Common Language

Common Language In today’s hyper-connected world, there are no more secrets. Companies have less control over what their customers know about them. That’s where we can help.

Common Language is a strategic communications and consulting firm dedicated to getting you the notice you deserve from the people who matter most to your business. Blogs, camera phones, and email can disseminate anything about you or your company at lightning speed. When you’re this exposed, you need to make sure you can stand the scrutiny. Everything we do is focused on one thing: communicating t

he essence of who you are and what you do to the people who matter most to your business. We strip away the jargon and marketing-speak to distill the greatest value you deliver to your customers. We communicate that value using persuasive messages that resonate with your target audiences. And we establish your credibility among key influencers, raising your leadership profile and showcasing your industry expertise. Experience has taught us that dialogue reaps greater rewards than monologue. Successful strategic communications is about connecting people through meaningful conversations that lead to long-term profitable relationships. We recognize common goals among people, ones that often aren’t immediately apparent, and spark synergies that drive all involved in mutually productive directions. We listen. We work hard to understand in-depth who our clients are and what they offer, and create highly customized programs that best achieve their individualized goals. We dial our clients in to innovative new trends and exciting emerging ideas in their industries to help establish them as thought leaders—connecting them to a web of information, contacts and communities that will help grow their business.

10/18/2013
Ringling College of Art & Design

We hope you'll join us at the SDT - The International Conference on Service Design & Tourism. Save 20% with promo code DESIGN.

Save 20% with Promo Code DESIGN SDT Service Design + Tourism | 7-9 November 2013 Ringling College of Art and Design, Sarasota, FL

10/04/2013
Kerry Bodine's Blog

"Service designers create intangible experiences: the series of interactions that you have as you book a flight, pay a bill, get a driver’s license, or go to the doctor." Read more about why service design is the most important design discipline you've never heard of and we hope to see you at SDT - The International Conference on Service Design & Tourism November 7-9 at Ringling College in Sarasota.
http://blogs.forrester.com/kerry_bodine/13-10-01-service_design_the_most_important_design_discipline_youve_never_heard_of

Today is the first annual Customer Experience Day! There’s a growing number of professionals who are dedicated to making great customer experiences — and today is a day to celebrate their work.

09/19/2013
First U.S. Tourism Service Jam to Take Place on November 7th at the 2nd...

What's a Service Jam? Find out on Nov. 7 when the first U.S. one takes place in Sarasota as part of the 2nd International Service Design + Tourism Conference hosted by Ringling College. Prototype brand new services using design methods in just 8 hours - come do some serious play with us on Nov. 7.
http://www.prweb.com/releases/SDT2013/Tourism/prweb11139775.htm

Sarasota, FL (PRWEB) September 19, 2013 -- Initiators of the Global Service Jam and Global Sustainability Jam will lead day-long event at Ringling...

08/22/2013
Hidden health risks for Asian-Americans | wusa9.com

Our client Casey Health Institute in the D.C. area was featured last night in a WUSA-TV story on hidden health risks for Asian Americans. The story featured Dr. Andy Wong, one of Casey Health's integrative primary care physicians. We love working with such an innovative medical center that focuses getting patients healthy and keeping that way versus just treating disease. Check out the story here:
http://www.wusa9.com/health/article/271670/28/Hidden-health-risks-for-Asian-Americans

GAITHERSBURG, Md. (WUSA9) -- Joy Adupe has battled severe reflux, nausea, and stomach problems since she was a little girl. She's had surgery to...

08/19/2013
TechStart Tampa Bay stimulates studies for STEM students

Did you catch this article about Tech Start Tampa Bay and its scholarship program in yesterday's Tampa section of the Times? If not, check it out below, and if you want to help, you can attend Tech Jam Thursday night at the Ritz Ybor.
http://www.tampabay.com/news/humaninterest/techstart-tampa-bay-stimulates-studies-for-stem-students/2136793

RUSKIN — It's one week before school starts and Christian Torres, 17, is immersed in all things video.

05/16/2013

Great Core Values Workshop today with Lisa Huetteman, author of The Value of Core Values. Thank you to everyone who attended. It was wonderful to see you all.

05/09/2013
Last chance to register for The Core Values Workshop - How to Inspire Love and Loyalty from your Cus

Last chance to register for The Core Values Workshop taking place next Thursday, May 16. Lisa Huetteman will show you how you can win the hearts and minds of your customers and build a truly great company your employees will love. We hope to see you there!

The Core Values Workshop: How to win the hearts and minds of your customers and build a truly great company your employees will love

05/08/2013

Our president Michelle Bauer is looking forward to speaking at today's Working Women Of Tampa Bay Pinellas Power Lunch Series. The topic is on personal branding.

05/01/2013
Working Women of Tampa Bay - Pinellas Power Lunch: Personal Branding

Our president and chief strategist Michelle Bauer is speaking a week from today at Working Women Of Tampa Bay's Pinellas Power Lunch. Michelle will discuss personal branding and how to develop your own personal brand. There are still seats available for anyone who is interested.

Home | About | Events | Join Us | Sponsors | Blog | Connect | Site Map 1-888-WW-UNITE • [email protected] • Copyright 2011 Working Women of Tampa Bay

04/24/2013
Common Language President to Speak at Working Women of Tampa Bay Pinellas Power LunchCommon Language

Our president Michelle Bauer is speaking at Working Women Of Tampa Bay's Pinellas Power Lunch next month on May 8. Michelle will speak on the topic of Brand YOU!, covering how to develop a personal brand. For more details: http://common-language.com/2013/04/23/common-language-president-to-speak-at-working-women-of-tampa-bay-pinellas-power-lunch/

St. Petersburg, Fla. (April 23, 2013) – Michelle Bauer, chief strategist and founder of Common Language, a strategic consulting and communications firm in downtown St. Petersburg, Fla., will speak at Working Women of Tampa Bay’s May Pinellas Power Lunch on the topic of Brand YOU!

04/08/2013

The Values of Core Values by Lisa Huetteman

04/03/2013
Ringling College of Art and Design to Host Service Design Tourism Conference November 7-9, 2013

Attention tourism and design professionals! Mark your calendars for the Service Design Tourism conference. http://www.prweb.com/releases/ServiceDesignTourism/RinglingSDT/prweb10595593.htm

Ringling College of Art and Design to Host Service Design Tourism Conference College partners with Management Center Innsbruck to host second annual international conference on service design in the tourism industry November 7 - 9, 2013.

03/27/2013
Dr. Carm's Book, S*x and Spaghetti Sauce, is Now Available!

We're so excited that Dr. Carm's book is now available. S*x and Spaghetti Sauce: My Italian Mother's Recipe for Getting Healthy and Getting Busy in Your 50s and Beyond is the funniest, most practical guide to health and wellness that you'll ever read!

03/08/2013
Company leaders walk fine line with social media - Tampa Bay Business Journal

Great conversation this morning at the Bayside Business Forum discussing social media use in the workplace. It seems the question is whether to have a social media policy or not. Here's an article that was in today's Business Journal about social media and how company leaders are dealing with it. http://www.bizjournals.com/tampabay/print-edition/2013/03/08/company-leaders-walk-fine-line-with.html?s=print

TAMPA — From Facebook to Twitter to blogs, there have never been more ways to ...

02/26/2013
Dr. Carm Discusses the Bad News about Soda on DaytimeCommon Language

Our client Carmella Sebastian, MD was on Daytime last week to discuss the bad news about soda. Too much soda consumption can lead to diabetes, obesity, osteoporosis and even heart issues. Check out the clip here: http://common-language.com/2013/02/25/dr-carm-discusses-the-bad-news-about-soda-on-daytime/

On February 21, 2013, Dr. Carm made an apperance on Daytime to discuss the bad news about drinking too much soda. This segment was a result of the recent news out of New Zealand that a woman died from drinking more than 2 gallons of Coca-Cola a day. This is obviously an extreme case, but even a coup...

02/20/2013
Florida Voices

Check out our client Haneke Design's guest column in today's Florida Voices - "We All Have a Role to Play in Fixing Florida's IT Skills Gap." Haneke Design also just announced a partnership with USF St. Petersburg on a new mobile app development course.

Last summer, I was asked to participate in a survey designed to gain an understanding of the current and future hiring needs of technology-related companies in Tampa Bay. I gladly accepted this opportunity, as I have much to say on the topic, given my recent struggles to find experienced mobile app...

02/08/2013
Haneke Design Featured in FOX 13 Story on the Tech Skills Gap in Tampa BayCommon Language

Our client Jody Haneke, president of Haneke Design, was interviewed in this FOX 13 story on the technology skills gap Tampa Bay employers are facing. Here is the video in case you missed it the other night: http://common-language.com/2013/02/07/haneke-design-featured-in-fox-13-story-on-the-tech-skills-gap-in-tampa-bay/

Jody Haneke, president of Haneke Design, was interviewed by reporter Lloyd Sowers for this FOX 13 story about the tech skills gap facing employers in Tampa Bay.

01/31/2013
2013 Good 'Burger Awards - St. Petersburg Area Chamber of Commerce

We are proud to sponsor this fabulous event to recognize people and organizations who show their love for our fair city every day. Congratulations to all these Good 'Burgers! https://stpete.site-ym.com/?GoodBurger #.UQaGoTW4i5I.facebook

What are the Good ‘Burger Awards?Historically, citizens of St. Pete have been known as "burgers” (as in St. Petersburgers), and we've established the Good ‘Burger Awards to honor Chamber members who contribute in a positive way to make our community special. The Chamber is launching the awards this ...

01/23/2013
Tune up your core values to make 2013 your best year everCommon Language

Did you see Lisa Huetteman's guest column in Friday's Tampa Bay Business Journal? She is the author of The Value of Core Values and offered some great insight for companies to start the year off right by not only definining their core values, but living them also. Check out the article here: http://common-language.com/2013/01/22/2596/

Guest Column by Lisa HuettemanPublished in Tampa Bay Business Journalhttp://www.bizjournals.com/tampabay/print-edition/2013/01/18/tune-up-your-core-values-to-make-2013.html?page=all Janary 18, 2013

01/20/2013
Consultant's suggestions produce energetic downtowns

Check out the great article in today's Tribune about our client and friend Peter Kageyama, author of For the Love of Cities. Our founder Michelle Bauer is also briefly mentioned in it. http://www2.tbo.com/news/breaking-news/2013/jan/20/consultants-ideas-about-loving-your-city-produce-e-ar-611662/

Peter Kageyama may not be seated across the table from the next tech company that's thinking about relocating here, but city leaders think his philosophy of making downtown a more vibrant, lovable place is key to sustaining St. Petersburg's economic life.

01/18/2013

Thank you to everyone who attended our first Uncommon Knowledge workshop this morning, Your Best Year Ever! We had a wonderful time talking with all of you. A big thank you to Carmella Sebastian, MD and Step Up Leader (by Susan Freeman) for being such awesome speakers and clients!

01/16/2013
Your Best Year Ever! Workshop

If you're looking to transform your health, career and personal brand, please join us on Friday morning for Your Best Year Ever! Workshop. Registration will close at the end of today. http://yourbestyeareverworkshop.eventbrite.com/ #

Transform your health, career, and personal brand to achieve what you never thought possible Every new year, we resolve to do something better, improve our health, or get rid of bad habits that have held us back in some way. Don’t let 2013 be another year of the same old resolutions with the same ...

01/03/2013
Your Best Year Ever! Workshop

We hope everyone had wonderful holidays! Now it's time to start the New Year off right. Join us for Your Best Year Ever! Workshop on Jan. 18.
http://yourbestyeareverworkshop.eventbrite.com/ #

Transform your health, career, and personal brand to achieve what you never thought possible Every new year, we resolve to do something better, improve our health, or get rid of bad habits that have held us back in some way. Don’t let 2013 be another year of the same old resolutions with the same ...

12/18/2012
Common Language Kicks Off New Workshop Series with Your Best Year Ever! Common Language

We are launching a new Uncommon Knowledge workshop series in 2013! Our first event is Jan. 18. Your Best Year Ever! will help women transform their health, career and personal brand to achieve results they never thought possible. Check out this link for more information and to RSVP. Hope to see you there! http://common-language.com/2012/12/18/common-language-kicks-off-new-workshop-series-with-your-best-year-ever/

First Uncommon Knowledge event will help women transform their health, career and personal brand to achieve results they never thought possible

10/29/2012
INSPIRE! Women's Series: Developing Your Unique Brand - SOLD OUT! - St. Petersburg Area Chamber of C

We are excited for this event tonight with the St. Pete Chamber. Our founder Michelle Bauer is speaking on the panel, "Developing Your Unique Brand." Plus, after the panel we get to shop and network in the HSN Employee Store! http://www.stpete.com/events/event_details.asp?id=261066

6:00pm - 8:00pm (Registration at 5:45pm)Holiday Shopping & Networkingin the HSN Employee Store12003 28th Street, St. PetersburgTickets:$35.00 Combo Package includes the branding workshop and shopping for Chamber members ($50.00 for non-chamber members)

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