09/19/2024
Grant Petersen, the founder of Rivendell Bicycle Works, has become famous for making beautiful bikes, using materials and components that his industry has mostly abandoned. The bike designer believes that the industry’s focus on racing—along with “competition and a pervasive addiction to technology”—has had a poisonous influence on cycling culture. Peterson advocates for pleasurable, unhurried riding—alone, or with family and friends—and is obsessive about comfort. Rivendell’s bicycles are marketed as “UNracing” bikes, designed for cross-country touring, local bike camping, and running errands. Through the years, the bikes have amassed a devoted following. Read about a bike designer trying to preserve the craft, and delight, of cycling: https://newyorkermag.visitlink.me/CA-1kA
