Visit CA News

01/24/2025

🗨️ On Jan. 23, 52 tourism partners—including seven DMOs from Los Angeles County—participated in the California Pavilion at IMM USA. Through one-on-one appointments with top-tier media and influencers, California partners had the opportunity to share what’s new across the Golden State and talk about Los Angeles’ recovery. Visit California had emphasized the importance of reviving tourism to this vibrant city from the TravMedia Summit stage the day prior, before playing a sneak peek of Visit California’s new road trips campaign.

Earlier in the week, nearly 40 California partners met with editors from seven Dotdash Meredith publications as part of the NYC Media Mission. The event provided an opportunity for partners to learn about publication priorities for the year ahead and share top pitches. In the afternoon, partners attended a “Tools of Today’s Journalists” session that highlighted innovative new tools and how to thrive in today’s ever-changing media climate.

01/21/2025

Los Angeles is ready to welcome travelers with open arms. Traveling to Los Angeles and Southern California isn’t just safe — it’s meaningful. Every visit supports local workers, businesses and the vibrant culture that defines this iconic destination.

Visit California’s new "We Love LA" campaign highlights the city’s resilience, creativity and enduring energy. To learn more about Visit California’s efforts to inspire confidence, correct misperceptions and showcase the best of Los Angeles, read Visit California’s President & CEO's full update here: https://ow.ly/bNP950UKvMY

01/17/2025

California’s resilience shines in the face of tragedy. The recent Los Angeles wildfires have left a deep impact, but our state and its people are coming together to rebuild stronger than ever.

Los Angeles remains open and ready to welcome visitors. Its iconic landmarks, hotels, restaurants and attractions are vital to recovery efforts, as visitor dollars help support local businesses and livelihoods.

Visit California is leading efforts to share the message worldwide: there’s no better way to help than to visit. Read President & CEO Caroline Beteta's full update here: bit.ly/4hmIkcP

01/14/2025

Our thoughts remain with the impacted communities, first responders, visitors and partners in the region as we focus our efforts on supporting their immediate needs and recovery.

Wanting to contribute to the region’s recovery? Industry partners have already raised over $75,000 for wildfire relief. Join us by donating to the LA Wildfire Recovery Fund, supporting the American Red Cross. Discover Los Angeles has established a dedicated donation page and is matching contributions dollar for dollar, up to $25,000.

Together, we can help communities recover and rebuild. Let’s remember to be safe, be kind and be helpful during this challenging time.

Donate here:

Please join Los Angeles Tourism & Convention Board in supporting the lifesaving efforts of the American Red Cross.

01/10/2025

Our hearts are with the thousands affected by the devastating Los Angeles wildfires. We are grateful for the heroic efforts of firefighters and inspired by the bravery and kindness shown by first responders and community members supporting one another during these dark times.

California’s travel industry has shown remarkable resilience, with hotels sheltering evacuees, restaurants providing free meals, and organizations like Discover Los Angeles, Visit Santa Monica, Visit Pasadena and many others working tirelessly to ensure safety and provide resources for both residents and visitors.

We remain committed to providing updates and resources while focusing on the needs of our communities. Let’s show California Love by staying safe, being kind and helping where we can.

Read Visit California’s President & CEO Caroline Beteta's full update here:

01/08/2025

The devastation unfolding from the Los Angeles wildfires is heartbreaking. Our thoughts remain with the residents and visitors directly affected. We are grateful for the heroic first responders battling these blazes to protect lives and property.

As the fires continue to burn with containment efforts underway, Visit California has activated its Crisis Communications Plan to support our state, visitors and impacted communities.

Here’s what we’re doing:
➡️ Collaborating with affected partners to provide accurate updates to travelers worldwide.
➡️ Analyzing news coverage and social media conversations and correcting inaccurate reporting.
➡️ Maintaining close contact with CalFire, Caltrans and the Governor’s Office of Emergency Services.

Read President & CEO Caroline Beteta’s full message here:

We are heartbroken to see the damage unfolding from the Los Angeles wildfires. Many of us have family, friends or colleagues who have suffered losses. Residents and visitors impacted directly by the fires are first and foremost in our hearts.    Against this somber and developing backdrop, I am w...

01/08/2025

IMEX America, the premier trade show for meetings and events in the U.S., brought together over 15,000 global industry professionals in Las Vegas. Visit California showcased the ’s dynamic event offerings with an immersive and engaging presence on the show floor. 🐻

IMEX America, the premier trade show for meetings and events in the U.S., brought together over 15,000 global industry professionals from Oct. 8-10, 2024, in Las Vegas. Visit California showcased the Golden State’s dynamic event offerings with an immersive and engaging presence on the show floor.

01/07/2025

Infinity Holidays AU hosted a Visit California VIP lunch in collaboration with Visit San Diego, Visit Greater Palm Springs, Visit Mammoth and North Lake Tahoe. This exclusive event highlighted California's unique travel experiences while fostering connections with Australian travel agents and industry professionals. 🌏

Infinity Holidays recently hosted an exclusive "Visit California" VIP lunch at Alegre Dining on King Street Wharf, Sydney.

01/06/2025

: Tru by Hilton has landed in ! The 81-room property caters to the growing number of visitors drawn to the wineries and downtown attractions. Visit Lodi highlights the increasing demand for lodging as tourism numbers rise. 🍇

People passing through Lodi or visiting its wineries now have another overnight option.

01/03/2025

: The Lodge at Marconi, a historic coastal retreat, debuts its new dining concept. Mable's Restaurant and Patio offers a creative yet comforting culinary experience, blending exceptional service, inspiring design and a welcoming atmosphere while focusing on a deep commitment to sustainability. The restaurant serves as a gathering place for hotel guests, locals and travelers alike. 🍽️ Marin County, California

Mable’s, the vibrant new dining concept in Northern California’s captivating Tomales Bay, officially opens its doors today. Managed by Oliver Hospitality and located at Lodge at Marconi, the recently opened coastal retreat along Highway Route 1 within Marconi State Historic Park, the dynamic 100...

01/02/2025

Visit California hosted a press trip showcasing the agricultural bounty, unique wineries and vibrant local businesses along in partnership with Visit Yolo, Visit Napa Valley, Visit Mendocino County and Sonoma County, CA. 🚂

In late October, Visit California hosted a press trip showcasing the agricultural bounty, unique wineries and vibrant local businesses along Highway 128 in partnership with Visit Yolo, Visit Napa Valley, Sonoma County Tourism and Visit Mendocino County.

12/31/2024

Based on an update shared by Visit San Diego, 32M people visited in FY 2024, generating a 2.7% increase in visitor spending year over year, totaling $14.6B last fiscal year. This resulted in $22B of total economic impact, setting a new record. 📈

San Diego tourism saw 32 million visitors spending $14.6 billion, leading to a record $22 billion economic impact, though international travel is still recovering.

12/30/2024

: Casetta Group, a boutique hotel group known for blending heritage with modern luxury, is revitalizing historic buildings in . With new properties set to open in early 2025, Casetta continues to redefine hospitality by restoring architectural treasures while incorporating sustainability initiatives, including on-site edible gardens, solar power, EV charging and more. 🏨 Visit Big Bear, Visit Greater Palm Springs, Visit San Diego, Discover Los Angeles, Visit Santa Monica

Casetta, an innovative boutique hotel group, is reshaping the hospitality landscape with its thoughtful restorations of historic buildings, seamlessly blending

12/27/2024

In November, more than 40 businesses, local leaders and community members gathered at California Welcome Center, Ukiah for an evening of engagement and connection with Visit California. 💬 Visit Ukiah

On Nov. 7, more than 40 Mendocino County businesses, local leaders and community members gathered at California Welcome Center, Ukiah for an evening of engagement and connection with Visit California. Operated by The Greater Ukiah Business and Tourism Alliance, CWC, Ukiah was designated in July of 2...

12/26/2024

: Hollywood Volume, formerly tommie , has relaunched as a reimagined lifestyle hotel in the Vinyl District under Marriott’s Tribute Portfolio. The transformation emphasizes unique guest experiences and elevated hospitality while maintaining its creative and inviting atmosphere. 🎸 Discover Los Angeles

Machine Investment Group and Taconic Capital have rebranded tommie Hollywood as Hollywood Volume. | Machine Investment Group and Taconic Capital launch Hollywood Volume in Hollywood’s Vinyl District.

12/23/2024

Thank you to California's tourism industry for your incredible partnership this year.

12/20/2024

: In-N-Out Burger, the popular Irvine-based chain with a devoted following, is expanding its presence in with new locations planned in Los Angeles, Sylmar, Carson and Oxnard. Founded in 1948 in Baldwin Park, In-N-Out has grown to over 400 locations nationwide, with at least 286 in California. 🍔 Discover Los Angeles, Visit Oxnard, California

In-N-Out, the Irvine-based burger chain with a cult following, is getting ready to add even more locations throughout Southern California, including a...

12/19/2024

To showcase the state’s unique style of luxury, hosted a global press trip with 11 media from 10 of California’s top global markets, including Canada, Mexico, China, Japan, Australia, Germany, France, Italy, India and the Middle East. 🍷

To showcase the state’s unique style of luxury, Visit California hosted a global press trip with 11 media from 10 of California’s top global markets, including Canada, Mexico, China, Japan, Australia, Germany, France, Italy, India and the Middle East. The week-long trip covered 400 miles of Cali...