Black Hills Visitor Information Center and connect with thousands of eager travelers expl...
04/14/2025

Advertise your business at the Black Hills Visitor Information Center and connect with thousands of eager travelers exploring the region!

Options include digital displays, custom panels, brochure slots, and more! You’ll gain prime visibility right where our visitors plan their adventures. Maximize your reach and make your business part of their unforgettable Black Hills experience!

The Tourism Coalition of South Dakota (TCSD) is hosting a Congressional Roundtable with Senator Mike Rounds to discuss k...
04/10/2025

The Tourism Coalition of South Dakota (TCSD) is hosting a Congressional Roundtable with Senator Mike Rounds to discuss key legislative issues impacting the tourism industry.

This exclusive event is open to TCSD members. If you are not yet a member, now is the perfect time to join and be part of this important conversation. This is a critical opportunity to voice industry needs, gain insights into legislative matters, and advocate for policies that support and grow South Dakota’s visitor economy.

Register via the link below!

Welcome to the roundtable discussion with Senator Mike Rounds. Let’s dive into the topics that matter most to our tourism community here in South Dakota. This event focuses on the challenges and opportunities facing tourism in the region, providing a platform for community members to engage with t...

Help us, so we can help you! As tourism season kicks into high gear, Black Hills & Badlands Tourism Association invites ...
04/09/2025

Help us, so we can help you!

As tourism season kicks into high gear, Black Hills & Badlands Tourism Association invites members to fill out a brief survey on tourism-related topics, as well as needs during this year's season. Responses will be used to help us better understand what we can do to support your business during the 2025 tourism season.

Featured South Dakota Vacation Guide Explore South Dakota's beauty, from Badlands to Mount Rushmore, with the Vacation Guide. Discover outdoor adventures, culinary treats, and vibrant cities. Your essential tool for planning any trip. Order your free copy today. More

Ara Baumstarck, VP of Operations, celebrates 23 years with Black Hills & Badlands Tourism Association! Today, we celebra...
04/08/2025

Ara Baumstarck, VP of Operations, celebrates 23 years with Black Hills & Badlands Tourism Association! Today, we celebrate Ara's exceptional leadership in and unwavering passion for the tourism industry and the Black Hills & Badlands region.

Help us congratulate Ara today! 🎉

Seasonal attractions opening dates are updated! We are looking forward to a successful 2025 tourism season!
04/07/2025

Seasonal attractions opening dates are updated! We are looking forward to a successful 2025 tourism season!

The Black Hills and Badlands region has a ton of awesome things to do no matter what time of year you visit. What makes the area so memorable is its unique blend of experiences that must be discovered in person.Below is a list of businesses that open seasonally or are re-opening after a temporary cl...

04/01/2025

We’re Hiring! Join Our Team!

Black Hills & Badlands Tourism Association is looking for a Regional Sales & Membership Director to help grow and support our incredible tourism industry! If you love the Black Hills, enjoy connecting with businesses, and have a knack for sales, this could be the perfect role for you!

What You’ll Do:
✅ Build relationships with tourism businesses
✅ Sell memberships & marketing products
✅ Help members make the most of their BH&B benefits
✅ Represent BH&B at events & industry gatherings

Why Join Us?
⭐ Work with a fun, passionate team
⭐ Flexible & dynamic work environment
⭐ Base salary + commission opportunities

Know someone who would be a great fit? Tag them below! 👇 Learn more & apply today.

63 Member Sales jobs available in Rapid City, SD on Indeed.com. Apply to Sales Associate, Sales, Retail Sales Associate and more!

Black Hills & Badlands VIP Card submission deadline is April 15! 🚨 VIP Cards acquaint travel industry employees with tou...
03/31/2025

Black Hills & Badlands VIP Card submission deadline is April 15! 🚨

VIP Cards acquaint travel industry employees with tourism businesses, towns and routes throughout the region by visiting attractions at free or reduced prices. The program is an opportunity for us to deliver memorable experiences for our visitors.

Learn more and submit your offer request today.

Each year since 1954, Black Hills & Badlands Tourism Association has distributed Visitor Industry Partners (VIP) Training Cards to BH&B members.The VIP Training Cards are a training program for the region’s front-line staff. They are provided to acquaint travel industry employees with the many tou...

Advertise in the BH&B Travel Professionals Guide! Distributed to tour operators, travel agents, and group planners, more...
03/27/2025

Advertise in the BH&B Travel Professionals Guide! Distributed to tour operators, travel agents, and group planners, more than 700 print copies are showcased at professional trade shows.

The guide is a tool for travel professionals planning trips for clients to the Black Hills & Badlands Region. Learn more about the guide and secure your spot today!

Secure your spot in the region's official trade publication for travel professionals. This comprehensive guide makes it easier for tour operators, travel agents, and group planners to showcase the Black Hills and Badlands to their clients.

Black Hills & Badlands is giving you the Green Light to Adventure! Tourism season is ramping up and BH&B invites you to ...
03/25/2025

Black Hills & Badlands is giving you the Green Light to Adventure!

Tourism season is ramping up and BH&B invites you to align your content with ours and share a unified message. Together we can strengthen our voice and efforts to create a lasting impression on Black Hills and Badlands visitors.

Spring marks the perfect transition for visitors eager to leave the snow behind and embrace the great outdoors. With April's theme, “Green Light to Adventure,” we’re focusing on promoting rejuvenating getaways, wildlife encounters, and early multi-day excursions.Our goal is to captivate potent...

Today we celebrate Greg Valladolid, our Vice President of Marketing, on his 17th work anniversary! Greg joined Black Hil...
03/20/2025

Today we celebrate Greg Valladolid, our Vice President of Marketing, on his 17th work anniversary!

Greg joined Black Hills & Badlands in 2008, managing the Association's website. Greg's enthusiastic approach and positive energy is noticed by BHB Staff, Association Members, and the communities we serve. Today, we celebrate Greg's creativity, enthusiasm, and commitment to BH&B!

Give Greg a shoutout! 🎉

Tag along with Black Hills & Badlands! The Black Hills & Badlands Vacation Guide sales deadline has been extended to Mar...
03/10/2025

Tag along with Black Hills & Badlands!

The Black Hills & Badlands Vacation Guide sales deadline has been extended to March 15, 2025!

Claim your advertising spot and business listing in our BH&B Vacation Guide. The guide is distributed across the region and is the official year-round resource for the area.

Contact our sales department today (605) 355-3600 or visit BlackHillsBadlands.com.

✈️ Help Shape the Future of Rapid City Regional Airport! ✈️Rapid City Regional Airport wants to hear from you! Your feed...
02/28/2025

✈️ Help Shape the Future of Rapid City Regional Airport! ✈️

Rapid City Regional Airport wants to hear from you! Your feedback will help improve the travel experience, shape future services, and enhance amenities.

Take this short, anonymous survey to share what the airport does well and where it can improve. Your input will directly influence RAP’s development and customer experience.

📢 Your voice matters! Take a few minutes to share your thoughts and help make RAP even better for travelers like you.

Help us understand what new services or amenities you’d like to see. Your feedback is completely anonymous and will directly influence our airport’s development, customer experience, and future offerings.

For more than 85 years, Black Hills & Badlands Tourism Association has been uniting local businesses, communities, and v...
02/19/2025

For more than 85 years, Black Hills & Badlands Tourism Association has been uniting local businesses, communities, and visitors through a shared love of this spectacular region. As we celebrate Destination Professionals Day, we honor the dedication of the professionals who bring our region to life—showcasing the ultimate experience in the Black Hills and Badlands.

Thank you for driving opportunity, growth, and inspiration everywhere you go! 🌟

🛑 ATTENTION: Three bills (HB 1138, HB 1191, SB 121) could drastically increase advertising costs for tourism businesses ...
02/18/2025

🛑 ATTENTION: Three bills (HB 1138, HB 1191, SB 121) could drastically increase advertising costs for tourism businesses in South Dakota by removing the sales tax exemption. This threatens jobs, businesses, and our ability to promote South Dakota as a travel destination.

We need YOUR voice to oppose these bills and protect our tourism industry! Contact your legislators today and let them know how important tourism is to our state’s economy.

Learn more and take action here: https://www.blackhillsbadlands.com/bhb/article/urgent-make-your-voice-heard-these-important-bills

Address

1851 Discovery Cir
Rapid City, SD
57701

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(605) 355-3600

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