Pennsylvania's Americana Region

08/31/2024

Labor Day weekend is a great time to get out and visit some more stops on our Sweet & Salty Trail! Enjoy those last moments of summer with the family and share your adventures with us by tagging us!

Sign up for the free trail: https://www.visitpaamericana.com/sweet-salty-experience-pass/

08/29/2024

Did you know that Taylor Swift is from Berks County? Don't miss out on Swiftie Night on Friday, September 6th at the Reading Fightin Phils!

08/27/2024

So many exciting events happening this September! Try out some new moves at the 1940's Hangar Dance, enjoy a night at the museum, or perhaps heat things up at the Chile Pepper Festival. Check out our latest blog for more details: https://www.visitpaamericana.com/blog/post/must-attend-events-in-september/

08/26/2024

Reading & Berks County makes a great weekend getaway from New York City!

Don't take our word for it, read about why Reading, PA made USA TODAY 10Best's list.

These easy weekend getaways from NYC include New Jersey beaches, Pennsylvania road trips, and quaint coastal New England towns.

08/25/2024

🚴‍♀️Ready for a ride? One of the best ways to explore Pennsylvania's Americana Region is on two wheels.

Did you know the Greater Reading Trail System features over 125 miles of trails and earned a Bronze Level Ride Center designation from the International Biking Association?

Get involved with Berks Area Mountain Biking Association (BAMBA)👇
https://www.visitpaamericana.com/listing/bamba-(berks-area-mountain-biking-association)/303/

📸: Sarah Lucas

08/23/2024

Play ball! We are proud to be sponsoring LGBTQ+ night at the Reading Fightin Phils on September 3rd. Want free tickets? Stop by our office at 4641 Pottsville Pike, Reading, PA between 9 am and 4:30 pm M-F to grab yours. *Limited supply, first come first served.

08/23/2024

Keep voting Reading Liederkranz for Best Oktoberfest! Let's help them get that #1 spot!

Reading Liederkranz Oktoberfest: Vote for your favorite Oktoberfest!!

08/22/2024

Hey there, new and returning college students! 🎓

Welcome to Reading & Berks County! Get ready to explore our vibrant area with endless opportunities for outdoor recreation, great food, and unique activities. We're so excited to have you!

Discover fun things to do in Berks County by visiting our website: https://www.visitpaamericana.com/

Leave your well wishes and advice for students in the comments! 👇

📸: ,



Alvernia University Penn State Berks Albright College Kutztown University of Pennsylvania Reading Area Community College (RACC)

08/21/2024

There are lots of events to choose from this weekend! Take a class, enjoy live music, explore the great outdoors- the options are endless! Let us know your plans in the comments.

View our full events calendar: https://www.visitpaamericana.com/events/

08/19/2024

Did someone say free ice cream? Come visit us at Sweet Ride Ice Cream, LLC on September 13th.

We will be giving out travel guides, raffle tickets, and free ice cream! Meet the staff, ask questions, and get to know Reading & Berks County better. Hope to see you there!

https://www.facebook.com/share/rDGbPvwa6fTjCnsB/

08/18/2024

🐾 Discover Berks County through the eyes of our four-legged friends! Whether they’re exploring our scenic trails or enjoying a sunny park day, these pups (and a kangaroo?!) are living their best lives. Share your adventures with us 🐶✨

📸: .nellie.finley, Sarah Lucas, , Sarah Lucas

08/17/2024

LAST CALL! Our photo contest ends TOMORROW, August 18th. Hurry and send us those submissions for a chance to win up to $100!

Upload here: https://shrpa.com/upload/americanaregionpa/c891c296-a436-43b7-9043-4e3ffda8f42f

📸: Gerald Voyer

08/16/2024

Celebrate culture through food, dance, poetry, music, and more at the 5th Annual Berks Cultural Diversity Festival! Bring The Change hosts this fantastic event on September 29th from 12-6 in City Park.

08/15/2024

We recently invited influencer and content creator, , to explore our region!

She visited many places and restaurants in Berks County. Some of her itinerary included a paddle boarding lesson with Aqua Om Paddle, a ride on the Colebrookdale Railroad - The Secret Valley Line, a meal at Stampede Barbecue, and much more! Head over to our Instagram to watch her entire adventure!

08/14/2024

Ever heard of an Ice Cream Poker Run?! 🍦🃏

Gather your friends, family, and fellow ice cream aficionados for a day of fun and excitement. Collect poker chips along your journey and strategize to build the best poker hand.

This unique event and more are all taking place this weekend. For more details, visit our website: https://www.visitpaamericana.com/events/

08/13/2024

BONUS REWARD! We have received some great submissions for our summer photo contest! The contest ends August 18th. Make sure to get those photos submitted for a chance to win a $50 gift card!

BONUS: If we choose your photo for our 2025 Travel Guide Cover, you will receive an ADDITIONAL $50 (and bragging rights)!

Upload here: https://shrpa.com/upload/americanaregionpa/c891c296-a436-43b7-9043-4e3ffda8f42f

📸: Sharon Pogar, Ingrid Fake, Tom Kwiatkowski

08/12/2024

Support a local business and vote Reading Liederkranz for Best Oktoberfest!

10Best provides its users with original, unbiased, and experiential travel content 10Best provides its users with original, unbiased, and experiential travel and lifestyle content.

08/07/2024

Spend some of the last weekends of summer in Reading & Berks County! Check out these exciting upcoming events.

View our full events calendar: https://www.visitpaamericana.com/events/

08/05/2024

A sweet story from our friends at Philly Pretzel Factory - Muhlenberg💚

"On Sunday morning, a mother and son who were on the Sweet & Salty Trail came into the store. Some businesses weren't open yet that morning, so they had gone into the App to see what else was open - and after finding us in the App, they stopped by for a sampler of pretzels, pretzel dogs & rivets.

Our new friend / customer eats at the diner next door to us on a regular basis - and up until that day she had never noticed that we were there! The trail is what brought her in to visit us. She said she'll be back. 🙂 Thank you!"

We love hearing these stories from our partners and guests on our trails. If you have had a fun time on one of our trails, let us know in the comments!

Sign up for the Sweet & Salty Trail: https://www.visitpaamericana.com/sweet-salty-experience-pass/

08/04/2024

It's National Farmers Market Week! We love that Berks County offers so many different places to get fresh produce and delicious homemade treats. Visit one of our markets to celebrate. What is your favorite thing to get at the market?

‼️Be sure to check their websites and social media for hours

West Reading Farmers Market
Penn Street Market
Boyertown Farmers Market
Birdsboro Farmers Market
Renningers Kutztown Farmers and Antiques Market

📸: , Birdsboro Farmers Market,

08/02/2024

Time is running out to enter our summer photo contest! Winners receive a $50 gift card!

Enter here: https://shrpa.com/upload/americanaregionpa/c891c296-a436-43b7-9043-4e3ffda8f42f

📸: , ,

08/01/2024

Some summer highlights☀️💛

Summer is flying by! Let's take a look at some of our favorite moments so far.

DID YOU KNOW?! We are holding a summer photo contest! Visit this link for details and to enter: https://shrpa.com/upload/americanaregionpa/c891c296-a436-43b7-9043-4e3ffda8f42f

📸: Sarah Lucas

07/31/2024

How are you going to spend the first weekend of August? Check out some ideas and start planning. Summer won't be here forever. Take advantage of all of the excitement in Reading & Berks County.

View our full events calendar: https://www.visitpaamericana.com/events/

07/28/2024

August may be the Sunday of summer, but the fun doesn't end! There are lots of exciting events coming up in Berks County this August. Check it out!

Read our blog: https://www.visitpaamericana.com/blog/post/best-things-to-do-in-august/

07/26/2024

Our friends Jayne and Zachary from New Jersey had a BLAST on their trip to Reading & Berks County's Sweet & Salty Trail! Can you believe they visited 10 stops in just a couple of days?

After their excursion, they came to visit our office. We were so excited to have them and of course, had to send them home with some goodies.

It's hard to believe, but our summer days are quickly running out! Take your kids or grandkids for a day on the Sweet & Salty Trail before it's too late and tag us in your photos. We love seeing our visitors and locals having a great time in Pennsylvania's Americana Region! Sign up here: https://www.visitpaamericana.com/sweet-salty-experience-pass/

07/24/2024

Head over to Boyertown for a ✨magical✨ weekend🪄

If you're looking for last-minute plans this weekend, plan on visiting Boyertown for their Magical Witches and Wizards Weekend! Check out the schedule and share your photos with us if you attend!

REMINDER- We are hosting a photo contest this summer. This is the perfect opportunity to get some cool shots! Enter here: https://shrpa.com/upload/americanaregionpa/c891c296-a436-43b7-9043-4e3ffda8f42f

Building a Better Boyertown The Peppermint Stick Candy Store Boyertown Museum of Historic Vehicles Colebrookdale Railroad - The Secret Valley Line Boyertown Area Historical Society

07/24/2024

Summer is flying by, and before you know it, fall will be here! Make sure you're getting out to see all of the fun events Berks County has to offer. Here's what's coming up this weekend!

View our full events calendar: https://www.visitpaamericana.com/events/

07/19/2024

LOOKING FOR EXTRA 💰💸 THIS SUMMER?

4 contest winners will be selected, each earning a $50 gift card. Tag your friends!

Whether you're attending vibrant events, exploring our best attractions, or enjoying the great outdoors, we want to see your best shots.

This is a great way to earn some extra spending money. Plus, you will be featured in our 2025 travel guide!

‼️Enter here: https://shrpa.com/upload/americanaregionpa/c891c296-a436-43b7-9043-4e3ffda8f42f

📸: Sarah Lucas

05/01/2024

Another busy weekend in Pennsylvania's Americana Region! What are you looking forward to?

Visit our website for our full events calendar and more information!
www.visitpaamericana.com/events/this-weekend/